Adi I Snap One Serbia

What Adi I Snap One Serbia does

ADI Global Distribution is a privately held, global wholesale distributor of security, AV, networking, and low-voltage products serving professional installers and integrators across more than 80 countries. The company reports a customer base of over 100,000, a catalog of more than 500,000 SKUs drawn from over 1,000 distributed brands, and a portfolio of 25+ exclusive in-house brands spanning networking (Access Networks, Araknis, Pakedge, Nearus, Wirepath), audio/speakers (Episode, Triad, Capture Advance), video surveillance (Luma, Clare Vision, Visualint), smart home automation (Control4, Clare, Sense), displays and mounting (Sunbrite, Dragonfly, Ultratech), power management (WattBox), and AV signal distribution (Binary).

The company's core technology layer is the OvrC and OvrC Pro remote management platform, which enables networked configuration, monitoring, and troubleshooting of ADI's exclusive brand products and integrates with many leading distributed brands. Services around the platform include systems design, technical support, training, project registration, and rewards programs. Distribution is omnichannel via physical retail stores, an e-commerce storefront localized across regions, and multi-option delivery to job sites or in-store pickup, with quote-based B2B pricing rather than public list pricing.

Revenue is generated primarily through hardware sales of distributed and exclusive brand products, supplemented by professional services and software subscriptions tied to OvrC. Customer segments are organized horizontally across professional contractors/installers, enterprise and national accounts, and independent small contractors, with no publicly disclosed revenue figures. The Serbia and Montenegro market is served through the adiglobal.cz Central European hub under the Snap One EMEA regional market entity, headquartered in Belgrade. The firm is privately held with no disclosed parent company, funding rounds, or leadership changes in the available data.

Name

Adi I Snap One Serbia

Legal name

ADI Global Distribution

Website

https://snapone.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ADI Global Distribution is a global wholesale distributor of security, AV, networking, and smart living products, serving over 100,000 professional installers and integrators across 80+ countries with 500,000+ products from 1,000+ brands and 25+ exclusive house brands unified through the OvrC platform.

Ownership category

akta.pro rank

Product category

Security and AV Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

akta.pro secondary industry

Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Security product distribution
• Audio-visual distribution
• Smart home solutions
• Professional installer supplies
• Low-voltage electronics distribution

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: ADI generates revenue primarily through distributing security, AV, and smart living products from over 1,000 trusted brands to professional installers and contractors. The business model involves wholesale distribution with bulk ordering capabilities.
2. Exclusive Brand Products: Revenue from proprietary exclusive brands including networking, audio/video, surveillance, and automation solutions manufactured in-house.
3. Services and Software: Additional revenue streams including systems design, technical support, training, project registration, and OvrC remote management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ADI distributes more than 500,000 security, audio-visual, networking, and low-voltage products from over 1,000 trusted third-party brands to professional installers and system integrators. The company complements this broad-line distribution with 25+ exclusive in-house manufactured brands spanning networking, audio, video surveillance, smart home automation, power management, displays, and AV signal distribution, unified by the proprietary OvrC remote management software platform.

Product overview

ADI Global Distribution is a broad-line distributor of security, AV, and smart living products serving over 100,000 customers worldwide. The company operates a platform-plus-exclusive-brands model, offering more than 500,000 products from over 1,000 trusted distributed brands alongside its portfolio of 25+ exclusive in-house manufactured brands. The exclusive brands span multiple categories including networking (Access Networks, Araknis, Pakedge, Nearus, Wirepath), audio/speakers (Episode, Triad, Capture Advance), video surveillance (Luma, Clare Vision, Visualint), smart home automation (Control4, Clare, Sense), displays (Sunbrite, Dragonfly), power management (WattBox), AV signal distribution (Binary, Ultratech), and connectivity (Strong). The portfolio is unified through OvrC and OvrC Pro remote management software, which enables configuration and troubleshooting across networked devices. Additional services include systems design, technical support, training, rewards programs, and project registration.

Differentiator

Problem solved

Functional benefit

Brands

• Access Networks: Exclusive brand providing networking solutions
• ADI-Pro
• Araknis
• Avarro
• Binary
• Capture Advance
• Clare
• Clare Vision
• Control4
• Dragonfly
• Episode
• Luma
• Nearus
• OvrC
• OvrC Pro
• Pakedge
• Sense
• Strong
• Sunbrite
• Triad
• Ultratech
• Visualint
• WattBox
• Wirepath

Products and services

• Control4 Smart Home Automation Platform Smart home automation platform providing integrated control of lighting, climate, entertainment, and security systems for residential and commercial installations, sold to professional installers and integrators.
• OvrC Remote Management Platform Cloud-based remote management platform enabling customers to manage, configure, and troubleshoot devices across the network for professional installers, integrators, and end-customers.
• OvrC Pro Remote Management Platform Professional-grade remote management solution with enhanced features tailored for managed service providers who service large installed device fleets.
• Episode Audio Systems Audio products including speakers, amplifiers, and sound systems engineered for whole-home and multi-room audio deployments.
• Triad Architectural Speakers High-end architectural speakers and audio solutions designed for custom residential and commercial installations.
• Luma Surveillance Cameras Surveillance and security camera solutions for residential and commercial video monitoring deployments.
• Pakedge Networking Equipment Networking equipment including routers, switches, and wireless access points engineered for professional residential and commercial installations.
• Araknis Networking Solutions Networking and connectivity products delivering reliable performance for professional AV and smart home installations.
• Access Networks Enterprise Networking Enterprise-grade networking infrastructure solutions purpose-built for demanding residential and commercial deployments.
• WattBox Power Management Power management and backup solutions including IP-controlled power strips with remote reboot and surge protection for installed AV and networking equipment.
• Sunbrite Outdoor Displays Outdoor-rated displays and TVs engineered for permanent exterior installation in residential and commercial environments.
• Binary AV Signal Distribution Signal distribution and extension products for residential and commercial AV systems.
• Clare Smart Home Security Smart home automation and security solutions providing integrated control systems for residential deployments.
• Visualint Video Analytics Video analytics and intelligent surveillance solutions for proactive security monitoring.
• ADI Pro Professional-Grade Products Professional-grade products and solutions marketed under ADI's own brand, offering reliability and value for installers across installer product categories.

Quantifiable outcome

• Serving over 100,000 customers worldwide with access to 500,000+ products

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Control4coreTechnology or Integration · 9 June 2026ADI and Control4 have an established partnership for smart home automation solutions. Control4 products are part of ADI's exclusive brand portfolio and are integrated into residential and commercial projects. ADI distributes Control4 products and provides integration services for advanced smart home systems in luxury residences.
• ADAMA Bar and RestaurantminorOthers · 28 May 2026ADI and Control4 supported seamless dining, events and nightlife at ADAMA Bar and Restaurant through integrated AV and smart automation systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• D&H Distributing: D&H is a US-focused wholesale distributor of AV, security, networking, and IT products serving resellers and installers, closely aligned with ADI's pro-installer customer model and product mix.
• Anixter (Wesco International): Wesco's Anixter business distributes low-voltage, security, and network infrastructure products to installers and integrators globally, making it a direct peer to ADI's security and networking distribution operations.
• ScanSource: ScanSource is a US-headquartered broad-line distributor of security, AV, and communications solutions to professional resellers and integrators, directly comparable to ADI's core go-to-market in security and AV distribution.
• Petra Industries: Petra Industries is a wholesale distributor of consumer electronics, AV, and smart-home products to dealers and integrators, with a similar installer-focused value proposition to ADI, particularly in residential categories.

Broad incumbents

• TD SYNNEX: TD SYNNEX is a global IT and electronics distributor with a much broader portfolio than ADI; it overlaps in networking, peripherals, and AV components and competes for the same reseller/installer accounts at larger scale.
• Crestron Electronics: Crestron is a leading manufacturer of commercial and residential AV control and automation systems. It overlaps with ADI both as a distributed brand in ADI's catalog and as a manufacturer-side incumbent competing for installer mind-share alongside Control4.
• Ingram Micro: Ingram Micro is one of the largest global IT, AV, and consumer electronics distributors and represents a broad incumbent peer; while much larger and more IT-centric, it overlaps with ADI in AV, networking, and smart-home category distribution.
• Legrand AV: Legrand AV is a major manufacturer of AV infrastructure, mounting, and connectivity solutions (C2G, Chief, Middle Atlantic) sold extensively through distribution. It competes with multiple ADI exclusive brands (Ultratech, Wirepath, Strong) on installer specification.

Emerging players

• Savant Systems: Savant is a smart-home and commercial automation platform that, like Control4 and Clare, competes for the same professional installer channel. It is relevant as a brand-side competitor to ADI's exclusive smart-home portfolio.

Others

• Snap One: Snap One is identified in the data as a wholly-owned EMEA regional market entity of ADI Global Distribution. Listed as 'others' given the parent-subsidiary relationship rather than an independent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adiglobaldist
• YouTubeyoutube.com/c/adiglobaldist
• Facebookfacebook.com/adiglobal
• LinkedInlinkedin.com/company/adi-global-distribution/posts/?feedView=all
• Instagraminstagram.com/adiglobaldist

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adi I Snap One Serbia