RESERVATION CENTRIC

What RESERVATION CENTRIC does

Reservation Centric is a London-headquartered, privately held SaaS company that provides an all-in-one cloud-based property management system (PMS) for the independent hospitality segment. The platform targets independent hotels, B&Bs, serviced apartments, wedding venues, and small property groups worldwide, with 9,000+ customers reported across its base. Its core product is a unified PMS supplemented by eight integrated modules: Reservation System, Booking Engine, Website Builder, Channel Manager, Housekeeping, Google Hotel Ads, Payment Gateway, and GDS connectivity. Distribution is technically enabled through real-time inventory and price synchronization across 400+ channels including OTAs, metasearches, wholesalers, tour operators, and the five major GDSs (Sabre, Amadeus, Apollo, Worldspan, Galileo), giving access to 600,000+ travel agencies.

The underlying technology is a multi-tenant cloud platform with an open API for developer extensibility, PCI-DSS and PSD2 SCA-compliant payment processing, and 3D Secure checkout support. Operational features include multi-currency invoicing, email automation, group bookings, multi-property administration (Premier tier), and a mobile housekeeping application with color-coded room status. The company operates a globally distributed workforce led from a London headquarters at 90 York Way, with regional sales directors covering Africa and South America. Customer support is delivered 24/7 across eight languages via phone, email, web, and chat.

The business model is primarily monthly SaaS subscription revenue across three tiers (Essentials, Plus, Premier), supplemented by transaction fees on confirmed GDS bookings and setup fees for the Marketing plan. Direct bookings via the in-house Booking Engine carry no commission, a positioning lever against OTA-dependent hotels. The company employs a hybrid go-to-market combining self-serve product-led growth (30-day free trial, online signup, chat support) with enterprise field sales for direct demos and a referral/ambassador program targeting hoteliers, hospitality consultants, and travel influencers. No revenue, funding totals, or growth metrics are publicly disclosed.

Name

RESERVATION CENTRIC

Legal name

Reservation Centric

Website

https://reservationcentric.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reservation Centric is a London-based SaaS company providing an all-in-one cloud property management system with booking engine, channel manager, and GDS connectivity for 9,000+ independent hotels, B&Bs, serviced apartments, and small property groups worldwide.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Hotel property management software
• Cloud reservation platform
• Booking engine software
• Channel manager software
• Hospitality distribution system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly Subscription Fees: SaaS subscription model with three pricing tiers (Essentials, Plus, Premier). Customers pay monthly fees for access to the property management system and features.
2. GDS Transaction Fees: Transaction fee model for confirmed bookings through GDS distribution. Only charged on completed bookings, not on the booking value.
3. Setup Services (Marketing Plan): Setup charges apply to the Marketing plan. Setup is included in the Pro Plan at no extra cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reservation Centric provides an AI-powered, cloud-based hotel Property Management System (PMS) and reservation platform that enables independent hotels, B&Bs, hostels, and serviced apartments to manage reservations, inventory, channels, and direct bookings in a single integrated suite. The offering bundles a PMS, booking engine, channel manager, website builder, housekeeping, payment gateway, Google Hotel Ads, and GDS connectivity, delivered as a tiered monthly SaaS subscription (Essentials, Plus, Premier) with one-time setup services.

Product overview

Reservation Centric is an all-in-one cloud-based hospitality management platform designed for independent hotels, small property groups, B&Bs, and serviced apartments. The platform is built around a unified Property Management System (PMS) core, supplemented by eight integrated modules: Reservation System (front desk and booking management), Booking Engine (commission-free direct bookings), Website Builder (SEO-optimized property websites), Channel Manager (400+ channel distribution), Housekeeping (room status coordination), Google Hotel Ads (search advertising), Payment Gateway (payment processing), and GDS (travel agency connectivity). The platform operates on a no-commission pricing model for direct bookings, with revenue generated through monthly subscription fees across three tiers (Essentials, Plus, Premier).

Differentiator

Problem solved

Functional benefit

Products and services

• Reservation System (Property Management System / PMS) Cloud-based hotel Property Management System (PMS) and reservation platform that centralizes reservations, room inventory, rates, and operations for independent hotels, B&Bs, hostels, and serviced apartments globally, with AI-driven optimization and 24/7 multilingual support.
• Website Builder Drag-and-drop website builder purpose-built for hotels and lodging properties, providing SEO-optimized, multilingual templates that integrate with the Reservation Centric booking engine to drive commission-free direct bookings.
• GDS (Global Distribution System) Connectivity Global Distribution System integration that distributes hotel room inventory and rates to corporate travel agencies, tour operators, and travel-management companies via Amadeus, Sabre, Travelport, and Pegasus networks.

Quantifiable outcome

• Increase Direct Bookings by 30%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mews: Mews provides a cloud-native PMS with integrated booking engine, payments, and automation for hotels and hostels. Directly comparable on integrated PMS + payments architecture and mid-market hotel focus.
• Hotelogix: Hotelogix provides cloud-based PMS, channel manager, and booking engine for independent hotels and small groups. Comparable on integrated SaaS targeting independents in emerging and established hospitality markets.
• Cloudbeds: Cloudbeds offers an all-in-one cloud hospitality platform combining PMS, booking engine, and channel manager for independent hotels and groups — a direct head-to-head competitor with similar integrated SaaS model and SMB/independent hotel focus.
• Little Hotelier: Little Hotelier is an all-in-one platform purpose-built for small hotels, B&Bs, and guesthouses. Reservation Centric explicitly cites Little Hotelier on its own site as a switching source, confirming direct overlap in the small-property segment.
• SiteMinder: SiteMinder offers a hotel commerce platform with channel manager, booking engine, and PMS, focused on independent hotels globally — overlapping on the channel distribution and direct-booking value proposition.
• RoomKeyPMS: RoomKeyPMS offers cloud property management with integrated booking engine, channel manager, and guest management for independent hotels and groups in North America and beyond.
• eZee Absolute: eZee Absolute is a cloud-based hotel PMS with booking engine, channel manager, and restaurant POS for hotels of all sizes. Highly comparable product surface and SMB-focused GTM.

Broad incumbents

• Oracle Hospitality (OPERA Cloud): Oracle's OPERA Cloud is an enterprise-grade PMS used by large hotel chains worldwide. Represents the incumbent tier against which SMB cloud platforms like Reservation Centric compete on simplicity and price.
• Sabre Hospitality: Sabre provides GDS and hospitality distribution solutions to thousands of travel agencies and hotels. As a Reservation Centric integration partner, it is a broader incumbent enabling the channel/GDS wedge the company sells.
• Booking.com (OTA Extranet): Booking.com is the world's largest OTA and a key distribution channel for independent hotels. Reservation Centric's channel manager integrates with it; it represents the dominant third-party booking flow that the company's direct-booking engine competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reservation-centric

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESERVATION CENTRIC