What WINE DOWN SF LLC does

Wine Down SF LLC operates a single women-owned wine and beer bar at 685 Folsom Street in San Francisco's SoMa neighborhood, founded in June 2016 by co-owners Jaime and Sarah, who previously met at a nearby sustainability nonprofit. The venue is open Monday–Friday from 4–9pm (21+ only) and is positioned near Moscone Center and SF MOMA, enabling capture of after-work professional traffic and convention-related demand. The product surface centers on a rotating selection of small-production California wines (with an emphasis on natural/minimal-intervention producers owned by women, BIPOC, and LGBT+ operators) and craft beer, supported by recurring programming including a monthly book club (Wine Down, Drink Up), Pop Culture Trivia nights, and craft/activism events. There is no proprietary technology stack — the website and online shop are hosted on Weebly and there is no native mobile app, API, or disclosed data assets.

The business operates a multi-stream revenue model: on-premise beverage and food sales during happy hour (4–6pm, with $5-off carafes/pitchers and $9/$7 daily drink specials); a two-tier Wine Club subscription billed monthly ('The Sip' at $60 for 1–3 bottles and 'The Pour' at $175 for 4–8+ bottles, picked up at the bar with a complimentary glass); bottles to-go and branded merchandise via an online store; curated wine and beer tastings starting at $30/guest; and a private events vertical that spans birthday/shower packages, full bar buyouts, and corporate event hosting (including custom Wine Down Boxes for corporate gifting). Go-to-market is overwhelmingly direct-to-consumer and event-driven, complemented by email newsletter and Instagram; corporate and mid-market gifting (gift cards $25–$200, custom gift boxes) extends the model into the enterprise/mid-market segment without dedicated sales infrastructure.

Customer segments are horizontal and fragmented: local SoMa professionals and residents (primary), corporate groups and Moscone-adjacent event buyers, book club and trivia community participants, and celebration hosts (birthdays, showers). Ownership is fully independent with no disclosed institutional funding, parent company, subsidiaries, or external investors; the entity is a California LLC. Operating scope is single-location and regional (San Francisco Bay Area), with delivery available within SF ($100 minimum) and outside SF ($300 minimum), and shipping limited to merchandise.

Name

WINE DOWN SF LLC

Legal name

Wine Down SF, LLC

Website

https://winedownsf.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine Down SF LLC is a women-owned wine and beer bar in San Francisco's SoMa neighborhood that serves small-production California wines, craft beer, and food, and operates a two-tier monthly wine club, tastings, corporate event hosting, and gift boxes.

Ownership category

akta.pro rank

Product category

Wine Bar & Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE)

Keywords

• Wine bar services
• Wine club subscriptions
• Wine tastings
• Private event hosting
• Craft beverage retail

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. On-premise beverage and food sales: Wine and beer sales at the bar during operating hours (Mon-Fri 4-9pm). Happy hour specials from 4-6pm include $5 OFF on wine carafes, beer pitchers, and food plates, plus discounted daily wine ($9) and beer ($7) options.
2. Wine Club subscription: Monthly wine club memberships featuring small-production California wines from BIPOC, LGBT+, and women winemakers. Two tiers: 'The Sip' (1-3 bottles for $60) and 'The Pour' (4-8+ bottles for $175). Members billed monthly with ability to customize preferences.
3. Bottles and merchandise to-go: Online shop selling wine bottles (discounted from retail pricing), gift cards ($25-$200), and Wine Down branded merchandise (hoodies at $48.88). Bottles available for local delivery with SF $100 minimum and outside SF $300 minimum.
4. Private events and tastings: Revenue from hosting company events, birthdays, showers, and wine/beer tastings. Tastings start at $30/guest for curated 4-wine selections. Event packages available for groups reserving tables, semi-private sections, or full bar buyouts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wine Down SF LLC operates a women-owned wine and beer bar in San Francisco's SoMa neighborhood serving local wine, beer, and food from small, independent California producers. Beyond the in-person bar experience, the company runs a monthly wine club subscription with two tiers, hosts private events and tastings, sells bottles and merchandise to-go, and offers custom corporate gift boxes.

Product overview

Wine Down is a women-owned wine and beer bar in San Francisco's SOMA neighborhood (opened June 2016) that serves local wine, beer, and food. The core offering is the in-person wine bar experience featuring a rotating selection from small, independent California producers, with emphasis on natural wines and craft beer. The business operates a Wine Club subscription service (The Sip and The Pour tiers) and hosts regular events including book club meetings, pop culture trivia, and wine/beer tastings. Additional offerings include catering through Wine Down Boxes, bottles to-go, gift cards, and branded merchandise. All offerings prioritize partnering with BIPOC, LGBT+, and women-owned producers.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Down Drink Up Book Club: A monthly book club hosted by Wine Down featuring popular books by women authors, with wines intentionally paired to each selection.
• The Sip
• The Pour

Products and services

• Wine Bar (In-Person) Walk-in wine and beer bar service in San Francisco's SoMa neighborhood featuring a rotating selection of small-production California wines, craft beer, and food plates. Open Monday-Friday 4-9pm with happy hour specials 4-6pm. 21+ only.
• Wine Club Subscription

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indivisible SFminorGTM or Marketing PartnerPartnership for special event on July 11: Wine Down hosted a community activism event in partnership with Indivisible SF from 4-7 PM featuring postcard writing for out-of-state midterm elections, zine folding, and community organizing. Event was free to attend with bar open for purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kermit Lynch Wine Merchant: Berkeley-based natural-wine retailer with a tasting bar, strong importer relationships, and curated small-producer philosophy. Mirrors Wine Down's natural-wine, producer-story positioning.
• The Punchdown: SF natural-wine bar serving low-intervention bottles in a casual setting; closely aligned with Wine Down's natural-wine, small-producer philosophy.
• Novela: SF wine bar/library hybrid with a literary, programming-driven identity. Direct comparison point given Wine Down's book-club-led community programming.
• 20 Spot: San Francisco neighborhood wine bar in SoMa/Mission serving rotating natural and small-production wines with a similarly intimate, casual vibe. Closest direct competitor operating in overlapping geography.
• Ordinand: Mission-district wine bar with curated natural-wine list and bottles-to-go retail. Overlaps with Wine Down on small-producer sourcing and off-premise sales.
• Ruby Wine: Long-running SF wine bar known for curated small-producer selections and a community-driven atmosphere. Comparable concept, audience, and on-premise bottle-shop hybrid model.
• Bay Grape: SF wine shop specializing in small-producer California wines with tasting flights, classes, and curated bottles-to-go. Comparable retail/tasting hybrid model and supplier relationships.
• Local Edition: SF SoMa-adjacent bar/lounge with strong events, music, and private-booking programming. Compares on event-driven GTM, similar happy-hour crowd, and proximity-driven foot traffic.

Broad incumbents

• First Bottle Club / Winc-style wine subscription: National wine-of-the-month subscription services. Comparable subscription mechanics to Wine Down's monthly wine club, though national in reach.
• Wine.com: Large-scale online wine retailer offering nationwide shipping and broad catalog. Relevant comparison point for the bottles-to-go and gift-box side of Wine Down's business at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winedownsf
• Instagraminstagram.com/winedownsf/?hl=en
• LinkedInlinkedin.com/company/wine-down-sf-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINE DOWN SF LLC