What Thrivent Charitable does

Thrivent Charitable (legal name Thrivent Charitable Impact & Investing) is a U.S. 501(c)(3) public charity (EIN 41-1802412), founded in 1995 and headquartered in Minneapolis with a mailing address in Appleton, Wisconsin. The organization provides charitable planning vehicles — primarily donor-advised funds (DAFs), organizational endowments, charitable gift annuities, giving circles, and collaborative funds — alongside a charitable investment menu for fund balances. It serves three documented customer segments: individual donors seeking flexible giving options with tax benefits, organizations establishing and growing endowments, and financial professionals who recommend charitable solutions to their clients.

The underlying technology is a conventional web-based giving platform: donors access the infaith.iphiview.com portal to create funds, recommend grants, and manage charitable investments, while the public website (thriventcharitable.thrivent.com) provides education, annual reports, and financial-professional resources. There is no disclosed proprietary AI, API, or SDK layer; the product surface is built around fund administration, grantmaking workflows, and advisor enablement tools (brochures, product sheets, insights).

Thrivent Charitable's business model operates on a subscription-style administrative-fee basis, earning recurring revenue from managing charitable assets and fund operations. Go-to-market is sales-led, primarily through Thrivent Financial for Lutherans' network of financial advisors, supplemented by direct self-serve channels (website, phone, email) and a dedicated financial-professional resource hub. Thrivent Charitable is a separate legal entity from Thrivent but maintains a close distribution and branding affiliation. The organization employs 11–50 people, does not disclose revenue or AUM, and reports no funding rounds, subsidiaries, or M&A activity.

Name

Thrivent Charitable

Legal name

Thrivent Charitable Impact & Investing

Website

https://thriventcharitable.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrivent Charitable is a U.S. public charity (founded 1995) that provides donor-advised funds, endowments, charitable gift annuities, and giving circles to individual donors, organizations, and financial professionals, distributed primarily through the Thrivent advisor network.

Ownership category

akta.pro rank

Product category

Charitable Giving Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Endowments (Universities, Foundations, Nonprofits) (FSAAAGAC), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropic & Charitable Trust Services (FSAAANAI), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Donor-advised funds
• Charitable giving services
• Endowment management
• Charitable planning
• Philanthropic advisory

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Charitable Fund Management: Thrivent Charitable manages donor-advised funds and endowments, facilitating charitable giving on behalf of donors. As a public charity, the organization receives charitable contributions and distributes grants to qualified nonprofits. Revenue appears to be generated through management of charitable assets and potentially administrative fees associated with fund management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thrivent Charitable Impact & Investing operates as a public charity that administers donor-advised funds (DAFs), endowments, charitable gift annuities, and giving circles. Donors establish funds, receive an immediate tax deduction, and recommend grants to qualified nonprofits over time. The organization also provides online fund management capabilities through its portal and collaborates with Thrivent's network of financial advisors to deliver charitable planning solutions.

Product overview

Thrivent Charitable is a public charity offering a unified charitable giving platform centered on donor-advised funds (DAF) and endowments. The core portfolio includes Donor-Advised Funds as the primary product, supplemented by Charitable Fund Options (field-of-interest, designated, and unrestricted funds), Endowments for organizations, and Charitable Gift Annuities for income-focused donors. Add-on capabilities include Charitable Investments (investment growth within funds), Giving Circles (collaborative group giving), and a Fund Management Dashboard for online account access. All offerings are connected through a single administrative platform serving individuals, organizations, and financial professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Donor-Advised Funds (DAF) A charitable giving vehicle that allows donors to make a contribution, receive an immediate tax deduction, and then recommend grants to qualified nonprofits over time. Targeted at individual donors and households seeking structured philanthropy.
• Endowments Permanent funds established for organizations that provide ongoing support to causes, with options to create new endowments or grow existing ones. Targeted at nonprofits, churches, and organizations seeking long-term institutional charitable funding.
• Charitable Fund Options A range of flexible fund types including donor-advised funds, field-of-interest funds, and designated funds to suit different giving strategies. Targeted at individual donors and organizations needing structured giving options.
• Charitable Gift Annuities A giving vehicle that provides steady income to donors while supporting charitable causes, combining philanthropy with financial planning benefits. Targeted at individual donors seeking income plus charitable impact.
• Giving Circles A collaborative giving approach where groups of donors pool resources to make collective charitable decisions. Targeted at groups of individual donors seeking shared philanthropic decision-making.
• Charitable Investments Investment options available within charitable funds to grow charitable assets over time. Targeted at donors holding DAFs, endowments, or other charitable funds who want long-term asset growth.
• Collaborative Funds Grantmaking pools that bring together multiple donors and organizations to address community challenges collectively. Targeted at donors and nonprofit partners seeking pooled, high-impact grantmaking.

Quantifiable outcome

• 2025 Annual Report: Grounded in Good - showcasing collective impact of donors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ThriventcoreStrategic or Co-development PartnerThrivent Charitable works collaboratively with Thrivent and its financial advisors. Thrivent Charitable is the marketing name for Thrivent Charitable Impact & Investing, a public charity that serves individuals, organizations and the community through charitable planning, donor-advised funds and endowments. Thrivent is the marketing name for Thrivent Financial for Lutherans, and Thrivent Charitable is a separate legal entity from Thrivent.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fidelity Charitable: Largest donor-advised fund sponsor in the US, offering DAFs, investment options, and grantmaking tools to individual donors and advisors. Directly comparable to Thrivent Charitable on core product (DAF), customer base (individual donors and financial advisors), and nonprofit distribution model.
• Schwab Charitable: Major national DAF sponsor affiliated with Charles Schwab, providing donor-advised funds with an investment menu and advisor integration. Direct peer given shared DAF focus, advisor-driven distribution, and similar fee-based charitable asset stewardship model.
• National Christian Foundation: Faith-rooted DAF and giving fund sponsor serving Christian donors, advisors, and ministries with donor-advised funds and endowment-style vehicles. Comparable on faith-aligned DAF sponsorship, multi-segment donor base, and advisor-support resources.
• National Philanthropic Trust: Independent national DAF sponsor serving individual donors, advisors, and institutions with donor-advised funds and philanthropic planning services. Directly comparable on DAF sponsorship, donor base, and advisor-support resources.
• Raymond James Charitable: Donor-advised fund sponsor affiliated with Raymond James financial advisors, providing DAFs and giving solutions to the firm's client base. Highly comparable given the parent-affiliated advisor distribution model that closely mirrors Thrivent Charitable's Thrivent-tied GTM.
• Vanguard Charitable Endowment Program: Donor-advised fund program sponsored by Vanguard, offering DAFs paired with investment options for individual donors and their advisors. Direct peer because of the same DAF product, similar investor-aligned brand, and shared reliance on affiliated financial advisors for distribution.
• American Endowment Foundation: Independent DAF sponsor offering donor-advised funds, endowment services, and charitable planning tools to individuals, families, and financial advisors. Directly comparable product set to Thrivent Charitable's DAFs, endowments, and advisor resources.
• Bank of America Charitable Gift Fund: DAF program offered through Bank of America Private Bank, enabling clients to establish donor-advised funds as part of their wealth and charitable planning. Comparable on parent-affiliated advisor distribution and DAF-as-wealth-planning-vehicle positioning.
• Morgan Stanley Global Impact Funding Trust: Donor-advised fund offering for Morgan Stanley wealth clients, providing DAFs, charitable planning, and impact investing options. Direct peer as a financial-institution-affiliated DAF sponsor serving HNW donors through an advisor channel.
• Goldman Sachs Philanthropy Fund: Donor-advised fund offering integrated into Goldman Sachs' wealth management platform for HNW and ultra-HNW clients. Direct peer as a large-bank-affiliated DAF sponsor with an advisor-driven, wealth-planning-led GTM aimed at sophisticated donors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thriventcharitable
• LinkedInlinkedin.com/company/thriventcharitable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrivent Charitable