Better Builders

What Better Builders does

Better Builders LLC is a Seattle-based residential design-build contractor that delivers custom home construction, whole-house remodels, kitchen and bathroom renovations, home additions, ADU/DADU construction, outdoor living projects, and aging-in-place and sustainable remodeling for homeowners across the Greater Seattle metropolitan area. The firm operates under an integrated design-build methodology in which project developers, designers, and field trades are coordinated under a single point of accountability from concept through completion, supported by the proprietary 5-Year Craftsmanship Warranty. Its technology stack is conventional for the category: Buildertrend for project management and customer portal access, HubSpot for CRM and email marketing, Google Analytics for web traffic, and Zoom for remote consultations, with 3D rendering used for design visualization. There is no disclosed API, AI/ML capability, or platform product; revenue is generated entirely through custom-scoped, one-time project contracts with project values ranging from roughly $50K for individual room remodels to multi-million-dollar custom homes.

The company serves three primary customer personas: affluent Seattle-metro homeowners seeking high-quality renovations, owners of historic (1920s–1960s era) homes requiring period-appropriate updates, and investment-minded property owners building ADUs/DADUs for rental income or multigenerational use. Sales are consultative and direct, driven through betterbuilders.com lead capture, free project exploration calls, site visits, and review-platform referrals from GuildQuality, Houzz, and Google. The customer base is entirely SMB/consumer with no enterprise clients. Better Builders is a privately held LLC founded circa 1990, owned and led by Pete Baughman, with reported headcount in the 11–50 range and a single Seattle headquarters at 5606 California Ave SW. The firm holds Washington State General Contractor License BETTEB*895RL and maintains Built Green five-star certification through the Master Builders Association.

Name

Better Builders

Legal name

Better Builders LLC

Website

https://betterbuilders.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Construction and Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Second-Story Additions (HSAPADAB), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Design-build remodeling
• Custom home construction
• Residential renovation services
• Aging-in-place remodeling
• ADU construction

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Building: Design and construction of fully custom homes from ground up, including lot evaluation, architectural design coordination, permitting, and complete construction delivery. Revenue is project-based with significant ticket sizes typically ranging from $500,000 to multi-million dollar custom homes.
2. Whole-House Remodeling: Comprehensive renovation projects transforming existing homes, including structural modifications, kitchen and bathroom remodels, room additions, and complete interior/exterior updates. Project values vary based on scope, typically ranging from $100,000 to $500,000+ for major whole-house renovations.
3. Kitchen and Bathroom Remodels: Specialized renovation services for individual rooms including design, material selection, and construction. Kitchen remodels typically range from $50,000 to $200,000+ depending on scope and finishes selected.
4. Home Additions and ADU/DADU: Addition construction expanding home square footage, including second-story additions, bump-outs, and accessory dwelling units. ADU projects can serve as rental income properties or multigenerational living spaces.
5. Outdoor Living and Specialty Projects: Outdoor space construction including decks, patios, sunrooms, pool areas, and landscape structures. Also includes specialty projects like art studios, workshops, and garage conversions.
6. Home Care and Repair Services: Ongoing maintenance, repair, and smaller renovation projects for existing clients. This stream provides recurring service opportunities and relationship maintenance with past customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Better Builders is a design-build residential construction and remodeling company serving Seattle-area homeowners. The company provides integrated design and construction services spanning custom home building, whole-house remodels, kitchen and bathroom renovations, home additions, basement remodeling, ADU/DADU construction, outdoor living spaces, and exteriors/sunrooms. All projects are delivered through a single design-build team with a 5-year craftsmanship warranty and supported by specialties in aging-in-place universal design and Built Green sustainable construction.

Product overview

Better Builders is a design-build home construction and remodeling company offering a unified portfolio of services for homeowners throughout the Seattle metro area. The company operates as a single integrated offering rather than a platform with modular components. Core services include Custom Home Building, Whole-House Remodels, Kitchen Remodels, Bathroom Remodels, Home Additions, Basement Remodeling, ADU/DADU Construction, Outdoor Living Spaces, and Exterior/Sunroom projects. Specialty services encompass Aging-In-Place Remodeling with universal design principles and Sustainable Home Remodeling aligned with Built Green certification standards. All projects are backed by a proprietary 5-Year Craftsmanship Warranty and delivered through the company's integrated Design-Build Process methodology, providing clients with single-point accountability from initial concept through final completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Full-service custom home construction for homeowners in the Seattle metro area, from design and lot evaluation through permitting and final construction delivery. Project values typically range from $500,000 to multi-million dollars.
• Whole-House Remodels Comprehensive renovation of entire homes, transforming dated layouts into modern open-concept living spaces. Includes structural modifications, kitchen and bathroom remodels, room additions, and complete interior/exterior updates.
• Kitchen Remodels Kitchen renovation services including custom cabinetry, countertop installation, appliance upgrades, and layout modifications. Project values typically range from $50,000 to $200,000+.
• Bathroom Remodels Bathroom renovation services ranging from luxury spa bathroom transformations to accessible aging-in-place designs. Curbless showers, grab bar installations, and universal design modifications available.
• Home Additions Second-story additions, room expansions, and structural additions to existing homes to increase living space.
• Basement Remodeling Conversion of unfinished basements into functional living spaces including home gyms, entertainment areas, family rooms, and accessory dwelling units.
• ADU/DADU Construction Accessory Dwelling Unit (ADU) and Detached Accessory Dwelling Unit (DADU) design and construction for additional housing on existing properties. Suitable for rental income, multigenerational living, or home office use.
• Outdoor Living Spaces Deck construction, patio building, pool decks, and outdoor entertainment area development. Also includes specialty outdoor structures like art studios, workshops, and garage conversions.
• Exteriors/Sunrooms Sunroom additions, exterior renovations, and outdoor enclosure projects.
• Aging-In-Place Remodeling Universal design and accessibility modifications enabling homeowners to remain in their homes safely as they age. Includes curbless showers, grab bar installations, accessible layouts, and master suite conversions. Recognized with 2025 REX Award Winner BW-1.
• Sustainable Home Remodeling Eco-friendly renovation approaches incorporating energy-efficient systems, sustainable materials, and green building practices aligned with Built Green five-star certification standards.
• Home Care & Repair Services General home repair and maintenance services for ongoing property upkeep, providing recurring service opportunities and relationship maintenance with past customers.

Quantifiable outcome

• 5-Year Craftsmanship Warranty exceeding industry standards
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, notable and minor.

• Built Green (Master Builders Association)coreStrategic or Co-development PartnerBetter Builders has been a long-standing member of the Built Green program, achieving five-star certification on projects. The Built Green certification program sets standards for sustainable construction including energy efficiency, material recycling, water conservation, and indoor air quality. This partnership demonstrates the company's commitment to environmental responsibility and positions them as leaders in sustainable remodeling.
• PRDG Architecture + DesignnotableStrategic or Co-development PartnerArchitecture firm collaborated with Better Builders on the Othello House five-star Built Green custom home project. PRDG provided architectural design while Better Builders handled construction delivery, exemplifying the design-build partnership model.
• Housewarming SeattleminorStrategic or Co-development PartnerInterior design firm partner referenced in blog content for design collaboration. Lead Designer Amanda Kratochvil provides insights on design trends and client collaboration for remodeling projects.
• BuildertrendcoreTechnology or IntegrationProject management and customer portal platform used for client communication, document management, and project tracking. Clients receive login access to monitor project progress, view documents, and communicate with the project team throughout construction.
• HubSpotcoreTechnology or IntegrationMarketing automation and CRM platform handling email campaigns, lead management, and analytics. Enables personalized customer communication and marketing effectiveness tracking.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service tracking website traffic, user behavior, and marketing campaign performance. Provides insights for digital marketing optimization and ROI measurement.
• GuildQualitynotableGTM or Marketing PartnerCustomer survey and review platform collecting verified feedback from Better Builders customers. Serves as independent validation of customer satisfaction and quality craftsmanship, generating leads through review visibility.
• FacebooknotableGTM or Marketing PartnerSocial media platform hosting the official Better Builders Facebook page for community engagement, project showcases, and brand awareness building among Seattle homeowners.
• HouzznotableGTM or Marketing PartnerHome design and remodeling platform hosting company profile, project portfolio, and customer reviews. Generates visibility among homeowners actively researching contractors and design inspiration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CRD Design Build: Seattle-based residential design-build remodeling firm offering custom homes, whole-house remodels, and additions across the Puget Sound region. Highly comparable to Better Builders' service line, design-build delivery model, and affluent homeowner target segment.
• Neil Kelly Company: The largest design-build remodeling firm in the Pacific Northwest, serving Portland, Seattle, and beyond. Competes directly with Better Builders on whole-house remodels, additions, aging-in-place, and historic renovations, with broader geographic reach and a longer operating history.
• Buchan Construction: Seattle-area residential design-build and custom home builder. Operates a similar integrated design-build model serving the Eastside and greater Seattle market with comparable project types and ticket sizes.
• Sea Brent Custom Homes: Seattle luxury custom home builder with custom residential construction and remodel capabilities. Comparable to Better Builders' custom home building and high-end project portfolio.
• Stickbuilt Construction & Design: Bellevue/Seattle design-build remodeler focused on custom homes, additions, and whole-house renovations. Directly comparable in service mix, ticket size, and target clientele within the Eastside Seattle metro.
• Sawhorse Construction: Seattle-based design-build firm offering custom homes, remodels, and additions with an integrated design studio. Comparable in delivery model, project complexity, and Seattle metro service area.

Regional players

• Lamont Bros Design Build: Portland-based design-build firm specializing in custom homes, remodels, and ADUs across the Pacific Northwest. Similar service offering and design-build delivery, but operates primarily in Oregon rather than directly competing in Seattle.
• Hammer & Hand: Pacific Northwest high-performance builder specializing in sustainable, energy-efficient construction including Passive House and deep energy retrofits. Comparable to Better Builders' Built Green and sustainability positioning, though with a more technical/engineering focus.

Others

• Buildertrend: Construction project management and customer portal software platform used by Better Builders for client communication and project tracking. Not a competitor but a representative enabling-technology vendor in the segment.
• Built Green (Master Builders Association): Sustainability certification program by the Master Builders Association of King and Snohomish Counties. Better Builders is a five-star certified member; the program is an enabling/ecosystem partner rather than a competitor, but defines the standards within which the firm competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BetterBuilders
• Facebookfacebook.com/BetterBuildersSeattle
• Pinterestpinterest.com/betterbuildersseattle
• YouTubeyoutube.com/@betterbuildersseattle
• LinkedInlinkedin.com/company/better-builders-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Builders