365 Golf, LLC

What 365 Golf, LLC does

365 Golf, LLC operates a three-location membership-based indoor golf simulator club in Utah, with sites in Riverton (flagship, opened March 2021), Pleasant Grove (opened October 2022 inside the TribeHouse building), and Provo (acquired in 2024 via the Walnut Golf Club deal). The core technology stack is built on TrackMan 4 launch monitors, the same hardware used on the PGA Tour and by 700-plus PGA professionals, delivering structured swing and putting telemetry plus access to 300-plus virtual golf courses. Members receive 24/7 keyless entry via ProDataKey (PDK) digital credentials and reserve bays through Skedda; membership tiers (Unlimited, Moderate, Lite, Night Owl) at single or group level are priced $50-$395 per month on 1- to 12-month commitments, with an annual prepay discount.

Revenue mechanics combine recurring subscriptions — the dominant stream — with hourly private event rentals at $80 per hour for both bays, PGA lessons from Dave DeSantis, PXG-approved club fitting, gift certificates, and ancillary services such as TPI-certified chiropractic body analysis through Dr. Jared Wadsworth at Uintah Spinal Health. The go-to-market is direct-to-consumer: website-led membership signup, free 30-minute TrackMan tours, SEO targeting Utah indoor-golf searches, and an event-driven channel targeting corporate and private groups at $80/hour. The company is privately held by co-owners Mark Hatch and Bruce Rowe, who acquired it from founders Dallin Hester and Brandon Erickson on January 1, 2022; no institutional capital or outside investors are disclosed.

Three named customer personas — Avid, Social, and Business golfers — define the segmentation strategy, with facilities and content positioned around TrackMan-powered skill development, group entertainment, and corporate client entertainment respectively. The Walnut Golf Club brand is being retained temporarily while integrated into the 365 Golf network. Headcount sits in the 1-10 range and operations are entirely Utah-based with no disclosed app, no proprietary AI models, and no API surface.

Name

365 Golf, LLC

Legal name

365 Golf, LLC

Website

https://my365golf.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

365 Golf, LLC operates a three-location membership-based indoor TrackMan 4 golf simulator club in Utah, serving Avid, Social, and Business golfers with 24/7 keyless access and tiered recurring subscriptions.

Ownership category

akta.pro rank

Product category

Indoor Golf Simulator Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Indoor golf simulators
• Golf membership club
• TrackMan launch monitors
• Golf lessons and fittings
• Private golf events

Headquarters

HQ city

Riverton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Core revenue stream from monthly membership subscriptions with tiered pricing based on access level (Unlimited, Moderate, Lite, Night Owl) and user count (Single or Group). Commitment periods of 1, 3, 6, 9, or 12 months with monthly billing. Annual prepay options also available.
2. Private Event Rentals: Hourly rental of golf bays for private events including corporate outings, birthday parties, bachelor parties, and team building events. Priced at $80/hour for both bays. Optional facilitator add-on at $100/hour.
3. Golf Lessons from PGA Instructor: Golf instruction services from PGA Professional Dave DeSantis offered at reduced rates for members: $75 for 30-minute lesson, $125 for 60-minute lesson.
4. PXG Club Fitting: Custom club fitting services through approved PXG partnership, utilizing TrackMan data to fit clubs to individual golfers.
5. Gift Certificates: Digital gift certificates redeemable toward membership subscriptions, sold at various denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

365 Golf operates a private, members-only indoor golf club network with three Utah locations (Riverton, Pleasant Grove, and Provo/Walnut Golf Club), providing 24/7 keyless access to TrackMan 4-powered golf simulator bays for year-round practice, virtual course play across 300+ courses, and data-driven swing improvement. The core subscription membership tiers (Unlimited, Moderate, Lite, Night Owl, in single or group formats) are complemented by ancillary paid services including PGA professional lessons, PXG-approved club fitting, TPI-certified golf chiropractic services, and hourly private event rentals at $80/hour per bay.

Product overview

365 Golf operates as a membership-based indoor golf simulator network offering private golf access at three Utah locations. The core offering combines TrackMan 4 launch monitor technology with golf simulator bays, enabling members to play 300+ world-class courses year-round with 24/7 access. The product portfolio includes tiered membership plans (Unlimited, Moderate, Lite, Night Owl), golf instruction services (PGA-certified lessons), club fitting (PXG approved facility), and private event hosting. Walnut Golf Club operates as an acquired sub-brand in Provo.

Differentiator

Problem solved

Functional benefit

Brands

• Walnut Golf Club: Acquired indoor golf facility in Provo, Utah that currently operates under the Walnut Golf Club name. Features 4 private TrackMan simulator bays and will eventually be fully integrated into the 365 Golf brand.

Products and services

• 365 Golf Indoor Golf Membership Recurring monthly or annual subscription granting 24/7 keyless access to private TrackMan-powered indoor golf simulator bays at 365 Golf's Utah locations, with tiered hours (Unlimited, up to 24 hrs/month Moderate, up to 8 hrs/month Lite) and Night Owl (11pm–7am only) variants for single users or groups of up to four; commitment lengths of 1, 3, 6, 9, or 12 months with auto-billing and member self-service via the website.
• PGA Golf Lessons One-on-one golf instruction delivered by PGA Professional Dave DeSantis, available to members at $75 per 30-minute session and $125 per 60-minute session. Targets golfers seeking individualized coaching alongside TrackMan data analysis.
• PXG Club Fitting Custom club fitting service performed at 365 Golf as an approved PXG fitting facility, using TrackMan launch monitor data to match golfers with PXG clubs across length, lie, weight, swing weight, shaft flex, and grip size specifications; PXG clubs are sold only through certified fitters like 365 Golf.
• Private Event Hosting Hourly rental of 365 Golf's two simulator bays for private and corporate events, priced at $80 per hour for both bays, with an optional facilitator add-on at $100 per hour and catering coordination through Village Baker; targets corporate team-building, client entertainment, birthdays, bachelor parties, and other group occasions.
• Gift Membership Certificates Digital gift certificates purchased online and redeemable toward 365 Golf membership subscriptions at various denominations, providing 24/7 access at the Riverton and Pleasant Grove locations; targeted at gifting use cases rather than ongoing subscriptions.
• Golf Chiropractor Services Body and swing evaluation and treatment services delivered by TPI-certified chiropractor Dr. Jared Wadsworth (TPI Medical, Level 2 Fitness, and Level 2 Power certified) of Uintah Spinal Health in Orem; 365 Golf members receive a 50% discount on services.

Quantifiable outcome

• Members report measurable improvement in their golf games through TrackMan data tracking and AI coaching
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Walnut Golf ClubcoreStrategic or Co-development Partner365 Golf acquired Walnut Golf Club in Provo, Utah in 2024-2025. Walnut Golf Club was Provo's premier indoor golf destination with four premium TrackMan simulator bays. The acquisition expands 365 Golf's presence to three locations. Walnut Golf Club continues operating under its own brand temporarily while being integrated into the 365 Golf network.
• TrackMancoreTechnology or IntegrationTrackMan provides the core launch monitor technology used at all 365 Golf locations. TrackMan 4 is the gold standard in golf data tracking, used by over 700 PGA professionals and tracking every shot on the PGA Tour. 365 Golf is a certified TrackMan facility.
• PXG (Parsons Xtreme Golf)minorStrategic or Co-development Partner365 Golf is an approved PXG Fitting facility. PXG is selective about where they perform club fittings, requiring TrackMan-level accuracy. PXG clubs cannot be purchased in stores - they must be purchased through certified fitters at certified facilities like 365 Golf.
• TribeHouseminorStrategic or Co-development Partner365 Golf's Pleasant Grove location is housed inside the TribeHouse building. The partnership provides the physical location and infrastructure for the indoor golf facility.
• Village BakerminorGTM or Marketing PartnerVillage Baker is the preferred caterer for private events at 365 Golf. They are familiar with hosting events in the facility. Contact: [email protected] for catering coordination.
• Uintah Spinal Health / Dr. Jared WadsworthminorImplementation/ SI/ Consulting PartnerDr. Jared Wadsworth provides golf-specific chiropractic services including body/swing evaluation. 365 Golf members receive 50% discount on body/swing analysis. Dr. Wadsworth is TPI (Titleist Performance Institute) certified with Medical training, Level 2 Fitness and Level 2 Power certifications.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Drive Shack: Public golf entertainment venue operator (formerly owned the Topgolf concept). While primarily outdoor entertainment, it competes for golf entertainment dollars and represents a category of large-scale venues that could expand into Utah.
• GOLFTEC: Large national golf improvement brand with instruction, technology (swing analysis), and club fitting. Overlaps with 365 Golf's coaching and PGA-lesson offerings and competes for the same serious-improvement golfer segment.
• Topgolf: National golf entertainment and tech-enabled venue chain. While Topgolf targets a broader, more social, food-and-beverage-heavy audience versus 365 Golf's private membership model, it competes for the same pool of golfer-discretionary dollars and is the dominant scaled player in golf entertainment.
• Club Champion: National custom club fitting brand. Overlaps with 365 Golf's PXG club fitting service and competes for the same golfer-customization wallet, though at much larger scale.

Emerging players

• Swing Suite by Topgolf: Indoor golf simulator offering embedded in hotels and entertainment venues. Imports Topgolf's indoor golf experience into hospitality settings, representing an alternative indoor golf channel that could cannibalize 365 Golf's corporate event business.
• True Spec Golf: Premium club fitting brand with multiple locations. Similar to Club Champion; competes with 365 Golf's PXG-certified fitting offering for golfers' premium club-fitting spend.

Direct peers

• Five Iron Golf: Indoor golf club with TrackMan simulators, tiered memberships, lessons, club fitting, and event hosting across multiple U.S. cities. Closest direct competitor to 365 Golf's operating model, just at a larger multi-city scale.
• X Golf: Indoor golf simulator franchise with membership and league play, league nights, and corporate events. Direct competitor in the same TrackMan-style indoor golf category with multi-market rollout.

Regional players

• Indoor Golf Centers (independent and franchise): Generic category of independent and small-chain indoor golf facilities operating in regional U.S. markets. Many compete with 365 Golf for the same suburban golfer seeking weather-independent playing time.

Others

• Golf Galaxy / PGA Tour Superstore: Large specialty golf retail chains with in-store swing bays and club fitting. Not a direct membership-based competitor, but a relevant adjacent player for club fitting, equipment, and golf-improvement services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoLFCXQEusbOupxCEG5nGxg
• LinkedInlinkedin.com/company/365-golf-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 365 Golf, LLC