Billy Graham Library
The Billy Graham Library is a donation-funded 501(c)(3) experiential museum and visitor attraction in Charlotte, NC, operated by the Billy Graham Evangelistic Association. It offers free self-guided multimedia tours, a bookstore, restaurant, event venue, and seasonal programming serving families, church groups, students, and tourists.
- Company typePrivate
- Founded2007
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Billy Graham Library firmographics
Firmographics- Name
- Billy Graham Library
- Legal name
- Billy Graham Evangelistic Association
- Website
- https://billygrahamlibrary.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Billy Graham Library is a donation-funded 501(c)(3) experiential museum and visitor attraction in Charlotte, NC, operated by the Billy Graham Evangelistic Association. It offers free self-guided multimedia tours, a bookstore, restaurant, event venue, and seasonal programming serving families, church groups, students, and tourists.
- Ownership category
- akta.pro rank
Billy Graham Library industry classification
Industry- Product category
- Heritage Museum / Religious Tourism
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Religious & Spiritual Books Retail (CRALAAAE), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Religious & Sacred Sites Tours (THAJAAAF), Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG)
Keywords
Where Billy Graham Library is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billy Graham Library business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Contributions: The Library is fully funded through donations to remain free for all visitors. Visitors are encouraged to donate both online and in-person.
- On-site Retail - Ruth's Attic Bookstore: Bookstore sales of Bibles, Christian books, and resources including titles by the Graham family members. Includes Summer Reading Program with punch cards for discounts.
- Food Service - Graham Brothers Dairy Bar: On-site restaurant seating 140 guests, serving sandwiches, salads, ice cream, coffee, and baked goods. Lunch provided for motorcoach drivers with group reservations.
- Event Venue Rental - Billy Kim Hall: Meeting and conference space rental for Christian conferences and ministry events. Includes meals, AV services, and accommodation for 50-160 guests. Pricing varies based on meals, size, and services.
- Event Admission Fees: Some events charge admission, such as the Evangelism Intensive at $35 per person including breakfast and lunch. Most general admission remains free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Admission - General Library Access |
| One time/ perpetual license | Pay-as-you-go | Evangelism Intensive Event - $35 per person |
| Freemium | Pay-as-you-go | Children's Story Time - Free |
| Freemium | Pay-as-you-go | Summer Reading Program - Free participation |
| Freemium | Pay-as-you-go | Book Talk - Free with RSVP |
| Other | Multi-year contract | Billy Kim Hall Event Package - Variable pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Billy Graham Library product offering
Product offeringCore offering
The Billy Graham Library operates a 40,000+ sq. ft. heritage museum and visitor attraction on a 20-acre Charlotte, NC campus, offering a free self-guided Journey of Faith multimedia tour chronicling Billy Graham's life and ministry. The Library complements its core tour with an on-site Christian bookstore (Ruth's Attic), a 140-seat restaurant (Graham Brothers Dairy Bar), a restored 1927 childhood home, a Memorial Prayer Garden, and a 50-160-seat event venue (Billy Kim Hall), funded primarily by donations.
Product overview
The Billy Graham Library is a 40,000+ sq. ft. museum and experiential attraction on a 20-acre campus in Charlotte, NC, celebrating the life and legacy of evangelist Billy Graham. The facility, designed in a barn-like structure, offers a unified visitor experience centered around The Journey of Faith self-guided tour showcasing multimedia presentations about Billy Graham's life and faith. Supporting the core tour, the Library includes the Graham Family Homeplace (his restored 1927 childhood home), the Memorial Prayer Garden with family burial sites, Ruth's Attic bookstore, and the Graham Brothers Dairy Bar restaurant seating 140 guests. The venue also operates Billy Kim Hall, an event space for Christian conferences accommodating 50-160 guests. Year-round programming includes Children's Story Time, Summer Reading Program, monthly Book Talks, and Evangelism Intensives. Seasonal offerings include Christmas at the Library and special events like Military Appreciation Day. Admission and The Journey of Faith tour are free, funded entirely through donations.
Differentiator
Problem solved
Functional benefit
Products and services
- The Journey of Faith Tour A self-guided multimedia tour through the life and ministry of Billy Graham, featuring videos, memorabilia, rotating exhibits, and interactive kiosks. Tours begin every 12 minutes and take approximately 1.5 hours. Admission is free.
- Graham Family Homeplace Billy Graham's original 1927 childhood home, meticulously restored with 80% original materials, offering visitors an intimate look at his early life and family roots on the Library campus.
- Ruth's Attic Bookstore
Quantifiable outcome
- Free admission ensures maximum accessibility to all visitors regardless of financial means
- +2 more outcomes
Companies that use Billy Graham Library
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Billy Graham Library technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Billy Graham Library partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Billy Graham Evangelistic Association (BGEA)coreThe Billy Graham Library is operated by the Billy Graham Evangelistic Association. BGEA is a registered 501(c)(3) non-profit organization that oversees the Library, its programs, events, and the Billy Graham Archive and Research Center. The BGEA organization, founded by Billy Graham, provides operational support, staffing, and strategic direction for the Library.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Billy Graham Library competitors and assessment
Company assessmentDirect peers
- Museum of the Bible: Large-scale Bible-themed museum in Washington, D.C., offering interactive exhibits chronicling biblical history and narrative. Comparable in mission and scale as a high-profile religious experiential museum with multimedia exhibits, special programs, and group tour infrastructure.
- Creation Museum: Answers in Genesis-operated religious museum in Petersburg, KY focused on biblical literal history exhibits. Directly comparable as a faith-based experiential museum offering self-guided tours with paid/donation-supported admission.
- Billy Graham Center Museum: Wheaton College-operated museum in Wheaton, IL dedicated to the history of evangelism, with a primary collection of Billy Graham artifacts. Comparable as a sibling museum focused on Billy Graham's life and American evangelism, sharing the BGEA archival ecosystem.
- Ark Encounter: Sibling attraction to Creation Museum operated by Answers in Genesis in Williamstown, KY, featuring a full-scale replica of Noah's Ark with themed exhibits. Comparable as a flagship Christian-themed visitor attraction with similar donation-based funding and group/tour operator programs.
- Holy Land Experience: Biblical-themed attraction in Orlando, FL featuring recreations of ancient Jerusalem and live shows. Comparable as a faith-based experiential attraction offering self-guided tours, on-site dining, and gift shop retail.
Broad incumbents
- Colonial Williamsburg: Large living-history museum complex in Virginia with restored homes, on-site retail, dining, and conference facilities. Comparable as a large-scale historic site attraction with multi-revenue stream monetisation (admission, retail, food, events).
- The National WWII Museum: Large-scale historical museum in New Orleans focused on American WWII history with multimedia exhibits, dining, retail, and event venues. Comparable as a similarly scaled single-figure historical museum/attraction with multi-revenue streams and educational group programming.
- Mount Vernon: George Washington's preserved estate and museum in Virginia featuring his burial site, home tours, dining, and retail. Comparable as a larger-scale single-figure presidential/memorial heritage attraction with memorial burial site, dining, retail, and group tour programs.
Emerging players
- Sight & Sound Theatres: Faith-based theatrical productions in Lancaster, PA and Branson, MO featuring biblical stories. Comparable as a Christian experiential attraction serving similar evangelical audiences with group tour infrastructure, though entertainment-led rather than museum-led.
Regional players
- Heritage Park (San Diego): Religious-themed historical museum park in San Diego, CA operated by the Zoological Society. Comparable as a religious/heritage museum site, though limited regional overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Billy Graham Library social profiles
Digital presenceBilly Graham Library financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy Graham Library leadership team
Management profileNumber of profiles
Billy Graham Library subsidiaries and ownership
Company hierarchySubsidiaries3 records
Billy Graham Library funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy Graham Library M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy Graham Library
What does Billy Graham Library do?
The Billy Graham Library operates a 40,000+ sq. ft. heritage museum and visitor attraction on a 20-acre Charlotte, NC campus, offering a free self-guided Journey of Faith multimedia tour chronicling Billy Graham's life and ministry. The Library complements its core tour with an on-site Christian bookstore (Ruth's Attic), a 140-seat restaurant (Graham Brothers Dairy Bar), a restored 1927 childhood home, a Memorial Prayer Garden, and a 50-160-seat event venue (Billy Kim Hall), funded primarily by donations.
Is Billy Graham Library a public or private company?
Billy Graham Library is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Billy Graham Library founded?
Billy Graham Library was founded in 2007. It employs 11 to 50 people.
Where is Billy Graham Library based?
Billy Graham Library is headquartered in Charlotte, United States, in the North America region.
How does Billy Graham Library make money?
Five revenue lines are on record. Donations and Contributions are the primary driver. The others are on-site Retail - Ruth's Attic Bookstore, food Service - Graham Brothers Dairy Bar, event Venue Rental - Billy Kim Hall and event Admission Fees.
Who are Billy Graham Library's main competitors?
Direct peers on record are Museum of the Bible, Creation Museum, Billy Graham Center Museum, Ark Encounter and Holy Land Experience. Broad incumbents are Colonial Williamsburg, The National WWII Museum and Mount Vernon. Sight & Sound Theatres is listed as an emerging player. Heritage Park (San Diego) is listed as a regional player.
Does Billy Graham Library have an API?
No public API is recorded for Billy Graham Library.
What industry is Billy Graham Library in?
Billy Graham Library's product category is Heritage Museum / Religious Tourism. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of CRALAAAE, Religious & Spiritual Books Retail. Its NAICS code is 712110.