Urps

Name

Urps

Legal name

URPS Pty Ltd

Website

https://urps.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide River

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Planning and Development Consulting Services: Professional consulting fees charged for development facilitation, planning assessment, policy advisory, community engagement, environmental planning, urban design, arboriculture, and economics services delivered to government agencies, local councils, and private sector developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

URPS is a town planning and allied professional services consultancy that guides development projects through planning approvals, prepares strategic planning policies and code amendments, runs community and stakeholder engagement programs, conducts environmental and arboricultural assessments, and delivers urban design and economic analysis. Services are delivered to state and local government agencies and private developers across Australia, charged as project-based professional consulting fees.

Product overview

URPS is a professional services firm offering integrated town planning and allied professional services. The company operates as a single unified consultancy rather than a platform-plus-modules architecture, with seven core service offerings: Development Services (planning facilitation and development assessment), Engagement Services (community and stakeholder consultation), Policy Services (strategic planning and code amendments), Environment Services (environmental planning and climate adaptation), Economics Services (urban economic analysis), Design Services (urban design and graphic visualization), and Arboriculture Services (tree management and assessment). These services are delivered through multidisciplinary teams of planners, strategists, facilitators, analysts, designers, and policy experts working across offices in Adelaide, Melbourne, Perth, and Brisbane.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services Planning and development facilitation services guiding projects through assessment processes, including preparation of Planning Statements, coordination of specialist consultants, and navigation of planning codes and heritage considerations for state and local government clients and private developers.
• Engagement Services Community and stakeholder engagement services using tools such as online surveys, interactive mapping, workshops, and public consultations to gather input and build support for planning projects on behalf of government agencies and private developers.
• Policy Services Strategic planning and policy development services including Code Amendments, regional plans, structure plans, and policy submissions to guide urban development for government and private clients.
• Environment Services Environmental planning services including biodiversity assessments, climate change adaptation planning, coastal management, and environmental impact assessments for government agencies and private developers.
• Economics Services Urban and regional economic analysis including cost-benefit analysis, retail impact assessments, land use forecasts, business cases, and regional economic development strategies for government and private clients.
• Design Services Urban design, landscape architecture, and graphic design services including site plans, master plans, concept structures, design guidelines, and visual presentations for planning projects.
• Arboriculture Services Tree management and assessment services including tree data collection, preliminary tree assessments, Arboricultural Impact Assessments per AS4970-2025, Tree Risk Assessments using ISA TRAQ methodology, and expert witness services.

Quantifiable outcome

• Secured State Commission Assessment Panel approval for $1.6B Yorke Peninsula Wind Farm with 170 turbines, exceeding separation distance guidelines from coastal settlements and neighbouring houses.
• +3 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• HatchcoreStrategic or Co-development PartnerURPS partnered with coastal experts Hatch to lead the engagement aspects of the Local Government Association of South Australia's Climate Ready Coasts Foundation Project, which aims to accelerate coastal adaptation planning across South Australia's coastal councils.
• The 20 (Tasmanian creative agency)coreStrategic or Co-development PartnerURPS partnered with Tasmanian creative agency The 20 to create an engagement environment facilitating two-way conversation between the community and the University of Tasmania regarding the proposed Hobart city move. The collaboration delivered The Shake Up engagement program involving a community panel of 80 people over six months.
• Narungga Nation Aboriginal CorporationcoreStrategic or Co-development PartnerURPS undertook early engagement with Narungga Nation Aboriginal Corporation as part of the Hawsons Iron Project Environmental Impact Statement process for the magnetite mine near Broken Hill, including major pipeline infrastructure through South Australia. These conversations helped shape how the project could deliver better outcomes for First Nations people.
• Broken Hill Aboriginal Land CouncilcoreStrategic or Co-development PartnerURPS undertook early engagement with Broken Hill Aboriginal Land Council as part of the Hawsons Iron Project Environmental Impact Statement process. These conversations helped shape how the project could deliver better outcomes for First Nations people and respect for Country.

Scale indicators2 records

Recent moves6 records

Broad incumbents

• WSP: Global professional services firm with Australian planning, environment, and property advisory capabilities. Competes for major government infrastructure, transport, and development planning work where URPS also bids.
• AECOM: Global infrastructure consultancy with extensive Australian planning, environment, and design practices. Competes with URPS on large multi-disciplinary tenders where AECOM can bundle planning with engineering and design at scale.
• GHD: Australian-headquartered global engineering, architecture, and planning consultancy with established urban planning and environment practices competing for government planning, infrastructure, and environmental assessment work.
• Colliers Project Leaders: Global real estate services firm that acquired Ethos Urban, bringing large-scale planning and project leadership to Australian government and developer clients. Direct competitor to URPS on integrated development and master planning engagements.

Others

• Hatch: Global engineering and project management firm that partnered with URPS on the Climate Ready Coasts Foundation Project for the Local Government Association of SA. Adjacent infrastructure and coastal expertise that complements URPS' planning practice.

Direct peers

• Ratio Consultants: Australian town planning, urban design, and community engagement consultancy operating across multiple states. Direct competitor for development facilitation, statutory planning, and community consultation services.
• Mecone: Australian town planning consultancy offering development application, rezoning, and community engagement services across NSW and other jurisdictions. Direct competitor for private developer and government planning work, particularly on contentious approvals and code amendments.
• RobertsDay: Australian urban planning, urban design, and place strategy firm with comparable master planning and engagement services. Competes with URPS for developer-led master planning, code amendments, and large-format mixed-use engagements.
• Ethos Urban: Australian urban planning and place-making consultancy with similar multidisciplinary planning, engagement, and urban design services. URPS recently hired its QLD Director of Planning (Ben Haynes), indicating direct competition for talent and clients across Australian jurisdictions.
• SGS Economics and Planning: Australia-wide economics and planning consultancy with overlapping economics, policy, and strategic planning service lines that compete directly with URPS' Economics and Policy Services offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urps

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urps