Upsilon Gallery
Upsilon Gallery is a private contemporary art gallery founded in 2016, operating physical spaces in New York, London, and Milan. It represents historically overlooked postwar and contemporary artists, generating revenue from primary art sales, event rentals, and an institutional art investment program.
- Company typePrivate
- Founded2016
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Upsilon Gallery does
Upsilon Gallery is a private art gallery founded in 2016 by Marcelo Zimmler, headquartered in New York. It specializes in postwar and contemporary art, with a curatorial thesis centered on historically overlooked artists. The gallery's represented roster includes artists such as Osvaldo Mariscotti and Francine Tint, whose works and monographs have been acquired by major institutional collections including the Metropolitan Museum of Art and the Guggenheim.
The gallery operates a multi-location physical retail model with two spaces on New York's Upper East Side, a gallery in London's Mayfair (opened 2024), a gallery in Milan's Quadrilatero della Moda (opened November 2025), and an operational office in Miami. Prior to 2022, Upsilon operated as a digital-only platform before transitioning to physical retail, suggesting an evolution from online presentation to a high-touch, location-driven model.
Revenue is generated through three streams: primary sales of paintings, sculptures, works on paper, and prints; an events program that rents gallery space to luxury brands and financial firms; and an art investment program operated in partnership with Japan's largest art fund. The fund partnership has placed over 1 million euros of works by a single represented artist, indicating institutional-scale transactions alongside the traditional retail business.
Upsilon Gallery firmographics
Firmographics- Name
- Upsilon Gallery
- Legal name
- Upsilon Gallery
- Website
- https://upsilongallery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upsilon Gallery is a private contemporary art gallery founded in 2016, operating physical spaces in New York, London, and Milan. It represents historically overlooked postwar and contemporary artists, generating revenue from primary art sales, event rentals, and an institutional art investment program.
- Ownership category
- akta.pro rank
Upsilon Gallery industry classification
Industry- Product category
- Art Gallery Services
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Upsilon Gallery is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Upsilon Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Art Sales: Primary revenue from selling artworks including paintings, sculptures, works on paper, and prints from represented and partner artists. The gallery operates in both primary and secondary art markets.
- Events Program: Spaces are made available to brands and financial firms for private events, product launches, and networking gatherings. Partners take over the space 'as is' while artwork remains on display, introducing potential collectors to the gallery's inventory.
- Art Investment Programs: Gallery facilitates art as alternative investment, connecting collectors with portfolio opportunities managed in partnership with art funds. The gallery manages secondary market transactions and ensures artworks reach estimated prices at auction.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Upsilon Gallery product offering
Product offeringCore offering
Upsilon Gallery sells postwar and contemporary artworks including paintings, sculptures, works on paper, and fine art prints through physical gallery spaces in New York, London, and Milan, an online shop, and curated exhibitions. The gallery also operates an art consignment program, an art investment program in partnership with Japan's largest art fund, and a private events program that rents gallery spaces to luxury brands and financial institutions.
Product overview
Upsilon Gallery is an international art gallery specializing in postwar and contemporary art, with a focus on championing historically overlooked artists. Founded in 2016 by Marcelo Zimmler, the gallery operates a multi-location presence including physical spaces in New York (Upper East Side), London (Mayfair), and Milan (Quadrilatero della moda), along with an operational office in Miami. The gallery originally launched as a digital platform for fine art prints before expanding into physical exhibition spaces. Its core offerings include curated exhibitions, art consignment services, investment programs in partnership with art funds, and private event hosting. The gallery represents a roster of established and emerging artists across multiple geographies.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Gallery Spaces Upsilon Gallery operates physical gallery spaces in prestigious locations including New York (Upper East Side), London (Mayfair), and Milan (Quadrilatero della moda), offering exhibition venues for postwar and contemporary art with private viewing capabilities.
- Art Exhibitions & Shows
Quantifiable outcome
- Successfully placed over 1 million euros of Mariscotti works through Japanese fund partnership
Companies that use Upsilon Gallery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Upsilon Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upsilon Gallery partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Upsilon Gallery competitors and assessment
Company assessmentBroad incumbents
- Pace Gallery: Global blue-chip gallery with locations in New York, London, Hong Kong, Seoul, Tokyo, Geneva, and Palm Beach. Directly comparable as a multi-city postwar and contemporary art gallery, though at substantially larger scale and a broader artist roster.
- Hauser & Wirth: International gallery with locations across New York, London, Zurich, Los Angeles, Hong Kong, and Somerset. Comparable transatlantic gallery model with strong representation of postwar and contemporary artists.
- Gagosian: The world's largest contemporary art gallery with 19+ locations globally including New York, London, and Paris. Comparable as a multi-city dealer of postwar and contemporary art, though operating at vastly greater scale and blue-chip tier.
- David Zwirner: Major contemporary art gallery with galleries in New York, London, Paris, Hong Kong, and Los Angeles. Comparable multi-city postwar and contemporary model with strong secondary-market activity.
Direct peers
- Perrotin: International gallery founded by Emmanuel Perrotin with locations in Paris, New York, Hong Kong, Seoul, Tokyo, Shanghai, and Dubai. Comparable in transatlantic expansion strategy and contemporary focus.
- Lehmann Maupin: International gallery with locations in New York, London, Seoul, and Hong Kong. Closely comparable mid-size gallery with a multi-city expansion strategy and focus on contemporary artists.
- Marian Goodman Gallery: Established gallery with locations in New York, Paris, and London. Comparable in transatlantic gallery model and focus on contemporary and conceptual artists.
- Sperone Westwater Gallery: New York-based contemporary gallery with a London presence. Comparable in representing established contemporary artists with a multi-city footprint.
- Kasmin Gallery: New York-based gallery with a London presence representing contemporary and modern artists. Comparable size and roster-curation approach to Upsilon.
Emerging players
- Venus Over Manhattan: New York-based contemporary gallery with a focus on rediscovering overlooked historically significant artists. Highly comparable in curatorial thesis around overlooked artists and secondary-market repositioning.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Upsilon Gallery social profiles
Digital presenceUpsilon Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upsilon Gallery leadership team
Management profileNumber of profiles
Profiles5 records
Upsilon Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upsilon Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upsilon Gallery
What does Upsilon Gallery do?
Upsilon Gallery sells postwar and contemporary artworks including paintings, sculptures, works on paper, and fine art prints through physical gallery spaces in New York, London, and Milan, an online shop, and curated exhibitions. The gallery also operates an art consignment program, an art investment program in partnership with Japan's largest art fund, and a private events program that rents gallery spaces to luxury brands and financial institutions.
Is Upsilon Gallery a public or private company?
Upsilon Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upsilon Gallery founded?
Upsilon Gallery was founded in 2016. It employs 1 to 10 people.
Where is Upsilon Gallery based?
Upsilon Gallery is headquartered in West New York, United States, in the North America region.
How does Upsilon Gallery make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are events Program and art Investment Programs.
Who are Upsilon Gallery's main competitors?
Broad incumbents on record are Pace Gallery, Hauser & Wirth, Gagosian and David Zwirner. Direct peers are Perrotin, Lehmann Maupin, Marian Goodman Gallery, Sperone Westwater Gallery and Kasmin Gallery. Venus Over Manhattan is listed as an emerging player.
Does Upsilon Gallery have an API?
No public API is recorded for Upsilon Gallery.
What industry is Upsilon Gallery in?
Upsilon Gallery's product category is Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.