Vins de Loire

What Vins de Loire does

Vins de Loire (legally Interprofession des Vins du Val de Loire, or InterLoire) is a French non-profit interprofessional association founded in 1999 that represents producers and merchants across France's third-largest PDO wine-growing region. Headquartered in Tours at 62 rue Blaise Pascal, the organization covers 34 AOP appellations plus IGP Val de Loire, spanning 42,000 hectares across 14 departments and 5 administrative regions, with approximately 2,500 member companies (2,200 wineries, 310 trading houses, and 16 cooperative wineries) producing 250 million bottles annually. Membership-based governance is exercised through regional federations including the Fédération des Vins de Nantes, Fédération Viticole Anjou Saumur, and Touraine federations, with Camille Masson serving as President.

The organization's core offering is a digital content and trade-education platform—anchored by the vinsdeloire.fr portal, the Encyclo des Vins encyclopedia, the L'Heure de Loire podcast, and directories of 350 tourist wineries and 60 international wine merchants—complemented by signature events (Confidentielles de Loire, Banquai des Vins Rouges de Loire, Chenin Blanc International Celebration, Concours des Ligers), an 800km wine tourism route, and a US-focused Masterclass Monday series delivered with GuildSomm and Gregory + Vine. Technology is limited to standard web content management, podcast distribution, and event management; no APIs, SDKs, or AI/ML capabilities are disclosed.

Vins de Loire generates revenue exclusively through interprofessional member contributions (a non-profit, levy-based model) and does not sell wine directly; pricing for individual wines is set by member producers. The go-to-market combines event-driven trade engagement (Le Salon des Vins de Loire, Wine Paris, Prowein, SIVAL), community-led education (Masterclass Mondays, webinars across six countries), and content marketing across Instagram, Facebook, YouTube, LinkedIn, and TikTok. Approximately 80% of the region's 250 million bottles are sold domestically in France and 20% are exported, with 85% of vineyard area committed to organic or environmental certification (HVE, Terra Vitis).

Name

Vins de Loire

Legal name

INTERPROFESSION DES VINS DU VAL DE LOIRE (INTERLOIRE)

Website

https://vinsdeloire.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Vins de Loire (InterLoire) is the French non-profit interprofessional association that represents 2,500 producers and merchants across 34 AOP appellations and IGP Val de Loire, promoting the region's wines, running trade education, events, and an 800km wine tourism route.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Interprofessional wine association
• Appellation representation
• Wine tourism services
• Wine trade education
• Collective wine marketing

Headquarters

HQ city

Chambray-lès-tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Interprofessional Representation Services: As an interprofessional association representing Loire wine producers and merchants, InterLoire generates value through collective marketing, promotion, research, and market development rather than direct product sales.
2. Tourism and Event Revenue: Wine tourism activities, events including Vignobles en scène, Banquai des Vins Rouges de Loire, Touraine Wine Festival, and professional tastings generate revenue through event participation and tourism experiences.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vins de Loire (InterLoire) is the interprofessional association representing Loire Valley wine producers and merchants across 34 AOP appellations and the IGP Val de Loire. It provides collective marketing, trade education, wine tourism promotion, and market development services for approximately 2,500 member companies producing 250 million bottles annually. The organization also operates a digital information portal, professional tasting events, an educational podcast, webinars, and a masterclass series targeting both wine trade professionals and consumers.

Product overview

Vins de Loire (InterLoire) operates as the governing body representing France's Loire wine region across 34 appellations. The organization functions as a digital information platform and promotional organization rather than a commercial product company. Its offerings include the Vins de Loire Website Portal as the central hub for wine discovery and enotourism, supplemented by educational programs (L'Heure de Loire podcast, webinars, GuildSomm masterclasses), signature events (Confidentielles de Loire, Chenin Blanc International Celebration, Banquai des Vins Rouges), professional directories (international wine merchants, tourist wineries), and press resources. The organization coordinates a 800km wine route and market development initiatives across 5 administrative regions covering 42,000 hectares.

Differentiator

Problem solved

Functional benefit

Brands

• Objectif InterLoire 2030: Strategic project guiding the association's mission through 2030
• L'Heure de Loire
• Masterclass Mondays
• Banquai des Vins Rouges de Loire
• Confidentielles de Loire
• Chenin Blanc International Celebration

Products and services

• Vins de Loire Website Portal

Quantifiable outcome

• 85% of areas committed to organic farming or environmental certification (HVE, Terra Vitis)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major, regional and minor.

• GuildSommcoreStrategic or Co-development Partner · 9 February 2026Masterclass Monday educational series collaboration featuring Master Sommeliers Jonathan Eichholz and David Yoshida in five US cities (Boston, San Francisco, Chicago, Houston, New York). Includes guided tastings of 16 wines, competitions, and winners receive all-inclusive educational trips to Loire Valley Fall 2026. Partnership led by Gregory + Vine as US agency of record.
• Gregory + VinecoreGTM or Marketing Partner · 9 February 2026Appointed as public relations and trade education agency of record for US market. Leading national marketing initiative including Masterclass Monday series, Earth Day media celebration in April 2026, promoting distinctive identity and sustainable mission of Loire wines.
• #FANDECHENINcoreStrategic or Co-development Partner · 6 July 2025Collective organizing Chenin Blanc International Celebration from July 6-9, 2025 in Angers, bringing together 300 experts, winemakers and enthusiasts worldwide to celebrate Chenin Blanc diversity. InterLoire supports this event celebrating the emblematic grape variety.
• CNAOC (Confédération Nationale des Appellations Contrôlées)majorOthersNational wine industry federation supporting and representing French wine appellations.
• OIV (Organisation Internationale de la Vigne et du Vin)majorOthersInternational organization setting standards and promoting wine industry best practices globally.
• Wine Paris & Vinexpo ParismajorChannel Partner/ Reseller/ DistributorMajor international wine fair where Loire wines are showcased to global trade professionals.
• ProweinmajorChannel Partner/ Reseller/ DistributorLeading international wine trade fair in Düsseldorf where Loire wines connect with international buyers.
• SIVALregionalChannel Partner/ Reseller/ DistributorFrench agricultural equipment and viticulture trade fair supporting wine industry professionals.
• ESA (École Supérieure d'Agriculture)minorImplementation/ SI/ Consulting PartnerAgricultural business school providing education and research support for wine industry professionals.
• Université d'AngersminorImplementation/ SI/ Consulting PartnerUniversity providing academic research and education partnerships for wine studies.
• Fédération des Vins de NantescoreOthersMember federation representing the Nantes wine region including Muscadet appellations.
• Fédération Viticole Anjou SaumurcoreOthersMember federation representing Anjou-Saumur wine region appellations.
• Fédérations Viticoles de la TourainecoreOthersMember federation representing Touraine wine region appellations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wine Australia: Australia's national wine marketing body performing export development and trade education for Australian wines globally. Operates a similar collective promotion function targeting international trade and consumer markets, paralleling InterLoire's international market development mandate.
• New Zealand Winegrowers: The national trade association representing New Zealand wine producers with collective international marketing, trade education, and appellation advocacy functions. Mirrors InterLoire's role for an emerging premium wine-exporting country targeting similar international trade channels.
• Wines of Germany (Deutsches Weininstitut): Germany's national wine marketing organization promoting German Riesling and other varietals internationally. Operates a comparable collective promotion model for a major European wine-producing country, though serves as a national body rather than regional, and competes for white wine category share with Loire.
• Organización Interprofesional del Vino de España (OIVE): Spain's wine interprofessional organization, structurally analogous to InterLoire as a producer-merchant trade body performing collective marketing for an EU wine-producing country. Comparable in regulatory representation model and cross-AOP coordination function.

Direct peers

• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): The interprofessional trade council representing Bordeaux wine producers, performing collective marketing, promotion, and market development functions structurally identical to InterLoire. Both are French regional wine trade bodies funded by member contributions with AOP-based regulatory representation, making them the closest functional peer.
• Conseil Interprofessionnel des Vins d'Alsace (CIVA): Alsace Wine Council, representing Alsace's white wine-focused appellation. As a French regional interprofessional body emphasizing white wines (Loire's #1 category), CIVA is a directly comparable trade peer with similar promotional, trade education, and export development mandates.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB): Bourgogne Wine Board, the interprofessional body for Burgundy wines, parallels InterLoire's structure in representing a major French AOP-based wine region with collective marketing, trade education, and export promotion. Both compete for international trade attention and consumer share of mind within the French wine hierarchy.
• Comité Interprofessionnel du Vin de Champagne (CIVC): Champagne's interprofessional council, governing the most prestigious French sparkling wine appellation. Shares the interprofessional model of producer-merchant representation and collective marketing that defines InterLoire, and competes for fine bubbles category share that Loire's #2 PDO fine bubbles position targets.
• Inter Rhône: The interprofessional council for Rhône Valley wines, performing identical collective marketing and trade development functions for another major French AOP wine region. Directly comparable in scale of representation, organizational structure, and promotional mandate as a French regional wine trade body.
• Conseil Interprofessionnel des Vins de Provence (CIVP): Provence Wine Council, the interprofessional body for Provence rosé wines. France's leading rosé region shares InterLoire's interprofessional structure and competes in the same rosé category where Loire holds a #2 PDO position, making it a direct regional trade body peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VinsdeLoire
• Facebookfacebook.com/VinsdeLoire
• LinkedInlinkedin.com/company/interloire
• Instagraminstagram.com/vinsdeloire.officiel
• TikToktiktok.com/@vinsdeloire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vins de Loire