Vildmarkshotellet, Kolmården

What Vildmarkshotellet, Kolmården does

Vildmarkshotellet is a 4-star, 211-room family-oriented hotel located in Kolmården, Sweden, on the shoreline of Bråviken bay and directly adjacent to Kolmården Zoo — the largest wildlife park in the Nordic countries. The property, legally operated under Kolmårdens Djurföretag AB, is a wholly owned subsidiary within the Parks and Resorts diversified entertainment group (which also includes Gröna Lund, Furuvik, and Skara Sommarland). It offers 856 beds across room categories ranging from standard doubles and family rooms (XL variants accommodating up to 9 guests) to junior suites and African-style glamping tents at Safari Camp. Core amenities include the Vildmarkskällan Bad & Spa (six pools including a year-round infinity pool, steam and traditional saunas, foot spa), the Terrassen à la carte restaurant and Sunday brunch service, and 14–15 conference rooms with capacities ranging from the 337 sqm Stellar Hall (400 guests, 4K LED and D&B AV) to the 3,000 sqm Delfinarium (1,800 guests).

The hotel's commercial offering is structured around themed accommodation packages that bundle lodging with Kolmården Zoo entry and proprietary IP-led experiences. Flagship packages include Kolmårdenpaketet (overnight + breakfast + 2-day zoo entry), Bamsepaketet (integrating the Bamse children's brand via the interactive Bamses Magiska Matäventyr dinner), Safari Camp (glamping with savanna animal encounters), and seasonal products (Halloweenpaketet, Sagojulspaketet). Pricing is denominated in Swedish Krona, with rooms starting from 1,000 SEK/night and unit-priced add-ons across spa (155–695 SEK), dining (155–425 SEK), animal encounters (349 SEK lion encounter; 10,000–25,000 SEK for private dolphin viewing), and team-building activities (450–659 SEK/person).

Distribution combines direct-to-consumer channels (website booking via the BookVisit platform, phone, on-site reception) with a dedicated corporate conference sales function ([email protected]), supported by Kolmården Zoo cross-promotion, SEO, Instagram, and Facebook. The property holds Safehotels Alliance certification (since 2011), Green Key, Svenska Möten meeting facility certification, and Visita membership, and has converted to geo-thermal heating reducing total energy consumption by up to 50%. It serves two primary customer segments — families with children and corporate/conference groups — plus secondary demand from couples/adults and adventure-seeking tourists.

Name

Vildmarkshotellet, Kolmården

Legal name

Kolmårdens Djurföretag AB

Website

https://vildmarkshotellet.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Vildmarkshotellet is a 4-star, 211-room family hotel adjacent to Kolmården Zoo in Sweden, part of the Parks and Resorts group, offering themed accommodation packages, spa, dining, and conference facilities for families and corporate clients.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Family hotel accommodation
• Wildlife resort packages
• Conference meeting venues
• Spa wellness facilities
• Zoo park experiences

Headquarters

HQ city

Kolmården

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodation: The hotel operates 211 rooms with various categories (sea view, forest view, family rooms, suites) generating revenue from overnight stays. Room categories range from standard doubles to family rooms XL accommodating up to 9 guests.
2. Stay Packages: Bundled accommodation packages including Kolmårdenpaketet, Bamsepaketet, Safari Camp, Halloween packages, and Sagojul seasonal packages. These packages combine hotel stays with zoo entry, activities, and dining experiences.
3. Restaurant & Dining: Restaurant Terrassen serving à la carte, Sunday brunch (425 SEK adults, 155 SEK children), bar services, and catering. Food philosophy emphasizes sustainable, locally-sourced ingredients.
4. Spa & Wellness Services: Vildmarkskällan spa offers various packages including Spa & Breakfast, Spa & Lunch, Spa & Dinner, and Day Spa. Additional spa access available for 195 SEK adults, 155 SEK children.
5. Adventure Activities: Safari Camp glamping experience with tent accommodation, exclusive animal encounters, BBQ dinner and breakfast. Season runs April-September.
6. Animal Experiences & Guided Tours: Exclusive animal encounters including lion meetings (349 SEK), dolphin shows, giraffe feeding, and VIP tours. These are add-on experiences for zoo visitors.
7. Conference & Event Services: Corporate conference facilities including Stellar Hall (337 sqm, 400 capacity), Delfinarium (3000 sqm, 1800 capacity), and other meeting rooms. Includes team building activities like Camp Vildmark, Animal Tours, and cooking challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vildmarkshotellet operates a 4-star family-oriented hotel with 211 rooms adjacent to Kolmården Zoo, offering accommodation, themed adventure packages combining hotel stays with zoo entry and interactive dining, spa and wellness at Vildmarkskällan, conference and event facilities for up to 1,800 guests, and guided wildlife experiences. The hotel sells overnight stays, packages, dining, spa treatments, and corporate events directly to consumers and corporate groups through its own website booking system, phone reservations, and on-site reception.

Product overview

Vildmarkshotellet is a 4-star family-oriented hotel with 211 rooms located adjacent to Kolmården Zoo, offering a unified hospitality product spanning accommodation, dining, spa, and conference services. Its core product portfolio consists of hotel stays (room types ranging from standard doubles to family suites and glamping tents) and themed accommodation packages including Kolmårdenpaketet (zoo access), Bamsepaketet (with Bamses Magiska Matäventyr interactive dinner), Safari Camp (savanna overnight), and seasonal Halloween and Christmas packages. Supporting offerings include Vildmarkskällan Bad & Spa (infinity pool and wellness), the Terrassen restaurant (à la carte dining with Sunday brunch), conference venues (Stellar Hall through Delfinarium for 30–1,800 persons), and experience-based attractions such as Wildfire roller coaster, Safari Banan cable car, and exclusive animal encounters including Lejonmöte, Animal Tour, and Delfinföreställningen Hope. The hotel also offers corporate team-building activities under its conference/experiences arm.

Differentiator

Problem solved

Functional benefit

Brands

• Vildmarkskällan: Bad & Spa facility with infinity pool, sauna, steam room, and relaxation areas overlooking Bråviken.
• Kolmårdenpaketet
• Bamsepaketet
• Safari Camp
• Halloweenpaketet
• Sagojulspaketet
• Simply Stay

Products and services

• Vildmarkshotellet Hotel
• Hotel Rooms (Dubbelrum, Familjerum, Svit, Glamping)
• Kolmårdenpaketet
• Bamsepaketet
• Safari Camp
• Halloweenpaketet
• Sagojulspaketet
• Simply Stay
• Vildmarkskällan Bad & Spa
• Söndagsbrunch (Sunday Brunch)
• Terrassen Restaurant
• Conference & Meeting Facilities (Stellar Hall, Tumlaren, Uttern, Svanen, Delfinarium)
• Wildfire Roller Coaster
• Safari Banan (Safari Cable Car)
• Lejonmöte (Lion Encounter)
• Animal Tour
• Delfinföreställningen Hope
• Bastu hos delfinerna (Sauna with Dolphins)

Quantifiable outcome

• 50% reduction in energy costs through geo-thermal heating
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Parks and ResortscoreStrategic or Co-development PartnerVildmarkshotellet is part of Parks and Resorts group, which includes Kolmården Zoo, Gröna Lund, Furuvik, and Skara Sommarland. This partnership provides cross-promotional opportunities and shared operational infrastructure for family entertainment destinations across Sweden.
• Kolmårdens Djupark ABcoreStrategic or Co-development PartnerIntegrated partnership with adjacent Kolmården Zoo, Nordic's largest wildlife park. Hotel offers exclusive packages combining accommodation with zoo entry, and guests receive priority access to park attractions. The zoo and hotel share branding and booking systems.
• Svenska MötenminorStrategic or Co-development PartnerVildmarkshotellet is selected by Svenska Möten, a network of approximately 130 meeting facilities in Sweden. This partnership provides quality assurance certification and access to corporate meeting planners seeking certified venues.
• Green KeyminorOthersEnvironmental certification program for sustainable tourism. Vildmarkshotellet holds Green Key certification demonstrating commitment to environmental sustainability.
• Safehotels AllianceminorOthersSafety certification organization providing systematic safety standards for hotels. Vildmarkshotellet has been certified since 2011, demonstrating comprehensive safety protocols.
• Local FarmsminorStrategic or Co-development PartnerLocal sourcing partnerships with nearby farms for sustainable food supply including fish, meat, vegetables, and dairy products. Part of the hotel's sustainable food philosophy.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Liseberg: Gothenburg's amusement park, one of the largest in Scandinavia, with on-site hotels and conference/event venues. Closest external direct peer: theme park destination with integrated lodging, dining, and events.
• Skara Sommarland: Sister waterpark and family destination under Parks and Resorts. Comparable family-oriented seasonal destination operator with bundled accommodation-adjacent offerings.
• Astrid Lindgren's World: Swedish theme park in Vimmerby built on a globally recognized children's IP (Pippi Longstocking), with adjacent partner hotels offering themed family packages. Highly comparable on the IP-driven family destination model.
• Furuvik: Gävle-based zoo and amusement park and sister property under Parks and Resorts. Combines a wildlife park with rides and family attractions in a single destination, structurally similar to Kolmården's offer.
• Skansen: Stockholm's open-air museum and zoo on Djurgården. A wildlife- and family-experience destination in Sweden with strong seasonal demand, comparable in visitor mix to Kolmården Zoo.
• LEGOLAND Hotel & Resorts (Billund): Destination family hotel anchored to a major theme park with character-IP-driven packages. Closest international analog to Vildmarkshotellet's zoo + Bamse IP + bundled family package model.
• Gröna Lund: Stockholm amusement park and sister property within Parks and Resorts. Shares the same ownership, family-entertainment DNA, and seasonal package model, making it a direct operational and commercial comparable.
• Kolmården Zoo: The adjacent Nordic wildlife park and sister property under the Parks and Resorts group. It is the single most comparable entity: its visitor traffic directly drives hotel demand, and shared packages (Kolmårdenpaketet, Bamsepaketet) integrate the two as one economic offering.

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordic region with broad full-service and conference properties across Sweden. Comparable on full-service lodging, conference capacity, and sustainability certifications, but lacks Vildmarkshotellet's destination attraction adjacency.

Regional players

• Tivoli Gardens: Copenhagen amusement park and gardens with on-site hotel. Regional Scandinavian destination resort comparable in concept, though it serves primarily Danish and international rather than Swedish demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kolmarden
• Instagraminstagram.com/vildmarkshotellet_kolmarden
• LinkedInlinkedin.com/company/vildmarkshotellet-kolmarden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vildmarkshotellet, Kolmården