Abundance + Health

What Abundance + Health does

Abundance + Health is a privately held, UK-based direct-to-consumer e-commerce retailer specializing in premium-grade nutritional supplements, operating under the legal name Abundance & Health. The company serves as the official UK and EU distributor for the Altrient liposomal vitamin line manufactured by LivOn Labs — covering Vitamin C, B Complex, Magnesium L-Threonate, Glutathione, and R-Alpha Lipoic Acid — and also sells its own proprietary Neutrient brand (Advanced Creatine, Magnesium, Total C, Curcumin+, Butterfat Keto MCT, D3+K2, Advanced Collagen, Neu Biotic, Zinc+C, and Multi+) alongside the third-party Results RNA brand. Its core differentiator is the curation of liposomal encapsulation technology products, which are positioned as offering superior bioavailability relative to standard oral supplements and are supported by published consumer trials and clinical study summaries.

The business runs on a Shopify-powered storefront at abundanceandhealth.com localized into five European languages (English, French, German, Italian, Spanish) and priced in EUR and GBP, with checkout integrations including Shop Pay, PayPal, Apple Pay, Google Pay, Klarna installments, and major card networks. Revenue is generated through one-time product sales plus a Subscribe + Save program that offers a 10% discount and free shipping on monthly recurring orders. Demand generation is content-led, relying on an extensive blog, ultimate guides on liposomal technology, and earned media coverage in Vogue, Marie Claire, ELLE, Harper's Bazaar, The Times, Grazia, and Daily Mail. The company has no disclosed headcount, no institutional funding, no parent company, and no management team information in the available data.

Geographically, the operation is focused on the UK and EU consumer markets. There is no disclosed revenue, no certifications or compliance milestones, no patents (trademarks held for Altrient and Neutrient only), and no evidence of AI, M&A, or leadership change activity in the source material.

Name

Abundance + Health

Legal name

Abundance & Health

Website

https://abundanceandhealth.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Abundance + Health is a privately held UK-based DTC e-commerce retailer of premium nutritional supplements, serving UK and EU consumers as the official distributor of Altrient liposomal vitamins by LivOn Labs and selling its own proprietary Neutrient brand across multiple health benefit categories.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Liposomal vitamins
• Nutritional supplements
• Dietary supplements
• Liposomal encapsulation
• Premium vitamins

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce storefront. Products include Altrient liposomal vitamins (Vitamin C, B Complex, Glutathione, Magnesium, R-Alpha Lipoic Acid) and Neutrient supplements (Multi+, Advanced Creatine, Magnesium, Total C, Curcumin+, Butterfat Keto, D3+K2, Advanced Collagen, Neu Biotic, Zinc+C).
2. Subscribe + Save Program: Recurring subscription model offering 10% discount and free shipping for subscribers, generating predictable recurring revenue from repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Abundance + Health operates as a direct-to-consumer e-commerce retailer and official UK + EU distributor of premium liposomal vitamins and nutritional supplements. The company distributes the Altrient brand manufactured by LivOn Labs (liposomal Vitamin C, B Complex, Magnesium L-Threonate, Glutathione, R-Alpha Lipoic Acid) and sells its own proprietary Neutrient brand (Multi+, Advanced Creatine, Magnesium, Total C, D3+K2, Curcumin+, Butterfat Keto MCT Powder, Advanced Collagen, Neu Biotic, Zinc+C). It also distributes the Results RNA brand.

Product overview

Abundance + Health is a curated retailer of premium-grade nutritional supplements operating two distinct product lines: (1) Altrient - a line of liposomal vitamins and nutrients developed and manufactured by LivOn Labs, featuring enhanced bioavailability formulations of Vitamin C, B Complex, Magnesium L-Threonate, Glutathione, and R-Alpha Lipoic Acid; and (2) Neutrient - the company's proprietary brand offering a broader portfolio including Advanced Creatine, Magnesium, Total C, D3+K2, Curcumin+, Butterfat Keto MCT Powder, Advanced Collagen, Neu Biotic (probiotics), Zinc+C lozenges, and Multi+ multivitamin. The company also distributes the Results RNA brand. Products are categorized by health benefits including Energy, Brain Health, Immunity, Beauty, Gut Health, Detox, Performance, and Recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Neutrient: Founded brand of premium-grade nutritional supplements by Abundance & Health, including products such as Magnesium, Advanced Creatine, Advanced Collagen, D3+K2, Butterfat Keto, Curcumin+, Neu Biotic, Total C, and Multi+.

Products and services

• Altrient C Liposomal Vitamin C Liposomal vitamin C supplement by LivOn Labs designed for enhanced bioavailability and cellular absorption; sold at €65.95.
• Altrient B Liposomal Vitamin B Complex Liposomal B vitamin complex by LivOn Labs for comprehensive B vitamin support; sold at €65.24 (sale, regular €81.55).
• Altrient Liposomal Magnesium L-Threonate Liposomal magnesium supplement using L-threonate form by LivOn Labs, positioned for cognitive and brain health support.
• Altrient Glutathione Liposomal glutathione supplement by LivOn Labs, an antioxidant formula for detoxification and skin health; sold at €131.95.
• Altrient Liposomal R-Alpha Lipoic Acid Liposomal R-alpha lipoic acid supplement by LivOn Labs for antioxidant and metabolic support.
• Neutrient Advanced Creatine Advanced creatine supplement under the proprietary Neutrient brand for performance and muscle recovery support; sold at €29.99.
• Neutrient Magnesium Magnesium supplement capsules under the Neutrient brand for energy, muscle function, and overall wellness support; sold at €23.98.
• Neutrient Total C Vitamin C supplement under the Neutrient brand for immune support and antioxidant protection.
• Neutrient D3 + K2 Combined vitamin D3 and K2 supplement under the Neutrient brand for bone health and calcium absorption; sold at €23.98.
• Neutrient Curcumin+ Curcumin supplement under the Neutrient brand with enhanced bioavailability for inflammation support.
• Neutrient Butterfat Keto MCT Powder MCT (Medium-Chain Triglyceride) powder under the Neutrient brand for ketogenic diet support and energy; sold at €47.98.
• Neutrient Advanced Collagen Advanced collagen supplement under the Neutrient brand for skin elasticity, joint health, and anti-aging support; sold at €35.98.
• Neutrient Neu Biotic Probiotic supplement under the Neutrient brand for gut health and microbiome support.
• Neutrient Zinc + C Zinc and vitamin C lozenge under the Neutrient brand for immune support.
• Neutrient Multi+ Comprehensive multivitamin supplement under the Neutrient brand providing essential nutrients for daily health support.
• Results RNA product line Third-party brand (Results RNA) of advanced nutritional supplements distributed by Abundance + Health.

Quantifiable outcome

• 61% better skin elasticity in 90 days (Altrient C Liposomal Vitamin C)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

One partnership is on record.

• LivOn LabscoreOEM/ Whitelabel/ Licensing PartnerOfficial UK + EU distributors of Altrient brand products by LivOn Labs. Abundance + Health serves as the exclusive distribution partner for the Altrient liposomal vitamin line in these regions.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Holland & Barrett: UK's leading health-food and supplement retailer with both store and online channels; comparable as the dominant mass-channel outlet for vitamins in the same geography Abundance + Health serves.

Emerging players

• HigherDOSE: Premium wellness brand spanning supplements and adjacent wellness modalities with a DTC storefront; overlaps on the high-end wellness consumer and benefit-led merchandising.

Direct peers

• The Nue Co. Premium DTC supplements and ingestible beauty brand with clinical-claim marketing and direct e-commerce; overlaps closely on liposomal/enhanced-bioavailability positioning and beauty/immunity benefits.
• Care/of: Personalized DTC vitamin packs sold via direct e-commerce with subscription; mirrors Abundance + Health's premium DTC, single-channel, content-led acquisition approach.
• Ritual: DTC multivitamin and supplement brand with a clean, traceable supply-chain narrative and direct e-commerce sales; comparable on premium DTC positioning, subscription mechanic, and ingredient-transparency story.
• Athletic Greens (AG1): Premium subscription-led DTC nutrition brand built around a flagship daily nutritional powder; competes for the same health-conscious, high-LTV consumer with a content-rich, single-brand storefront model similar in shape to Abundance + Health.
• Moon Juice: Premium wellness and supplement brand with a strong editorial/lifestyle positioning and DTC storefront; comparable on premium price-points, magazine-style content marketing, and beauty-from-within use cases.

Regional players

• Vitabiotics: UK-headquartered vitamin and supplement brand manufacturer with retail distribution; relevant as a UK-domiciled supplement peer competing across similar specialty categories.
• Cytoplan: UK-based practitioner-grade supplement brand with direct e-commerce; comparable as a UK-focused, evidence-led supplement operator competing in the same domestic market.

Others

• LivOn Labs: Manufacturer of the Altrient liposomal line that Abundance + Health distributes exclusively in the UK/EU; relevant as the upstream technology partner whose brand the company depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abundance-and-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abundance + Health