VICTAM International

Name

VICTAM International

Legal name

Victam Corporation

Website

https://victamasia.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Exhibition Space Rental: Revenue generated from selling exhibition booth space to technology suppliers, equipment manufacturers, and service providers in the animal feed and grain processing industries. Stands can be booked from 15 m² as space only or with shell scheme packages.
2. Sponsorship Packages: On-site branding and merchandise sponsorship options including tote bags, lanyards, floor plan highlights, and conference sponsorships for exhibitors seeking maximum exposure.
3. Visitor Registration & Conference Fees: Revenue from conference registrations, technical seminars, and potential visitor fees for industry professionals attending the exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VICTAM International organizes international trade exhibitions and conferences for the animal feed, pet food, aquafeed, grain, rice, and flour milling technology industries. The company sells exhibition booth space, sponsorship packages, and conference registrations to technology suppliers, equipment manufacturers, and industry professionals through events such as VICTAM Asia (Bangkok), VICTAM International/GRAPAS Europe (Utrecht), and Feed Formulation Asia.

Product overview

VICTAM International is an exhibition and conference organizer that operates a portfolio of events serving the animal feed, pet food, aquafeed, grain, rice, and flour milling industries. The core offerings include VICTAM Asia (the premier event for animal feed processing technology in Asia), co-located with GRAPAS Asia (for grain, rice, and flour milling technology) and Feed Formulation Asia (for feed ingredients and additives). Together, these events create comprehensive industry platforms featuring exhibitions, conferences, technical seminars, Innovation Awards, and Themed Days with focused visitor routes.

Differentiator

Problem solved

Functional benefit

Brands

• VICTAM Asia: The premier event dedicated to the animal feed processing industry in Asia, co-located with GRAPAS Asia and Feed Formulation Asia.
• GRAPAS Asia
• Feed Formulation Asia

Products and services

• VICTAM Asia The premier international exhibition dedicated to the animal feed processing industry in Asia, featuring exhibitions, conferences, technical seminars, Innovation Awards, and Themed Days; co-located with GRAPAS Asia and Feed Formulation Asia. Targets technology suppliers, equipment manufacturers, feed mill operators, and nutritionists across Asia.
• VICTAM International (Europe) The European edition of VICTAM's flagship exhibition for animal feed processing, grain handling, and flour milling technology, organized at Jaarbeurs Utrecht in The Netherlands. Targets technology suppliers, equipment manufacturers, and industry professionals across Europe.
• GRAPAS Asia Event showcasing the latest technologies for rice, grain, and flour milling, connecting industry professionals with solutions in processing, storage, handling, packaging, automation, and quality control. Co-located with VICTAM Asia.
• Feed Formulation Asia Dedicated event for ingredients and additives for the animal feed processing industries, connecting professionals in animal nutrition, feed additives, ingredients, and formulation. Making its Asian debut in 2028.

Quantifiable outcome

• Over 9,000 visitors from all over Asia
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• VICTAM FoundationcoreStrategic or Co-development PartnerThe VICTAM Foundation supports the VICTAM events and is listed as a supporting association for VICTAM Asia 2028, contributing to the legitimacy and industry backing of the exhibitions.
• VNU Exhibitions Europe B.V.coreStrategic or Co-development PartnerCo-organizer of events with VICTAM, handling logistics and issuing invitation letters for visa applications on behalf of VICTAM Corporation.
• Expolink Global Network Ltd.minorImplementation/ SI/ Consulting PartnerThai partner that issues invitation letters for visa applications on behalf of VICTAM Corporation for visitors requiring Thai visas.
• BTC GroupminorChannel Partner/ Reseller/ DistributorOfficial hotel and travel agency for VICTAM Asia events, providing accommodation booking services for attendees.
• GMP+ InternationalsupportingGTM or Marketing PartnerSupporting association providing credibility and industry recognition to VICTAM Asia events.
• Wageningen UniversitysupportingGTM or Marketing PartnerSupporting association contributing academic and research credibility to the event program.
• WPSA (World's Poultry Science Association)supportingGTM or Marketing PartnerSupporting association promoting the VICTAM Asia event to its membership network.
• Thai Feed Mill AssociationsupportingGTM or Marketing PartnerSupporting association representing Thai feed mill operators, promoting the event to domestic industry.
• Aquafeed.comsupportingGTM or Marketing PartnerMedia partner providing promotional support and coverage for VICTAM Asia events.
• Milling and GrainsupportingGTM or Marketing PartnerMedia partner covering milling and grain processing industries for VICTAM event promotion.
• Watt Global MediasupportingGTM or Marketing PartnerMedia partner with reach in the animal agriculture and feed industries for event promotion.

Scale indicators4 records

Recent moves5 records

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is a major global trade fair organizer with adjacent food/feed ingredient exhibitions (e.g., IFFA for meat processing), comparable as a peer in the same trade show organizing category.
• Messe Düsseldorf: Messe Düsseldorf organizes interpack and other food/feed packaging exhibitions, and competes broadly with VICTAM for packaging and processing technology exhibitors in the European market.
• NürnbergMesse: NürnbergMesse operates BrauBeviale and other food/feed-adjacent trade fairs, comparable as a European regional incumbent in B2B trade show organization with overlapping exhibitor profiles.
• RX Global (Reed Exhibitions): RX Global organizes large-scale international exhibitions across multiple industries including food ingredients and agriculture. Comparable as a global incumbent trade show operator with overlapping buyer audiences.
• Informa Markets: Informa is the world's largest B2B exhibition organizer and runs multiple food, feed, and agri-food events (e.g., FIAAP, VIV worldwide family). Comparable as a global trade show operator in adjacent animal feed and food processing verticals.

Direct peers

• Alltech ONE Conference: Alltech's annual ONE Conference is a global feed industry thought-leadership event with a strong exhibit and sponsorship component, comparable in audience (nutritionists, formulators, feed mill operators) to VICTAM's conference program.
• WATT Global Media (Petfood Forum): WATT Global Media organizes Petfood Forum and Feed Strategy conferences worldwide. Already a VICTAM media partner, it competes directly for pet food and feed industry audiences.
• DLG (Deutsche Landwirtschafts-Gesellschaft) - EuroTier: DLG organizes EuroTier, the leading global trade fair for animal production, directly competing with VICTAM International for European feed technology exhibitors and visitors.
• VNU Exhibitions Europe: VNU Exhibitions Europe is already a co-organizer and logistics partner of VICTAM and is a direct peer in the European animal feed, dairy, and meat processing exhibition space (e.g., VIV Europe, EuroTier).

Regional players

• ILDEX Exhibitions (VNU Exhibitions Asia Pacific): ILDEX runs livestock, dairy, and aquaculture exhibitions across Southeast Asia, directly competing with VICTAM Asia for regional feed technology exhibitors and visitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VICTAM International