UOF
UOF (USA Office Furniture) is a Florida-based distributor of functional luxury office and contract furniture, selling Made-in-Italy designs from Frezza, Bralco, and Emmegi to corporate, hospitality, healthcare, and education buyers via a Doral showroom and e-commerce.
- Company typePrivate
- Founded2014
- HeadquartersDoral, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UOF does
UOF operates as USA Office Furniture, a DBA of Unforgettable Memories, Corp, a Florida-incorporated company that distributes functional luxury furniture for office, home office, hospitality, healthcare, and education environments. Its catalog spans executive desks, conference tables, seating, storage, acoustic pods and panels, and accessories, with item-level pricing ranging from approximately $299 to over $9,700. The product line is anchored in Italian design heritage through named designers (Marco Zito, Giorgio Topan, Perin & Partners) and is sourced via distribution partnerships with three Italian manufacturers: Frezza, Bralco, and Emmegi.
The business runs a hybrid go-to-market combining a single physical showroom in Doral, Miami with an e-commerce platform supporting direct consumer purchases and enterprise contract sales. The "From Italy 2 U" program positions the brand as a U.S. gateway for Made-in-Italy office furniture, with industry-standard compliance certifications (Greenguard, TAA, ANSI/BIFMA, CARB Phase 2) that unlock federal, healthcare, and education procurement channels. The Juna collection received the Interior Design HiP Award and the Good Design Award in 2022, providing third-party design validation of the mid-luxury positioning.
The company sells across B2B and B2C channels, targeting corporate end-users, hospitality operators, healthcare and education institutions, and residential home-office buyers. Financials, headcount, leadership, and funding history are not disclosed in the available material, which constrains confidence on scale and operating metrics.
UOF firmographics
Firmographics- Name
- UOF
- Legal name
- Unforgettable Memories, Corp D.B.A. USA Office Furniture
- Website
- https://usaofficefurniture.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- UOF (USA Office Furniture) is a Florida-based distributor of functional luxury office and contract furniture, selling Made-in-Italy designs from Frezza, Bralco, and Emmegi to corporate, hospitality, healthcare, and education buyers via a Doral showroom and e-commerce.
- Ownership category
- akta.pro rank
UOF industry classification
Industry- Product category
- Office Furniture
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
Keywords
Where UOF is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UOF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Product Sales: UOF generates revenue primarily through the direct sale of functional luxury furniture products including desks, seating, workstations, lounge furniture, storage solutions, and accessories. Products are sold as one-time purchases with various price points ranging from budget-friendly to premium Italian designer collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-To-Order Collections - QuickShip items available online at special pricing |
| Unit Pricing | Pay-as-you-go | Designer Italian Collections - Premium made-to-order products from Italy |
| Unit Pricing | Pay-as-you-go | Storage and Organization Products |
| Unit Pricing | Pay-as-you-go | Lounge Seating Products |
| Unit Pricing | Pay-as-you-go | Multi-Purpose Chairs, Stools, and Training Furniture |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
UOF product offering
Product offeringCore offering
UOF (USA Office Furniture) sells functional luxury furniture for offices, commercial spaces, and home offices through its own e-commerce site and a Doral, Miami showroom. Its portfolio spans Italian designer collections (Spike, Eleva, Rail, Alplus, Flamingo, Concerto Home) sourced from partner manufacturers Frezza, Bralco, and Emmegi, alongside contract-grade desks, seating, workstations, lounge furniture, storage, reception counters, and accessories. The company also provides space planning, design, installation, and office moving services as end-to-end project support.
Product overview
UOF (USA Office Furniture) offers functional luxury furniture for workspaces, home offices, and commercial spaces. The product portfolio includes Italian-designed collections (Spike, Eleva, Rail, Alplus, Flamingo, Concerto Home) alongside comprehensive seating solutions (lounge chairs, office chairs, training chairs, multi-purpose seating), storage systems (pedestals, credenzas, file cabinets), reception counters, and workspace accessories. Italian collections feature premium materials and ergonomic adjustability while standard offerings provide contract-grade solutions for office, educational, healthcare, and hospitality environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Spike Collection
- Eleva Collection
- Rail Collection
- Concerto Home Collection
- Alplus Lounge Collection
- Flamingo Table Collection
- Lounge Seating Products
- Multi-Purpose Chairs & Stools
- Storage Products
- Reception Counters
- UP is1 Active Stool
- Space Planning & Design Services
- Installation Services
- Office Moving Services
- Financing
Companies that use UOF
Customer profileSegments7 records
Ideal customer profiles4 records
UOF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UOF partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FrezzacoreFrezza is an Italian furniture manufacturer and key partner for UOF's premium Italian collections. Frezza produces the Alplus Lounge Collection (designed by Marco Zito) and the Spike Desk & Table Collection (designed by Giorgio Topan). Frezza shares UOF's eco-friendly values and sustainable practices. Products carry a green seal of quality.
- EmmegicoreEmmegi is an Italian manufacturer that produces the Flamingo Multi-Purpose Tables Collection (designed by Luca Nieto) for UOF. Emmegi shares UOF's eco-friendly values and sustainable practices with products carrying a green seal of quality.
- BralcocoreBralco is an Italian manufacturer representing the 'Made in Italy' seal. Bralco produces the Eleva Collection (designed by Gianantonio Perin & Monica Fernandes) and the Rail Collection (designed by Perin & Topan). Both collections carry the coveted Made in Italy seal and original exclusive creations. Bralco shares UOF's eco-friendly values.
- Perin & Partners (formerly Perin & Topan)coreDesign firm Perin & Partners, founded by Gianantonio Perin, designed the Rail Collection and collaborated with Giorgio Topan on the Eleva Collection. Perin was awarded Best in Show at the Chicago Neocon Fair for the Pamplona Chair. The firm specializes in office and contract design with numerous national and international awards.
- Uhuru Design (Brooklyn, NY)minorUhuru Design is a Brooklyn-based design firm that created the Tube Chair collection for UOF. The Tube Chair explores the relationship between dynamism and comfort with an industrial look inspired by piping and conduit engineering.
- Claudio Francesco Bellini (Italy)minorItalian designer Claudio Francesco Bellini designed the EY (Express Yourself) Indoor/Outdoor Multi-Purpose Poly Chair collection for UOF. The collection is described as seating that communicates and expresses identity through design.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
UOF competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global leader in office furniture and workspace solutions, with extensive dealer network and quick domestic lead times. Competes for the same corporate, education, and healthcare projects UOF targets.
- Wayfair Professional: B2B arm of Wayfair selling office, hospitality, and education furniture online at scale. Broad incumbent with much larger catalog and logistics footprint competing for the same SMB and enterprise accounts UOF serves.
- MillerKnoll (Herman Miller + Knoll): Premier contract office-furniture incumbent covering seating, desks, storage, and space division. Competes with UOF for premium enterprise deals where brand, dealer network, and installed base matter.
- Haworth: Family-owned global office-furniture manufacturer and dealer network serving enterprise, education, and government markets. Competes on commercial projects where scale, certifications, and account coverage are decisive.
- Office Depot Business Solutions: Broadline office products retailer with a growing furniture assortment aimed at SMB and enterprise accounts. Competes on price, speed, and convenience rather than design.
Direct peers
- National Business Furniture: Direct e-commerce competitor selling office desks, seating, storage, and conference furniture to businesses and consumers across the US. Closely matches UOF's hybrid DTC-plus-project-services model in the same price band and customer profile.
- Office Furniture Warehouse: Direct peer operating as an office furniture retailer carrying desks, seating, and storage for commercial and home-office customers. Comparable product mix, distribution model, and target buyer.
- Eurway: Direct peer specializing in Italian-imported office and contract furniture for the US market. Comparable sourcing strategy (European manufacturers), similar premium positioning, and overlapping designer collections.
Emerging players
- West Elm Workspace: Design-forward workspace furniture line from West Elm (Williams-Sonoma) targeting modern offices, coworking, and home offices. Direct stylistic competitor to UOF's 'Functional Luxury' positioning, with much larger retail footprint.
- Burrow: DTC furniture brand with strong home-office assortment (desks, seating, storage) sold online with quick delivery. Competes for the same home-office buyer that UOF's Ready-To-Order collections target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
UOF social profiles
Digital presenceUOF compliance and trust
Trust signalCompliance11 records
UOF financial estimates
Financial estimateRevenue estimate
Valuation estimate
UOF leadership team
Management profileNumber of profiles
UOF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UOF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UOF
What does UOF do?
UOF (USA Office Furniture) sells functional luxury furniture for offices, commercial spaces, and home offices through its own e-commerce site and a Doral, Miami showroom. Its portfolio spans Italian designer collections (Spike, Eleva, Rail, Alplus, Flamingo, Concerto Home) sourced from partner manufacturers Frezza, Bralco, and Emmegi, alongside contract-grade desks, seating, workstations, lounge furniture, storage, reception counters, and accessories. The company also provides space planning, design, installation, and office moving services as end-to-end project support.
Is UOF a public or private company?
UOF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UOF founded?
UOF was founded in 2014.
Where is UOF based?
UOF is headquartered in Doral, United States, in the North America region.
How does UOF make money?
One revenue line is on record: furniture Product Sales.
Who are UOF's main competitors?
Broad incumbents on record are Steelcase, Wayfair Professional, MillerKnoll (Herman Miller + Knoll), Haworth and Office Depot Business Solutions. Direct peers are National Business Furniture, Office Furniture Warehouse and Eurway. Emerging players are West Elm Workspace and Burrow.
Does UOF have an API?
No public API is recorded for UOF.
What industry is UOF in?
UOF's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 449110 and its SIC code is 5712.