Bergen Boulevard Hardware And Supply Corp

What Bergen Boulevard Hardware And Supply Corp does

Bergen Boulevard Hardware And Supply Corp, doing business as Boulevard Hardware & Supply Co, is a family-owned neighborhood hardware store founded in 1979 by George Murad and now operated by his son Peter Murad. The company operates a single retail showroom at 526 Bergen Blvd, Ridgefield, NJ, and serves homeowners, DIY enthusiasts, professional contractors, and painting professionals in Bergen County, NJ, and surrounding areas. The product mix is anchored by two primary brand partnerships: an authorized Benjamin Moore paint retailer program (Regal Select, Aura, Advance, Ben, and specialty coatings) plus in-house paint mixing and color consultation, and an extensive Milwaukee power tools, hand tools, and accessories assortment. These are supplemented by general hardware departments spanning plumbing, electrical, fasteners, keys, automotive, lawn and garden, outdoor living, cleaning supplies, and recently added Wild Bird Seed and Outdoor Grilling categories.

The business runs a hybrid brick-and-mortar and e-commerce model. The website at blvdhardware.com was built by EZ-AD (ezadtv.com) and provides online ordering with in-store pickup, free local delivery, shipping, contractor drop-ship capability, and SMS order notifications through SaturnText. Ancillary services that differentiate the store from big-box competitors include custom paint color matching, key duplication including chip keys, specialty part ordering, and on-site consultations for large projects. Marketing is built around SEO-optimized local-intent product pages, organic presence on Facebook, Twitter, Instagram, and YouTube, and post-sale SMS communications.

Revenue is generated through one-time retail transactions at standard unit pricing, with a separate contractor and wholesale pricing tier, in-house accounts with Net 30 credit terms for approved buyers, and free local delivery tied to contractor and large orders. The legal entity Bergen Boulevard Hardware And Supply Corp is incorporated in New Jersey with no parent company, subsidiaries, funding rounds, or external investors disclosed; headcount is 1-10 employees and revenue is not publicly disclosed.

Name

Bergen Boulevard Hardware And Supply Corp

Legal name

Bergen Boulevard Hardware And Supply Corp

Website

https://blvdhardware.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Bergen Boulevard Hardware And Supply Corp is a family-owned neighborhood hardware retailer founded in 1979 in Ridgefield, NJ, serving Bergen County homeowners, DIY enthusiasts, and professional contractors with Benjamin Moore paints, Milwaukee tools, and general hardware via a single showroom and e-commerce site.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Hardware Retailers (44414)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF), Fasteners, Nails, Screws & Anchors Retail (CRAIADAC), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Hardware retail store
• Paint and supplies
• Power tools retail
• Building materials supply
• Home improvement supplies

Headquarters

HQ city

Ridgefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Traditional brick-and-mortar and e-commerce retail sales of hardware, tools, paints, building materials, plumbing and electrical supplies. Revenue generated through direct consumer and contractor purchases at retail prices with special contractor/wholesale pricing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bergen Boulevard Hardware And Supply Corp operates a neighborhood hardware store and e-commerce site selling hardware, tools, building materials, plumbing and electrical supplies, fasteners, and home improvement products from multiple brands. The company is a proud retailer of Benjamin Moore paints with in-house paint mixing and expert color consultation, and carries a broad Milwaukee tool assortment. Retail customers, DIY enthusiasts, and professional contractors are served through in-store pickup, local delivery, drop ship, and shipping.

Product overview

Boulevard Hardware & Supply Co operates as a traditional hardware store offering a comprehensive range of hardware, tools, and home improvement supplies. The product portfolio centers on two primary branded partnerships—Benjamin Moore paints and Milwaukee tools—supplemented by general hardware merchandise across multiple departments. The company provides paint mixing and color consultation services as a key differentiator. Product categories include paint and paint supplies, Milwaukee power tools, Milwaukee hand tools, Milwaukee accessories, cleaning supplies, and general hardware items across departments such as plumbing, electrical, automotive, lawn & garden, and outdoor living.

Differentiator

Problem solved

Functional benefit

Products and services

• Benjamin Moore Paint Products Full range of Benjamin Moore paints including Regal Select Interior, Aura Bath and Spa, Advance Interior, Ben Interior, and specialty coatings, offered as an authorized supplier with in-house paint mixing and color consultation.
• Milwaukee Power Tools Extensive selection of Milwaukee cordless power tools including M18 FUEL, M12, and MX FUEL lines, covering drills, impact wrenches, saws, rotary hammers, nailers, and battery packs.
• Milwaukee Hand Tools Milwaukee hand tools including ratcheting wrench sets, socket sets, screwdrivers, hammers, hacksaws, bolt cutters, pipe wrenches, levels, and measuring tools.
• Milwaukee Accessories Milwaukee tool accessories including Thunderbolt Cobalt and Shockwave drill bits, tap and die sets, saw blades, batteries, and Packout storage solutions.
• Paint and Paint Supplies Comprehensive paint supplies including brushes, rollers, tape, drop cloths, caulking, primers, stains, wood finishes, spray paints, sandpaper, and painting tools from brands like Wooster, Rust-Oleum, and Zinsser.
• Cleaning Supplies Cleaning supplies including brooms, mops, buckets, trash cans, paper products, degreasers, and disinfectants from brands like Rubbermaid, Libman, Swiffer, and 3M.
• General Hardware and Home Improvement Supplies Various hardware supplies across multiple categories including fasteners, keys, plumbing, electrical, automotive, lawn and garden, and outdoor living from brands such as Hillman, DeWalt, National Hardware, Diablo, Irwin, Craftsman, and Stanley.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorBoulevard Hardware & Supply Co is a proud retailer of Benjamin Moore paints, offering in-house paint mixing and expert color consultation services. They carry a wide range of Benjamin Moore products including Regal Select, Aura, Advance, and specialty coatings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Zoro Tools: Grainger-owned e-commerce tool and supply retailer serving SMB contractors with competitive pricing—overlap with Boulevard's contractor e-commerce channel.
• McMaster-Carr: Direct-ship industrial and hardware supplier with exceptionally broad SKU coverage and fast fulfillment—competing for specialty part orders Boulevard Hardware fulfills through custom sourcing.

Direct peers

• Do it Best: Member-owned hardware and lumber cooperative providing similar assortment, contractor pricing programs, and localized fulfillment to independent stores comparable to Boulevard Hardware.
• True Value: Hardware cooperative serving independent retailers with similar assortment of paint, fasteners, tools, and home improvement supplies. Operates in the same independent-neighborhood-store category as Boulevard Hardware.
• Ace Hardware: Cooperative of independent neighborhood hardware stores offering paint, tools, plumbing, and electrical supplies with comparable service-oriented positioning. The most structurally similar peer to Boulevard Hardware's model.

Broad incumbents

• Amazon (Home Improvement): E-commerce giant competing on price, selection, and shipping speed across the same Milwaukee, DeWalt, and fastener SKUs, pressuring Boulevard's e-commerce channel.
• Grainger: Industrial and contractor MRO distributor with comparable contractor account programs and Net 30 terms; competes for the same professional buyer segment.
• The Home Depot: Largest U.S. home improvement retailer carrying the same Milwaukee, Benjamin Moore, DeWalt, and fastener SKUs as Boulevard Hardware; primary competitive incumbent on price, breadth, and convenience.
• Lowe's: National big-box home improvement chain with overlapping assortments in paint, tools, plumbing, and electrical supplies—competing head-to-head with Boulevard Hardware for DIY and prosumer customers.
• Sherwin-Williams: Major paint manufacturer and retailer with company-owned stores carrying premium paint brands; competes with Boulevard's Benjamin Moore paint mixing and contractor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/blvdhardware
• YouTubeyoutube.com/c/BoulevardHardwareRidgefield
• Facebookfacebook.com/BoulevardHardware
• Instagraminstagram.com/boulevardhardware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergen Boulevard Hardware And Supply Corp