Agri Trader - Handelsplatform voor de agrarische sector

What Agri Trader - Handelsplatform voor de agrarische sector does

Agri Trader BV operates an online marketplace and monthly print magazine for trading new and used agricultural machinery, construction equipment, transport vehicles, and spare parts, primarily serving Dutch farmers, agricultural contractors, and machinery dealers. The platform, hosted at agritrader.nl, spans 14 product categories (tractors, landbouwwerktuigen, verreikers, bouwmachines, wielladers, vervoer & transportmiddelen, heftrucks, tuin/park/bosbouw, onderdelen, quads/ATVs, vegen & schuiven, infra, werkplaats toebehoren, and overige rubrieken) and holds more than 30,000 active listings at any time, drawing roughly 100,000 monthly visits. The Agri Trader Magazine complements the site with a printed circulation of about 40,000 readers and hosts a dedicated private-advertisement sub-section called Tradertje, which lets individuals list equipment at low cost.

The technical stack is a conventional web-based classifieds platform with category filtering, saved-search email alerts (delivered daily around 8:00 AM or weekly), secure payment processing via iDEAL, Credit Card, PayPal, Giropay, and Bancontact, and integration partnerships that syndicate listings to Marktplaats and the UsedTecWorld partner network across multiple European countries. Supporting English (agritrader.eu) and German (agritrader.de) sites extend the Dutch core to neighboring markets. Premium add-ons include a Top Trader upgrade (€15 for a 4x larger placement with a minimum of 1,000 impressions over 10 days) and a €1 bump-to-top feature, layered on top of the base €8 per single listing and monthly subscription plans starting at €25. Sales contacts (Roelof van Looy, Brenda Zieleman) handle advertising and subscription sales, indicating a hybrid product-led and inside-sales go-to-market motion.

The company is privately held, founded in 1999, headquartered in Geesteren, Netherlands (Veldkaamp 1, 7678 WB), and operates with 11-50 employees. There is no public disclosure of funding rounds, ownership structure, or financial results; revenue is generated entirely through classified listing fees, subscription packages, advertising upgrades, and magazine print/digital advertising. The company is not an AI-native business: no machine-learning capabilities, AI product features, or data flywheel mechanics are referenced in the available information.

Name

Agri Trader - Handelsplatform voor de agrarische sector

Legal name

Agri Trader BV

Website

https://agritrader.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Agri Trader BV operates a Dutch-language online marketplace and monthly print magazine for trading agricultural machinery, construction equipment, and parts, serving farmers, contractors, and machinery dealers across the Netherlands and broader Europe.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Online Marketplace

NAICS

Merchant Wholesalers, Durable Goods (423), Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

• Agricultural machinery marketplace
• Used tractor trading
• Farm equipment classifieds
• Construction equipment listings
• Agricultural trade magazine

Headquarters

HQ city

Geesteren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Classified Ad Sales: Single listing fee of €8 for placing one advertisement. Sellers can purchase package deals for multiple listings (10, 25, 50 or unlimited placements) with monthly subscription starting from €25.
2. Advertising Upgrades: Top Trader upgrade (€15) makes ads appear 4x larger at top of page for minimum 10 days with 1000+ impressions. Bumping ads costs €1 to bring listing back to top.
3. Magazine Advertising: Tradertje private ads first is free, then €30 each. Full magazine advertising with banner placements in daily email newsletter.
4. Magazine Subscriptions: Annual subscription to Agri Trader magazine includes 2 free tickets to Duinen Zathe event.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agri Trader operates a two-sided online marketplace where farmers, agricultural contractors, machinery dealers, and construction companies buy and sell used and new tractors, agricultural implements, construction equipment, transport vehicles, and spare parts across the Netherlands and broader Europe. The platform aggregates over 30,000 active listings and is paired with the Agri Trader monthly print magazine (40,000 readers), supported by email alerts, cross-listing to partner marketplaces, and paid visibility upgrades.

Product overview

Agri Trader operates a dual-channel marketplace combining an online platform (agritrader.nl) and the Agri Trader Magazine, both serving the agricultural sector across the Netherlands and broader Europe. The online marketplace enables listing and browsing of tractors, agricultural equipment, construction machinery, transport vehicles, wheel loaders, telescopic handlers, forklifts, and parts across 14 main categories with over 30,000 machines available at any time. The magazine reaches 40,000 readers monthly with professional advertisements and the Tradertje private seller section. Supporting services include email alerts for new listings, Top Trader premium upgrades for enhanced visibility, UsedTecWorld cross-listing for European export, and Marktplaats integration for Dutch market distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Tradertje: A private advertisement service in the Agri Trader magazine where individuals can sell tractors or equipment. The first Tradertje per month is free; additional listings cost €30 each.

Products and services

• Agri Trader Online Marketplace Web-based online marketplace where farmers, agricultural contractors, dealers, and construction companies buy and sell used and new tractors, agricultural machinery, construction equipment, wheel loaders, telescopic handlers, transport vehicles, and spare parts across the Netherlands and broader Europe. Self-service listing with paid visibility upgrades and email alert subscriptions.
• Agri Trader Magazine Monthly printed magazine featuring professional advertisements for agricultural machinery plus the Tradertje private seller section, distributed to subscribers with annual subscriptions that include two free tickets to the Duinen Zathe event.
• Tradertje Private Advertisement Service Private advertisement section within the Agri Trader Magazine allowing individuals to sell tractors and equipment; the first Tradertje per month is free, with additional listings priced at €30 each.

Quantifiable outcome

• 30,000+ machines and tools listed on the platform
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UsedTecWorldcoreTechnology or IntegrationUsedTecWorld is a partner platform network that displays Agri Trader listings on their partner sites across multiple European countries, enabling Agri Trader sellers to reach international buyers beyond the Dutch market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UsedTecWorld: European partner network that distributes Agri Trader listings across multiple country-specific sites. Operates the same vertical (used agricultural and construction equipment marketplaces) and is simultaneously a partner and adjacent peer competing for similar sellers and buyers.
• Agriaffaires: Leading European online marketplace for new and used agricultural machinery. Directly comparable to Agri Trader in product category (tractors, harvesters, implements) and target buyers (farmers, dealers), though Agriaffaires operates at broader pan-European scale.
• Truck1: European online marketplace for trucks, trailers, and commercial transport vehicles. Overlaps with Agri Trader's 'Vervoer & Transportmiddelen' category and serves similar commercial buyers and dealers.
• Mascus: Used heavy machinery, agricultural equipment, and trucks marketplace operating across Europe. Comparable to Agri Trader in vertical specialization, listing-based monetization, and dealer/individual seller mix.
• Autoline: International marketplace for commercial vehicles, construction, and agricultural machinery. Comparable to Agri Trader in product categories and B2B/B2C classifieds model, though with broader geographic reach.
• TractorHouse: US-based online marketplace for new and used agricultural equipment, tractors, and implements. Directly comparable vertical marketplace to Agri Trader with similar listing-based monetization and dealer/auction integrations.
• MachineryZone: European online marketplace for used construction and agricultural machinery. Overlaps directly with Agri Trader's categories (tractors, loaders, construction equipment) and serves similar dealer and contractor buyers across multiple European countries.
• Machinery Pete: US-focused marketplace and pricing resource for used tractors and farm equipment. Comparable vertical specialization to Agri Trader, combining classified listings with pricing data and dealer leads.

Broad incumbents

• Ritchie Bros. Auctioneers: Global marketplace and auctioneer for used heavy equipment, trucks, and agricultural machinery. Competes for the same equipment sellers and buyers at much larger scale, including via IronPlanet digital channels.
• Marktplaats: Largest general horizontal classifieds platform in the Netherlands and Agri Trader's own cross-listing partner. Competes for the same agricultural machinery buyers with a much larger general-purpose audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Trader - Handelsplatform voor de agrarische sector