We are Explorers
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
We are Explorers firmographics
Firmographics- Name
- We are Explorers
- Legal name
- We Are Explorers Ltd
- Website
- https://weareexplorers.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
We are Explorers industry classification
Industry- Product category
- Outdoor Adventure Digital Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industries
- Local & City Guide Content Aggregators (MPACAKAJ), Travel & Adventure Documentaries (MPADADAM)
Keywords
We are Explorers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brand Partnerships & Sponsored Content: Collaborative content campaigns with outdoor recreation brands and tourism boards, featuring gear reviews, destination features, and brand-integrated editorial content.
- Affiliate & Referral Revenue: Monetization through affiliate links for outdoor gear, accommodation bookings, and event registrations. References to tracking technologies and third-party advertising networks indicate affiliate commission revenue.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
We are Explorers product offering
Product offeringCore offering
We Are Explorers produces and publishes digital editorial content covering outdoor adventures, destinations, gear, and nature-based experiences primarily across Australia and New Zealand. The platform distributes articles, photography, films, and podcasts to consumers free of charge and monetises that audience through brand partnerships, sponsored content, and affiliate links with outdoor apparel, equipment, and tourism brands.
Product overview
We Are Explorers operates a content-first outdoor adventure media platform rather than a traditional SaaS product. The core offering is the We Are Explorers Content Platform (https://weareexplorers.co/) — a comprehensive editorial publication covering outdoor activities, destinations, gear, and inspiration across Australia and New Zealand. Content is organised into interconnected hubs: an Outdoor Activities Hub (14 activity categories including Hiking, Camping, Climbing, Kayaking, Mountain Biking, and Canyoning), a Destinations & Itineraries section covering Australian states/territories and international locations, a Gear editorial section with reviews and guides, and an Inspiration platform featuring films, podcasts, and articles. The platform monetises through brand partnerships, affiliate arrangements with outdoor brands (Patagonia, The North Face, NEMO, Nalgene), and a contributor network called the Explorer Project. Additional commercial offerings include merchandise collaborations (e.g., limited-edition Nalgene bottles) and giveaway programmes. There are no software products, modules, or SaaS offerings — the company functions as a B-Corp-certified media and content business.
Differentiator
Problem solved
Functional benefit
Products and services
- We Are Explorers Content Platform A free, consumer-facing digital editorial platform publishing outdoor adventure articles, destination guides, activity hubs, gear reviews, films, and podcasts focused on Australia and New Zealand.
- Brand Partnerships Commercial offering providing sponsored editorial content, gear reviews, destination features, and collaborative campaigns for outdoor apparel brands, equipment manufacturers, tourism boards, and adventure operators.
- We Are Explorers x Nalgene Australia Limited Edition Bottle A co-branded 1-litre Nalgene water bottle with Australian bush design artwork, released as limited-edition merchandise in collaboration with Nalgene Australia.
Companies that use We are Explorers
Customer profileSegments3 records
Ideal customer profiles2 records
We are Explorers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
We are Explorers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PatagoniacoreMajor outdoor apparel brand featured as a brand partner. Collaboration includes branded content, gear coverage, and joint marketing initiatives targeting outdoor enthusiasts.
- Destination NSWcoreOfficial tourism organization for New South Wales partnered for destination content coverage, travel editorial, and promotional campaigns featuring NSW outdoor destinations and experiences.
- The North FacecoreOutdoor apparel and equipment brand partnered for gear reviews, sponsored content, and brand collaborations targeting the hiking and climbing community.
- NEMO Equipment AustraliaminorTent and outdoor gear manufacturer partnered for product reviews and promotional giveaways, including a $2300 NEMO camping setup giveaway featuring NEMO Dagger OSMO 2P tent, Tensor mats, and camp chairs.
- Nalgene AustraliaminorWater bottle brand collaborated on limited edition We Are Explorers x Nalgene Australia 1L bottle featuring Australian bush design artwork, with 100 units released as merchandise.
- Eurobodalla CouncilminorPartnership with local government for cultural content creation, specifically the Muriyira film documenting Walbunja people's traditional connection to annual whale migration.
- Mason FamilyminorWalbunja Elder Custodians collaborating on cultural storytelling content, including film Muriyira documenting sacred whale dance and cultural connection to Country.
- blkfschstoriesminorIndigenous storytelling production company co-creating cultural documentary content with We Are Explorers and Traditional Custodian partners.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
We are Explorers competitors and assessment
Company assessmentOthers
- Patagonia (The Cleanest Line): Major outdoor apparel brand that operates its own editorial platform ('The Cleanest Line') and is also a commercial partner of We Are Explorers. Relevant as both a comparator for in-house brand storytelling and a key commercial relationship; not a direct competitor for audience attention.
- Tourism Australia: National tourism marketing organization producing destination content and campaigns promoting Australian travel experiences. Comparable in producing destination-focused editorial and brand-partnership content, but as a government entity rather than independent commercial media, and at much larger scale.
Direct peers
- Adventure.com: Digital outdoor and adventure travel publication covering destinations, gear, and active lifestyles globally. Closely comparable in format (digital-first adventure editorial), audience (outdoor enthusiasts), and monetization (brand partnerships), though focused on a global rather than ANZ-specific audience.
- Australian Geographic: Long-established Australian nature and outdoor magazine publishing editorial content on destinations, wildlife, and adventure. Directly comparable to We Are Explorers as a competing ANZ-focused outdoor media brand, though broader in editorial scope (science, environment) and more heritage-driven.
- Wild Magazine (NZ): New Zealand print and digital magazine covering outdoor adventure, tramping, climbing, and conservation. Comparable to We Are Explorers in audience (ANZ outdoor enthusiasts), editorial category, and brand-partnership monetization, with overlapping geographic coverage of NZ destinations.
- NZ Wilderness Magazine: Established New Zealand outdoor and wilderness magazine publishing editorial on tramping, hunting, fishing, and backcountry adventure. Comparable as an ANZ outdoor media brand with similar content pillars and audience; primarily print-led with growing digital presence.
Broad incumbents
- Outside Magazine: Large US-based outdoor and adventure media brand with print, digital, and podcast properties covering active lifestyle, gear, and travel. Comparable in editorial category (outdoor adventure) and brand-partnership monetization model, but operates at significantly larger scale and across broader geographic markets.
- Lonely Planet: Global travel media brand producing destination guides, editorial content, and branded travel storytelling. Comparable as a destination-focused content platform monetizing through partnerships and content licensing, with overlapping audiences in adventure travel; substantially larger and broader in geographic scope.
Regional players
- Explore Magazine (Canada): Canadian outdoor and adventure travel publication covering destinations, gear, and experiences. Comparable in editorial focus and brand-partnership model to We Are Explorers, but serves the North American market rather than ANZ and does not directly compete for the same audience or advertisers.
- Stuff Travel (NZ): Major New Zealand news media property with a substantial travel vertical covering NZ and Australian destinations. Comparable as a publisher of destination editorial in the ANZ market with overlapping audience, but as a generalist news brand rather than a specialized outdoor adventure platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We are Explorers social profiles
Digital presenceWe are Explorers compliance and trust
Trust signalCompliance1 record
We are Explorers financial estimates
Financial estimateRevenue estimate
Valuation estimate
We are Explorers leadership team
Management profileNumber of profiles
Profiles1 record
We are Explorers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We are Explorers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We are Explorers
What does We are Explorers do?
We Are Explorers produces and publishes digital editorial content covering outdoor adventures, destinations, gear, and nature-based experiences primarily across Australia and New Zealand. The platform distributes articles, photography, films, and podcasts to consumers free of charge and monetises that audience through brand partnerships, sponsored content, and affiliate links with outdoor apparel, equipment, and tourism brands.
Is We are Explorers a public or private company?
We are Explorers is a private company. It is classified as unknown and is currently operating.
When was We are Explorers founded?
We are Explorers was founded in 2014. It employs 1 to 10 people.
How does We are Explorers make money?
Two revenue lines are on record. Brand Partnerships & Sponsored Content is the primary driver. The others are affiliate & Referral Revenue.
Who are We are Explorers's main competitors?
Others on record are Patagonia (The Cleanest Line) and Tourism Australia. Direct peers are Adventure.com, Australian Geographic, Wild Magazine (NZ) and NZ Wilderness Magazine. Broad incumbents are Outside Magazine and Lonely Planet. Regional players are Explore Magazine (Canada) and Stuff Travel (NZ).
Does We are Explorers have an API?
No public API is recorded for We are Explorers.
What industry is We are Explorers in?
We are Explorers's product category is Outdoor Adventure Digital Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 516 and its SIC code is 2741.