Wefox Austria Gmbh

What Wefox Austria Gmbh does

Wefox Austria GmbH is an Amstetten-headquartered private limited company and the Austrian operating entity of the broader Wefox Group. It functions as Austria's largest insurance broker association (Maklervereinigung), aggregating 280+ regional broker partners and 750+ active insurance experts onto a single distribution platform. The company does not employ the brokers as agents but rather operates a partnership model under which affiliated brokers retain ownership of their customer portfolios while accessing Wefox's carrier relationships and digital tools.

The product surface is built around two core technology assets. The wefox Partnerportal is a SaaS-based partner portal that gives brokers digital customer management, access to all-in service offerings, sideletter and discount agreements with insurance providers, and a bonus pool. The fix App is a consumer-facing mobile application offering a digital policy folder, insurance comparison calculators, in-app damage reporting, chat with the affiliated broker, online appointment booking, and biometric authentication (Touch ID / Face ID). Supporting modules include the IDD-certified wefox Academy for broker training, the Expertensuche broker-locator tool, the Versicherungswelt editorial portal, and weprotect — a bundled cyber-insurance and anti-phishing product.

The business model combines subscription and transaction revenue. Brokers pay an IT usage fee (IT-Nutzungsbeitrag) under cooperation contracts, indexed to the Austrian consumer price index, for access to the SaaS portal. Wefox also earns through commission and bonification flows from carrier partnerships, with a bonus pool that allows affiliated brokers to achieve higher revenues. The consumer-facing fix App is freemium and free of charge today, with the company reserving the right to charge for certain services in future. Go-to-market is hybrid: a community-led network of broker partnerships layered with a field sales motion via the #teampurple support organization and direct 'Partner werden' calls-to-action.

Name

Wefox Austria Gmbh

Legal name

wefox Austria GmbH

Website

https://wefox.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wefox Austria GmbH operates Austria's largest insurance broker association, providing a SaaS partner portal, the fix consumer app, and IDD-certified training to 280+ regional brokers and 750+ insurance experts, monetizing via IT usage fees and commission flows from carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Platform

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN)

akta.pro secondary industries

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Compliance, Regulatory Reporting & Insurance Document Automation (THALALAL)

Keywords

• Insurance brokerage platform
• Digital insurance distribution
• Broker partner network
• Insurance SaaS portal
• Insurance agent tools

Headquarters

HQ city

Amstetten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Usage Fee (IT-Nutzungsbeitrag): Brokers pay an IT usage fee for access to the wefox software platform and portal. The fee is included in the cooperation contract and is subject to index adjustments based on the Austrian consumer price index. The fee can be adjusted for functional extensions or changes in scope and content of the software.
2. Commission and Bonification: Brokers earn commissions from insurance product partners through the wefox network. The company maintains sideletter and discount agreements with insurance providers, and operates a bonus pool (Bonifikationspool) that allows brokers to achieve higher revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wefox Austria GmbH operates Austria's largest insurance broker association, providing a SaaS-based partner portal (wefox Partnerportal) for brokers to digitally manage their customers, access insurance products via sideletter and discount agreements, and participate in a bonus pool. The company also offers the fix App, a customer-facing mobile application for digital policy management, comparison calculators, in-app damage reporting, and direct broker communication. Its product suite is supplemented by the wefox Academy (IDD-certified training), Expert Search (broker locator), and weprotect (cyber insurance with anti-phishing protection).

Product overview

Wefox Austria Gmbh operates as Austria's largest insurance broker association (Maklervereinigung) offering a comprehensive digital insurance platform and 360-degree service portfolio. The product suite is centered on the fix App (customer-facing mobile app with digital policy management, comparison calculators, damage reporting, and chat), the wefox Partnerportal SaaS platform (broker-facing digital tools for customer management, products, bonuses, and partnerships), and complementary modules including the wefox Academy (IDD-certified training), Expertensuche (broker locator), Versicherungswelt (insurance information portal), and weprotect (cyber insurance with anti-phishing protection). The platform connects over 280 regional broker partners and 750 active insurance experts across Austria.

Differentiator

Problem solved

Functional benefit

Brands

• fix App: Customer mobile application with digital policy folder, comparison calculators, damage reporting, and chat functionality
• wefox Partnerportal
• wefox Academy
• weprotect

Products and services

• fix App A customer-facing mobile application offering a digital policy folder, insurance comparison calculators, in-app damage reporting, chat functionality for direct broker communication, and online appointment booking. Features biometric (Touch ID/Face ID) and SMS-code authentication, plus digital signature procedure. Free of charge for end customers in Austria.
• wefox Partnerportal (SaaS) A cloud-based SaaS partner portal enabling insurance brokers to manage customers fully digitally, access all-in service offerings, sideletter and discount agreements, bonus pools, and digital tools for broker operations. Brokers pay an IT usage fee (IT-Nutzungsbeitrag) for access.
• wefox Academy An IDD-certified (Insurance Distribution Directive) continuing education platform offering ongoing product training and professional development courses for brokers and their employees.
• Expertensuche (Expert Search) A broker locator tool allowing customers to find the best insurance experts in their area and receive tailored support matching their specific situation.
• weprotect A cybersecurity solution combining anti-phishing software for end-users with integrated cyber insurance protection. Covers legal advisory services, IT service provider support for data recovery, and identity restoration. Developed in partnership with insurance partners.

Quantifiable outcome

• Over 280 regional broker partners and 750+ active insurance experts in Austria

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Various Insurance Providers (Partner Logos)coreStrategic or Co-development Partnerw Wefox maintains partnerships with numerous insurance providers displayed as logos on its website. These partnerships enable the broker network to access top insurance products, sideletter arrangements, and discount agreements. The company acts as an intermediary connecting insurance providers with insurance brokers and end customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CLARK: CLARK is a German digital insurance manager that aggregates policies through a SaaS-like platform and mobile app, mirroring wefox Austria's combination of broker enablement and consumer-facing policy management for DACH customers.
• Friday Insurance: Friday is a German digital-first insurer combining mobile insurance products with broker-adjacent distribution, targeting the same consumer and broker segments that wefox Austria serves with the fix app and partner portal.
• Wefox Group: Wefox Austria is a wholly-owned subsidiary of Wefox Group, the parent European insurtech platform. The group operates the same broker-portal-plus-consumer-app playbook across multiple markets, making it the closest comparable on business model and product architecture.
• Getsafe: Getsafe is a German insurtech offering digital insurance products and a broker-style advisory platform with embedded coverage and mobile policy management — directly comparable to wefox Austria's broker-network plus fix app model.

Broad incumbents

• UNIQA Insurance Group: UNIQA is one of Austria's largest incumbent insurance carriers with broad product lines and an established broker distribution network. It overlaps with wefox Austria's insurance offerings and Austrian market footprint as a scaled traditional competitor.
• Allianz Austria: Allianz Austria is a major incumbent carrier distributing through brokers across the same Austrian territory. Its scale and brand make it a structural incumbent against which wefox Austria's broker network and digital platform compete for partners and policyholders.
• Helvetia Insurance Austria: Helvetia is a Swiss-headquartered insurer with Austrian operations distributing via brokers, comparable to wefox Austria in that it sits on the supply side of the same broker–carrier relationships wefox aggregates in Austria.
• Zurich Insurance Austria: Zurich Insurance operates in Austria with broker-distributed commercial and personal lines, making it a comparable incumbent that competes for the same insurance product placements on the wefox Austria platform.
• Generali Austria: Generali's Austrian subsidiary is a top-3 incumbent insurer offering property, casualty and life products via broker channels in Austria. It is directly comparable as a large carrier competing for the same broker partnerships and end-customer relationships.

Regional players

• Knip: Knip is a Swiss digital insurance broker that operates an app-based policy management and advisory platform, comparable to wefox Austria in both product offering (mobile-first insurance management) and DACH-adjacent regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wefoxAT
• LinkedInlinkedin.com/company/wefox-austria-gmbh
• Instagraminstagram.com/wefox_austria

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wefox Austria Gmbh