Bijou Events

What Bijou Events does

Bijou Events, legally Bijou Group Inc., is a privately held boutique event planning and experiential marketing agency founded in 2015 and headquartered in Calgary, Alberta, Canada. The firm delivers three integrated service lines to corporate clients: Corporate Events (conferences, trade shows, product launches, sales meetings, gala nights, team building, and related production services), Destination Management (exclusive venue and hotel sourcing, transportation logistics, incentive trips, and custom tours), and Experiential Marketing (social media management, content creation, digital advertising, creative design, and event PR). Underlying delivery combines human-led project management with 'progressive event technology,' including custom app and online registration platform development, and is supported by a global freelance network of event management and marketing experts that allows the firm to execute events across North and South America without a large fixed headcount. The team holds a Digital Event Strategist certification, formalizing the use of digital tools to design and run events.

The firm operates on a consultative, quote-based professional services model. Pricing is not publicly disclosed; prospective clients submit event details (type, date) through a website contact form and receive a proposal within 48 hours. Go-to-market is sales-led and relationship-driven, anchored on direct outreach, referrals, attendance at IBTM and IMEX industry conferences, and an organic Instagram presence. Customer logos include multinational enterprises such as Nestlé, Johnson & Johnson, Citibank, KPMG, Unilever, Diageo, Cargill, Roche, Abbott Laboratories, and Whirlpool, though the firm describes these as 'former clients' on team biographies, leaving the current revenue base undisclosed. The business is founder-led by Juliane Farinazzo (20+ years of experience, former Walt Disney World and São Paulo agency owner) and Meredith Wasney (12+ years, public relations and event management background), with no disclosed external investors, funding events, or acquisitions.

Name

Bijou Events

Legal name

Bijou Group Inc.

Website

https://eventsbybijou.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bijou Events is a Calgary-based boutique event planning and experiential marketing agency that delivers corporate events, destination management, and experiential marketing services to multinational enterprises across North and South America via a freelance delivery network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113), Tour Operators (56152)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industry

Incentive Travel Programs (Corporate) (THACAFAJ)

Keywords

• Corporate event planning
• Destination management
• Experiential marketing
• Conference management
• Incentive trip planning

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Corporate Event Planning Services: Full-service event planning for corporate clients including conferences, product launches, gala events, and team building. Services span from initial planning through onsite execution.
2. Destination Management Services: Exclusive destination sourcing, venue and hotel management, transportation logistics, and custom tour planning for incentive trips and events.
3. Experiential Marketing Services: Social media management, content creation, digital advertising, creative design and strategy, and event promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bijou Events is a boutique event planning agency that delivers full-service corporate event planning, destination management, and experiential marketing services for multinational corporations. Their offerings span conferences, trade shows, product launches, gala events, incentive trips, and team building, covering everything from site selection and budgeting to onsite execution, registration, AV logistics, and creative design. They leverage a global freelance network and digital event strategist expertise to deliver tailored experiential events across North and South America.

Product overview

Bijou Events is a boutique event planning agency offering a unified suite of event services rather than a modular software product. The company delivers three interconnected service lines: Corporate Events (conferences, trade shows, product launches, meetings), Destination Management (venue sourcing, transportation, incentive trips), and Experiential Marketing (social media, content creation, creative strategy). These services are offered together as an integrated boutique offering, with the agency leveraging its global freelance network and digital event strategist expertise to deliver tailored experiential events for corporate clients across North and South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Full-service corporate event planning covering conferences and trade shows, sales meetings, networking events, gala and awards nights, product and new vehicle launches, team building and leadership training, site selection and venue scouting, budgeting and cost controls, onsite production and execution, online and onsite registration, lighting and audio-visual logistics, app and online development, keynote speaker sourcing, and sponsor and exhibitor packages. Designed for large multinational corporations seeking sophisticated event execution.
• Destination Management Destination event management including exclusive destination sourcing, venue and hotel management, transportation logistics, custom food and beverage experiences, incentive trips, and custom tour planning. Built for corporate clients needing expert destination coordination for incentive trips and multi-location events.
• Experiential Marketing Marketing-driven event services including social media management, content creation, sustainable concepts, project management, digital advertising, contract negotiations, stage development, floorplan design, creative design and strategy, event PR and promotions, and event theme and creative strategy. Targeted at corporate brands seeking to amplify event reach and engagement.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PRA Business Events: PRA (now part of Questex) is a corporate event management agency focused on conferences, incentive programs, and meetings for enterprise clients. Comparable to Bijou in customer segment (enterprise corporate) and integrated meetings + incentives service mix.
• Bishop McCann: Bishop McCann is an incentive travel and corporate event management firm producing meetings, incentive trips, and conferences for enterprise clients — overlapping directly with Bijou's destination management and incentive trip offerings.
• ConferenceDirect: ConferenceDirect is a corporate meeting and event planning company that provides venue sourcing, event management, and housing services to enterprise clients — closely matching Bijou's corporate events and destination management offerings from a similarly mid-sized base.
• C2 Events (now part of Freeman): C2 Events was a boutique corporate event planning agency that produced high-end corporate experiences — directly comparable to Bijou Events in target customer (Fortune 500 brands), boutique positioning, and creative-led experiential offering. The 2020 acquisition by Freeman illustrates the consolidation thesis for boutiques at this scale.
• MKG (MKG experiential): MKG is a creative-led experiential marketing and event agency known for brand activations and corporate events. Comparable to Bijou in its emphasis on creative, story-driven experiential work and corporate client base.
• Sparks Event Experiences: Sparks (formerly Sparks Event Experiences) is a corporate event and experiential marketing agency serving Fortune 500 clients with conferences, product launches, and brand experiences — closely aligned with Bijou's boutique, creative-led positioning and enterprise client roster.

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is a large global corporate meetings, incentives, and events management firm serving many of the same enterprise verticals (financial services, pharma, consumer goods). Comparable to Bijou in service scope (corporate events + incentive travel + destination management) but materially larger scale.
• ITA Group: ITA Group is an established corporate meetings, events, and incentive travel company serving large enterprise clients. Directly comparable to Bijou in the incentive travel and corporate events service lines, with deeper scale and a longer operating history.
• Maritz Global Events: Maritz is one of the largest corporate event and incentive travel operators in North America, serving enterprise clients across the same verticals as Bijou. It represents the scaled incumbent against which boutiques like Bijou compete for enterprise RFPs.
• BI WORLDWIDE: BI WORLDWIDE is a global engagement and incentive solutions company with significant corporate event, incentive travel, and recognition programs. Overlaps with Bijou's corporate events and destination management practices, particularly for large enterprise incentive mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eventsbybijou
• LinkedInlinkedin.com/company/bijou-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bijou Events