Western Habitat

What Western Habitat does

Western Habitat, trading as "Habitat Living," is a boutique interior design studio and curated furniture showroom based in Adamstown, Newcastle, NSW, Australia. The company offers end-to-end residential interior design delivered through a documented four-step process — consultation, concept development, design refinement, and installation — alongside property styling, custom-made curtains and blinds (with a library of 200+ fabrics), and a curated range of furniture sold through the showroom and online channels. It is founder-led by Esther Saddington (20+ years of design experience), supported by senior designer Cat Cossettini (15 years, award-recognized), with a total team size of 1–10.

The business serves primarily residential homeowners across Newcastle, Lake Macquarie, and the Hunter Valley, with selective commercial engagements (e.g., Lola's Restaurant) and made-to-measure soft furnishings delivered across NSW. Revenue mechanics are a blend of fee-for-service interior design (around $180/hour), project-based custom soft furnishings, and retail margin on curated furniture sales. The firm is privately held, bootstrapped, and operates without external funding, relying on its physical showroom, an active Facebook/Instagram presence, and a refreshed website (logo dated 2024, imagery dated 2025) for client acquisition and brand presence.

Name

Western Habitat

Legal name

Habitat Living

Website

https://habitatliving.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Western Habitat (trading as Habitat Living) is a boutique Newcastle-based interior design studio and furniture showroom offering end-to-end residential design, property styling, custom curtains/blinds, and curated furniture to homeowners across Newcastle, Lake Macquarie, and the Hunter Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Adamstown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture and Homewares Retail: Sale of curated furniture, lighting, and accessories from the showroom collection. Includes both Australian-made and international designs. One-time purchase model with delivery and installation services available for additional fee.
2. Interior Design Services: Hourly consulting service at $180/hr for interior design consultations. Includes in-home visits, space planning, material selection, and project management through to installation.
3. Custom Curtains and Blinds: Custom-made window furnishings with a 50% deposit required at order approval. Includes in-home measurement, fabric selection from 200+ options, and professional installation.
4. Property Styling: Staging services for properties being sold, typically through real estate agent referrals or direct homeowner engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Habitat Living is a Newcastle-based interior design studio and curated furniture showroom that delivers end-to-end residential interior design services. The business sells a curated retail collection of furniture and homewares (sofas, dining, bedroom, lighting, accessories) alongside professional interior design, custom-made curtains and blinds, and property styling services for sale-ready homes. Operations run through the Adamstown showroom combined with in-home consultations, site measurement, and professional installation across the Hunter Region of NSW.

Product overview

Habitat Living is a Newcastle-based interior design studio and furniture retailer offering an integrated service combining full-service interior design with a curated furniture collection. The core offering consists of four interconnected services: Interior Design Services (offering end-to-end design from consultation through installation), Property Styling (for room and property preparation), Custom Curtains & Blinds (window furnishings with 200+ fabric options), and a Furniture Collection (retail of curated sofas, dining, bedroom, lighting, and accessories). The company provides these as a unified design solution, allowing clients to access design expertise alongside retail products for a complete home transformation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 200 fabrics available for custom window furnishings
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Adairs: National specialty retailer of home furnishings, bedding, and décor with a growing focus on interior styling services. Comparable on curated home furnishings retail and styling adjacencies, though without Habitat's integrated design studio model.
• Freedom Furniture: Australia's largest furniture retailer, offering broad furniture and homewares assortments with in-store design services. Comparable on the retail and home-furnishings side but at much larger scale and broader (mass-market) positioning.
• Pottery Barn: US-origin design-led furniture and homeware retailer with a strong Australian presence. Comparable on curated, design-forward furniture and home accessories targeting style-conscious homeowners.
• Domayne: Australian premium furniture and homeware chain under the Harvey Norman group. Overlaps on curated furniture and home accessories retail; less focused on bespoke interior design services.
• IKEA: Global mass-market furniture and homewares retailer with planning/design tools. Competes with Habitat's retail side on price-point and breadth, though at very different positioning and service depth.
• West Elm: Design-led home furnishings retailer with mid-premium positioning. Overlaps with Habitat Living's curated furniture and accessories assortment and aesthetic, though without the integrated full-service interior design offering.

Direct peers

• Coco Republic: Australian interior design and curated furniture retailer combining design services with proprietary furniture collections across showrooms nationwide. Closest like-for-like competitor given the hybrid design-plus-retail model and premium positioning.
• Arent & Pyke: Award-winning Sydney-based interior design studio specialising in residential and boutique commercial projects. Comparable as a high-end Australian interior design practice competing for the same premium homeowner projects.
• Hecker Guthrie: Melbourne-based interior design studio with a residential and commercial portfolio, recognised for design quality and awards. Comparable premium Australian interior design practice competing in the same design-services category.

Emerging players

• Anthropologie Home: Lifestyle brand with a curated home furnishings assortment (Anthropologie Home) targeting design-conscious consumers. Comparable on curated, design-led homewares and accessories, though without professional interior design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Habitat-Living-100063804527728
• Instagraminstagram.com/habitatliving
• LinkedInlinkedin.com/company/habitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Habitat