Dallas Park and Recreation
Dallas Park and Recreation is a 150-year-old municipal department of the City of Dallas that operates parks, recreation centers, golf courses, aquatic facilities, and trails, serving residents across all age groups with sports, fitness, youth, senior, and therapeutic recreation programs.
- Company typePrivate
- Founded1876
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dallas Park and Recreation does
Dallas Park and Recreation is a municipal government department of the City of Dallas, Texas, established in 1876 and celebrating 150 years of continuous operation as of 2026. The department operates one of the largest municipal park systems in Texas, managing an extensive portfolio of physical assets including 39 fitness/recreation centers, 6 municipal golf courses (Cedar Crest, Keeton Park, Luna Vista, Stevens Park, Tenison Glen, Tenison Highlands), 4 tennis centers, 11 dog parks, aquatic facilities (Bachman Indoor Pool, Bahama Beach Waterpark), over 70 wildflower and natural areas totaling 989 acres, and 5 signature parks anchored by White Rock Lake, Fair Park, and Klyde Warren Park. Its core technology stack is built on CivicPlus CMS for the public website, WebTrac/RecTrac for online program and facility registration, and Better Impact (MyImpactPage) for volunteer coordination; there is no disclosed proprietary AI/ML capability.
The department serves all City of Dallas residents across 14 council districts, with primary customer segments spanning children and youth (ages 5–17), adults (18–54), seniors (55+), and individuals with disabilities through therapeutic recreation. Programs include youth and adult organized sports leagues, swim lessons, after-school/out-of-school-time care, senior wellness, fitness passes, therapeutic recreation, outdoor adventures, eSports, pickleball, tennis, and golf. Free programming such as the Amazon-sponsored Discover Dallas Summer Camp (ages 5–13) and the Teen All Access Pass (covering an estimated 25,000 teens annually) demonstrates the department's role in equitable public service delivery.
Revenue is funded primarily through the City of Dallas general fund allocation, supplemented by program fees (e.g., $40 per youth sports participant, $175 per DISD school team per sport), facility rentals, golf course green fees and pro shop sales, corporate sponsorships (Amazon, Best Buy/Geek Squad, Jordan Spieth Foundation), grants (including $20,000 in pollinator education funding), and donations through the Dallas Parks Foundation. The department maintains formal partnerships with over 25 management, financial, and development counterparties including the Dallas Arboretum, Dallas Zoo, Trinity River Audubon Center, Cedar Ridge Preserve, Klyde Warren Park Foundation, White Rock Lake Foundation, and State Fair of Texas. It holds CAPRA national accreditation (since 2021) and is structured as a government entity with no private ownership, no subsidiaries, and no equity fundraising; growth is driven by municipal budgets, bonds, and philanthropic partnership expansion.
Dallas Park and Recreation firmographics
Firmographics- Name
- Dallas Park and Recreation
- Legal name
- Dallas Parks, TX
- Website
- https://dallasparks.org
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dallas Park and Recreation is a 150-year-old municipal department of the City of Dallas that operates parks, recreation centers, golf courses, aquatic facilities, and trails, serving residents across all age groups with sports, fitness, youth, senior, and therapeutic recreation programs.
- Ownership category
- akta.pro rank
Dallas Park and Recreation industry classification
Industry- Product category
- Municipal Parks and Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
- akta.pro secondary industries
- Golf Courses & Golf Facilities (MPAKAEAD), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
Keywords
Where Dallas Park and Recreation is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Dallas Park and Recreation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Program Fees: Fees collected from participants in recreational programs including youth sports ($40 per individual), DISD sports ($175 per team per sport), golf lessons, fitness passes, and summer camps
- Facility Rentals: Revenue from renting park facilities including athletic fields, pavilions, recreation centers, White Rock Lake rental buildings (Winfrey Point), and special event venues
- Golf Operations: Revenue from six municipal golf courses: Cedar Crest, Keeton Park, Luna Vista, Stevens Park, Tenison Glen, and Tenison Highlands. Includes green fees, cart rentals, pro shop sales, and lessons
- Sponsorships and Donations: Corporate sponsorships (Amazon sponsoring Discover Dallas Summer Camp 2026) and donations through partnerships with Dallas Parks Foundation and other development partners
- City Budget Allocation: Primary funding from City of Dallas general fund budget allocations for municipal park and recreation services
- Grants: Grant funding including pollinator awareness education grants ($20,000 received) and other federal/state grants for park improvements and programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Sports Programs |
| Unit Pricing | Pay-as-you-go | DISD School Sports Programs |
| Subscription | Monthly | Fitness Center Passes |
| Freemium | Pay-as-you-go | Discover Dallas Summer Camp (Free Program) |
| Subscription | Annual | Recreation Cards |
| Usage-based | Pay-as-you-go | Golf Green Fees |
| Subscription | Monthly | After School Programs (Out of School Time) |
Distribution channels6 records
Marketing channels10 records
Dallas Park and Recreation product offering
Product offeringCore offering
Dallas Park and Recreation is a municipal government department that operates and maintains a city-wide network of parks, trails, recreation centers, fitness centers, golf courses, tennis centers, aquatic facilities, and athletic fields. It delivers organized sports leagues, day and summer camps, after-school programs, teen initiatives, senior activities, therapeutic recreation, eSports leagues, and free youth programming such as the Discover Dallas Summer Camp and Teen All Access Pass for City of Dallas residents.
Product overview
Dallas Park and Recreation is a municipal government department providing a comprehensive portfolio of recreational facilities, programs, and services across the Dallas metropolitan area. The department operates as a platform of interconnected services including parks and trails, recreation centers, aquatic facilities, golf courses, tennis centers, athletic fields, and specialized programming for youth, teens, adults, and seniors. Key offerings span organized sports leagues, day camps, outdoor adventure programs, eSports, therapeutic recreation, and facility reservations. The department partners with private operators for certain venues (Southern Skates, Adventure Landing) and utilizes CivicPlus CMS for digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Parks & Trails Access to municipal parks, nature preserves, dog parks, skate parks, disc golf courses, and trail systems including linear trails, loop trails, nature trails, and off-road cycling trails throughout Dallas. Available to City of Dallas residents and visitors.
- Recreation Centers Network of neighborhood recreation centers offering fitness facilities, fitness classes, community programs, after-school care, and facility rentals for Dallas residents of all ages.
- Golf Courses Six municipal golf courses (Cedar Crest, Keeton Park, Luna Vista, Stevens Park, Tenison Glen, Tenison Highlands) offering tee times, lessons, tournaments, and pro shop services to golfers.
- Tennis Centers Full-service tennis facilities at Fretz Park, Kiest Park, L.B. Houston, and Samuell Grand offering lessons, leagues, and court reservations.
- Aquatic Facilities Bachman Indoor Pool, Bahama Beach Waterpark, community pools, DISD partner pools, family aquatic centers, and spraygrounds for swimming and water recreation available to Dallas residents.
- Southern Skates Roller Rink Indoor roller skating facility offering public sessions, private rentals, events, and snack bar services for Dallas residents and visitors.
- Youth Sports Programs Organized sports leagues including baseball, basketball, NFL Flag Football, golf, indoor soccer, soccer, swimming, and tennis for youth ages 4-14. Youth sports at $40 per individual participant.
- Adult Sports Programs Recreational adult sports leagues including basketball, pickleball, softball, and other sports for adult participants.
- Senior Programs Recreation and leisure activities for seniors including aerobics, arts and crafts, fitness, day trips, and socialization programs at senior centers.
- Teen Programs Teen-focused offerings including Teen Tech Center, Youth Boxing Gym, Teen Night, Teen Summer Camp, All Access Pass, Teen Splash Party, and TOPS (Teens Organized and Prepared for Success) initiative.
- Day Camps & Summer Camps Summer day camps at recreation centers, Discover Dallas camps, Outdoor Adventure camps, School Break camps, and City Park Exploration camps for children ages 5-17.
- Outdoor Adventures Programs Adventure programming including camping, adventure packages, special events, outdoor education, and Leave No Trace ethics training for participants.
- eSports League Multiplayer video game competition leagues for teens and adults, accessible via Mission Control app, with age-separated divisions and plaque prizes for winners.
- Pickleball Pickleball courts and programs at multiple locations including Kiest Park, with lessons, open play, and league opportunities.
- Therapeutic Recreation Programs designed for individuals with disabilities providing opportunities for independence, quality of life improvement, and social engagement through adapted recreational activities.
- Athletic Field Reservations Reservation system for athletic fields, sports complexes (Kiest Softball Complex, Randall Sports Complex, Elm Fork Soccer Complex), and pavilions for organized sports and events.
- Adventure Landing City-owned amusement park featuring miniature golf, go-karts, batting cages, arcade games, bumper boats, and party rooms, managed by third-party partner.
- Fitness Centers Fitness facilities at 39 recreation centers offering equipment, fitness passes, and classes for adults and youth (ages 13-17 with parent/guardian).
- Out of School Time Programs After-school care programs providing supervision, homework assistance, tutoring, transportation, and enrichment activities at recreation centers for City of Dallas residents and DISD students. Financial assistance available for qualifying families.
- Recreation Card & Registration (WebTrac/RecTrac) Recreation identification cards and online registration system (WebTrac/RecTrac) for program enrollment, fitness passes, and facility access. Recreation cards are annual subscriptions required for program participation.
Quantifiable outcome
- Provides recreation services to all City of Dallas residents across 14 council districts
- +3 more outcomes
Companies that use Dallas Park and Recreation
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Dallas Park and Recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Dallas Park and Recreation partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and minor.
- AmazonflagshipOfficial sponsor of Discover Dallas Summer Camp 2026 - a free summer program providing youth ages 5-13 with enriching summer experiences. Amazon's sponsorship helps enhance programming, provide resources, and ensure campers have positive summer experiences.
- Baylor Scott WhitecoreHealthcare partner for wellness programs and health-related recreation initiatives
- Dallas Arboretum and Botanical GardenscoreManagement partner operating the Dallas Arboretum and Botanical Gardens within the park system
- Dallas ZoocoreDallas Zoological Management Group manages zoo operations as a management partner
- Klyde Warren Park FoundationcoreFoundation supports operation and programming at Klyde Warren Park through public-private partnership
- Trinity River Audubon CentercoreManagement partner operating the Trinity River Audubon Center environmental education facility
- Best Buy/Geek SquadcoreDevelopment partner supporting Teen Tech Center and technology programs for youth
- State Fair of TexascoreDevelopment partner supporting Fair Park operations and events including the $140-million Cotton Bowl upgrade
- Circuit Trail ConservancycoreSupports development of trail systems including connectivity projects
- Trinity Strand TrailcoreSupports development and maintenance of Trinity Strand Trail
- Friends of Oak Cliff ParkscoreCommunity partner supporting Oak Cliff parks including restoration of Kiest Park Memorial Garden ($2 million in bond funds)
- Friends of the Katy TrailcoreCommunity partner supporting Katy Trail maintenance and programming
- Friends of Northaven TrailminorCommunity partner supporting Northaven Trail development
- Cedar Ridge PreservecoreManagement partner operating the Cedar Ridge Preserve natural area and trails
- Dallas United CrewcoreRowing and water sports organization operating at White Rock Lake
- Elm Fork Clay SportscoreShooting sports facility management partner at Elm Fork complex
- Elm Fork Rifle & PistolcoreFirearms shooting range management partner
- White Rock Lake Boat ClubcoreBoating club operating at White Rock Lake
- White Rock Lake PaddlecorePaddle sports operations at White Rock Lake
- White Rock Lake BoathousecoreBoathouse facility operations at White Rock Lake
- Corinthian Sailing ClubcoreSailing club operating at White Rock Lake
- For the Love of the LakecoreNonprofit partner supporting White Rock Lake preservation and volunteer efforts
- Parks for Downtown DallascoreAdvocacy and development partner for downtown parks including Klyde Warren Park and Carpenter Park
- Dallas Water GardenscoreDevelopment partner for Water Gardens park facility
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dallas Park and Recreation competitors and assessment
Company assessmentDirect peers
- Seattle Parks and Recreation: City-level parks and recreation operator providing community centers, athletic fields, swimming, and youth/senior programming with similar municipal funding model. Direct peer in service architecture.
- Houston Parks and Recreation Department: Texas municipal peer providing parks, recreation centers, golf, aquatics, and youth/adult programming in a comparable Sun Belt metro context. Direct competitor for state-level funding, talent, and benchmarking comparisons.
- Atlanta Department of Parks and Recreation: Municipal parks and recreation agency operating recreation centers, golf courses, aquatic facilities, and youth/senior programs in a major U.S. metro. Directly comparable operating model.
- Chicago Park District: Operates parks, recreation centers, beaches, pools, and programming across Chicago with comparable municipal governance and service breadth. One of the closest direct peers by mission and scale.
- San Francisco Recreation and Parks Department: Municipal agency operating parks, recreation centers, golf courses, swimming pools, and structured programming for diverse resident populations in a major metro. Functionally aligned service portfolio.
- New York City Department of Parks and Recreation: Municipal parks and recreation agency of similar scale operating fitness, aquatics, golf, sports leagues, and youth programming across a major U.S. city. Directly comparable as a large-city parks department with similar service portfolio and governance structure.
- Austin Parks and Recreation Department: Texas municipal peer operating parks, pools, recreation centers, golf, and youth programming in a comparable growth-market context. Useful for benchmarking against peer Texas cities.
- Los Angeles Department of Recreation and Parks: Large municipal recreation and parks department operating fitness centers, golf courses, aquatic facilities, and youth/senior programming in a major U.S. metro, with a comparable service portfolio to Dallas Park and Recreation.
- Phoenix Parks and Recreation Department: Operates municipal parks, recreation centers, pools, and sports leagues in a large Sun Belt city with similar climate-driven programming considerations and demographics. Comparable in scale and service mix.
- Denver Parks and Recreation: Manages municipal parks, recreation centers, golf, aquatics, and sports programming with similar urban park system structure. Comparable scale and service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dallas Park and Recreation social profiles
Digital presenceDallas Park and Recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dallas Park and Recreation leadership team
Management profileNumber of profiles
Profiles4 records
Dallas Park and Recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dallas Park and Recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dallas Park and Recreation
What does Dallas Park and Recreation do?
Dallas Park and Recreation is a municipal government department that operates and maintains a city-wide network of parks, trails, recreation centers, fitness centers, golf courses, tennis centers, aquatic facilities, and athletic fields. It delivers organized sports leagues, day and summer camps, after-school programs, teen initiatives, senior activities, therapeutic recreation, eSports leagues, and free youth programming such as the Discover Dallas Summer Camp and Teen All Access Pass for City of Dallas residents.
Is Dallas Park and Recreation a public or private company?
Dallas Park and Recreation is a private company. It is classified as state government owned and is currently operating.
When was Dallas Park and Recreation founded?
Dallas Park and Recreation was founded in 1876. It employs 11 to 50 people.
Where is Dallas Park and Recreation based?
Dallas Park and Recreation is headquartered in Dallas, United States, in the North America region.
How does Dallas Park and Recreation make money?
Six revenue lines are on record. Program Fees are the primary driver. The others are facility Rentals, golf Operations, sponsorships and Donations, city Budget Allocation and grants.
Who are Dallas Park and Recreation's main competitors?
Direct peers on record are Seattle Parks and Recreation, Houston Parks and Recreation Department, Atlanta Department of Parks and Recreation, Chicago Park District, San Francisco Recreation and Parks Department, New York City Department of Parks and Recreation, Austin Parks and Recreation Department, Los Angeles Department of Recreation and Parks, Phoenix Parks and Recreation Department and Denver Parks and Recreation.
Does Dallas Park and Recreation have an API?
No public API is recorded for Dallas Park and Recreation.
What industry is Dallas Park and Recreation in?
Dallas Park and Recreation's product category is Municipal Parks and Recreation Services. Its primary akta.pro industry code is BPAIACAI, Parks, Recreation & Cultural Services, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 71394 and its SIC code is 7997.