Wild Magazine

What Wild Magazine does

Wild Magazine is a privately operated, UK-based online sustainability publication founded in 2018 by Cass Hebron. The platform serves two intertwined audiences: environmental enthusiasts seeking sustainability-focused content and university students seeking editorial and leadership experience. Content is organized across five categories — Lifestyle, Wildlife & Environment, News & Politics, Food & Drink, and Culture — and is produced by a fully volunteer editorial team, with contributors drawn primarily from UK universities including the University of York, University of Sheffield, and University of Exeter. Leadership comprises the founder plus volunteer editors (e.g., Managing Editor Antonia Devereux, Deputy Managing Editor Summer Elsie, Lifestyle Editor Charlie Walton, Food and Drink Editors Amy Leung and Freya Coombes, and Social Media Assistant Becky Huckett).

The underlying technology is a standard Wix-hosted content management website (wildmag.co.uk) with no proprietary platform features, no mobile application, and no public API. Distribution is entirely digital and free-to-reader, relying on the website, an Instagram account (@wildmag.uk), Facebook and LinkedIn pages, and an email newsletter for audience reach. There are no paywalls, subscription tiers, or programmatic advertising.

The business model is community-led and operated on a non-commercial basis. Revenue is generated solely through sponsored posts with independent, green-oriented small businesses (named partners include pic&sis, The Green Company, and DUG Drinks); sponsored fees are explicitly directed toward website hosting and event costs rather than wages, profit, or reinvestment. There is no disclosed external investment, no parent company, and no subsidiaries. Operations remain founder-led and volunteer-driven, with no disclosed monetization expansion plans.

Name

Wild Magazine

Legal name

Wild Magazine

Website

https://wildmag.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Magazine is a UK-based, volunteer-run online sustainability publication founded in 2018, providing free environmental content across lifestyle, wildlife, news, food, and culture categories to environmental enthusiasts and university students seeking editorial experience. Revenue derives solely from sponsored posts with small green businesses.

Ownership category

akta.pro rank

Product category

Online Environmental Publication

NAICS

Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Sustainability magazine
• Environmental journalism
• Online publication
• Eco-friendly content
• Green lifestyle writing

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsored Content: Partnering with independent, green businesses on sponsored posts where fees go towards website and event costs. Revenue supports the volunteer team and operational expenses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wild Magazine is an online sustainability publication providing environmental enthusiasts with a writing platform and connecting students with editorial and leadership opportunities. The magazine publishes articles across five categories: Lifestyle, Wildlife & Environment, News & Politics, Food & Drink, and Culture. Content is freely accessible to readers, and the publication partners with independent green businesses on sponsored posts to fund website and event operations.

Product overview

Wild Magazine is a single online publication focused on sustainability and environmental content. The magazine serves as both a content platform for writers and a resource for readers interested in environmental topics, offering articles, sponsored content partnerships with eco-friendly brands, and volunteer opportunities for students seeking editorial experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Magazine Online Publication An online sustainability publication offering free editorial content across five categories: Lifestyle, Wildlife & Environment, News & Politics, Food & Drink, and Culture. Targeted at environmentally conscious readers and operated by a volunteer editorial team, with content contributed by university students and environmental writers.
• Sponsored Posts for Green Businesses Paid sponsored content placements for independent, eco-friendly businesses, with sponsored post fees funding website and event costs for the volunteer-led publication. Examples include sponsored posts for pic&sis, The Green Company, and DUG Drinks.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• pic&sisminorGTM or Marketing PartnerMenstrual cup company featured in a sponsored post. pic&sis strives to make sustainable period products mainstream and accessible.
• The Green CompanyminorGTM or Marketing PartnerEco-friendly cleaning products company featured in sponsored content. Founded in 2018, they produce condensed cleaning solutions including GreenSheets and GreenTabs.
• DUG DrinksminorGTM or Marketing PartnerPlant-based milk company producing sustainable potato milk. Featured in sponsored content about sustainable food alternatives.
• University of YorkminorOthersMany contributors are students from University of York. Wild Magazine provides editorial opportunities for students.
• University of SheffieldminorOthersSeveral team members and contributors are students from University of Sheffield. Magazine provides editorial and leadership experience opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mongabay: Environmental science and conservation journalism platform covering wildlife, forests, and biodiversity. Direct peer: mission-driven environmental journalism with deep Wildlife & Environment editorial coverage and a similar content category mix.
• Plant Based News: UK-rooted digital media platform covering sustainability, plant-based food, and environmental issues via website and social channels. Direct peer: UK origin, digital-first sustainability media with strong social media presence and similar content emphasis on food and lifestyle sustainability.
• TreeHugger: Long-running sustainability and green-lifestyle digital publication covering environmental design, food, and nature. Direct peer: digital-first sustainability media with overlapping lifestyle, food, and wildlife/environment categories, though now part of a larger media group.
• Earth.org: Digital sustainability and environmental media platform producing original journalism on climate, biodiversity, and policy. Direct peer: sustainability-focused digital publication with environmental news, lifestyle, and educational content aimed at a global online audience.
• EcoWatch: Digital environmental news outlet covering sustainability, climate, and green lifestyle topics. Direct peer: digital-first environmental publishing with sponsored content and lifestyle/news crossover matching Wild Magazine's category mix.
• Positive News: UK-based digital publication focused on constructive, sustainability, and social-impact journalism. Direct peer: UK origin, digital-first distribution, mission-driven content, and a reader-supported monetisation model targeting environmentally and socially conscious audiences.
• The Ecologist: Long-running UK-based independent environmental magazine covering sustainability, wildlife, and environmental politics. Direct peer: same UK environmental publishing niche, independent operation, similar content categories (environment, food, lifestyle) and similar reliance on independent funding.
• Grist: Independent, nonprofit environmental news magazine covering climate, food, and sustainability. Direct peer: mission-driven environmental journalism with editorial categories overlapping Wildlife & Environment, Food & Drink, and News & Politics, and a similar reliance on grants and reader/sponsor support.
• Sustainability Magazine: UK-based digital publication covering sustainability news, green business, and environmental policy. Direct peer: UK sustainability media targeting similar sustainability-conscious audiences and green-business advertisers, with overlapping news and lifestyle editorial scope.

Broad incumbents

• The Guardian Environment: Large mainstream UK media outlet with a dedicated environment vertical covering climate, wildlife, food, and green politics. Broad incumbent: same UK audience and overlapping editorial categories (Wildlife & Environment, News & Politics, Food & Drink), but operates as part of a much larger newsroom rather than a niche volunteer publication.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildmagazineUK
• LinkedInlinkedin.com/company/wild-magazine/mycompany/?viewAsMember=true
• Instagraminstagram.com/wildmag.uk
• Xx.com/wildmagazineUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Magazine