American Gold Exchange
- Company typePrivate
- Founded1998
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
American Gold Exchange firmographics
Firmographics- Name
- American Gold Exchange
- Legal name
- American Gold Exchange, Inc.
- Website
- https://amergold.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
American Gold Exchange industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
Keywords
Where American Gold Exchange is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Gold Exchange business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Precious Metals Sales: Direct sales of gold, silver, platinum, and palladium coins and bullion to retail customers with markup over spot prices. Revenue generated from bid-ask spreads on collectible coins and dealer-to-dealer trading.
- Payment Processing Fees: Fees charged for credit card (4% processing fee) and cryptocurrency (2-2.04% processing fee) payments. Bank wire is preferred method with no fee.
- Coin Appraisal Services: Expert appraisal services for individual coins and entire collections, submission center for PCGS, NGC, and CAC certification
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume discount pricing for bulk purchases |
| Transaction based/ take rate | Pay-as-you-go | Credit card payment processing |
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency payment processing |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| One time/ perpetual license | Pay-as-you-go | $20 Saint-Gaudens MS65 |
| Unit Pricing | Pay-as-you-go | Various Pre-1933 US Gold Coins |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
American Gold Exchange product offering
Product offeringCore offering
American Gold Exchange is a direct-to-consumer dealer that buys and sells physical precious metals — gold, silver, platinum, and palladium coins and bars — along with rare numismatic coins, primarily pre-1933 US gold and classic US silver dollars. The firm sources inventory through US and European suppliers, operates an e-commerce storefront with live spot pricing, supports a self-directed precious metals IRA service in partnership with third-party custodians, and provides ancillary services such as coin appraisals, third-party grading submission (PCGS/NGC/CAC), and daily market analysis from analyst Jim Wyckoff.
Product overview
American Gold Exchange is a direct-to-consumer precious metals and rare coin dealer founded in 1998, specializing in dealer-to-dealer trading and direct sales to the public. The company offers a comprehensive portfolio of physical precious metals products organized into two main categories: (1) Pre-1933 US Gold Coins — historic gold coins minted before the 1933 gold recall, including Liberty Double Eagles, Saint-Gaudens Double Eagles, various Eagles ($10 and $5 denominations), and Quarter Eagles, which provide both gold content and numismatic premium potential due to scarcity; and (2) Modern Bullion Products — government-minted bullion coins (American Gold Eagles, Buffalos, Canadian Maple Leafs, Krugerrands, etc.), gold and silver bars from trusted refiners (PAMP Suisse, Valcambi, Sunshine, Asahi, RCM), and classic US silver coins (Morgan Dollars, Peace Dollars, 90% silver bags). Additional offerings include platinum and palladium bullion, ancient coins, and a Precious Metals IRA service enabling tax-advantaged retirement holdings of physical metals. The company also provides market intelligence through Jim Wyckoff's daily analysis and proprietary trading tools. Products are available online or by telephone, with services by appointment only.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 14-day return privilege for full refund on certified classic U.S. coins dated pre-1933
- +2 more outcomes
Companies that use American Gold Exchange
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
American Gold Exchange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
American Gold Exchange partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GoldStar Trust CompanycoreRecommended IRA custodian for Self-Directed Precious Metals IRAs. GoldStar Trust Company is a leading custodian for Self-Directed IRAs specializing in precious metals. AGE works regularly with GoldStar Trust and refers customers seeking IRA account establishment to this partner. Contact: 800-486-6888, [email protected].
- Strata Trust CompanycoreAlternative IRA custodian partner for Self-Directed Precious Metals IRAs. AGE works with Strata Trust Company to facilitate precious metals IRA purchases. Contact: 866-985-7156, [email protected].
- PCGS (Professional Coin Grading Service)coreAuthorized dealer for PCGS certification. AGE is a submission center for PCGS coin certification and authentication services.
- NGC (Numismatic Guarantee Corporation)coreAuthorized dealer for NGC certification. AGE is a submission center for NGC coin grading and authentication services.
- CAC (Certified Acceptance Corporation)coreAuthorized dealer for CAC certification. CAC provides additional certification and quality verification for graded coins.
- Jim WyckoffminorMarket analyst providing daily gold market updates, buy/sell stop analysis, exclusive analytical charts, and intraday trading tools for AGE website visitors.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
American Gold Exchange competitors and assessment
Company assessmentDirect peers
- APMEX: APMEX is the largest US online precious metals retailer, offering gold, silver, platinum, and palladium coins and bars direct-to-consumer. It competes head-to-head with AGE on bullion SKUs, pricing transparency, and IRA-eligible products.
- Money Metals Exchange: Money Metals Exchange is an online precious metals dealer offering gold, silver, platinum, and palladium bullion and numismatic products. Directly comparable DTC offering and customer base to AGE.
- Blanchard and Company: Blanchard and Company is a precious metals and rare coin dealer founded by James U. Blanchard III — the same industry figure Dana Samuelson of AGE trained under. It is a direct peer in numismatics and gold IRAs.
- JM Bullion: JM Bullion is a major online precious metals dealer selling gold, silver, platinum, and palladium bullion with low-overhead pricing. It is a direct competitor to AGE in the retail bullion and IRA space.
- Monex Precious Metals: Monex is a long-standing US precious metals dealer offering gold, silver, platinum, and palladium coins and bars to retail and IRA investors. Comparable DTC model and product mix to AGE.
- Gainesville Coins: Gainesville Coins is a US precious metals dealer offering gold, silver, platinum, and palladium bullion and rare coins with an e-commerce storefront. Comparable business model and customer base to AGE.
- Provident Metals: Provident Metals is an online precious metals dealer offering gold, silver, and rare coin products to retail and IRA customers. Overlapping SKUs and customer segments make it a close direct peer to AGE.
- SD Bullion: SD Bullion is an online precious metals retailer known for aggressive low-premium pricing on gold and silver bullion. It competes directly with AGE on price-sensitive bullion purchases.
Emerging players
- Stack's Bowers Galleries: Stack's Bowers Galleries is a leading rare coin auctioneer that intersects with AGE's numismatic segment through high-grade US gold and silver coin sales. Comparable on certified coin inventory and collector demand, different on distribution model.
- Heritage Auctions: Heritage Auctions is a major US auction house with a strong rare coin and bullion category. It overlaps with AGE on certified, high-grade numismatic coins and IRA-eligible gold, though it is primarily an auction venue rather than a fixed-price dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Gold Exchange social profiles
Digital presenceAmerican Gold Exchange compliance and trust
Trust signalCompliance6 records
American Gold Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Gold Exchange leadership team
Management profileNumber of profiles
Profiles2 records
American Gold Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Gold Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Gold Exchange
What does American Gold Exchange do?
American Gold Exchange is a direct-to-consumer dealer that buys and sells physical precious metals — gold, silver, platinum, and palladium coins and bars — along with rare numismatic coins, primarily pre-1933 US gold and classic US silver dollars. The firm sources inventory through US and European suppliers, operates an e-commerce storefront with live spot pricing, supports a self-directed precious metals IRA service in partnership with third-party custodians, and provides ancillary services such as coin appraisals, third-party grading submission (PCGS/NGC/CAC), and daily market analysis from analyst Jim Wyckoff.
Is American Gold Exchange a public or private company?
American Gold Exchange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Gold Exchange founded?
American Gold Exchange was founded in 1998. It employs 11 to 50 people.
Where is American Gold Exchange based?
American Gold Exchange is headquartered in Austin, United States, in the North America region.
How does American Gold Exchange make money?
Three revenue lines are on record. Precious Metals Sales are the primary driver. The others are payment Processing Fees and coin Appraisal Services.
Who are American Gold Exchange's main competitors?
Direct peers on record are APMEX, Money Metals Exchange, Blanchard and Company, JM Bullion, Monex Precious Metals, Gainesville Coins, Provident Metals and SD Bullion. Emerging players are Stack's Bowers Galleries and Heritage Auctions.
Does American Gold Exchange have an API?
No public API is recorded for American Gold Exchange.
What industry is American Gold Exchange in?
American Gold Exchange's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its NAICS code is 458310 and its SIC code is 5094.