MKT Esportivo

What MKT Esportivo does

MKT Esportivo is a privately held Brazilian digital media and online education company founded in January 2009 by Eduardo Esteves. The company operates two integrated business surfaces: (1) a daily-published sports business media portal (mktesportivo.com) covering news, articles, analyses, and podcasts on the sports marketing and sports business industry, self-described as the largest such media brand in Latin America; and (2) a self-serve online course platform (cursos.mktesportivo.com) selling seven paid specializations — anchored by the flagship Formação MKT Esportivo Experience (18 hours, 7 modules, 9 bonus masterclasses, digital certification, R$797 or 12x R$79.70) and complemented by individual courses on sponsorship, esports marketing, public relations, personal branding, beginner sports marketing, and LinkedIn networking, priced R$27 to R$197.

The underlying technology stack is built on third-party SaaS rather than proprietary systems: course access and the flagship Formação portal run on MemberKit (mktesportivo.memberkit.com.br); payments and content delivery for individual courses are processed through Hotmart and Kirvano; free workshops and webinars are hosted on WebinarJam; customer support and community engagement are conducted via WhatsApp. The company also monetizes its media audience through email, SMS, paid social, search, banner, and remarketing advertising distributed across digital channels.

MKT Esportivo's business model combines freemium lead generation (free e-books, masterclasses, and workshops as top-of-funnel), one-time individual course licenses, and an annually-renewable premium Formação subscription, all sold self-serve to individual B2C/SMB customers — primarily aspiring and practicing sports marketing professionals in Brazil. Distribution relies on organic SEO content, social media, WhatsApp communities, and paid digital advertising, with no direct sales force. The company has no disclosed external funding, operates as an independent private entity, and has trained thousands of professionals cumulatively since inception.

Name

MKT Esportivo

Legal name

MKT Esportivo

Website

https://cursos.mktesportivo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MKT Esportivo is a Brazilian digital media and online education company that operates the mktesportivo.com sports business portal and a self-serve course platform selling paid specializations in sports marketing, sponsorship, esports, and personal branding to aspiring and practicing professionals in Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Sports Marketing Education

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• Sports marketing education
• Online sports business courses
• Esports marketing training
• Sports sponsorship courses
• Sports industry certification

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Paid Courses (Individual): One-time purchase courses (e.g., 'MKT Esportivo para Todos' at R$37, 'Networking e Carreira no LinkedIn' at R$97, 'Patrocínio MKT Esportivo' at R$197, 'Eu-Marca' at R$27, 'Relações Públicas no Esporte' at ~R$97-197, 'eSports Marketing' at ~R$197). Delivered via Kirvano and Hotmart platforms with 1-year access and digital certification.
2. Premium Formation Subscription (MKT Esportivo Experience): Comprehensive formation program at R$797 (or 12x R$79.70). Includes 7 modules, 9 bonus masterclasses, over 18 hours of content, digital certification, and 1-year access via a dedicated membership portal. Renewable annually. This is the flagship paid product offering.
3. Free Content / Lead Magnet: Free e-books (e.g., Guia de Fan Engagement), masterclasses (e.g., 'Como Construir uma Carreira na Indústria do Esporte'), and workshops attract and capture leads for conversion into paid courses.
4. Advertising and Data Monetisation: The MKTEsportivo.com media portal distributes informative and advertising content via email, SMS, messaging apps, social media advertising, search engine advertising, banners, and remarketing, generating advertising revenue from commercial partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MKT Esportivo sells a portfolio of online courses on sports marketing and sports business through a self-serve digital education platform. Its flagship Formação MKT Esportivo Experience is an annual formation program of 7 modules (18+ hours) plus 9 bonus masterclasses, complemented by six individual on-demand courses on sponsorship, esports marketing, public relations in sports, personal branding, beginner sports marketing, and LinkedIn networking. The company also publishes daily news and analyses on MKTEsportivo.com and distributes free e-books, masterclasses, and workshops as lead magnets.

Product overview

MKT Esportivo operates a multi-course digital education platform focused on sports marketing and business. The core offering consists of 7 paid online courses: Formação MKT Esportivo Experience (an 18-hour comprehensive formation program), Patrocínio MKT Esportivo (3-hour sponsorship course), MKT Esportivo para Todos (2h30m beginner course), Eu-Marca (1-hour personal branding course), Relações Públicas no Esporte (1h40m PR course), eSports Marketing (3-hour eSports course), and Networking e Carreira no LinkedIn (1h30m professional networking course). The platform also offers 3 free resources: Guia de Fan Engagement e-book, Masterclass on career building, and an 8-Attitudes workshop. All paid courses include digital certification, 7-day money-back guarantees, and 1-year access periods. The platform is delivered through integrations with Hotmart for payment/processing, Kirvano for enrollment, MemberKit for the Experience course portal, WhatsApp for community/support, and WebinarJam for workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Formação MKT Esportivo Experience An 18-hour comprehensive online formation program consisting of 7 modules covering sports marketing concepts, fan engagement, streaming evolution, sponsorship strategies, athlete influence, and future technologies. Includes 9 bonus masterclasses with industry professionals and offers digital certification upon completion; targeted at practicing and aspiring sports marketing professionals seeking advanced training and career consolidation.
• Patrocínio MKT Esportivo A 3-hour online course teaching the concepts, strategies, and tactics of sports sponsorship. Covers the sponsorship ecosystem, market numbers, objectives, success factors, experience value, funding sources, and Lei de Incentivo ao Esporte; aimed at professionals and students seeking core sponsorship expertise.
• MKT Esportivo para Todos A 2h30m beginner course covering foundational sports marketing knowledge including marketing concepts, sponsorship basics, fan-centric strategies, digital media transformation, and emerging technologies like VR, AR, metaverse, and 5G in sports; designed for absolute beginners wanting to enter the sports industry from scratch.
• Eu-Marca: Você Como Pilar de Comunicação A 1-hour training course focused on personal branding, sponsorship acquisition, and athlete management. Teaches how individuals can become communication pillars for companies through personal marketing and business planning; aimed at athletes, content creators, and personal-brand builders.
• Relações Públicas no Esporte A 1h40m course providing entry-level knowledge for public relations professionals in the sports industry. Covers PR fundamentals, reactive vs. active approaches, credibility pillars, relationship building, and PR planning frameworks; targeted at aspiring sports PR practitioners.
• eSports Marketing A 3-hour course covering electronic sports marketing including eSports concepts, history, associative systems, global and Brazilian markets, revenue growth, professional athletes, social media influence, commercial impact, and eSports in football; aimed at marketers and business professionals wanting esports expertise.
• Networking e Carreira no LinkedIn A 1h30m course teaching professional networking strategies on LinkedIn. Covers profile optimization, algorithms, SSI metrics, connecting with industry players, content creation, discussions, and profile metrics for career development in sports marketing.

Quantifiable outcome

• 9.6/10 average satisfaction rating from MKT Esportivo Experience students
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Eduardo Esteves (Founder)coreOthers · 1 January 2009Founder of MKT Esportivo, publicist and specialist in sports and digital marketing with over 15 years of experience. Created MKTEsportivo.com in January 2009. Pioneer in Brazil for e-books, online courses, and podcasts on sports marketing. Leads daily curating, analysis, and content production for the platform. Also leads projects in technology, innovation, and digital assets in sports with sports entities, clubs, teams, and athletes.
• Fábio Wolff (Wolff Sports & Marketing)coreStrategic or Co-development Partner25 years of professional experience in marketing and sports business. Co-founder and Managing Director of Wolff Sports & Marketing, the sports marketing agency that has closed the most sponsorships in Brazilian football with over 2,000 contracts in 15 years. Featured as a bonus masterclass instructor in the MKT Esportivo Experience formation program, teaching sports sponsorship.
• Michel Cardoso (MyParis Brasil)minorStrategic or Co-development PartnerSports manager and Managing Director of MyParis Brasil, the official Paris Saint-Germain fan membership (sócio-torcedor) program in Brazil. Contributes a bonus masterclass case study on PSG's efforts to attract European football fans and members in Brazil.
• Gil Cruz (Go! Marketing Esportivo)minorStrategic or Co-development PartnerGo! is a sports marketing company specializing in content generation, digital marketing, and athlete image management. Gil Cruz contributes a bonus masterclass on content management and athlete image management with a digital focus.
• Tiago Bicudo (Sports Marketing Specialist)minorStrategic or Co-development PartnerSports marketing specialist with 14 years in the market, having worked at agencies and on high-profile projects including the Rio 2016 Olympic Games, with notable client work for BMW and Red Bull. Contributes a bonus masterclass on building a career in the sports industry.
• Rafael Plastina (Sport Track)minorStrategic or Co-development PartnerCEO of Sport Track, a pioneer in Brazil in strategic intelligence focused on the sports industry with over 20 years of experience in sports management and marketing. Contributes a bonus masterclass on the posture of brands during the COVID-19 pandemic and its impact on strategies, covering the Olympics.
• Guilherme Camacho (2morrow Sports)minorStrategic or Co-development PartnerCo-founder of 2morrow Sports, a technology startup focused on fan engagement and torcedor behavior indicator analysis. Developed a fan membership platform with CRM, BI, app, and data management. Contributes a bonus masterclass on fan engagement and fan membership programs.
• Alexandre Gidaro (Marketing and Communication Strategist)coreStrategic or Co-development PartnerMarketing and communication strategist, speaker, and researcher in entertainment and sports marketing for over 9 years. Developed commercial strategies and managed sponsorship contracts for the largest football clubs in Brazil and other important sports entities. Also the instructor for the Patrocínio MKT Esportivo course. Contributes bonus masterclass on sports consulting and sponsorship.
• André Sant' Anna Mendes (Head of PR and Diversity at Máindi)minorStrategic or Co-development PartnerHead of PR and Diversity at Máindi, presenter of the podcast 'Pluralidade Em Pauta', consultant and speaker. Expertise in public relations, strategic planning, crisis management, corporate communication, stakeholder relationship, and influence marketing. Also the instructor for the 'Relações Públicas no Esporte' course. Contributes bonus masterclass on press relations in sports.
• Renata Lutfi (Press FC)minorStrategic or Co-development PartnerJournalist with MBA in Sports Management and Marketing and over 15 years of experience in football, half of which in club press relations. Currently Coordinator at Press FC. Contributes a bonus masterclass on communication and marketing at football clubs.
• Marcelo Fadul (CEO of Netshoes Miners)coreStrategic or Co-development PartnerCo-founder and CEO of Netshoes Miners (Netshoes / Magalu Group). In esports since 2016, currently manages professional teams in FIFA, League of Legends, and FreeFire at the highest national and international levels. Coordinates over 70 people including professional athletes, influencers, and management staff. Instructor for the eSports Marketing course.
• André Damasceno (LinkedIn Consultant and Instructor)coreStrategic or Co-development PartnerMarketing consultant active since 2009. Speaker, entrepreneur, and author of the Consultoria Academy and Melhor do Marketing. Has helped over 500 companies in Brazil, USA, and Europe and trained over 10,000 students. Certified by Disney Institute (Business Behind The Magic) and Marketing specialist by FGV. On LinkedIn has over 8,000 followers, 500+ connections, and 90+ direct recommendations. Instructor for the 'Networking e Carreira no LinkedIn' course.
• HotmartcoreTechnology or IntegrationHotmart is the primary payment and content delivery platform for individual courses. It processes credit card payments (including installments) and bank slips (boleto), delivers access credentials to customers, manages refunds, and handles subscription renewals. MKT Esportivo's terms of use reference Hotmart's refund policies.
• KirvanocoreTechnology or IntegrationKirvano is used as the checkout and payment platform for individual course purchases (e.g., Networking e Carreira no LinkedIn, eSports Marketing, Eu-Marca, MKT Esportivo para Todos, Patrocínio, Relations Publiques). It handles the transaction processing and payment debits.
• NewzoominorOthersNewzoo is cited as the most reliable source on the esports market. MKT Esportivo uses Newzoo's market data and research (e.g., esports revenue figures: US$325M in 2015, US$696M in 2017, US$957M in 2019, US$1B in 2021, US$1.6B projected for 2024) to substantiate course content on esports market growth.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Descomplica: One of Brazil's largest EdTech platforms, focused on K-12 and higher education test prep. Comparable as a Brazilian digital education company operating at scale, though focused on academic rather than professional sports marketing content.
• Me Salva!: Brazilian EdTech platform offering video-based courses for K-12, higher education, and professional certifications. Comparable as a Brazilian online course provider operating in the same regional digital education market.
• Gran Cursos Online: Brazilian online education platform specializing in public-sector exam preparation and professional courses. Comparable as a regional EdTech with a subscription-driven course model targeting Brazilian professionals.
• EBAC (Escola Britânica de Artes Criativas): Brazilian online education platform offering professional courses in marketing, design, and business. Comparable as a regional B2C EdTech in the Brazilian market with a similar self-serve course catalog and certificate-based offerings.

Others

• Kiwify: Brazilian course platform and payment infrastructure for digital product creators. Comparable as a technology enabler in the same Brazilian creator-economy ecosystem; many competing courses are sold through Kiwify.
• Hotmart: Brazilian course platform infrastructure used by MKT Esportivo for payments and content delivery. Comparable as part of the same Brazilian creator-economy ecosystem; though not a direct competitor, Hotmart enables competing course creators in the same addressable market.
• Wolff Sports & Marketing: Brazilian sports marketing agency and partner/instructor source for MKT Esportivo's flagship Formation. Comparable only insofar as both operate in the Brazilian sports marketing ecosystem; Wolff is an agency, not an education company, but co-markets with MKT Esportivo.

Direct peers

• Coursera: Online course and certification platform offering professional development content from individual instructors and institutions. Comparable on the certified-learning model and individual B2C learner base, though Coursera partners more with universities and operates at a global scale.
• Udemy: Global B2C online course marketplace with a similar self-serve individual course model and broad professional development catalog. Directly comparable on product mechanism (video courses with certificates) and target learner (professionals seeking upskilling), though Udemy operates globally with a much broader topic range.

Broad incumbents

• LinkedIn Learning: Professional development course library owned by Microsoft/LinkedIn, integrated into LinkedIn's professional network. Comparable as a B2C professional upskilling platform with certificates, but addresses a much broader audience than sports-marketing-specific niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mktesportivo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKT Esportivo