What Gregory + Vine does

Gregory + Vine is a privately held, founder-owned branding and strategic communications agency founded in 2001 in Brooklyn by Helen Gregory and rebranded under its current name in 2018. The firm operates from offices in New York City (25 Broadway) and Kansas City (420 Nichols Road), employing 11-50 staff, and is certified as a Women-Owned Business by the Women's Business Enterprise National Council. It specializes exclusively in the wine, spirits, beer, food, hospitality, and lifestyle verticals, serving as a category-specific agency of record for clients such as D.O. Rías Baixas (11+ years), the Bordeaux region (CIVB), and Vins de Loire (InterLoire).

The agency's service platform is built around seven integrated offerings: PR+, Brand Strategy+, Experiential+, Design & Creative+, Digital+, Integrated+, and Event Creation+. These are delivered through direct enterprise engagements with wine region governing bodies, wineries, distilleries, breweries, hospitality venues, and lifestyle brands seeking U.S. (and selectively Canadian) market communications support. Core delivery mechanics include earned media campaigns, trade education programs (notably the Masterclass Monday series with GuildSomm), experiential activations, digital and social content, and influencer marketing. There is no proprietary software product or platform technology disclosed; the agency's "technology" is its integrated service methodology and accumulated trade/media relationships.

Gregory + Vine generates revenue through professional services fees, structured as agency-of-record retainers for long-tenure clients and project-based engagements for campaigns and activations. Pricing is not publicly disclosed and varies by client scope, campaign complexity, and duration. The firm maintains senior leadership comprising Helen Gregory (Founder & President), Trish Heywood (Managing Director, dipWSET), and Natasja Mallory (Director, multilingual across Spanish/French/Italian and operating from Madrid, New York, and Kansas City). The company has no external institutional funding, no parent company, and no disclosed acquisitions or M&A activity.

Name

Gregory + Vine

Legal name

Gregory + Vine

Website

https://gregoryvine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Gregory + Vine is a privately held, women-owned strategic communications agency specializing in wine, spirits, food, beer, hospitality, and lifestyle brands, serving as agency of record for enterprises like D.O. Rías Baixas, CIVB Bordeaux, and Vins de Loire across its New York and Kansas City offices.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Strategic communications agency
• Public relations services
• Brand strategy consulting
• Experiential marketing services
• Wine spirits lifestyle PR

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Services: Gregory + Vine provides integrated brand communications services including PR, digital marketing, experiential campaigns, trade education, and creative services to wine, spirits, food, and lifestyle brands. Revenue is generated through agency fees for ongoing retainer relationships as agency of record, project-based engagements for specific campaigns, and scope of work expansions for major activations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Gregory + Vine is a strategic communications and branding agency that delivers integrated public relations, brand strategy, experiential marketing, digital, creative, and event services to wine regions, spirits brands, food, hospitality, and lifestyle companies seeking U.S. market exposure. The agency operates primarily as agency of record through long-term retainer relationships and project-based engagements, executing national campaigns that combine PR, trade education, experiential activations, and digital content.

Product overview

Gregory + Vine is a branding and strategic communications agency offering an integrated suite of services including PR, Brand Strategy, Experiential, Design & Creative, Digital, Integrated, and Event Creation. The agency specializes in lifestyle categories—wine, beer, spirits, water and hospitality, food and beverage, chefs and lifestyle influencers, and travel and design brands. Their services work together as a unified offering, delivering strategic communications that tell client stories across media platforms, supporting experiences tailored for trade, press and consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• PR+
• Brand Strategy+
• Experiential+
• Design & Creative+
• Digital+
• Integrated+
• Event Creation+

Quantifiable outcome

• 300+ million earned media impressions for Rías Baixas PR campaign
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and supporting.

• GuildSommcoreStrategic or Co-development Partner · 9 February 2026Gregory + Vine collaborates with GuildSomm, the nation's leading educational community for beverage professionals, on the Masterclass Monday series for Vins de Loire. The partnership includes in-depth guided tastings led by Master Sommeliers in Boston, Chicago, Houston, New York, and San Francisco, as well as new training resources for trade professionals and media.
• Vins de Loire (InterLoire)flagshipGTM or Marketing Partner · 9 February 2026Gregory + Vine appointed as public relations and trade education agency of record for the U.S. market for Vins de Loire, the governing body representing France's Loire wine region across 34 appellations. Campaign includes Masterclass Monday series, Earth Day media celebration, and national marketing initiative to promote Loire wines to U.S. trade professionals.
• Milwaukee BuckssupportingGTM or Marketing Partner · 5 April 2023DAOU Vineyards (Gregory + Vine client) partnered with Milwaukee Bucks for NBA partnership including private lounge at Fiserv Forum.
• Bordeaux Region (CIVB)flagshipGTM or Marketing Partner · 13 July 2020Gregory + Vine appointed as public relations and education agency of record for Bordeaux region, supporting CIVB and The Bordeaux Wine School with messaging campaigns focused on approachability, sustainability, women in winemaking, and next generation winemakers.
• D.O. Rías BaixasflagshipGTM or Marketing PartnerGregory + Vine has served as U.S. agency of record for D.O. Rías Baixas for more than 11 years, leading fully integrated 360° campaigns spanning public relations, social media, trade education, and experiential marketing for Albariño wines.
• Giesen 0%coreGTM or Marketing PartnerGregory + Vine manages PR and partnerships for Giesen 0%, the global premium brand leader in alcohol-removed wines, celebrating five years as the global leader in premium non-alcoholic wine.
• DAOU VineyardscoreGTM or Marketing PartnerGregory + Vine provides PR and partnerships services for DAOU Vineyards, including Soul of a Lion experiential tours and NBA partnership with Milwaukee Bucks.
• Echolands WinerysupportingGTM or Marketing PartnerGregory + Vine provides PR, digital, and creative services for Echolands Winery, a Walla Walla Valley winery.
• J. Rieger & Co.coreGTM or Marketing PartnerGregory + Vine manages ongoing PR and brand communications for J. Rieger & Co., supporting grand opening of new distillery and FIFA World Cup activations.
• The Monarch Cocktail BarsupportingGTM or Marketing PartnerGregory + Vine serves as national lifestyle agency for The Monarch Cocktail Bar, managing PR and influencer marketing since 2017 opening.
• Vins du LanguedoccoreGTM or Marketing PartnerGregory + Vine manages national trade and media communications for Languedoc wine region.
• La TiendasupportingGTM or Marketing PartnerGregory + Vine handles PR communications for La Tienda, a specialty Spanish food and gifting company celebrating 30 years in business.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colangelo & Partners: Independent PR and marketing agency specializing in wine, spirits, food, and beverage alcohol brands. Most direct comparable to Gregory + Vine in client type, service mix (PR, digital, experiential), and U.S. market focus on wine region governing bodies and spirits producers.
• Sopexa USA: Paris-headquartered food and wine marketing agency with a U.S. presence, running national campaigns for European wine regions and food categories. Closely comparable in client base (foreign wine appellations, trade education) and AOR-style engagements.
• Landis Communications (LCI): Independent lifestyle, food, wine, and consumer PR agency of comparable size. Overlaps directly with Gregory + Vine in wine region PR, hospitality, and lifestyle brand communications for the U.S. market.
• Coyne PR: Independent PR agency with strong food, beverage, and lifestyle practice. Comparable size and service mix to Gregory + Vine, with overlapping client profiles in spirits, wine, and hospitality.
• RF|Binder Partners: Independent PR and communications agency with deep consumer, lifestyle, food, and beverage expertise. Comparable in scale and integrated communications offering to Gregory + Vine.
• Buchanan Public Relations: Mid-sized consumer PR firm with food, beverage, and lifestyle clients. Comparable in client mix (spirits, wine, lifestyle brands) and integrated service offering (PR, social, experiential).

Broad incumbents

• M Booth: Mid-to-large independent creative PR agency with a dedicated lifestyle, food, and beverage practice. Competes with Gregory + Vine for premium lifestyle and beverage briefs but serves a broader category set.
• Edelman: Global communications firm with a sizable food and beverage practice that runs campaigns for major wine regions and spirits brands. Overlaps with Gregory + Vine on enterprise AOR briefs but competes as part of a much wider portfolio of services.
• Weber Shandwick: Large global PR network with consumer marketing experience in food, beverage, and lifestyle. Frequently competes for wine region and spirits brand AORs against specialist shops like Gregory + Vine.

Emerging players

• Paul Mathew Consulting / Paul Wilcox Communications: Boutique wine and spirits communications specialist. Smaller and more narrowly focused than Gregory + Vine, but a direct competitor on individual wine region and winery briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gregoryandvine
• Xx.com/GregoryandVine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory + Vine