Body & Mind Zagreb

What Body & Mind Zagreb does

Body & Mind Zagreb operates a premium training and diagnostic center in Novi Zagreb, Croatia, founded in 2003 by kinesiologists Mirela Anić and Igor Blažević. The company serves both recreational exercisers and professional athletes through an integrated methodology branded as the PROGRESSIVE® Health & Performance System, which combines modern diagnostics, kinesiological treatment, breathing training (drawing on Buteyko, Pranayama, Qi Gong, and DNS), posture and movement correction, and PNEI-based health optimization. Service formats span individual training (1:1, 2:1, 3:1), semi-individual sessions, small group training (6–8 participants) including STOTT PILATES Reformer and Matwork, PROGRESSIVE functional conditioning, POWER FLOW yoga, and therapeutic movement. The center also runs an internationally authorized STOTT PILATES License Training Center, a three-tier PROGRESSIVE certification program, and a Healthy Woman workshop series targeting perimenopausal and postmenopausal women.

The underlying technology stack combines a physical diagnostic laboratory — covering breathing diagnostics, postural analysis, sports diagnostics, body composition, and salivary cortisol testing — with the MYFITWORLD digital platform delivering online training and breathwork programs via web and native iOS/Android applications. Core intellectual property rests on the registered PROGRESSIVE® trademark, the PROGRESSIVE BREATHWORK system, the My Health Management (MHM) program, and 25+ years of accumulated diagnostic protocols and client data. The business also operates a franchise licensing channel and a web shop for fitness, lifestyle, and wellness products.

Body & Mind generates revenue through a diversified mix of recurring and transactional streams: monthly, quarterly, semi-annual, and annual training memberships priced by session count; one-time training sessions; 8-week live guided online breathing programs; professional education including mentor hours at 100 EUR/hour and STOTT PILATES mentor classes at 120 EUR; workshops such as Healthy Woman at 180 EUR in-person / 150 EUR online; consulting services for postural correction and health optimization; and product sales via the web shop. The go-to-market is primarily direct-to-consumer with content-led marketing (blog, e-book lead magnet, workshops, social media), supplemented by strategic partnerships with sports organizations including a conditioning coordinator role at Cedevita Junior basketball academy and former work with KK Zagreb.

Name

Body & Mind Zagreb

Legal name

BODY & MIND d.o.o.

Website

https://body8mind.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Body & Mind Zagreb is a premium training and diagnostic center founded in 2003 that delivers kinesiology-based training, breathing programs, diagnostics, and education to recreational clients and athletes in Croatia, using its proprietary PROGRESSIVE® system.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Fitness training services
• Breathing programs
• Kinesiology diagnostics
• Sports conditioning
• Wellness education

Headquarters

HQ city

Novi Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Memberships: Monthly, quarterly (3 months), semi-annual (6 months), and annual (12 months) membership packages with 4, 8, or 12 training sessions per month. Also includes loyalty program with extended use packages.
2. One-time Training Sessions: Individual training sessions paid per session, valid for three months from payment.
3. Online Training Programs: Pre-recorded and live guided group 8-week online breathing programs.
4. Education and Workshops: PROGRESSIVE certification programs (3 levels), STOTT PILATES certification, mentor education hours (100 EUR/hour, 120 EUR for STOTT), and workshops like Healthy Woman (180 EUR in-person, 150 EUR online).
5. Web Shop: Retail web shop for fitness, lifestyle and wellness products.
6. Consulting Services: Health optimization, postural correction, and training consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Body & Mind is a premium training and diagnostic center in Zagreb offering kinesiology-based individual and group training (Pilates, PROGRESSIVE, POWER FLOW yoga, DNS), breathing programs, comprehensive diagnostics, and sports conditioning. It also delivers certified trainer education (PROGRESSIVE and STOTT PILATES), corporate wellness workshops, and online training via its MYFITWORLD digital platform, alongside a wellness product web shop.

Product overview

Body & Mind is a premium Health and Performance center offering integrated fitness and wellness services. The core offering includes individual and group training programs (Single, Duo, Semi-individual, and groups of 6-8), with specialized sub-brands STOTT PILATES and PROGRESSIVE. Key programs include the Breathing Program (using Buteyko, Pranayama, Qi Gong, DNS methods) and My Health Management (MHM) based on PNEI principles. Digital services are delivered through the MYFITWORLD white-label platform (web and mobile app for iOS/Android). Diagnostics services cover breathing, posture, movement, health, sports performance, and body composition. Education services include PROGRESSIVE certification (3 levels) and STOTT PILATES trainer certification. Sports conditioning programs serve athletes with injury prevention and rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• PROGRESSIVE® Health & Performance: A modern fitness training system combining science, professional knowledge and experience, with special attention to injury prevention and integration of bodymind techniques
• PROGRESSIVE® Breathwork
• Body & Mind Health And Performance Centar
• MY HEALTH MANAGEMENT
• STOTT PILATES®

Products and services

• Individual Training

Quantifiable outcome

• Reduced knee pain after applying exercises from diagnostic-recommended program
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered notable and core.

• KK ZagrebnotableStrategic or Co-development PartnerIgor Blažinčić introduced breathing exercises into conditioning work with KK Zagreb basketball team that was winning trophies. Integrated breathing training for activation before training and recovery after training or matches.
• Cedevita JuniorcoreStrategic or Co-development PartnerIgor Blažinčić serves as conditioning coordinator for Cedevita Junior basketball academy. Breathing work emphasized as important part of training program for athletes.
• Functional Medicine practitionersnotableStrategic or Co-development PartnerCollaboration between Body & Mind and Functional Medicine for the Healthy Woman program, combining kinesiology and nutrition of the 21st century for women's health optimization.
• STOTT PILATEScoreStrategic or Co-development PartnerBody & Mind is an internationally authorized License Training Center (LTC) for STOTT PILATES education. Mirela Anić is an internationally licensed STOTT PILATES educator. Center is authorized to train and certify Pilates trainers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• F45 Training: Globally franchised functional training concept built around proprietary workout formats; highly comparable to Body & Mind's PROGRESSIVE® franchise/licensing approach and its standardized group training system.
• Orangetheory Fitness: Premium franchise fitness brand delivering group coaching with structured programming and diagnostics-based performance tracking; comparable to Body & Mind in terms of diagnostics-driven, group-format premium pricing model.
• The Class: Boutique mind-body fitness studio combining yoga, breathwork and somatic movement; comparable to Body & Mind's emphasis on bodymind integration, breathwork and stress reduction programming.
• StretchLab: Franchise assisted-stretching and flexibility studio with one-on-one practitioner services; relevant peer for Body & Mind's individual training and movement therapy formats at premium price points.
• [solidcore] (solidcore): Premium boutique fitness studio offering 50-minute small-group (max 4 person) sessions; directly comparable in group-size format and premium-tier positioning to Body & Mind's semi-individual training.
• Club Pilates: Franchise Reformer-based Pilates concept offering group reformer classes; directly comparable to Body & Mind's group Pilates (Reformer/STOTT) programming and franchise expansion model.
• CorePower Yoga: Premium yoga and fitness chain combining heated yoga with strength training; comparable to Body & Mind's bundling of breathwork, yoga, Pilates and functional training for a health-optimization client.
• Exhale (mind-body fitness and spa): Operates premium mind-body fitness studios (yoga, barre, Pilates) and spa services under one premium brand, mirroring Body & Mind's holistic movement-plus-wellness positioning targeting affluent urban clients.

Broad incumbents

• Les Mills International: Global creator of group fitness programs (BodyPump, RPM, etc.) and certified instructor education; comparable to Body & Mind's PROGRESSIVE® certification and STOTT PILATES trainer education revenue streams.

Regional players

• Holmes Place: Premium European health club chain with locations across continental Europe; comparable premium full-service fitness-and-wellness positioning as a regional benchmark for Body & Mind's franchise ambition in SEE/Western Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bodyandmindzagreb
• Instagraminstagram.com/body8mind
• TikToktiktok.com/@body8mind
• LinkedInlinkedin.com/company/body8mind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body & Mind Zagreb