Benny & Co Montreal-nord
Benny & Co. is a Quebec-based rotisserie chicken restaurant chain with 80+ franchised locations across Quebec and Ontario, founded in 1960 by the Benny family. It serves families, individual diners, and corporate groups through dine-in, takeout, delivery, group catering, grocery retail, and seasonal food truck channels.
- Company typePrivate
- Founded1960
- HeadquartersMontréal-nord, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Benny & Co Montreal-nord does
Benny & Co. is a Quebec-based rotisserie chicken restaurant chain operating 80+ franchised locations across Quebec and Ontario. Founded in 1960 by the Benny family in Joliette, the business is built around a proprietary three-hour slow-roasting technique and air-chilled, hormone-free chicken sourcing. The company serves individual consumers, families, and corporate/group customers through dine-in, takeout, delivery, and group catering (Econogroups), and extends its brand into grocery retail through IGA, Metro, Super C, and Maxi stores.
The core technology is the family's exclusive slow-roasting cooking process, complemented by a digital stack that includes a proprietary online ordering platform (benny-co.com), the Mon B&CO mobile application (iOS/Android) that powers a tiered loyalty program (Apprentice and Roaster), and third-party integrations with delivery aggregators (Uber Eats, DoorDash, SkipTheDishes), Firebase, Bloomreach, Antavo Loyalty Cloud, and GA4. A small "Benny & Co. Foundation for Youth" is supported through kids' menu purchases. The corporate headquarters is located in Blainville, Quebec, while trademarks are owned by J. Benny Inc. and licensed to Benny & Frères Inc.
The business model is a franchise-led, consumer-facing revenue structure. Revenue streams include restaurant sales (set independently by franchisees), online ordering platform revenue, gift cards, grocery product licensing, group/corporate orders with tiered volume discounts (10-15% off 10-49 and 50+ meals), franchise fees (financial-screening process for applicants at least 14 years old), and the Mon B&CO loyalty program. The company is privately held and family-controlled, with ownership spanning first-, second-, and third-generation members of the Benny family across multiple franchise groups; no external institutional investors or parent company are identified.
Benny & Co Montreal-nord firmographics
Firmographics- Name
- Benny & Co Montreal-nord
- Legal name
- Benny & Frères Inc.
- Website
- https://benny-co.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Benny & Co. is a Quebec-based rotisserie chicken restaurant chain with 80+ franchised locations across Quebec and Ontario, founded in 1960 by the Benny family. It serves families, individual diners, and corporate groups through dine-in, takeout, delivery, group catering, grocery retail, and seasonal food truck channels.
- Ownership category
- akta.pro rank
Benny & Co Montreal-nord industry classification
Industry- Product category
- Casual Dining / Rotisserie Chicken Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meat Meals (RTE/RTH) (AFANAFAA)
- akta.pro secondary industry
- Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)
Keywords
Where Benny & Co Montreal-nord is headquartered
LocationHeadquarters
- HQ city
- Montréal-nord
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Benny & Co Montreal-nord business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Sales (Dine-in, Takeout, Delivery): Revenue from 80+ franchised rotisserie chicken restaurants offering dine-in, takeout, and delivery services across Quebec and Ontario
- Online Ordering Platform: Direct online ordering through benny-co.com website and Mon B&CO mobile application for restaurant meals
- Gift Card Sales: Sale of electronic gift cards through online ordering platform, with personalized messaging capability
- Grocery Products: Retail grocery products sold through IGA, Metro, Super C, and Maxi stores including chicken nuggets, wings, and prepared items
- Group/Corporate Orders: Volume orders for events with automatic tiered discounts (Econogroups) from 5 to 100+ meals
- Franchise Fees: Revenue from franchise operations; franchise applicants undergo financial review including net worth and available capital assessment
- Mon B&CO Loyalty Program: Points-based loyalty program where members earn 1 point per dollar spent and redeem at 50 points = CA$1.00
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Econogroups: 5-9 meals - base tier discount |
| Unit Pricing | Pay-as-you-go | Econogroups: 10-24 meals - mid-volume tier |
| Unit Pricing | Pay-as-you-go | Econogroups: 25-49 meals - high-volume tier |
| Unit Pricing | Pay-as-you-go | Econogroups: 50-99 meals - premium volume tier |
| Unit Pricing | Pay-as-you-go | Econogroups: 100+ meals - maximum volume tier |
| Transaction based/ take rate | Pay-as-you-go | Custom Menu Orders: 10-49 meals - 10% automatic discount |
| Transaction based/ take rate | Pay-as-you-go | Custom Menu Orders: 50+ meals - 15% automatic discount |
| Other | Pay-as-you-go | Employee Discount: 50% off meals |
| Subscription | Monthly | Loyalty Points: 1 point per dollar spent |
| Subscription | Monthly | Mon B&CO Program - Apprentice Level (0-849 points) |
| Subscription | Monthly | Mon B&CO Program - Roaster Level (850+ points) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Benny & Co Montreal-nord product offering
Product offeringCore offering
Benny & Co. operates a chain of 80+ franchised rotisserie chicken restaurants across Quebec and Ontario, selling signature chicken slow-roasted for three hours, spare ribs, poutine, sandwiches, salads, and family meals through dine-in, takeout, and delivery. The company also distributes branded grocery products through Quebec retailers, runs a points-based Mon B&CO loyalty program and mobile app, and offers group catering, gift cards, and a seasonal food truck.
Product overview
Benny & Co. is a Quebec-based rotisserie chicken restaurant chain operating over 80 locations across Quebec and Ontario. The company's core offering centers on its signature rotisserie chicken, slow-roasted for three hours using an exclusive technique, complemented by spare ribs and various chicken-based menu items. The product portfolio includes dine-in, takeout, and delivery services through owned channels and third-party platforms, a grocery retail line of prepared chicken products, a loyalty program (Mon B&CO) accessible via mobile app, group catering services, and a seasonal food truck for events. The Mon B&CO loyalty program features two tiers (Apprentice and Roaster) and enables point accumulation and redemption across all ordering channels.
Differentiator
Problem solved
Functional benefit
Brands
- Mon B&CO: Mobile loyalty application and program that allows customers to accumulate points, access rewards, and receive personalized promotions. Available on iOS and Android.
Products and services
- Signature Rotisserie Chicken Meals Hormone-free, air-chilled rotisserie chicken slow-roasted for three hours using the Benny family's proprietary technique, served as quarter, half, or full chicken meals with fries, sauce, coleslaw, and bun at dine-in, takeout, and delivery.
- Spare Ribs Tender, grilled spare ribs seasoned with Benny & Co.'s exclusive spice blend and topped with traditional or Louisiana sauce, served at restaurants.
- Benny & Co. Chicken Poutine
Quantifiable outcome
- >80% of products sourced from Quebec suppliers
- +1 more outcomes
Companies that use Benny & Co Montreal-nord
Customer profileSegments4 records
Ideal customer profiles3 records
Benny & Co Montreal-nord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature3 records
Benny & Co Montreal-nord partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Uber EatsminorThird-party food delivery partner for Benny & Co. restaurants not offering direct delivery. Customers can order through Uber Eats for delivery to their location.
- DoorDashminorThird-party food delivery partner providing delivery services for Benny & Co. locations.
- Skip (SkipTheDishes)minorThird-party food delivery partner serving Benny & Co. restaurants in applicable regions.
- IGAcoreGrocery retail partner for Benny & Co. branded products including chicken nuggets, wings, and prepared items. Available in Quebec stores.
- MetrocoreGrocery retail partner for Benny & Co. branded grocery products in Quebec.
- Super CcoreGrocery retail partner for Benny & Co. branded products in Quebec.
- MaxicoreGrocery retail partner for Benny & Co. branded products in Quebec.
- Third-Party Payment ProcessorscoreSecure third-party providers for processing online payments. Benny & Co. does not store payment information directly; transactions handled by specialized third-party processors.
- FirebasecoreFirebase used for improving functionality, security, and personalization of mobile application and services. Enables user behavior tracking, service security, and technical error detection.
- Antavo Loyalty CloudcoreLoyalty program management platform for tracking interactions, analyzing behaviors, segmentation, rewards, and marketing engagement for Mon B&CO program.
- Meta AdsminorFacebook/Instagram advertising platform for targeted ads and performance measurement.
- Google AdsminorGoogle advertising platform for targeting and measuring ad performance.
- TikTok AdsminorTikTok advertising platform for reaching users with targeted content.
- Microsoft AdsminorMicrosoft/Bing advertising platform for ad targeting and performance measurement.
- Pinterest AdsminorPinterest advertising for visual discovery and targeted campaigns.
- Reddit AdsminorReddit advertising platform for community-based targeting.
- Spotify AdsminorSpotify audio advertising platform for reaching users.
- StackAdaptminorProgrammatic advertising platform for targeted digital campaigns.
- LinkedIn AdsminorLinkedIn advertising for B2B targeting and professional audience reach.
Scale indicators6 records
Recent moves11 records
Expansion highlights7 records
Benny & Co Montreal-nord competitors and assessment
Company assessmentDirect peers
- Wingstop: Growing chicken-wing-focused QSR expanding across Canada. Targets a similar chicken meal occasion and customer base, with a comparable franchise-driven growth model.
- Swiss Chalet: Canadian rotisserie chicken and ribs QSR chain with dine-in, takeout, and delivery. Competes directly with Benny & Co. on signature chicken meals and family dining occasions across Canada.
- Nando's: Chicken-focused restaurant chain with a peri-peri specialty. Competes for chicken-centric dine-in and takeout occasions in Canadian cities, with a comparable menu breadth to Benny & Co.
- Popeyes Louisiana Kitchen: Global chicken QSR chain with strong Canadian presence, competing for the same fried and prepared chicken meal occasions as Benny & Co., particularly in urban and suburban markets.
- Mary Brown's Chicken: Canadian chicken-focused QSR chain with dine-in, takeout, and delivery, plus a growing grocery product line. Closely comparable to Benny & Co. on category specialization, multi-channel distribution, and Canadian footprint.
- St-Hubert: Quebec-based rotisserie chicken restaurant chain with a comparable full-service and quick-service model, signature chicken dishes, and a strong Quebec identity. Closest direct competitor to Benny & Co. in the same geography and category.
Broad incumbents
- Pizza Pizza: Canadian multi-brand QSR operator (Pizza Pizza, Pizza 73) with a comparable dine-in, takeout, and delivery franchise model. Overlaps with Benny & Co. on restaurant operations and delivery aggregator reliance.
- KFC Canada: Largest global chicken QSR operating in Canada with a broad menu and national footprint. Competes with Benny & Co. for chicken meal occasions at a larger scale and with stronger brand awareness.
- Boston Pizza: Large Canadian casual dining and sports bar chain with a broad menu including chicken items. Overlaps with Benny & Co. on family dining occasions and dine-in scale in Quebec and Ontario.
Regional players
- Poulet Rouge: Quebec-based rotisserie chicken restaurant chain operating in a similar niche to Benny & Co. with comparable menu (chicken, poutine, sides). Heads-up regional competitor in shared Quebec market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Benny & Co Montreal-nord social profiles
Digital presenceBenny & Co Montreal-nord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benny & Co Montreal-nord leadership team
Management profileNumber of profiles
Profiles7 records
Benny & Co Montreal-nord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benny & Co Montreal-nord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benny & Co Montreal-nord
What does Benny & Co Montreal-nord do?
Benny & Co. operates a chain of 80+ franchised rotisserie chicken restaurants across Quebec and Ontario, selling signature chicken slow-roasted for three hours, spare ribs, poutine, sandwiches, salads, and family meals through dine-in, takeout, and delivery. The company also distributes branded grocery products through Quebec retailers, runs a points-based Mon B&CO loyalty program and mobile app, and offers group catering, gift cards, and a seasonal food truck.
Is Benny & Co Montreal-nord a public or private company?
Benny & Co Montreal-nord is a private company. It is classified as family owned and is currently operating.
When was Benny & Co Montreal-nord founded?
Benny & Co Montreal-nord was founded in 1960. It employs 1,001 to 5,000 people.
Where is Benny & Co Montreal-nord based?
Benny & Co Montreal-nord is headquartered in Montréal-nord, Canada, in the North America region.
How does Benny & Co Montreal-nord make money?
Seven revenue lines are on record. Restaurant Sales (Dine-in, Takeout, Delivery) is the primary driver. The others are online Ordering Platform, gift Card Sales, grocery Products, group/Corporate Orders, franchise Fees and mon B&CO Loyalty Program.
Who are Benny & Co Montreal-nord's main competitors?
Direct peers on record are Wingstop, Swiss Chalet, Nando's, Popeyes Louisiana Kitchen, Mary Brown's Chicken and St-Hubert. Broad incumbents are Pizza Pizza, KFC Canada and Boston Pizza. Poulet Rouge is listed as a regional player.
Does Benny & Co Montreal-nord have an API?
No public API is recorded for Benny & Co Montreal-nord.
What industry is Benny & Co Montreal-nord in?
Benny & Co Montreal-nord's product category is Casual Dining / Rotisserie Chicken Restaurants. Its primary akta.pro industry code is AFANAFAA, Prepared Meat Meals (RTE/RTH), with a secondary code of CRADADAH, Frozen Meat & Poultry Meals & Value-Added Proteins. Its NAICS code is 722513 and its SIC code is 2090.