Boulder Planet
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
Boulder Planet firmographics
Firmographics- Name
- Boulder Planet
- Legal name
- BOULDERHQ PTE LTD
- Website
- https://boulderplanet.sg
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boulder Planet industry classification
Industry- Product category
- Indoor Climbing Gym Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)
- akta.pro secondary industries
- Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Via Ferrata & Adventure Climbing Parks (THAAACAE), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
Keywords
Where Boulder Planet is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Boulder Planet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Monthly Membership Plans: Recurring monthly subscription revenue from three tiers: BP Unlimited (unlimited entries), BP Subscription (8 entries/month), and BP Hopper (4 entries/month). All plans include registration fee and perks such as retail discounts and partner gym access.
- Entry Passes: One-time entry pass sales including Single Entry ($33), 5x Entry Pass ($135), 10x Entry Pass ($220), and Youth Pass ($16). Entry passes are shareable (except 5x which is shareable but non-transferable).
- Kids Classes (BP Rocketeers): Weekly kids climbing classes with package pricing: 4 classes ($180), 8 classes ($310 with 15% discount), 12 classes ($432 with 20% discount). Assessment sessions at $60.
- Route Setting Workshops: Educational workshops including Introductory ($180+), Supplementary ($230+), Spray Wall ($40+), and Half Day ($90+) workshops for aspiring route setters.
- Retail Shop: In-house merchandise and climbing equipment sales including E9, Evolv, and Tenaya climbing shoes. Monthly plan holders receive 10% discount on in-store retail purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BP Unlimited - Unlimited monthly entries with exclusive perks |
| Subscription | Monthly | BP Subscription - 8 entries per month with perks |
| Subscription | Monthly | BP Hopper - 4 entries per month with perks |
| Unit Pricing | Pay-as-you-go | Single Entry Pass - Valid to all gyms |
| Unit Pricing | Pay-as-you-go | Youth Pass - Discounted entry for under 18 |
| Unit Pricing | Pay-as-you-go | BP Rocketeers Assessment - Initial assessment for kids classes |
| Unit Pricing | Pay-as-you-go | BP Rocketeers Package of 4 - 4 weekly kids classes |
| Unit Pricing | Pay-as-you-go | BP Rocketeers Package of 8 - 8 weekly kids classes with discount |
| Unit Pricing | Pay-as-you-go | BP Rocketeers Package of 12 - 12 weekly kids classes with discount |
| Unit Pricing | Pay-as-you-go | Route Setting Introductory Workshop - For beginners |
| Unit Pricing | Pay-as-you-go | Route Setting Supplementary Workshop - For experienced |
| Unit Pricing | Pay-as-you-go | Spray Wall Route Setting Workshop |
| Unit Pricing | Pay-as-you-go | Half Day Route Setting Workshop |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boulder Planet product offering
Product offeringCore offering
Boulder Planet operates two indoor bouldering gym locations in Singapore where climbers use padded mats and ropeless walls approximately 4 metres high to solve boulder problems graded on a proprietary 1-12 scale. The company sells entry passes and three tiers of monthly subscription plans, runs a structured kids climbing program (BP Rocketeers) and route-setting workshops, and operates an in-house retail shop carrying E9, Evolv, and Tenaya climbing gear alongside Boulder Planet-branded merchandise.
Product overview
Boulder Planet is a bouldering gym operator in Singapore with two locations (Sembawang and Tai Seng). The company offers a comprehensive suite of climbing services organized around its core bouldering gym experience. The primary offerings include entry passes (Single, 5x, 10x, and Youth passes) and monthly subscription plans (Boulder Planet Unlimited, Subscription, and Hopper tiers) for flexible gym access. For beginners, the Starter Pack provides introductory onboarding sessions with instructor guidance. The company operates a dedicated kids program called BP Rocketeers with assessment sessions and class packages (4, 8, or 12 sessions) for children ages 6-12. Route Setting Workshops ranging from introductory to advanced certification are offered for those interested in learning the craft of setting boulder problems. The company also maintains an e-commerce shop (shop.boulderplanet.sg) selling climbing gear from brands E9, Evolv, and Tenaya, plus in-house merchandise. A mobile app is available on Apple App Store and Google Play Store for membership management and check-ins. The various products work together to provide a complete climbing lifecycle from first-time onboarding through ongoing membership and retail support.
Differentiator
Problem solved
Functional benefit
Products and services
- Boulder Planet Bouldering Gym
Companies that use Boulder Planet
Customer profileSegments4 records
Ideal customer profiles4 records
Boulder Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Boulder Planet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Heartland RehabminorBoulder Planet partners with Heartland Rehab to offer discounted sports massage and physiotherapy services to all monthly plan holders. Monthly plan holders receive 50% discount on first session and 10% discount on subsequent sessions.
- Anytime Fitness Grantral ComplexminorBP Monthly Plan holders receive free entry to Anytime Fitness Grantral Complex (up to 5 per month, first-come-first-served basis) during staffed hours. Enables cross-promotion between fitness facilities.
- BUMP Bouldering (Malaysia)minorReciprocal gym access partnership. BP Unlimited members get 3 free entries/month, BP Subscription gets 2, BP Hopper gets 1 free entry at BUMP Bouldering locations in Malaysia.
- Climate ConversationscoreBoulder Planet collaborates with Climate Conversations, a non-profit organization, on environmental content and advocacy. Joint blog articles explore climbing's relationship with climate change, sustainability in gyms, and environmental stewardship in the climbing community.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Boulder Planet competitors and assessment
Company assessmentBroad incumbents
- Camp5: Multi-site climbing gym chain headquartered in Malaysia with presence across Southeast Asia; operates larger-format climbing facilities with similar subscription/Pass products to Boulder Planet but at significantly greater regional scale.
- Movement Climbing, Yoga & Fitness: US-based multi-site climbing and fitness operator (formerly Planet Granite) running large-format gyms with subscription memberships, climbing instruction, yoga, and fitness — a broader incumbent analogue of the indoor climbing + adjacent fitness model Boulder Planet operates.
Direct peers
- True Climbing: Singapore-based indoor climbing facility offering bouldering and route climbing with memberships and beginner programs, competing for the same Singapore indoor-climbing consumer wallet.
- Climb Central: Established indoor climbing facility operator in Singapore offering bouldering and top-roping with day passes and memberships, directly comparable to Boulder Planet's subscription-driven indoor climbing model in the same market.
- BUMP Bouldering: Bouldering gym operator in Malaysia that Boulder Planet explicitly names as a reciprocal-access partner (1-3 free entries/mo depending on tier), making it a directly comparable indoor climbing peer with shared pricing and membership logic.
- Boruda: Singapore bouldering gym whose locations are explicitly listed alongside Boulder Planet as valid for the Single Entry Pass ($33), indicating directly overlapping product, customer, and pricing structure.
- Kinetics Climbing Gym: Singapore-based indoor bouldering and climbing gym offering day passes, memberships, and beginner classes — directly comparable in product mix, customer base, and Singapore location footprint.
Others
- Anytime Fitness: Global 24/7 fitness franchise. Anytime Fitness Grantral Complex is explicitly a Boulder Planet cross-promotion partner (free entries for monthly plan holders), making it an adjacent fitness-channel partner rather than a direct climbing competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Boulder Planet social profiles
Digital presenceBoulder Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulder Planet leadership team
Management profileNumber of profiles
Profiles1 record
Boulder Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulder Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulder Planet
What does Boulder Planet do?
Boulder Planet operates two indoor bouldering gym locations in Singapore where climbers use padded mats and ropeless walls approximately 4 metres high to solve boulder problems graded on a proprietary 1-12 scale. The company sells entry passes and three tiers of monthly subscription plans, runs a structured kids climbing program (BP Rocketeers) and route-setting workshops, and operates an in-house retail shop carrying E9, Evolv, and Tenaya climbing gear alongside Boulder Planet-branded merchandise.
Is Boulder Planet a public or private company?
Boulder Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boulder Planet founded?
Boulder Planet was founded in 2021. It employs 11 to 50 people.
Where is Boulder Planet based?
Boulder Planet is headquartered in Singapore, Singapore, in the Asia region.
How does Boulder Planet make money?
Five revenue lines are on record. Monthly Membership Plans are the primary driver. The others are entry Passes, kids Classes (BP Rocketeers), route Setting Workshops and retail Shop.
Who are Boulder Planet's main competitors?
Broad incumbents on record are Camp5 and Movement Climbing, Yoga & Fitness. Direct peers are True Climbing, Climb Central, BUMP Bouldering, Boruda and Kinetics Climbing Gym. Anytime Fitness is listed as an others.
Does Boulder Planet have an API?
No public API is recorded for Boulder Planet.
What industry is Boulder Planet in?
Boulder Planet's product category is Indoor Climbing Gym Services. Its primary akta.pro industry code is THAAAKAG, Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata), with a secondary code of THAAALAH, Climbing & Via Ferrata Guiding / Instruction. Its NAICS code is 7131 and its SIC code is 7997.