Affairs With Linda

What Affairs With Linda does

Affairs With Linda is a privately held, founder-led wedding and event planning business founded in 1994 by Linda Alpert and headquartered in Northbrook, Illinois. The company plans and executes weddings, social celebrations, corporate galas, fundraisers, and private events, with event budgets ranging from $50,000 to $500,000 and attendee counts ranging from micro weddings of 10 guests to large galas of 8,000. The firm has orchestrated over 1,000 weddings over a 30-plus-year operating history and serves a clientele that includes celebrities, CEOs, and a former Chicago mayor, operating primarily in the Chicago metropolitan area.

The company operates two primary service lines—Wedding Planning Services and Social & Corporate Events Services—together with a modular "Day of" Consulting add-on for couples who self-plan but require professional execution. There is no technology product, SaaS platform, or software offering; the core deliverable is human-managed event coordination spanning budgeting, venue sourcing, vendor management, transportation, catering, photography/videography, and day-of execution. Long-standing relationships with Chicago hotels, museums, galleries, and country clubs form a core operational asset.

The business model is professional services with custom, quote-based pricing negotiated per engagement. The go-to-market is direct-to-consumer and consultative, with prospective clients booking consultations via the company website. Marketing relies primarily on referrals and repeat clients, with over 90% of business sourced this way, supplemented by organic social media presence on Facebook, Pinterest, LinkedIn, and Instagram. The firm is independently owned by Linda Alpert, has no external investors, and operates with a team of 1-10 employees.

Name

Affairs With Linda

Legal name

Affairs with Linda

Website

https://affairswithlinda.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Affairs With Linda is a Chicago-based wedding and event planning firm founded in 1994 by Linda Alpert, serving affluent individuals, celebrities, and corporate clients with full-service planning for weddings, galas, fundraisers, and private celebrations on budgets of $50,000 to $500,000.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Day-Of / Month-Of Wedding Coordination (HSACABAC), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Wedding planning services
• Event planning services
• Corporate event coordination
• Social event management
• Day-of coordination

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Planning Services: Full-service wedding planning and day-of coordination services. Pricing based on event budget and scope of services, working with budgets ranging from $50,000 to $500,000.
2. Social and Corporate Event Planning: Planning services for social events (birthday parties, anniversary celebrations) and corporate events (fundraisers, galas, corporate functions). Services include budgeting, venue selection, vendor coordination, catering, transportation, and event execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Affairs With Linda is a full-service wedding and event planning company that plans and manages weddings, galas, fundraisers, corporate events, and private celebrations for clients in the Chicago metropolitan area. Services span end-to-end event execution including budgeting, venue selection, vendor coordination, catering, transportation, invitations, photography/videography, and day-of coordination, with event budgets ranging from $50,000 to $500,000.

Product overview

Affairs With Linda operates as a single-service business offering two primary service lines: Wedding Planning Services and Social & Corporate Events Services. The company provides comprehensive event planning with a la carte and full-service packages, including venue selection, vendor coordination, budgeting, transportation, invitations, photography/videography, catering, and day-of execution. A modular "Day of" Consulting add-on is available for couples who want to manage their own planning but require professional event-day coordination. The company does not offer a software platform, SaaS product, or technology solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services Full-service wedding planning covering the entire process from initial planning through reception execution, including budgeting, venue selection, attire coordination, invitation design, transportation logistics, photography/videography vendor matching, ceremony officiant selection, catering coordination, tent wedding setup, and day-of coordination. Designed for engaged couples in the Chicago area with event budgets ranging from $50,000 to $500,000.
• Social & Corporate Events Services Planning and coordination of social events (birthday parties, anniversary celebrations, intimate gatherings) and corporate events (fundraisers, annual galas, corporate functions, grand openings), including budgeting, venue sourcing, invitation and calligraphy design, transportation arrangement, photography and videography coordination, vendor management, catering coordination, and tent party setup for outdoor events. Designed for organizations and individuals in the Chicago area hosting events from intimate celebrations to large galas with up to 8,000 attendees.
• Day-of Consulting Services Customized wedding coordination for couples who prefer to plan their own wedding but need professional execution on the wedding day. Clients determine when the planner steps in to manage the event based on their specific needs, allowing flexibility in scope of involvement.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Zola: Wedding planning, registry, and stationery platform targeting modern couples. A scaled, tech-enabled alternative to traditional planners; competes for share of the wedding planning budget rather than for the same premium service tier.
• The Knot Worldwide (XOXO): Largest U.S. wedding marketplace and planning platform. Operates adjacent to Affairs With Linda by serving engaged couples end-to-end, but via a tech/marketplace model rather than boutique services; competes indirectly for the same consumer's attention.
• WeddingWire: Major wedding vendor marketplace connecting couples with planners, venues, and vendors. Indirect competitor for marketing attention and lead flow, but operates as an aggregator rather than a service provider.

Direct peers

• Easton Events: Luxury wedding and event planning firm with a similar full-service, high-touch model serving affluent couples. Comparable in budget tiers, customization depth, and reliance on repeat/referral business.
• David Tutera: Celebrity wedding and event planner with a TV/brand presence, serving affluent couples and corporate clients. Overlaps on full-service planning, premium tier, and founder-led brand identity.
• Mindy Weiss Party Consultants: Celebrity wedding and party planner with a similar founder-led, premium brand serving high-net-worth and entertainment-industry clients. Overlaps directly on service scope, pricing tier, and personal-reputation-driven go-to-market.
• Bryan Rafanelli Events: Luxury event planning and design firm serving private celebrations, corporate galas, and high-profile clientele. Comparable in full-service model, premium positioning, and ability to execute large-scale (1,000+ guest) events.
• Colin Cowie Lifestyle: Celebrity event planner and lifestyle brand producing luxury weddings and celebrations. Comparable service offering, target client (celebrity/CEO tier), and reliance on a single founder's reputation and aesthetic.

Others

• Aisle Planner: SaaS platform built specifically for wedding and event planners. Enabling technology to boutique planners like Affairs With Linda; relevant as both a productivity tool for the subject and as a future competitive threat from tech-enabled planners.

Regional players

• Kehoe Designs: Chicago-based event décor, design, and production firm serving weddings, galas, and corporate events. Comparable regional service area, premium client overlap, and shared vendor network — often a complement or competitor for Chicago luxury events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AffairsWithLinda
• LinkedInlinkedin.com/company/affairs-with-linda
• Instagraminstagram.com/affairs_with_linda
• Pinterestpinterest.com/LindaAlpert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affairs With Linda