WILSON MEDICAL GROUP, PLLC

What WILSON MEDICAL GROUP, PLLC does

Wilson Medical Group, PLLC is a privately held primary care medical practice headquartered at 3302 Nash St, N in Wilson, North Carolina, with a second location at 402 Nash St, E in downtown Wilson. Founded in 2003 by Dr. Kerrie-Anne Heron, a Duke-trained board-certified internist, the practice serves adult and family patients in Wilson County and surrounding areas with a horizontal primary care model spanning wellness visits, urgent appointments, chronic disease management (hypertension, diabetes, COPD, asthma), preventive screenings, and same-day/walk-in care. The clinical team includes multiple physician assistants, a DNP, and a board-certified health coach, supported by an on-site laboratory, X-ray, pulmonary function testing, and metabolic screening services. The practice holds Patient-Centered Medical Home (PCMH) designation and has been named Favorite Medical Practice by The Wilson Times Readers' Choice Awards for seven consecutive years (2019-2025).

The practice operates a state-of-the-art facility with electronic Patient Portal (eClinicalWeb) accessible via web and the Healow mobile app, enabling patients to schedule appointments, request prescription refills, view lab results, message providers, and conduct TeleVisit telehealth appointments. Technology partnerships with Healow (mobile health app) and LabCorp (outsourced PCR and antibody testing) extend the practice's diagnostic and digital reach. During the COVID-19 pandemic, Wilson Medical Group deployed rapid in-house testing (approximately 15-minute results) and LabCorp send-out testing, alongside vaccination and updated clinical guidance published through its Health Topics content channel.

Wilson Medical Group generates revenue primarily through insurance reimbursements from Medicare, Medicaid, and commercial payers for per-visit primary care services. Cash-pay revenue streams include competitive-rate health coaching services and self-pay visits, while Medicare-covered patients receive health coaching under Chronic Care Management. Distribution is direct-to-consumer via two physical clinics, telehealth visits, and an electronic patient portal with online pre-registration for new patients. The practice does not disclose pricing publicly, has no external funding or parent company, and operates as a founder-controlled Professional Limited Liability Company under North Carolina law.

Name

WILSON MEDICAL GROUP, PLLC

Legal name

Wilson Medical Group, PLLC

Website

https://wilsonmedicalgroup.healthcare

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson Medical Group, PLLC is a private primary care medical practice founded in 2003 in Wilson, North Carolina, serving adult and family patients with two clinic locations. It offers wellness visits, urgent care, chronic disease management, telehealth, health coaching, and on-site lab and X-ray services.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

Keywords

• Primary care services
• Family medicine
• Preventive healthcare
• Telehealth services
• Chronic disease management

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services: Primary care medical services billed through insurance including wellness visits, urgent appointments, chronic disease management, and preventive care. Revenue generated through insurance reimbursements (Medicare, Medicaid, and commercial insurance) and direct patient payments for cash-pay services.
2. Health Coaching Services: Health coaching program with competitive rates for cash-pay clients. Services incorporated into Chronic Care Management for Medicare patients, which is typically covered by Medicare.
3. COVID-19 Testing and Treatment: COVID-19 testing services including rapid tests and LabCorp tests, vaccination services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wilson Medical Group is a privately held primary care medical practice providing comprehensive adult and family medicine in Wilson, North Carolina. The practice delivers wellness visits, urgent care appointments, telehealth consultations, health coaching, chronic disease management, on-site laboratory and X-ray diagnostics, pulmonary function testing, and metabolic screening. It also provides COVID-19 testing and vaccination services, all delivered through two physical clinics and a TeleVisit-enabled patient portal.

Product overview

Wilson Medical Group, PLLC is a primary care medical practice offering a unified suite of healthcare services centered around individualized patient care. The core offering includes primary care medicine with wellness visits, urgent appointments, and TeleVisit telehealth appointments. The practice provides on-site diagnostic capabilities through in-house labs and X-ray services, along with pulmonary function testing and metabolic screening. Health coaching and chronic care management services are offered as part of ongoing wellness support. Patients access services through a Patient Portal platform, available via web browser and the Healow mobile app. COVID-19 testing services (rapid and LabCorp PCR tests, plus antibody tests) were also provided during the pandemic.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive primary care including wellness visits, urgent appointments, management of long-term health conditions such as hypertension and diabetes, and treatment of acute issues including respiratory infections, UTIs, pink eye, back strain, joint ailments, and rashes. Targeted at adult and family patients in Wilson, NC.
• TeleVisit Appointments

Quantifiable outcome

• Patient satisfaction and community trust evidenced by 7 consecutive Reader's Choice awards (2019-2025)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HealowcoreTechnology or IntegrationHealow is a mobile health app that provides patients access to the Patient Portal on their phones. The free Healow app enables patients to connect with their doctors via TeleVisit appointments and manage their healthcare on mobile devices.
• LabCorpcoreTechnology or IntegrationLabCorp provides laboratory testing services for Wilson Medical Group patients. Tests include COVID-19 nasal/oral swabs (SARS-CoV-2 RNA detection) and blood antibody tests. Results typically available in 2-3 days.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Privia Health: Physician enablement company that partners with independent primary care practices — directly comparable to WMG's independent practice model. Privia helps similar community-based practices succeed under value-based care arrangements.
• Cano Health: Value-based primary care provider serving seniors and Medicare Advantage members. Directly comparable to WMG in targeting Medicare-dependent patients with chronic conditions via coordinated primary care and CCM-style services.
• ChenMed: Family-owned value-based primary care group serving seniors on Medicare Advantage. Comparable to WMG in its primary-care-plus-care-coordination model targeting older patients with chronic conditions, though operating across multiple states.
• VillageMD: Primary care provider group (majority-owned by Walgreens) operating value-based clinics. Comparable to WMG in combining primary care visits with chronic care management and care coordination for Medicare populations.
• Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare patients, now owned by CVS Health. Highly comparable business model to WMG's Medicare-heavy Chronic Care Management offering, though operating at national scale with dedicated clinic model.

Emerging players

• Aledade: Primary care physician network focused on independent practices participating in ACOs and value-based contracts. Comparable to WMG in supporting independent primary care economics, particularly relevant given WMG's PCMH designation and CCM capabilities.

Broad incumbents

• One Medical (Amazon One Medical): National direct-to-consumer primary care chain (now Amazon-owned) offering wellness visits, telehealth, and chronic care management — the same core services WMG provides. Operates a similar D2C primary care model though at vastly larger scale.

Regional players

• ECU Health: Regional health system (formerly Vidant Health) headquartered in Greenville, NC, ~30 miles east of Wilson. Operates primary care, specialty, and hospital services across eastern NC, making it the most direct geographic competitor to Wilson Medical Group for primary care patients.
• Atrium Health Wake Forest Baptist: Major NC-based academic health system operating primary care clinics across central and western NC. Competes with WMG for primary care patients in Wilson-area communities and offers broader specialty referral infrastructure.
• UNC Health: Statewide North Carolina health system with affiliated primary care practices. Provides a broader care network alternative for patients in the Wilson region and competes for both insured and Medicare populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wilson-Medical-Group-PLLC-104012161271661
• LinkedInlinkedin.com/company/wilson-medical-group-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILSON MEDICAL GROUP, PLLC