Ambero Sia

What Ambero Sia does

Ambero Sia, operating under the brand name AmberSky, is a privately held Latvian company that organizes an annual B2B event for the airline onboard retail, catering, and ancillary revenue industry. Founded in 2015 and headquartered in Riga, Latvia, the company produces a three-day trade show and training academy held each February at the Hotel Radisson Blu Latvija. The event serves two primary customer groups: airlines (who send cabin crew, commerce executives, and product/operations managers) and suppliers (food, beverage, retail product, and equipment vendors). Its airline participant roster includes approximately 28 European carriers such as Lufthansa, Ryanair, Wizz Air, Norwegian, Finnair, airBaltic, Aer Lingus, Eurowings, Iberia, LOT Polish Airlines, Swiss, and Icelandair.

The company's core offering is organized around four event pillars: cash management and technology, culinary and retail innovation, ancillary know-how, and cabin crew training and contest. The training academy uses interactive, competitive, and motivational methods to teach cabin crew onboard sales techniques, culminating in an awards program (e.g., Sales Star Person/Team Gold/Silver/Bronze, Heart of Gold, Mindful Listener, Product Champion). The supplier trade show component features 30+ vendors per edition, including LSG Sky Chefs, Carlsberg Group, Heineken, Diageo, J. García Carrión, and Gebrüder Heinemann. No proprietary technology platform, software product, or AI/ML capability is described in the available sources.

The business model is event-driven and B2B, generating revenue primarily through airline and supplier participation/registration fees and event sponsorships (e.g., general sponsors like LSG Sky Chefs and category sponsors like J. García Carrión for the Gala dinner). The go-to-market relies on direct outreach by the organizing committee, supplemented by an owned marketing channel mix including the ambersky.aero website, LinkedIn, Facebook, Instagram, and an email newsletter. Pricing is not publicly disclosed and registration is handled through direct contact with the organizing committee. The company is small and founder/operator-led, with Zigmars Valujevs listed as the primary point of contact on the organizing committee.

Name

Ambero Sia

Legal name

AmberSky

Website

https://ambersky.aero

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ambero Sia (AmberSky) organizes an annual B2B trade show and cabin crew training academy in Riga for European airlines and onboard retail suppliers, focused on ancillary revenue, catering, and inflight sales training.

Ownership category

akta.pro rank

Product category

Aviation Industry Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Aviation industry events
• Inflight retail conferences
• Cabin crew training
• Ancillary revenue events
• Airline trade shows

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Registration Fees: Revenue generated from airline and supplier participation fees for attending the annual AmberSky trade show and training academy events.
2. Sponsorship: Sponsorship revenue from companies like LSG Sky Chefs, Garcia Carrion, and general sponsors that receive prominent placement at the event.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ambero Sia organizes the annual AmberSky trade show and training academy in Riga, Latvia, targeting the airline onboard retail, catering, and ancillary revenue industry. The event combines a 3-day cabin crew sales training program and contest with a supplier trade show and networking functions. Airlines and inflight product suppliers pay registration fees and sponsorship fees to participate.

Product overview

AmberSky operates as a global one-stop event platform for onboard retail, catering, and ancillary revenue in the airline industry. The event features four pillars: Technology and Cash Management, Products (culinary and retail innovation), Ancillaries Know-How, and Cabin Crew Training and Contest. It provides training academy programs for cabin crew, trade shows for suppliers, and networking opportunities for airline commerce, operations, and product executives.

Differentiator

Problem solved

Functional benefit

Products and services

• AmberSky Annual Trade Show and Training Academy A 3-day annual B2B event held in Riga, Latvia, combining a cabin crew sales training academy and contest with a supplier trade show and networking, designed for European airline inflight commerce, operations, and product executives and for inflight product suppliers.
• Cabin Crew Sales Training Academy and Contest
• Cash Management and Technology Pillar Program
• Culinary and Retail Innovation Pillar Program
• Ancillary Know-How Pillar Program
• Supplier Exhibition and Sponsorship Program

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• AJMAL PerfumecoreStrategic or Co-development Partner · 1 January 2026AJMAL Perfume was voted as Supplier of AmberSky 2026 by cabin crew participants. They participate as suppliers in the event trade show.
• Carlsberg GroupminorStrategic or Co-development Partner · 1 January 2026Participated as a supplier at AmberSky 2026, showcasing their beverage products to airline attendees.
• HeinekenminorStrategic or Co-development Partner · 1 January 2026Participated as a supplier at AmberSky 2026, showcasing their beverage products to airline attendees.
• DiageominorStrategic or Co-development Partner · 1 January 2026Participated as a supplier at AmberSky 2026 with supplier showcase slot, featuring their beverage portfolio.
• LSG Sky ChefscoreStrategic or Co-development Partner · 1 January 2026Participated as a supplier at AmberSky 2026, showcasing their airline catering and food service solutions.
• LSG Sky ChefscoreStrategic or Co-development Partner · 1 January 2024General sponsor of the AmberSky event. LSG Sky Chefs is a world-class airline catering company that delivers catering, food, and services. They provide sponsorship support for the event and participate in the trade show.
• J. García CarrióncoreStrategic or Co-development Partner · 1 January 2024Spanish wine and beverage company that sponsors the Gala dinner at AmberSky 2026. They provide wine for the awards ceremony dinner.
• Eurail/Interrail (EU Logo)minorStrategic or Co-development Partner · 1 January 2024Partner airline logo shown on the partners page, indicating participation in the AmberSky event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Travel Catering & Onboard Services Expo (WTCE): Long-running annual trade show dedicated to onboard catering, retail and passenger experience, held alongside AIX in Hamburg. Directly competes with AmberSky for the same airline buyer and onboard supplier audiences at much larger scale.
• APEX (Airline Passenger Experience Association): Industry association and event organizer for the airline passenger experience community, hosting APEX EXPO and content programs. Competes with AmberSky for airline membership attention, supplier sponsorship, and content mindshare in onboard experience.
• Future Travel Experience (FTE): Events and content platform focused on passenger experience, ancillary revenue, and digital innovation in aviation. Overlaps with AmberSky's ancillary know-how pillar and targets the same airline commerce, operations, and digital executive audiences.
• Aircraft Interiors Expo (AIX): Global exhibition for aircraft interior design, cabin systems and onboard passenger experience. Co-located with WTCE in Hamburg; overlaps with AmberSky's cabin crew, catering, and inflight retail focus but serves a broader cabin-interiors mandate.
• International Travel Catering Association (ITCA): UK-based association representing the travel catering industry, running events and awards for the inflight and rail catering community. Directly comparable to AmberSky's catering and ancillary focus, with overlapping European airline and supplier members.

Emerging players

• Aviation Festival: Multi-track conference and expo covering airline digital, retail, loyalty, and ancillary. Comparable in targeting the same airline commerce and digital executive buyer personas that attend AmberSky's ancillary know-how pillar.

Regional players

• Inflight Dubai / MEBAA Show: Middle East-focused onboard services and business aviation events. Comparable in serving airline catering and inflight retail buyers, but concentrated in the MENA region rather than Europe.

Broad incumbents

• PAX International: B2B media outlet and event organizer for the inflight catering and onboard retail sector, including the PAX Readership Awards. Overlaps with AmberSky's supplier and airline audience through its awards and editorial coverage.
• Onboard Hospitality: Long-established B2B media brand and event organizer covering airline catering, inflight retail, and onboard hospitality. A broader incumbent that competes for airline and supplier marketing attention across both content and event formats.
• IFSA (International Flight Services Association): Industry association for in-flight services, catering, and onboard hospitality, hosting the IFSA EXPO and award programs. Comparable mission to AmberSky's training and recognition formats, with a longer-standing North American footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ambersky.aero
• LinkedInlinkedin.com/company/amber-sky-obr
• Instagraminstagram.com/ambersky_aero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambero Sia