Upstairs Atlanta - Event Venue

What Upstairs Atlanta - Event Venue does

Upstairs Atlanta is a privately held boutique event venue established in 2017 in Atlanta, Georgia, operating from a historic 1895 blacksmith building originally part of the Atlanta Stockade. The venue occupies a 2,300 sq. ft. main hall plus a climate-controlled covered patio, open-air brick courtyard, and upstairs lounge, accommodating up to 200 seated guests or 250 cocktail-style, with 75 dedicated parking spaces and chair-lift accessibility. The venue preserves irreplaceable architectural features — exposed brick walls, concrete columns from the original three forges, and custom steel doors — which constitute the primary aesthetic differentiator. Two private getting-ready suites with separate exterior access serve the wedding-party logistics segment.

The business operates a sales-led direct-to-consumer model with three core rental tiers: Wedding Reception, Wedding Reception plus Ceremony, and Venue Rental Only (for corporate, social, and brand events). Pricing is tiered by day of week, with Monday-Wednesday receptions starting at $3,500 and Saturday peak receptions at $6,200-$7,700; ceremony add-ons run $600-$1,200. An optional BYOB beverage service is offered at $12 per guest with professional bartending, mixers, garnishes, and setup included. Bookings are secured via signed contract and a 15% non-refundable deposit, with a discount program for events scheduled within 60 days.

Customer acquisition flows through a website inquiry form (capturing event type, date, guest count, and budget) feeding scheduled tours, supplemented by marketplace listings on The Knot and WeddingWire, organic Instagram and Facebook presence, and vendor referrals from local wedding photographers. The customer base is composed of individual wedding couples (primary segment) plus corporate event planners, social celebration hosts, and brand activation organizers (secondary segments). The company is independently owned with no disclosed parent, no funding rounds, no patents, no technology stack, and no AI capabilities. Since founding, the venue has hosted over 800 weddings and events, indicating sustained operational activity across approximately 8-9 years.

Name

Upstairs Atlanta - Event Venue

Legal name

Upstairs Atlanta

Website

https://upstairsatlanta.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Upstairs Atlanta is a privately held boutique event venue in Atlanta, Georgia, operating from a historic 1895 blacksmith building. It serves wedding couples, corporate event planners, and social celebration hosts with all-inclusive venue rentals for up to 250 guests.

Ownership category

akta.pro rank

Product category

Event Venue Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Event venue rental
• Wedding venue services
• Corporate event space
• Ceremony reception hosting
• Private celebration venue

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Wedding Venue Rental: Full-service venue rental for wedding receptions and ceremonies. Pricing varies by day of week (weekday discounts, Saturday premium) and season. All events include venue access, tables, chairs, bars, sound system, setup, and cleaning. Packages range from venue-only rental to complete ceremony + reception bundles.
2. Ceremony Add-On: Optional ceremony setup fee added to reception bookings. Includes additional 1.5 hours of venue access for guest arrival and ceremony, plus table/chair flip from ceremony to reception configuration.
3. Beverage Service: Full bartending service at $12 per guest. Venue is BYOB - clients provide their own alcohol. Service includes bartenders, mixers, garnishes, non-alcoholic beverages, ice, cups, napkins, and full bar setup. Optional glassware rental available for $2 per guest.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Upstairs Atlanta rents a restored 1895 blacksmith building in Atlanta's Glenwood Park neighborhood as a single-location event venue for weddings, corporate functions, and private celebrations. Bookings include the main hall, covered patio, courtyard, lounge, two private getting-ready suites, tables, chairs, bars, sound system, setup, and cleaning under an all-inclusive pricing model. Optional add-ons include BYOB beverage service with professional bartending and a ceremony setup package.

Product overview

Upstairs Atlanta is a historic event venue offering three core rental tiers: Wedding Reception, Wedding Reception + Ceremony, and Venue Rental Only (for corporate and social events). The venue includes multiple distinct spaces—a 2,300 sq. ft. main hall, climate-controlled covered patio, brick courtyard, and upstairs lounge—plus two private getting ready suites. All rentals include essential furnishings (farm tables, tolix chairs, high-tops, stage pieces) and professional amenities (sound system, bar setup, staff). Add-on services include beverage service (BYOB with bartending) and ceremony setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Reception Venue Rental

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Foundry at Puritan Mill: The Foundry at Puritan Mill is a historic Atlanta wedding and event venue in a converted 1800s mill, offering comparable indoor-outdoor event flow, ceremony + reception packages, and pricing tiers in the same Atlanta metro. It targets the same wedding-couple and corporate-event segments.
• Terminus 330: Terminus 330 is an Atlanta event space in a renovated historic building offering weddings, corporate events, and social celebrations with bundled furniture and beverage service. Comparable to Upstairs Atlanta in capacity range, urban Atlanta location, and event-type mix.
• The Stave Room: The Stave Room is an Atlanta event venue housed in a former distillery with industrial-chic character, directly comparable to Upstairs Atlanta's historic-industrial aesthetic and wedding/corporate event focus. Both venues compete head-to-head for the same Atlanta wedding and corporate event clientele.
• The Factory Atlanta: The Factory Atlanta is an industrial-style event venue in Atlanta hosting weddings, corporate events, and private parties with included furnishings and flexible indoor/outdoor space. It competes directly with Upstairs Atlanta for Atlanta wedding couples seeking industrial-chic aesthetics.
• The Wimbish House: The Wimbish House is a historic Atlanta event venue offering wedding receptions, ceremonies, and corporate events with an included-furnishings model similar to Upstairs Atlanta's all-inclusive pricing. It competes for the same Atlanta wedding market with comparable guest capacities.
• Colony Square: Colony Square is a mixed-use development in midtown Atlanta offering multiple event spaces for weddings, corporate functions, and private events. While larger and more corporate-leaning, it overlaps with Upstairs Atlanta on urban Atlanta event venue demand.
• Biltmore Ballrooms Atlanta: Biltmore Ballrooms is a historic Atlanta event venue offering wedding receptions, ceremonies, and corporate events in a downtown landmark building. It competes with Upstairs Atlanta for Atlanta wedding couples seeking historic venues with full-service packages.

Broad incumbents

• Hotel Colee (formerly The American Hotel): Hotel Colee is a boutique Atlanta hotel with event and meeting space serving weddings, corporate gatherings, and social events. It is comparable in offering event packages and Atlanta location but operates as a full-service hotel rather than a dedicated venue.
• The Georgian Terrace: The Georgian Terrace is a historic Atlanta hotel with substantial ballroom and event space used for weddings and corporate events. It competes with Upstairs Atlanta but operates as part of a broader hospitality portfolio rather than as a dedicated event venue.

Others

• Cvent: Cvent is an event-management platform and venue-sourcing marketplace used by corporate event planners and venues. It is an enabling technology provider adjacent to Upstairs Atlanta's business rather than a direct competitor, but is relevant to how the venue's corporate-event segment discovers and books space.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstairs Atlanta - Event Venue