Bgpl Usa, Barton & Guestier, Patriarche, Listel

What Bgpl Usa, Barton & Guestier, Patriarche, Listel does

BGPL USA is the US import and distribution arm of the French wine house Barton & Guestier (Barton & Guestier SAS, registered in Blanquefort, France), operating from a single headquarters at 12550 Biscayne Boulevard, Suite 900, Miami, FL. Founded in 2010, BGPL USA consolidates a single US importer-of-record role for four storied French wine houses: Barton & Guestier (Bordeaux, est. 1725), Patriarche (Burgundy, est. 1780), Veuve du Vernay (French sparkling, 1950s), and Listel (Mediterranean rosé, est. 1883), spanning a portfolio of more than 50 SKUs across Bordeaux, Burgundy, Rhône, Loire, Provence, and Languedoc.

The company is structured as a wholly-owned US subsidiary with a sales-led go-to-market motion comprising dedicated Regional Sales Directors covering West, Tri-State, Southeast, and Heartland Mid-West territories; Field Sales Managers for New England, New York, and Florida; a National & Regional Accounts Off-Premise Director with a Business Development Coordinator; and a marketing function. Trade customers are supported with a dedicated sales-tools portal on the company website, and direct-to-consumer sales occur through shop.bgpl-usa.com along with a national store-locator network of retail partners. The portfolio carries multiple sustainability certifications (High Environmental Value, Terra Vitis, ISO 14001, Natura 2000, Cru Bourgeois) and has amassed 100+ industry awards from Decanter, Mundus Vini, James Suckling, International Wine Challenge, and Concours Mondial de Bruxelles between 2010 and 2023. Sub-brands include Thomas Barton, B&G Réserve, Bistro, Louis Perdrier, Jean Dorsène, and Pol Rémy.

The revenue model is straightforward wholesale and e-commerce wine sales to US trade and consumers, with no publicly disclosed pricing, subscription tiers, or SaaS-style offering. Veuve du Vernay is reported as the #1 French sparkling wine brand sold in the US under $20, and Listel Grain de Gris as the #1 selling dry rosé in France — the company's most significant category-share positions. Revenue and headcount are not publicly disclosed; BGPL USA is privately held under Barton & Guestier with no external investor ownership or public listing evidenced.

Name

Bgpl Usa, Barton & Guestier, Patriarche, Listel

Legal name

Barton & Guestier

Website

https://bgpl-usa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BGPL USA is the US import and distribution division of Barton & Guestier, importing more than 50 French wines from four iconic houses (Barton & Guestier, Patriarche, Veuve du Vernay, Listel) and serving US retailers, restaurants, and direct consumers via a national field salesforce and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• French wine import
• Wine distribution
• Bordeaux wine
• Burgundy wine
• Sparkling wine

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine Import and Distribution: BGPL USA imports and distributes French wines from three wine houses (Barton & Guestier, Patriarche, and Listel) to US retailers, restaurants, and direct consumers. Revenue is generated through the sale of wine products via wholesale distribution and e-commerce channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BGPL USA imports and distributes a portfolio of 50+ French wines from four iconic wine houses (Barton & Guestier, Patriarche, Veuve du Vernay, and Listel) to US retailers, restaurants, and direct consumers. The portfolio spans red, white, rosé, and sparkling wines from major French wine regions including Bordeaux, Burgundy, Rhône, Loire, Provence, and Languedoc.

Product overview

BGPL USA is a single importer of French wines offering access to four iconic wine houses: Barton & Guestier (Bordeaux, 1725), Patriarche (Burgundy, 1780), Veuve du Vernay (sparkling wines since 1950s), and Listel (rosé wines since 1883). The portfolio includes over 50 French wines spanning red, white, rosé, and sparkling varieties from major French wine regions including Bordeaux, Burgundy, Rhône Valley, Loire Valley, Provence, and Languedoc. The company serves retail, restaurants, and wine trade customers across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Barton & Guestier: Bordeaux's longest-running wine house with over 300 years of history, selecting, vinifying, and bottling 19 of the finest French wines.
• Patriarche
• Listel
• Veuve du Vernay
• Thomas Barton
• B&G Réserve
• Bistro
• Louis Perdrier
• Jean Dorsène
• Pol Rémy

Products and services

• Barton & Guestier Bordeaux wine house founded in 1725, the oldest winehouse in Bordeaux and one of the first French wine brands imported to the USA, recommended by Thomas Jefferson. Offers 19 of the finest French wines including Châteaux & Estates, B&G Appellation, Thomas Barton Reserve, B&G Varietal, Bistro, and Sparkling wines.
• Patriarche Burgundy wine house established in 1780, one of the oldest Négociant-Eleveurs in Burgundy with over 240 years of experience. Features miles of underground vaulted galleries holding over 2 million aging bottles, producing acclaimed wines from Chablis, Côte de Beaune, Côte de Nuits, Mâconnais, Crémant de Bourgogne, and Bourgogne appellations.
• Veuve du Vernay French sparkling wine brand since the 1950s, now #1 sparkling wine brand sold in the US under $20. Offers Classic, Ice (sweeter, crafted for ice), Committed (alcohol-free and organic), and Other sparkling varieties.
• Listel Rosé wine house founded in 1883 on the coastal Isles de Stel in the Mediterranean region. Known for Grain de Gris, the #1 selling dry Rosé in France, produced from unique coastal terroir with extraordinary biodiversity. Awarded Natura 2000 and High Environmental Value certifications.

Quantifiable outcome

• Veuve du Vernay is the #1 French sparkling brand sold in the US under $20
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vias Imports: Family-owned US importer of fine wines serving the on-premise and off-premise trade. Comparable mid-sized importer-distributor model for European heritage producers.
• Kobrand Corporation: US importer and marketer of French and other fine wines/spirits with a comparable trade-led distribution model and heritage-brand portfolio. Directly competes with BGPL USA for French wine shelf and on-premise placements.
• Winebow Group: Multi-portfolio US wine importer and distributor with a national footprint and field sales organization. Comparable scale and channel coverage to BGPL USA's US distribution operation.
• Skurnik Wines: US importer of fine wines including French producers, with a regional sales team serving restaurants and retailers. Comparable fine-wine import-and-distribute model.
• Frederick Wildman & Sons: Major US importer of French wines and spirits (Champagne, Burgundy, Bordeaux, Rhône) with a similar historic-producer portfolio approach. Closest direct competitor in marketing storied French houses to the US trade.
• Polaner Selections: US importer of French and other fine wines distributed nationally to on-premise and off-premise accounts. Direct competitor for French producer representation in the US market.
• Vineyard Brands: US-based wine importer with a substantial French portfolio distributed through a national sales force. Mirrors BGPL USA's model of importing multiple French wine houses into US retail and on-premise channels.

Broad incumbents

• Palm Bay International: Large, diversified US wine and spirits importer and marketer with national distribution. Overlaps with BGPL USA in French wine categories but operates at much greater scale across many origins.
• Banfi Vintners: Established US wine importer-distributor with a national sales force and broad portfolio. While historically Italian-focused, it competes for similar trade accounts and shelf space as BGPL USA.

Emerging players

• Kermode Lynch: Fine wine retailer and importer with growing DTC and wholesale presence. Smaller scale than BGPL USA but overlapping French fine-wine customer base, especially on the West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bgpl-usa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bgpl Usa, Barton & Guestier, Patriarche, Listel