Vave . The Space Experience Design Company
VAVE is a German-headquartered space experience design firm with 8 global studios and 100+ interdisciplinary professionals, designing bespoke immersive exhibitions, museums, showrooms, and brand spaces for enterprise and government clients across Europe, Asia, and the Middle East.
- Company typePrivate
- Founded2013
- HeadquartersFrankfurt am Main, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Vave . The Space Experience Design Company does
VAVE is a private, German-headquartered space experience design company founded in 2013 by Tobias Geisler and Haijie Hu. Operating through 8 studios across Europe (Frankfurt), Asia (Shanghai, Shenzhen, Singapore), and the Middle East (Dubai, Riyadh) with 100+ interdisciplinary professionals, the firm designs immersive spatial experiences for exhibitions, museums, showrooms, retail environments, fairs, and brand spaces. The company works as a custom professional services provider combining strategy, consulting, design, planning, development, and supervision under one integrated "Space Experience Design" framework, with enterprise corporations and government/cultural institutions as its primary client segments.
VAVE generates revenue through bespoke project engagements priced on scope and complexity, with no public pricing or standardized fee structure. Its distribution is direct enterprise field sales, augmented by event-driven demand generation via industry awards (ADC, WXO, PAGE), conference speaking, and an extensive social media footprint. The company has delivered 350+ international projects to clients including Samsung, Audi, Porsche, SAP, stc, Yuwell, Accenture, Hyundai, the Federal Republic of Germany, and multiple Chinese ministries and museums. Notable recent engagements include the Expo 2030 Riyadh consultant role (40+ million expected visitors), a 2,000 sqm mobility exhibition for DB Regio in Berlin, and the Yuwell Group Showroom in Nanjing, which won Silver at the ADC Awards 2025.
VAVE's technology stack integrates physical space design with interactive digital media, including proprietary AI-driven installations such as DreamCo (a custom-trained generative AI dream visualization system developed with The Fourier Group) and AI Symbiosphere (an AI reflection-to-animal mapping installation). The firm holds three registered international trademarks (VAVE™, Space Experience Design™, DreamCo™) and operates under VAVE GmbH Group Holding with wholly-owned subsidiaries in Germany, China, Singapore, and UAE. Recent strategic moves include a new Riyadh studio, the Expo 2030 Riyadh partnership, expansion into Chinese cultural tourism (Chishui Brewing Town, Huguo Vinegar Experience Center), and continued award recognition placing it among Germany's Top 50 creative agencies in 2025.
Vave . The Space Experience Design Company firmographics
Firmographics- Name
- Vave . The Space Experience Design Company
- Legal name
- VAVE GERMANY GMBH
- Website
- https://vave.studio
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- VAVE is a German-headquartered space experience design firm with 8 global studios and 100+ interdisciplinary professionals, designing bespoke immersive exhibitions, museums, showrooms, and brand spaces for enterprise and government clients across Europe, Asia, and the Middle East.
- Ownership category
- akta.pro rank
Vave . The Space Experience Design Company industry classification
Industry- Product category
- Experience Design Services
- NAICS
- Interior Design Services (541410), Museums, Historical Sites, and Similar Institutions (7121), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Event Design, Decor & Styling (HSACAAAB)
Keywords
Where Vave . The Space Experience Design Company is headquartered
LocationHeadquarters
- HQ city
- Frankfurt am Main
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Vave . The Space Experience Design Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Custom Experience Design Projects: Bespoke design and production services for exhibitions, showrooms, museums, retail spaces, brand activations, and interactive installations. Projects are custom engagements typically valued at significant contract sizes for enterprise and government clients.
- Experience Design Consulting: Strategic consulting services for brands seeking immersive experience design for their spaces, events, and brand environments.
- Cultural Tourism Experience Design: Specialized design services for cultural and tourism landmarks, including experience centers and heritage sites (e.g., Chishui Brewing Town, Huguo Vinegar Experience Center).
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Vave . The Space Experience Design Company product offering
Product offeringCore offering
VAVE designs and produces immersive spatial experiences for cultural institutions, brands, and public-sector clients, including permanent and temporary exhibitions, museums, brand and corporate showrooms, retail environments, trade-fair pavilions, and themed brand spaces. Its work combines spatial/scenographic design with narrative strategy, multimedia, and interactive media, delivered as end-to-end design-and-build projects through a network of regional studios in Europe, Asia, and the Middle East.
Product overview
VAVE is a space experience design company offering holistic, interdisciplinary design services across Europe, Asia, and the Middle East through 8 studios. Its core offering is Space Experience Design — a full-service capability combining strategy, consulting, design, planning, development, and production supervision. The company operates a portfolio model, maintaining proprietary IP products alongside client project work. Key proprietary products include DreamCo (an AI-driven interactive art installation generating personalized dream artwork), AI Symbiosphere (an interactive nature-themed installation with AI reflection-mapping technology), and the Institute of Attention Economics (an original research-driven concept/exhibition). Client project categories span museums, showrooms, exhibitions, interactive installations, retail spaces, and brand spaces — with notable projects including the Yuwell Group Showroom (Silver ADC Awards 2025), Samsung Resonance at Milan Design Week, stc Forward Museum in Riyadh, DB Regio mobility exhibition, and Emergence at Suzhou Museum. The company employs over 100 interdisciplinary professionals across Frankfurt, Dubai, Shanghai, Shenzhen, Singapore, and Riyadh.
Differentiator
Problem solved
Functional benefit
Products and services
- Space Experience Design (permanent exhibitions & museums)
Quantifiable outcome
- Yuwell Showroom won Silver at ADC Awards 2025 in Spatial Experiences category
- +5 more outcomes
Companies that use Vave . The Space Experience Design Company
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles2 records
Vave . The Space Experience Design Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Vave . The Space Experience Design Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- LAVA (Laboratory for Visionary Architecture)flagshipAs part of the international team led by LAVA for Expo 2030 Riyadh, VAVE collaborates closely with EPG (Expo Pavilion Group) and TMS (TAMSCHICK MEDIA+SPACE) to shape two signature landmarks - the Kingdom of Saudi Arabia Pavilion and the Icon. VAVE serves as Experience Design Consultant.
- EPG (Expo Pavilion Group)flagshipCollaborating partner in the international team for Expo 2030 Riyadh, working together with LAVA and VAVE on signature exhibition landmarks.
- TMS (TAMSCHICK MEDIA+SPACE)flagshipCollaborating partner in the international team for Expo 2030 Riyadh, contributing media and space expertise.
- Cheil WorldwidecoreSamsung's in-house agency that curated and designed the Resonance exhibition at Milan Design Week 2019 in collaboration with VAVE.
- InsPUMPcoreChinese digital art collective collaborating with VAVE Studio on the Emergence installation, providing virtual visualization and poetic programming.
- The Fourier GroupcoreTechnology partner for DreamCo AI system development and AI model training.
- Pico International LLCcoreMain contractor with Rayqube & mono X (China) for the stc Forward Museum project, providing content production, media engineering and construction consulting.
- MC2 EuropeminorSetup partner for DB Regio Zukunft Nahverkehr exhibition project.
- Luzhou Laojiao GroupcoreOne of China's most historic and premium brewing enterprises collaborating with VAVE to create Chishui Brewing Town cultural tourism landmark.
- ADC (Art Directors Club für Deutschland)coreProfessional membership organization uniting over 800 renowned designers, journalists, architects, photographers, and creatives. VAVE participates in ADC awards and festivals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vave . The Space Experience Design Company competitors and assessment
Company assessmentDirect peers
- Local Projects: New York-based experience design studio focused on museums, exhibitions, and interactive storytelling environments. Directly comparable in project categories (museums, cultural institutions) and design-led approach to physical-digital spatial experiences.
- Random International: London-based studio creating large-scale immersive and interactive art installations. Comparable to VAVE in the technology-driven, emotionally experiential installation category and in working with cultural institutions and global brands.
- teamLab: Tokyo-based interdisciplinary art collective creating large-scale immersive digital art installations and exhibitions. Comparable in creating technology-driven, emotionally resonant spatial experiences for museums and public venues, with strong IP/licensing model.
- Moment Factory: Montreal-based multimedia studio producing immersive installations and entertainment experiences globally. Directly comparable to VAVE in delivering immersive, technology-enabled spatial experiences for cultural institutions and enterprise brands.
- ESI Design: New York-based experience design firm specializing in interactive museums, branded environments, and immersive installations. Comparable to VAVE in serving cultural institutions and enterprise clients with experiential design engagements.
- HUSH: New York-based experience design agency creating brand activations, retail environments, and immersive installations for global brands. Comparable to VAVE in serving enterprise clients with bespoke experiential design across physical and digital touchpoints.
- Atelier Brückner: Stuttgart-based studio specializing in exhibition, museum, and brand experience design. Closest comparable to VAVE given shared German origin, similar project categories (museums, brand spaces), and comparable scale and award profile in the European experiential design market.
- Lab at Rockwell Group: New York-based experience design lab creating immersive storytelling installations, restaurants, and retail environments. Comparable to VAVE in delivering interdisciplinary immersive experiences that blend technology, narrative, and spatial design for enterprise and cultural clients.
Emerging players
- Universal Everything: UK-based digital art and design studio creating immersive screen-based installations and moving image works for brands and cultural venues. Comparable to VAVE in working with global brands and cultural institutions on technology-driven spatial experiences.
- Refik Anadol Studio: Los Angeles-based media art and design studio creating AI-driven data sculptures and immersive installations. Comparable to VAVE in developing novel AI-driven immersive installations exhibited at museums and design festivals globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vave . The Space Experience Design Company social profiles
Digital presenceVave . The Space Experience Design Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vave . The Space Experience Design Company leadership team
Management profileNumber of profiles
Profiles2 records
Vave . The Space Experience Design Company subsidiaries and ownership
Company hierarchySubsidiaries7 records
Vave . The Space Experience Design Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vave . The Space Experience Design Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vave . The Space Experience Design Company
What does Vave . The Space Experience Design Company do?
VAVE designs and produces immersive spatial experiences for cultural institutions, brands, and public-sector clients, including permanent and temporary exhibitions, museums, brand and corporate showrooms, retail environments, trade-fair pavilions, and themed brand spaces. Its work combines spatial/scenographic design with narrative strategy, multimedia, and interactive media, delivered as end-to-end design-and-build projects through a network of regional studios in Europe, Asia, and the Middle East.
Is Vave . The Space Experience Design Company a public or private company?
Vave . The Space Experience Design Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vave . The Space Experience Design Company founded?
Vave . The Space Experience Design Company was founded in 2013.
Where is Vave . The Space Experience Design Company based?
Vave . The Space Experience Design Company is headquartered in Frankfurt am Main, Germany, in the Europe region.
How does Vave . The Space Experience Design Company make money?
Three revenue lines are on record. Custom Experience Design Projects are the primary driver. The others are experience Design Consulting and cultural Tourism Experience Design.
Who are Vave . The Space Experience Design Company's main competitors?
Direct peers on record are Local Projects, Random International, teamLab, Moment Factory, ESI Design, HUSH, Atelier Brückner and Lab at Rockwell Group. Emerging players are Universal Everything and Refik Anadol Studio.
Does Vave . The Space Experience Design Company have an API?
No public API is recorded for Vave . The Space Experience Design Company.
What industry is Vave . The Space Experience Design Company in?
Vave . The Space Experience Design Company's product category is Experience Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541410 and its SIC code is 7330.