Beer Sten As
Beer Sten AS is a Norwegian family-owned natural stone supplier and project advisor, founded in 1879, serving landscape contractors, architects, and developers across Norway with quarry-sourced stone products, consulting, and the proprietary BeerEcoSten® brand.
- Company typePrivate
- Founded1879
- HeadquartersFredrikstad, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Beer Sten As does
Beer Sten AS is a Norwegian family-owned supplier of natural stone products and project advisory services, headquartered in Gamle Fredrikstad with a dedicated StenStudio showroom in Oslo. Founded in 1879, the company sources natural stone from quarries in Norway (Larvik, Evjen), India, Portugal, China, and Sweden, then processes and distributes it for landscape, infrastructure, and urban outdoor projects. Its product portfolio spans cobblestones (brostein), walls (mur), curbs (kantstein), flagstones (heller), steps (trinn), water channels (vannrenne), tactile paving, and bus-stop curbing, organized under the proprietary BeerEcoSten® brand alongside legacy blends such as Beer Mix and Beer Spesial.
The company operates a sales-led go-to-market model targeting four primary B2B segments: landscape gardeners (anleggsgartnere), contractors (entreprenører), landscape architects (landskapsarkitekter), and building owners/developers (byggherre/utvikler). Beer Sten generates revenue through one-time sale of stone products, project-specific and general consulting services, and remnant-stock sales via its Restlager channel. Pricing is quote-based with 14-day standard payment terms. Distribution is direct from the Fredrikstad warehouse with daily Norway-wide delivery, supplemented by a 40+ contractor partner network. Since 2007 the company has held the unique distinction of being the only natural stone member of Etisk Handel Norge (Ethical Trade Norway), reinforcing its positioning on ethical sourcing across both domestic and international quarries. Strategic adjacencies include Sweden project deliveries (active since 2003), the Lappeteppet remnant-utilization service, and the Bærekraft Workshop sustainability advisory offering.
Beer Sten As firmographics
Firmographics- Name
- Beer Sten As
- Legal name
- Beer Sten AS
- Website
- https://beersten.no
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beer Sten AS is a Norwegian family-owned natural stone supplier and project advisor, founded in 1879, serving landscape contractors, architects, and developers across Norway with quarry-sourced stone products, consulting, and the proprietary BeerEcoSten® brand.
- Ownership category
- akta.pro rank
Beer Sten As industry classification
Industry- Product category
- Natural Stone Products
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)
- akta.pro secondary industries
- Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Natural Stone Floor Repair, Polishing & Sealing (Marble/Travertine/Granite) (HSAGAFAG), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)
Keywords
Where Beer Sten As is headquartered
LocationHeadquarters
- HQ city
- Fredrikstad
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Beer Sten As business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Natural Stone Products Sales: One-time sale of natural stone products including brostein (cobblestone), heller (pavers), kantstein (curbstones), mur (walls), trinn (steps), and other landscape elements. Delivery to both small and large projects throughout Norway.
- Consulting and Advisory Services: Project-specific and general consulting for landscape architects, contractors, and building owners on natural stone solutions, sustainability, and material selection.
- Remnant/Stock Sales: Sale of first-grade remnant stones from previous projects through the Restlager (remaining warehouse) offering sustainable alternatives to new stone purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog with project-specific pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Beer Sten As product offering
Product offeringCore offering
Beer Sten AS supplies natural stone products — cobblestones, walls, curbs, flagstones, steps, water channels, tactile paving, and other landscape elements — sourced from quarries in Norway, India, Portugal, China, and Sweden, and processed with multiple surface treatments. In parallel, the company sells project-specific and general consulting/advisory services for landscape architects, contractors, building owners, and developers, delivered through the Oslo StenStudio showroom, the Bærekraft sustainability workshop, and the Lappeteppet remnant-stone reuse program.
Product overview
Beer Sten As is a Norwegian natural stone supplier and advisor established in 1879, offering a comprehensive portfolio of natural stone products and related services. The company operates primarily in Norway, supplying contractors, landscape architects, and property developers with natural stone from Norway and internationally (India, Portugal, China, Sweden). The product range includes BeerEcoSten branded product lines (Larvik, Evjen, India, Porto, General Selection), proprietary blends like Beer Mix and Beer Spesial, and various product categories such as cobblestones, walls, curbs, flagstones, steps, water channels, and tactile paving. Services include BEER StenStudio advisory services in Oslo, Bærekraft Workshop for sustainability consulting, and Lappeteppet (The Quilt) for customized remnant projects.
Differentiator
Problem solved
Functional benefit
Brands
- BeerEcoSten: The company's proprietary brand of natural stone products, including varieties from Norway (Larvik, Evjen), India (The Colourful Selection), and Portugal (The Star Selection). Also referred to as BeerEcoSten®.
Products and services
- BeerEcoSten Larvik - The Lundhs Selection Norwegian natural stone with distinctive crystals in various colors from Vestfold and Rogaland, featuring color variation, visible crystals, and natural stone texture including lines and 'clouds'. Part of the BeerEcoSten® sustainable collection for landscape architects, contractors, and developers.
- BeerEcoSten Evjen - The Polar Selection Light Norwegian granite with fine variation and clear natural stone character from Nordland, sold as part of the BeerEcoSten® sustainable collection for outdoor and landscape applications.
- BeerEcoSten India - The Colourful Selection Colorful natural stone types from India with high geological quality and many reference projects, including Kuppam Grey, Kuppam Black, and other varieties sold as part of the BeerEcoSten® sustainable collection.
- BeerEcoSten Porto - The Star Selection Attractive and traditional natural stone from Portugal in various fine gray colors and grain textures, sold as part of the BeerEcoSten® sustainable collection.
- Beer Mix Proprietary blend of cobblestones dating to the 1879 founding recipe, featuring a unique mix of harmonious colors and various stone types designed to fit any environment. Sold as a branded natural stone cobblestone product.
- Beer Spesial
Quantifiable outcome
- Since 2003, delivered 11,000 square meters of granite to Allingsås Municipality in Sweden
- +2 more outcomes
Companies that use Beer Sten As
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Beer Sten As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beer Sten As partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Landskapsentreprenørene AScoreMajor landscaping contractor partner with multiple locations across Norway (Stavanger, Kristiansand, Mandal, Arendal). Installs Beer Sten natural stone products for various projects.
- Spydeberg Utemiljø AScoreLandscaping contractor based in Østfold/Spydeberg that installs Beer Sten products for projects including Portalen Lillestrøm.
- Braathen Landskapsentreprenør AScoreOne of the country's leading landscaping contractor firms based in Oslo. Installed Beer Sten products at Alfaset Gravlund.
- VeidekkecoreMajor construction and landscaping company that installed Beer Sten natural stone at Harbitz Torg project.
- SkanskacoreInternational construction and development company that installed Beer Sten products at Landingsveien project for OBOS.
- PEAB Anlegg Norge AScoreConstruction company that installed Beer Sten products in Humla roundabout project.
- Anleggsgartnermester Wikholm AScoreBergen-based landscaping contractor that installed Beer Sten products at Kong Oscarsgate project.
- Skaaret Landskap AScoreLandscaping contractor that installed Beer Sten products at D2 Ensjø project.
- Sport og Grøntanlegg AScoreØstfold/Moss-based landscaping contractor that installed Beer Sten products at Greverud Senter and Schweigaardsgate projects.
- SL Stenlegging AScoreMoss-based contractor specializing in stone installation, installed Beer Sten products at Oppsal Senter.
- Boasson AScoreContractor that installed Beer Sten products at Viken Brygge/Moxy Hotel Bergen project.
- Etisk Handel NorgecoreBeer Sten is the only natural stone member of Ethical Trade Norway (Etisk Handel Norge) since 2007, demonstrating commitment to ethical sourcing and labor practices.
- Bjørbekk & LindheimminorLandscape architecture firm that designed D2 Ensjø and Schweigaardsgate projects using Beer Sten products.
- Asplan Viak ASminorLandscape architecture firm that designed Langøyene project using Beer Sten Swedish granite.
- Landskaperiet ASminorLandscape architecture firm that designed Portalen Lillestrøm project.
- TAG arkitekterminorLandscape architecture firm that designed Greverud Senter project.
- Smedsvig LandskapsarkitekterminorLandscape architecture firm that designed Viken Brygge/Moxy Bergen project.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Beer Sten As competitors and assessment
Company assessmentDirect peers
- Lundhs: Norwegian natural stone producer based in Larvik, mining and fabricating larvikite and other Norwegian stones. Directly comparable as a Norwegian dimension stone supplier serving contractors, architects, and developers; Beer Sten even resells Lundhs products under the 'BeerEcoSten Larvik – The Lundhs Selection' line.
- Aaltvedt Stein: Norwegian manufacturer of stone and concrete products for outdoor infrastructure, paving, and landscaping. Direct competitor to Beer Sten in the Norwegian market for brostein, heller, kantstein, and mur supplied to contractors and public-sector projects.
- Asak Miljøstein: Norwegian manufacturer of environmental stone products (miljøstein) for infrastructure, road, and landscaping use. Overlaps with Beer Sten's paver, curb, and retaining wall product categories for public and private outdoor projects across Norway.
- Stein24: Norwegian online distributor of natural stone products to contractors and private customers. Comparable to Beer Sten in offering a broad stone SKU portfolio (pavers, walls, steps) with advisory services, though with a more digital-heavy GTM.
- Skifer AS: Norwegian producer of natural slate and stone products for outdoor and architectural applications. Comparable to Beer Sten in Norwegian natural stone supply for hardscaping, walls, and landscape architecture, with a similar B2B-led contractor and architect customer base.
Broad incumbents
- Heidelberg Materials: Global building materials group with aggregates, cement, and downstream stone/ready-mix operations. Relevant as a broad incumbent in the natural stone and dimension stone supply chain; competes for municipal and large infrastructure procurement where Beer Sten also bids.
- Mapei: Italian global manufacturer of construction chemicals, adhesives, and stone installation systems. Comparable to Beer Sten as an established player in the natural stone value chain through installation, sealing, and finishing products required alongside Beer Sten's stone in finished projects.
- Optimera: Norway's largest building materials distributor (part of Saint-Gobain). Comparable to Beer Sten as a Norwegian construction channel partner where Optimera sells a broad portfolio including some natural stone alongside wood, concrete, and insulation; non-specialist competition for the same end contractor.
Regional players
- Stoneasy: Swedish e-commerce stone supplier focused on natural stone for landscaping and construction. Comparable to BeerSten in customer segments (contractors, homeowners) and product mix (pavers, walls, steps), with thematic relevance as a Nordic online stone platform.
- Benders: Swedish manufacturer of concrete and stone products for infrastructure, paving, and outdoor surfacing. Comparable to Beer Sten in the Nordic paver and curbstone categories, with broader geographic reach across Sweden and stronger direct-delivery capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beer Sten As social profiles
Digital presenceBeer Sten As compliance and trust
Trust signalCompliance1 record
Beer Sten As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer Sten As leadership team
Management profileNumber of profiles
Profiles1 record
Beer Sten As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer Sten As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer Sten As
What does Beer Sten As do?
Beer Sten AS supplies natural stone products — cobblestones, walls, curbs, flagstones, steps, water channels, tactile paving, and other landscape elements — sourced from quarries in Norway, India, Portugal, China, and Sweden, and processed with multiple surface treatments. In parallel, the company sells project-specific and general consulting/advisory services for landscape architects, contractors, building owners, and developers, delivered through the Oslo StenStudio showroom, the Bærekraft sustainability workshop, and the Lappeteppet remnant-stone reuse program.
Is Beer Sten As a public or private company?
Beer Sten As is a private company. It is classified as family owned and is currently operating.
When was Beer Sten As founded?
Beer Sten As was founded in 1879. It employs 11 to 50 people.
Where is Beer Sten As based?
Beer Sten As is headquartered in Fredrikstad, Norway, in the Europe region.
How does Beer Sten As make money?
Three revenue lines are on record. Natural Stone Products Sales are the primary driver. The others are consulting and Advisory Services and remnant/Stock Sales.
Who are Beer Sten As's main competitors?
Direct peers on record are Lundhs, Aaltvedt Stein, Asak Miljøstein, Stein24 and Skifer AS. Broad incumbents are Heidelberg Materials, Mapei and Optimera. Regional players are Stoneasy and Benders.
Does Beer Sten As have an API?
No public API is recorded for Beer Sten As.
What industry is Beer Sten As in?
Beer Sten As's product category is Natural Stone Products. Its primary akta.pro industry code is IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication, with a secondary code of HSAPALAB, Patio Construction (Pavers, Concrete & Stone). Its NAICS code is 327991 and its SIC code is 3281.