Agriculture & Industry, LLC - Appraisers and Advisors

What Agriculture & Industry, LLC - Appraisers and Advisors does

Agriculture & Industry, LLC is a privately held professional services firm headquartered in Columbia, Missouri, providing farm, rural, and commercial real estate appraisal services. The firm operates in a niche specialty — valuations of agricultural production facilities, natural resources, condemnation appraisals, partial interests, commercial properties, and rural residential properties — with delivery structured around the UAAR (Uniform Agricultural Appraisal Report) format preferred by major lenders and government agencies including FarmerMac. Service delivery is led by Chief Appraiser Daniel Peery, who holds the rare dual credential combination of MAI (Appraisal Institute) and ARA (American Society of Farm Managers and Rural Appraisers) designations with over 35 years of combined land and commercial real estate experience, supported by an active farming partnership cultivating 1,200 acres in central Missouri.

The firm's underlying technology stack is intentionally lean and conventional: a WordPress-based website, HubSpot-powered online meeting scheduling, an online quote request form, and research integration with government land program databases (CRP, WRP, FSA). There are no proprietary software platforms, AI/ML systems, or APIs disclosed. Appraisal work is performed manually using standard professional methodology, with reports delivered electronically to clients.

Revenue is generated exclusively through one-time professional service fees on per-engagement basis, with pricing quote-based and not publicly disclosed. The go-to-market model is sales-led, targeting farmers, investors, attorneys, accountants, conservation groups, developers, banks, and financial institutions, with active license coverage in Missouri, Kansas, and Iowa and nationwide reach via referral relationships. Marketing is conducted through a multi-channel digital footprint (YouTube, Instagram, Facebook, LinkedIn), email newsletter, and direct inquiry channels.

Name

Agriculture & Industry, LLC - Appraisers and Advisors

Legal name

Agriculture & Industry, LLC

Website

https://agindustry.land

Company type

Private

Operating status

Operating

Short description

Agriculture & Industry, LLC is a privately held appraisal firm in Columbia, Missouri, providing farm, rural, and commercial real estate valuation services in UAAR format across Missouri, Kansas, and Iowa, serving farmers, investors, attorneys, banks, and developers under Chief Appraiser Daniel Peery.

Ownership category

akta.pro rank

Product category

Agricultural Real Estate Appraisal

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYFSAEAJAI

Real Estate Valuation & Appraisal Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Agricultural property appraisal
• Rural land valuation
• Farm appraisal services
• Commercial real estate appraisal
• UAAR appraisal reports

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Appraisal Services: Professional real estate appraisal services for farm and rural commercial properties. Revenue is generated through one-time professional service fees for each appraisal engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Agriculture & Industry, LLC delivers professional farm, rural, and commercial real estate appraisal services, producing reports in the Uniform Agricultural Appraisal Report (UAAR) format. The firm serves farmers, investors, financial institutions, attorneys, accountants, conservation groups, and developers needing valuations for financing, sales, estate planning, and government program compliance.

Product overview

Agriculture & Industry, LLC is a service company offering a unified suite of farm and rural commercial real estate appraisal services. The core offering is the Farm & Rural Land Appraisal Service, which delivers professional property valuations typically prepared in UAAR (Uniform Agricultural Appraisal Report) format—the preferred format for lenders and government agencies including FarmerMac. Supporting the core appraisal service are ancillary offerings: a Free Appraisal Quote tool enabling clients to request personalized quotes by submitting property details and timeline requirements, and an Online Meeting Scheduling module powered by HubSpot for booking consultations. The company operates primarily in Missouri, Kansas, and Iowa while maintaining professional relationships for services nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm & Rural Land Appraisal Services Professional appraisal of farm, ranch, and rural land properties, producing valuation reports for use in financing, sales, estate planning, and conservation program participation. The service is targeted at farmers, ranchers, investors, financial institutions, attorneys, accountants, conservation groups, and developers.
• UAAR Appraisal Reports Appraisal reports delivered in the Uniform Agricultural Appraisal Report (UAAR) format, which is the preferred report format for lenders including FarmerMac. These reports meet the underwriting documentation requirements of agricultural lenders and are used to support farm and rural land financing transactions.
• Commercial Real Estate Appraisal Services Professional appraisal of commercial real estate properties, delivered alongside the firm's agricultural and rural land appraisal practice. The service supports valuation needs for commercial property transactions, financing, and investment decisions.
• Government Land Program Appraisal Services Appraisal services tailored for participation in government land programs, including conservation and land-related federal or state program compliance. The service targets conservation groups, developers, and landowners who must demonstrate qualified appraisals as part of program participation.

Quantifiable outcome

• Professional appraisals in UAAR format accepted by FarmerMac and government agencies
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Farmers National Company: Large U.S. farm management, real estate brokerage, appraisal, and auction firm serving farmland owners and investors. Comparable as a multi-service rural real estate provider competing for the same farmer and investor clientele.
• Hertz Farm Management: Large U.S. farm management and real estate services firm operating across the Midwest. Comparable as a multi-state provider of farm real estate brokerage, appraisal, and management services with strong lender and farmer client relationships.
• Murray Wise Associates: Agricultural real estate auction, brokerage, and appraisal firm active in the Midwest. Comparable because it competes for the same farmland seller, lender, and investor clients and offers professional valuation services alongside transaction execution.
• Schrader Real Estate and Auction Company: Farmland and rural property auction, brokerage, and appraisal firm with national reach. Comparable in serving farmers, investors, and lenders across the Midwest for rural real estate valuation and disposition.
• Halderman Real Estate & Farm Management: Indiana-based firm offering farm management, real estate brokerage, and appraisal services for agricultural properties. Comparable because it pairs hands-on farm management expertise with professional rural real estate valuation, mirroring Agriculture & Industry's dual credential + practitioner model.
• Peoples Company: National farmland real estate services firm providing brokerage, appraisal, land management, and investment advisory. Comparable in delivering professional valuation advisory to institutional and individual farmland clients across multiple states.
• Forum Capital Advisors: Agricultural real estate advisory and appraisal firm providing valuation, brokerage, and consulting services. Comparable because it competes directly for ag real estate valuation engagements from lenders, investors, and attorneys.

Broad incumbents

• Colliers International: Global real estate services and advisory firm with valuation and appraisal capabilities. Comparable as a broad incumbent that can absorb commercial and rural real estate valuation work alongside a wide portfolio of services.
• CBRE: Global commercial real estate services firm with rural and agricultural valuation practices. Comparable as a much larger incumbent that competes for commercial rural/ag real estate valuation mandates with institutional clients.
• AgriBank / Farm Credit System: Large institutional Farm Credit System lender that sources significant ag real estate appraisal volume. Comparable as both a major client of ag appraisers and a competitor through its in-house valuation capacity, shaping demand and pricing for UAAR-format reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agindustryland
• Facebookfacebook.com/agindustryland
• LinkedInlinkedin.com/in/danpeery
• Instagraminstagram.com/agindustryland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriculture & Industry, LLC - Appraisers and Advisors