242.group

What 242.group does

242.group is a privately held Malta-based holding company that consolidates four wholly-owned operating sub-brands — MYeventplanner (event planning and coordination), Print&Merchandise (branded merchandise and printing), TurnkeyExpos (expo stand design, build, and management), and Equipp (audio-visual production) — into a single A-Z provider of events, expos, and branded merchandise. Founded in 2011, the group operates from five offices in Malta (headquarters, Mosta), Cyprus (Limassol), the UAE (Dubai), Spain (Barcelona), and Italy (Rome), with additional service reach into Brazil and Singapore via its TurnkeyExpos division. Its core technology comprises in-house design studios, printing machinery, 3D render design capabilities for expo stand pre-visualisation, and professional AV equipment (sound systems, lighting, LED screens, staging, rigging), enabling concept-to-delivery execution without third-party vendor dependency in core workstreams.

The company serves enterprise and corporate clients across gaming/iGaming, banking, luxury/retail, automotive, healthcare, pharmaceutical, and government verticals, with named customers including bet365, Bank of Valletta, SiGMA, Sanofi, TATA AIG, Damas Jewellery, Teoxane, and Tom Ford. Revenue is generated through project-based, quote-driven professional services contracts spanning event planning, expo participation, custom merchandise production, and AV hire — pricing is not publicly disclosed and each engagement is tailored. The go-to-market is direct enterprise field sales supported by dedicated account managers per client, complemented by event-driven demand generation at major industry trade shows (ICE Barcelona, SiGMA events, AIBC Dubai, Beauty World Dubai) and a multi-channel digital presence across LinkedIn, Instagram, and Facebook under separate brand identities. No external funding rounds, M&A, or patents are recorded in the available data, and the ownership structure appears founder/management-controlled.

Name

242.group

Legal name

242.group

Website

https://242.group

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

242.group is a Malta-headquartered, privately held group of four sub-brands delivering event planning, expo stand design and build, branded merchandise, and AV production services to enterprise clients across gaming, banking, luxury, healthcare, and government sectors from offices in five countries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Management of Companies and Enterprises (551)

akta.pro primary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Event management services
• Branded merchandise production
• Exhibition stand design
• Audio-visual production
• Corporate event planning

Headquarters

HQ city

Mosta

HQ country

Malta

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Planning Services: Full-service event planning including venue consultancy, logistics coordination, catering, entertainment, photography, videography, and event management for conferences, product launches, staff events, team-building, and awards nights.
2. Event Coordination and Execution: Organizing events including branding and merchandising, marketing support, transport services, furniture rental, sound and lighting, security, RSVP communication, VIP hosting - provided at no extra charge through established supplier relationships.
3. Branded Merchandise and Print: Custom branded merchandise and promotional items with thousands of different products, from unique gifts and tech gadgets to office essentials and printed collateral. Services include concept to delivery of personalized products.
4. Expo Stand Design and Build: Stand design and building, furniture and decor rental, hosts and staff, branded merchandise, and side networking events for trade shows and expos globally.
5. Audio-Visual Services: Professional sound systems, lighting design, LED screens, staging, visuals, rigging, and on-site technical support tailored to each event's technical requirements.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

242.group is a group of brands specializing in events, expos, and branded merchandise. Through its sub-brands it provides full-service event planning and coordination, custom branded merchandise and printing, exhibition stand design and build, and professional audio-visual production, delivered through offices in Malta, Cyprus, UAE, Spain, and Italy for clients worldwide.

Product overview

242.group is a holding company operating four distinct sub-brands that together provide an integrated suite of event management, branded merchandise, and exhibition services. MYeventplanner handles full-service event planning and coordination (conferences, team building, awards nights, weddings); Print&Merchandise provides custom branded merchandise and printing solutions from concept to delivery; TurnkeyExpos delivers expo stand design, build, and management with global reach across seven countries; and Equipp supplies professional audio-visual production services including sound, lighting, staging, and technical support. The company positions itself as a one-stop-shop for A-Z event, merchandise, and expo needs, serving clients locally and internationally from offices in Malta (headquarters), Cyprus, UAE, Spain, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• MYeventplanner: Event planning and coordination services including conferences, networking events, team building, product launches, and awards nights.
• Print&Merchandise
• TurnkeyExpos
• Equipp

Products and services

• MYeventplanner

Quantifiable outcome

• 15+ years of industry experience shaping event organization, expo management and branded merchandise industries
• +1 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• The CreativesminorStrategic or Co-development PartnerPhotography, videography, social media and more. Finding the best talent for events. Full-service creative agency partnership for event production support.
• My Wedding PlannerminorStrategic or Co-development PartnerCreating memories of a lifetime. A-Z wedding planning, wedding venue consultancy, photography and more. From milestone events to birthday bashes and more.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events management agency serving enterprise clients with meeting planning, incentive programs, and conference management. Comparable for the corporate event planning and conference management service line, though at much larger scale and with broader geographic reach.
• Jack Morton Worldwide: Global experiential brand marketing agency offering event design, brand experiences, and integrated campaigns for enterprise clients. Comparable because both provide end-to-end event and experiential services to large brands, though Jack Morton operates at significantly larger scale.
• George P. Johnson Experience Marketing: Large global experiential marketing agency delivering events, exhibitions, and conferences for enterprise technology and consumer brands. Comparable as a full-service event and expo management provider serving global enterprise clients, with overlapping offerings in booth/exhibit design.
• Freeman: One of the world's largest event and trade show production companies providing exhibition services, event management, and brand experiences. Comparable as a broad incumbent in the trade show and exposition services space, particularly in stand design and build where 242.group's TurnkeyExpos operates.
• 4imprint: Large direct marketer of promotional products and branded merchandise offering thousands of customizable items for enterprise and small business clients. Comparable for Print&Merchandise's branded merchandise offering, though 4imprint is a much larger, publicly traded specialist.
• GES (Global Experience Specialists): Major global provider of exhibition and event services including custom exhibit design, fabrication, and event logistics. Comparable for TurnkeyExpos's trade show stand design/build and event logistics business serving enterprise exhibitors.

Direct peers

• ITA Group: Engagement agency providing corporate events, incentive programs, and experiential solutions for enterprise clients. Comparable for its integrated events and engagement services targeting enterprise clients, similar in scale and service mix to MYeventplanner.
• Sparks: Brand experience and event marketing agency producing conferences, exhibits, and live experiences for global brands. Comparable for its integrated event planning, exhibit design, and branded environment offerings that mirror 242.group's combined sub-brand model.
• MKG: Independent experiential marketing and event agency delivering brand experiences, conferences, and corporate events for enterprise clients. Comparable as a similarly positioned integrated event and experiential agency serving multiple verticals with a comparable service mix to MYeventplanner and TurnkeyExpos.

Regional players

• Pico Event Management: Asia-headquartered integrated event and exhibition management company with global offices offering end-to-end event services including custom exhibits and content. Comparable for its integrated event + expo model and global multi-country footprint, though regionally headquartered in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myeventplannermalta
• LinkedInlinkedin.com/company/242-group
• Instagraminstagram.com/myeventplanner.mlt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 242.group