Mayhem World Entertainment LLC

What Mayhem World Entertainment LLC does

Mayhem World Entertainment LLC is an Atlanta-based nightlife and event technology company founded in 2023 by Devon Wallace. The company operates a mobile-first platform that combines ticketing, guestlist and VIP management, promoter commission tracking, talent booking, and a social feed (Mayhem Buzz) under a single iOS app and web product. The platform is purpose-built for the nightlife vertical, positioning itself against generalist ticketing platforms like Eventbrite with pricing roughly 50% lower and features specific to promoter workflows, VIP table management, and team-based commission splitting on a tiered rank system (Promoter to Legend).

The company generates revenue through a mix of transaction fees (3% + $0.50 per ticket on the Pro tier, 1% + $0.25 on Enterprise), recurring subscriptions ($29/month Pro, $199/month Enterprise), and $25 per bottle service transaction. Distribution is primarily self-serve through the iOS App Store and website, with no formal field sales force. The product serves three primary segments: event promoters (500+ active in Atlanta), venue owners, and nightlife creators/influencers, with secondary segments in DJs and modeling talent. The platform reports 10,000+ events listed since launch and $2.5M+ earned by promoters through the system.

The business is bootstrapped and founder-owned, operating with 1-10 employees and no disclosed institutional funding. The company has organized a portfolio of event IP (The Mayhem Ball, Project Mayhem Pool, Passport Saturdays, Friday Night Live) and sub-brands including Mayhem Records, Mayhem Standard, and the Rise of Mayhem documentary. Operating geography is currently Atlanta Metro, with public signals of expansion to 5+ cities. AI capabilities are featured across marketing content generation, flyer creation, and an AR face filter, but are not positioned as the platform's core differentiator.

Name

Mayhem World Entertainment LLC

Legal name

Mayhem World Entertainment

Website

https://mayhemworld.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayhem World Entertainment operates an Atlanta-based, mobile-first nightlife platform offering ticketing, guestlist management, promoter commission tracking, and talent booking for event promoters, venues, and creators in the nightlife vertical.

Ownership category

akta.pro rank

Product category

Nightlife Event Management Software

NAICS

Other Spectator Sports (711219), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Venue Security, Risk & Crowd Management (MPAGALAM)

Keywords

• Event ticketing platform
• Nightlife event management
• Promoter management software
• Mobile event application
• AI marketing tools

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission: Per-ticket service fees charged to event organizers. Pro tier: 3% + $0.50 per ticket. Enterprise tier: 1% + $0.25 per ticket. Significantly lower than Eventbrite's fees.
2. Subscription - Pro Tier: $29/month subscription for serious event organizers. Includes email marketing tools, unlimited SMS campaigns, advanced analytics, priority support, custom branding, bottle service tracking, and team management. 14-day free trial available.
3. Subscription - Enterprise Tier: $199/month for venues and large-scale event businesses. Includes 1% + $0.25 per ticket fee, unlimited email/SMS campaigns, API access, white-label options, dedicated account manager, custom integrations, and SLA guarantee.
4. Bottle Service Revenue: $25 earn per bottle service sold through the platform. No cut taken from venue bottle sales - subscription fee only model for bottle service.
5. Promoter Commission Splitting: Platform facilitates promoter team management with automatic commission calculation. Commissions range from 10% (Bronze/Promoter) to 30% (Diamond/Legend) based on sales volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mayhem World Entertainment sells a mobile-first nightlife operating system (Mayhem io / Mayhem World App) that lets event promoters and venues create events, sell tickets, manage guestlists and VIP tables, track promoter commissions and teams, and run built-in email and SMS marketing campaigns, supported by the Mayhem Buzz social feed and AI-powered flyer and promo copy tools. It monetizes via per-ticket service fees and tiered Pro ($29/month) and Enterprise ($199/month) subscriptions, while also operating its own flagship events such as The Mayhem Ball and Project Mayhem Pool as marquee brand experiences.

Product overview

Mayhem World Entertainment operates as an integrated nightlife ecosystem combining multiple products: Mayhem Buzz (core social/entertainment platform), Mayhem io/Control The Mayhem (promoter operating system with events, guestlists, commissions, team management, and AI marketing tools), The Playbook (education platform), Mayhem Records (artist label), and Wallace Promotions (original promo brand). The ecosystem spans event ticketing, promoter networks, talent booking (Book Talent), AI-powered flyer creation (Flyer Studio), modeling agency with AI scouts, documentary content, and a resource library for industry education. The iOS app enables mobile event management while Mayhem Buzz provides the social community layer connecting promoters, DJs, creators, and partygoers.

Differentiator

Problem solved

Functional benefit

Brands

• Mayhem Ball: Annual black-tie nightlife gala event
• Project Mayhem
• Passport Saturdays
• Friday Night Live
• Mayhem Records
• The Mayhem Standard

Products and services

• Mayhem io (Control The Mayhem) — Promoter Operating System & Mobile App Flagship mobile-first nightlife platform (iOS app + web) for event promoters, venue operators, and event-goers. Lets organizers create events in under five minutes with no upfront fees, sell tickets, manage digital guestlists and VIP tables with QR check-in, run built-in email and SMS marketing campaigns, track promoter teams and commission splits in real time, and book DJs, photographers, and hosts directly. Offered with a Free tier (pay per ticket) plus Pro ($29/month) and Enterprise ($199/month) subscriptions adding unlimited SMS/email, advanced analytics, API access, white-label options, and dedicated account management.
• The Playbook — Nightlife Education Platform Standalone nightlife education platform that delivers lessons on selling, networking, and growing a promoter business. Completion unlocks Clout points, perks, and progression within the BuzzClout system for aspiring and active promoters.
• Mayhem Records — Record Label Wholly owned music label initiative under Mayhem World Entertainment, intended to discover, develop, and release music from new artists as part of the company's broader entertainment ecosystem.

Quantifiable outcome

• 50% lower fees than Eventbrite
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPrimary payment processor for secure payment processing on the platform. Handles ticket purchases, subscriptions, and promoter payouts. Direct deposit payouts to promoter bank accounts processed weekly via Stripe.
• TwiliocoreTechnology or IntegrationSMS/text message delivery service for promotional communications to opted-in users. Powers the built-in SMS marketing campaigns with 98% open rates.
• ApplecoreTechnology or IntegrationiOS App Store distribution for the native Mayhem World app. In-app purchases processed through Apple In-App Purchase system. App available on iOS devices.
• PayPalcoreTechnology or IntegrationAlternative payment processor for event tickets alongside Stripe. Secure third-party payment providers mentioned in Terms of Service.
• NexChat AIminorStrategic or Co-development PartnerSister iOS app under the same Mayhem World Entertainment account. AI-powered chat/communication feature. Part of the broader Mayhem World ecosystem.
• House of KarleVonminorStrategic or Co-development PartnerSister brand under Mayhem World Entertainment umbrella. Associated brand in nightlife/entertainment space.
• Sheraton AtlantacoreStrategic or Co-development PartnerHost venue for The Mayhem Ball 2026 at Capitol Ballroom (1,050 capacity, 9,590 sq ft). Major flagship event partnership.
• MELA Lounge AtlantacoreStrategic or Co-development PartnerHost venue for Project Mayhem Pool Memorial Day 2026 event. Pool party venue partnership for daytime events.

Scale indicators9 records

Recent moves12 records

Expansion highlights10 records

Broad incumbents

• Ticketmaster: Largest live event ticketing incumbent owned by Live Nation, serving concerts, sports, and entertainment globally. Comparable as a broad incumbent that any nightlife platform must position against, though Ticketmaster's fees, scale, and concert focus are misaligned with nightclub-scale events.
• Eventbrite: Public horizontal event ticketing and discovery platform with massive scale. Directly comparable because Mayhem World competes head-to-head on ticketing fees (Mayhem markets 50% lower fees vs. Eventbrite) and offers many of the same organizer tools, but Eventbrite serves all event categories rather than specializing in nightlife.

Others

• Yelp Events: Local event listing and discovery surface operated by Yelp, used by venues and promoters for free event posting. Comparable to Mayhem World's distribution channel as a discovery and listing surface for nightlife events, though it lacks the promoter OS, commission tracking, and ticketing depth.

Direct peers

• Dice: Mobile-first ticketing platform focused on live music and club events with low fees, fan-focused features, and a strong promoter/discovery layer. Closest direct competitor to Mayhem World because both target nightlife/music events, both prioritize mobile UX, and both pitch lower fees than Eventbrite.
• Shotgun: Mobile ticketing app built specifically for electronic music events and nightlife with features for promoters, fans, and venues. Directly comparable because both target the promoter-driven electronic/nightlife segment with mobile-first UX and built-in marketing tools.
• Posh: Social nightlife and event platform with bottle service management, guest list, and promoter tracking. Highly comparable to Mayhem io because both serve promoters and venues with bottle/VIP management, guest lists, and social community features specifically built for nightlife.
• Resident Advisor: Long-standing electronic music and clubbing event discovery and ticketing platform with strong promoter/club ties. Comparable to Mayhem World in that it serves the nightlife promoter community, focuses on electronic/dance events, and operates a community-driven event feed analogous to Mayhem Buzz.

Emerging players

• Bandsintown: Live music event discovery and recommendation platform with promoter and artist tools. Comparable to Mayhem World as an emerging player in live event discovery with social/feed features and artist/promoter monetization, though it skews more toward concerts than clubbing.
• IRL: Social event discovery app focused on in-person gatherings, creator-hosted events, and community-driven nightlife. Comparable to Mayhem Buzz as an emerging social-plus-events platform with similar demographic and use cases (creator-driven event discovery), though broader than just nightlife.
• Ticketsauce: White-label event ticketing and marketing platform for venues, promoters, and festivals with marketing automation. Comparable to Mayhem World's Enterprise tier offering in providing ticketing plus email/SMS marketing, CRM, and white-label options for venue customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mayhemworldent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayhem World Entertainment LLC