Redwood Medical

What Redwood Medical does

Redwood Medical LLC is a physician-owned, multi-specialty healthcare practice headquartered in Aurora, Colorado, operating three clinics across the state's Front Range — Aurora, Cherry Creek/Denver, and Castle Rock — and offering care for patients aged one and above. The practice is led by Dr. Brent Herron, MD, MS, and was either founded or rebranded under the Redwood Medical name in 2023 after operating previously as Heartlight Family Clinic. Redwood Medical runs an integrated four-pillar model spanning board-certified family medicine and preventive care, wellness services (medical weight loss via Semaglutide/GLP-1 programs, SottoPelle hormone replacement therapy, peptide therapy), psychiatry and behavioral health (medication management, CBT/DBT, and ketamine therapy paired with guided VR meditation), and a broad medical-aesthetics menu (Botox and neuromodulators, dermal fillers, Emsculpt NEO body sculpting, DEKA CO2 and CoolPeel lasers, Morpheus8/VirtueRF microneedling, Attiva skin tightening, Lumecca IPL, Diolaze laser hair removal, exosome hair restoration, CoolPlasma acne treatment, OPYLL resurfacing, and Morpheus8 V vaginal rejuvenation).

The technology footprint is intentionally third-party rather than proprietary: scheduling runs on Healow (primary care), MangoMint (aesthetics), and My Aesthetic Record (aesthetics); patient records and the portal run on ECW Cloud; payments run on Healow Pay; financing is delivered via a Cherry Technologies buy-now-pay-later integration offering 0% and interest-bearing plans; and telehealth is delivered via standard video conferencing. Aesthetic treatments are powered by commercial devices from InMode (Emsculpt NEO, Morpheus8, VirtueRF, Apex, Diolaze, Lumecca) and DEKA (CO2 laser). The one internally designed differentiator is the 'Patient X Journey,' a personalized roadmap that sequences primary care, hormone optimization, weight management, and aesthetics into a single plan for each patient.

Revenue is generated on a fee-for-service and cash-pay basis across clinical visits, aesthetic procedures, and prepaid aesthetic packages or memberships, with higher-ticket services supported by Cherry installment plans. Pricing varies by treatment — for example, Botox at $9/unit, CoolPeel at $100/area, and Morpheus8 V at $1,500–$3,000 per treatment course. Patient acquisition is digital-first: SEO, a health blog, Instagram (@redwoodmedical), Google reviews (4.4/5 across 179 reviews), and community-hosted Botox/CoolPeel party events with group-booking discounts. The customer base is highly fragmented across horizontal segments — adults and families needing primary care, weight loss patients, hormone-therapy seekers, mental health patients, aesthetics patients, and men's and women's health patients — with no disclosed enterprise or institutional customers. The practice is HIPAA-compliant, privately held, founder-led, and bootstrapped, with no external funding or parent company.

Name

Redwood Medical

Legal name

Redwood Medical LLC

Website

https://redwood-medical.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Medical is a physician-owned, multi-specialty Colorado practice operating three Front Range clinics that deliver integrated primary care, medical weight loss, hormone therapy, psychiatry, and medical aesthetics to individual patients, with telehealth and Cherry-financed cash-pay services.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare delivery including primary care consultations, preventive services, chronic disease management, mental health sessions, hormone therapy, medical weight loss programs, and aesthetic procedures. Revenue generated per visit, injection, or treatment session.
2. Payment Plans (Cherry Financing): Partnership with Cherry Technologies to offer patients installment payment options for treatments, enabling higher-ticket procedure purchases through pay-over-time plans.
3. Aesthetic Memberships & Packages: Prepaid treatment packages and membership programs for ongoing aesthetic services, creating recurring engagement and revenue predictability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redwood Medical is a physician-owned multi-specialty healthcare practice that delivers primary care, psychiatry and behavioral health, wellness (medical weight loss and hormone optimization), and medical aesthetic treatments under one roof. Services are provided across three Colorado Front Range locations — Aurora, Cherry Creek/Denver, and Castle Rock — with telehealth extending access to additional Colorado patients. The practice combines board-certified family medicine providers with advanced aesthetic device-based procedures and pharmacist-supervised weight loss and hormone programs.

Product overview

Redwood Medical is a physician-owned healthcare practice offering an integrated healthcare platform across four core pillars: Board-Certified Family Medicine, Psychiatry & Behavioral Health, Wellness, and Aesthetic Treatments. The company operates primary care, medical weight loss (Semaglutide/GLP-1 programs), hormone replacement therapy (SottoPelle), mental health services (including ketamine therapy), and a comprehensive suite of aesthetic treatments including Botox, dermal fillers, Emsculpt NEO body sculpting, DEKA Tetra CO2 and CoolPeel laser treatments, Morpheus8 and VirtueRF microneedling, Attiva skin tightening, Lumecca IPL, Diolaze laser hair removal, exosome hair restoration, facials, and PRP joint injections. Services are delivered across three Colorado locations (Cherry Creek/Denver, Aurora, Castle Rock) with telehealth options. The practice utilizes third-party platforms including Healow and MangoMint for appointment scheduling, Cherry for payment plans, and ECW Cloud for patient portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Board-Certified Family Medicine Comprehensive primary care for adults and seniors including preventive checkups, chronic disease management, same-day sick visits, vaccinations, and screenings, delivered to patients ages one and above.
• Virtual Visits and Telehealth Remote medical consultations via video conferencing that enable Colorado patients to discuss health concerns, receive medical advice, prescriptions, and follow-up care from home.
• Semaglutide Medical Weight Loss Physician-supervised weight management using Semaglutide (GLP-1 receptor agonist) combined with Trizepatide and Ozempic programs, personalized lifestyle modifications, nutrition coaching, and ongoing progress monitoring.
• Hormone Replacement Therapy Hormone optimization treatments including SottoPelle pellet therapy, bio-identical hormone therapy (BHRT), topical creams, gels, patches, and intramuscular injections for low testosterone, menopause symptoms, and hormonal imbalances.
• Men's Health Services Comprehensive men's health services including low testosterone treatment, andropause management, Apex by InMode erectile dysfunction treatment, gout treatment, PRP therapy, and preventive screenings for prostate, testicular, and colorectal cancer.
• Women's Health Services Women's health services covering gynecology, well-woman exams, family planning, birth control, menopause management, STI screening, mammography, breast and ovarian cancer risk assessments, and pelvic floor therapy.
• Psychiatry and Behavioral Health Therapy Mental health services including psychiatric medication management, behavioral health therapy, CBT, DBT, ketamine therapy with guided virtual reality meditation, and treatment for depression, anxiety, bipolar disorder, OCD, ADHD, PTSD, and substance abuse.
• Botox Treatment Neuromodulator injections using Botox, Xeomin, Daxxify, and Dysport to temporarily reduce muscle activity and soften dynamic wrinkles including forehead lines, frown lines, and crow's feet.
• Dermal Fillers Hyaluronic acid injectable fillers (Restylane, Sculptra) to restore volume, enhance facial contours, plump lips, smooth lines and wrinkles, and improve scar appearance.
• Emsculpt NEO Body Sculpting Non-invasive body contouring combining high-intensity focused electromagnetic (HIFEM) energy with radiofrequency to simultaneously build muscle and reduce fat in the abdomen, buttocks, thighs, and arms.
• DEKA Tetra CO2 Laser Treatment Fractional CO2 laser skin rejuvenation targeting fine lines, wrinkles, uneven skin tone, sun damage, age spots, and acne scars with precision delivery promoting collagen and elastin formation.
• CoolPeel CO2 Laser Fractional carbon dioxide laser treatment with controlled energy delivery minimizing thermal damage, addressing fine lines, wrinkles, sun damage, and uneven skin tone with 2-3 day downtime.
• Morpheus8 Face and Body Radiofrequency microneedling treatment combining ultra-fine needles with RF energy to penetrate deep into skin, stimulate collagen and elastin production, and address fine lines, wrinkles, scarring, and skin laxity.
• VirtueRF Microneedling Advanced microneedling combined with radiofrequency energy using the VirtueRF platform, including ExactRF precision and DeepRF body treatments for skin tightening, wrinkle reduction, and contouring.
• Lumecca IPL Intense pulsed light therapy combined with Morpheus technology to target acne, pigmentation, sun damage, vascular concerns, and rosacea while stimulating collagen production for clearer, more even skin.
• Diolaze Laser Hair Removal Diode laser hair removal technology using a Triple Cooling System for virtually painless treatment, targeting melanin in hair follicles for permanent hair reduction on face, legs, arms, back, and bikini area.
• Facials Professional facial treatments including Signature 50-minute and 80-minute facials, dermaplaning, deep pore cleansing, exfoliation, extractions, massage, and custom masking for skin rejuvenation.
• Exosome Hair Restoration Advanced non-surgical regenerative hair restoration using exosome solutions rich in growth factors and signaling molecules, applied via microneedling to stimulate dormant hair follicles and promote natural regrowth.
• PRP Joint Injections Platelet-rich plasma therapy for joint pain, soft tissue injury, and regenerative care using the body's own healing properties to provide long-term relief.
• Attiva Skin Tightening Minimally-invasive radiofrequency treatment that tightens loose skin and remodels facial and body contours from beneath the surface.
• Botox and CoolPeel Parties Group event bookings for Botox and CoolPeel laser treatments at discounted pricing; hosts receive complimentary Botox units with minimum attendance requirements.
• Morpheus8 V Vaginal Rejuvenation Specialized vaginal rejuvenation using Morpheus8 V combining fractional radiofrequency with microneedling, addressing vaginal laxity, dryness, and mild urinary incontinence in approximately 30-minute sessions with minimal downtime.
• Apex by InMode for Erectile Dysfunction Non-invasive erectile dysfunction treatment using Apex by InMode technology offered at the practice for men's sexual health concerns.
• Peptide Therapy Medically supervised peptide therapy for regenerative and functional medicine purposes, including healing, longevity, and total-body optimization.

Quantifiable outcome

• 4.4 out of 5 stars on Google based on 179 reviews
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Cherry TechnologiessupportingOthersCherry is a buy-now-pay-later financing partner enabling patients to pay for treatments in installments. Offers 0% APR options and interest-bearing plans from 5.99% APR. No hard credit checks. Example: $400 plan over 3 months at 0% APR.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Parsley Health: Integrative/functional medicine practice offering root-cause primary care with telehealth and in-person visits. Comparable in combining primary care, wellness, and personalized treatment plans.
• Ideal Image: Largest U.S. medical aesthetics chain offering Botox, fillers, lasers, body contouring. Comparable aesthetic device portfolio, multi-site consumer model, and cash-pay pricing structure overlap.
• Modern Age: Integrated longevity, wellness, and aesthetics clinics combining primary-care-adjacent services with injectables and skin treatments. Most similar four-pillar model to Redwood.
• SkinSpirit: Multi-location medical spa providing Botox, fillers, lasers, microneedling, and skin rejuvenation. Closely aligned on aesthetics-led service mix and physician-supervised delivery.
• Ageless Men's Health: Multi-location men's health and hormone replacement therapy chain. Directly comparable in TRT, wellness, and weight-loss services targeting a similar male patient segment with cash-pay aesthetics-adjacent offerings.

Emerging players

• Restore Hyper Wellness: Multi-location wellness franchise offering IV therapy, hormone optimization, cryotherapy, and aesthetics. Comparable retail wellness positioning and cash-pay service model.
• Calibrate: Telehealth metabolic-care program combining GLP-1 medication with coaching. Directly overlaps Redwood's Semaglutide weight-loss and metabolic wellness pillar.

Broad incumbents

• One Medical (Amazon One Medical): Membership-based primary care platform with technology-enabled visits and integrated specialty referrals. Comparable primary-care base with adjacent services, though lighter aesthetics emphasis.
• Hims & Hers Health: Public telehealth wellness and aesthetics platform offering weight loss (GLP-1), hormone therapy, mental health, and skincare. Comparable service pillars with much larger direct-to-consumer distribution.

Regional players

• Total Skin and Beauty Dermatology: Mid-sized dermatology and medical aesthetics group. Comparable clinical-plus-aesthetics integrated offering, though lacks the mental health and primary-care pillars of Redwood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redwoodmedical
• Facebookfacebook.com/redwoodmedicalaesthetics
• LinkedInlinkedin.com/company/redwoodmedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Medical