beLIVE marketing & business

What beLIVE marketing & business does

beLIVE marketing & business is a privately held Brazilian sports marketing agency headquartered in São Paulo (Rua Barata Ribeiro 190, CJ 66) with a secondary office in Barueri, in the São Paulo metropolitan region. Founded around 2014, the firm designs, plans, and manages sports-related marketing projects and events for two principal client segments: cities and municipalities seeking to position sports as an economic and tourism driver, and companies/brands seeking to leverage the sports universe for marketing campaigns. Its core services are organized around three pillars — Criação (Creation), Planejamento (Planning), and Gestão (Management) — and are executed using a five-step methodology (Alignment, Planning, Benchmarking, Testing, Delivery) built on the PMI project management framework.

The company monetizes through custom, quote-based professional services engagements rather than packaged products or technology licensing. It maintains a portfolio of branded recurring sports events (ACQUAFEST, RUN 21k, VSERIES, PRO SERIES, CUP SERIES, TUBIG SPORTS, WILDMAN, Run 4 A Cause Brasil) and has supported high-visibility engagements including the Rio 2016 Olympic Games triathlon events (with the International Triathlon Union and the Rio 2016 Organizing Committee) and triathlon events for the Federação Paulista de Triathlon. It also licenses established event properties from third-party producer partners to bring proven formats into new cities. Distribution is direct and consultative, supported by a corporate website (belive.com.br) and a Facebook page (belivemkt); there is no disclosed pricing, no technology platform, and no AI/ML capabilities. Ownership is private with no disclosed venture capital or private equity backing, and the leadership team comprises three directors — Rychard Hryniewicz (Director of Projects), Gustavo Abade (Director of Operations), and Antonio Duarte (Communications Coordinator).

Name

beLIVE marketing & business

Legal name

beLIVE marketing & business

Website

https://belive.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

beLIVE marketing & business is a privately held Brazilian sports marketing agency in São Paulo that designs, plans, and manages sports-related marketing projects and events for cities, municipalities, and brands.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Festival & Event Producers/Organizers (MPAIAFAC), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Sports marketing agency
• Event management services
• Sports event creation
• Marketing project planning
• Brand sports positioning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Event Management Services: beLIVE generates revenue by providing custom marketing services including creation, planning, and management of sports events, projects, and campaigns. Services are tailored for clients seeking to position their brands in the sports market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

beLIVE marketing & business designs, plans, and manages sports-related marketing projects, events, and campaigns for brands, cities, and municipalities. The agency offers custom-tailored services covering event creation, strategic planning using the PMI framework, and end-to-end event management, alongside branded sports event properties (e.g., ACQUAFEST, RUN 21k, PRO SERIES) that can be deployed in partner cities.

Product overview

beLIVE marketing & business is a sports marketing agency offering a comprehensive suite of services centered around event creation, planning, and management. The company's core offerings include three primary service areas: Criação (Creation), Gestão (Management), and Planejamento (Planning). These services support a portfolio of branded sports events including ACQUAFEST (water sports), RUN 21k (running), PRO SERIES, CUP SERIES, VSERIES, TUBIG SPORTS, Run 4 A Cause Brasil (charity running), WILDMAN, and Rio 2016 Olympic projects. The agency also provides sports event partnership services (such as with Federação Paulista de Triathlon) and branding services including Branding Harmony for visual identity development. beLIVE employs 360° actions combining sport, wellness, and social responsibility, using the PMI framework for project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Creation Services Custom event creation service for sports events, communication campaigns, and marketing projects tailored to each client's business model and positioning needs. Targeted at cities, municipalities, companies, and brands.
• Event Planning Services Strategic project planning service using PMI framework methodology for organizing activities, distributing responsibilities, and prioritizing actions for sports events and marketing projects.
• Event Management Services Project management and control service using the PMI framework and industry-standard management tools for efficient and integrated project execution across all stages of sports events and marketing campaigns.
• Branding Harmony Branding and visual identity design service including logo design, graphic design, and multimedia brand development for clients in the sports marketing space.
• ACQUAFEST Branded water sports event created, planned, and managed by beLIVE; part of the agency's portfolio of aquatic-focused sports events deployable in partner cities.
• RUN 21k 21-kilometer branded running event created and managed by beLIVE, deployable as a flagship road race property in partner cities.
• CUP SERIES Branded sports cup event series created and managed by beLIVE, featuring competition formats managed end-to-end by the agency.
• VSERIES Multi-sport event series created and managed by beLIVE, combining creation, management, and strategic planning services for venue- or city-based activation.
• TUBIG SPORTS Sports event brand managed by beLIVE within its portfolio of branded sports event projects.
• Run 4 A Cause Brasil Charity running event brand combining sports with social cause fundraising, created and managed by beLIVE.
• WILDMAN Sports event property managed by beLIVE featuring challenging athletic competitions such as obstacle or endurance formats.
• Federação Paulista de Triathlon Event Partnership Sports event partnership service delivered with the Federação Paulista de Triathlon for organizing and managing triathlon competitions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Producer CompaniescoreStrategic or Co-development PartnerbeLIVE has established partnerships with producer companies that have already established and recognized sports events. These partnerships allow beLIVE to bring proven event concepts to different cities, expanding the reach of established sports event properties.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• CSM Sport & Entertainment: Chime Communications-owned global sports and entertainment agency providing sponsorship, strategy, and event services to brands and rights holders. Comparable in service mix to beLIVE but operating at multinational scale with deeper enterprise client rosters.
• Octagon: Global sports marketing agency owned by Interpublic, offering sponsorship consulting, event management, and athlete representation. Comparable to beLIVE in core services (sports event creation and brand activation) but with vastly broader scale and international reach.
• Bruin Sports Capital: Sports-focused investment and operating platform involved in event operations, sponsorship, and sports media. Comparable in its involvement with sports properties and federations, though from a capital-deployment rather than pure agency perspective.
• Endeavor (WME): Global entertainment and sports agency combining talent representation, event production, and brand experiences. Comparable to beLIVE's sports event management and brand activation services, with far broader scope and deeper capital base.
• Sportfive: Global sports marketing agency (formerly Lagardère Sports) providing sponsorship, media rights, and event services. Comparable to beLIVE's sports marketing and event creation work, with similar federation and municipality-facing offerings at larger scale.

Direct peers

• Gol de Placa: Brazilian sports marketing agency focused on football/soccer and broader sports sponsorships for brands and rights holders. Comparable to beLIVE in Brazil-focused sports marketing services and brand activation model.
• LiveMode: Brazilian sports marketing and sponsorship agency serving brands, leagues, and federations. Directly comparable to beLIVE in geography (Brazil), customer base (brands and sports organizations), and service offering (sports marketing campaigns and event activation).
• MKT Esportivo: Brazilian sports marketing agency specialized in brand activation and sports event projects for Brazilian clients. Closely comparable to beLIVE in market, customer segments (Brazilian brands and sports organizations), and service offering.

Emerging players

• Tiesports: Sports marketing platform connecting brands with athletes and sports organizations for campaigns and experiences. Comparable to beLIVE's brand-activation role but operating with a digital-first, marketplace model rather than full-service event management.

Regional players

• Artplan: Major Brazilian advertising and communications agency with sports and entertainment marketing capabilities. Comparable as a Brazilian-based full-service agency with sports marketing expertise, though broader than beLIVE's sports-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/belivemkt
• LinkedInlinkedin.com/company/rhj-comunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beLIVE marketing & business