What TicketSauce does

TicketSauce is a private, founder-led SaaS company founded in 2013 and headquartered in San Diego, California, that operates a white-label event ticketing and marketing platform serving event producers, venues, festivals, attractions, and resellers globally. The platform is structured as a core ticketing engine augmented by modular add-ons: Marketing (SEO, promo codes, affiliate tracking), On Site (iOS/Android scanning and POS app with Stripe M2 tap-to-pay support), Timed Entry Ticketing (slot-based capacity and dynamic pricing), EasyExchange (self-serve ticket upgrades/swaps), White Label Ticketing (full branding and source code customization), Engage (AI-powered email and SMS CRM in Beta), Sizzle (real-time sales analytics with predictive forecasting), Revenue Recovery (cart and visitor abandonment tools), Fraud Prevention (machine-learning fraud detection), and the NIGHTOUT event discovery marketplace, which was acquired in May 2021. Architecturally, the system is cloud-based and mobile-first, with native single-page checkout, interactive reserved seating, dynamic pricing, multi-use QR codes, and offline-capable scanning, designed so that no TicketSauce branding is visible to end consumers in a fully white-labeled deployment.

The company's revenue model is predominantly transaction-based, with a published standard rate of 3% + $0.99 per paid ticket plus credit card processing fees, which by default are passed to ticket buyers making the platform 100% free to organizers. Revenue is supplemented by usage-based and subscription monetization on premium modules (e.g., Engage at $0.01 per email and $0.02 per SMS; Sizzle at $99.99/month; Visitor Recovery at $0.05 per resolution), white-label reseller economics with profit share for partners that build ticketing companies on the stack, custom enterprise pricing for high-volume customers, and ancillary professional services such as seating chart creation and on-site staffing. The go-to-market is a hybrid motion combining sales-led enterprise conversations (demos, discovery calls, custom pricing) with self-serve online sign-up, supplemented by a channel partner program and direct app store distribution.

Name

TicketSauce

Legal name

Ticketsauce.com, Inc.

Website

https://ticketsauce.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TicketSauce is a private, founder-led white-label event ticketing and marketing SaaS platform serving event producers, venues, festivals, and attractions across 47 countries with modular add-ons for AI-driven marketing, real-time analytics, and fraud prevention.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Marketing, Ticketing & Registration Management (HSACAAAM), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Event ticketing software
• White label ticketing
• Event management platform
• Box office software
• Online ticket sales

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees (Standard): Standard pricing model charging 3% + $0.99 per transaction plus processing fees. Fees can be passed to buyers, absorbed by organizer, or split. Organizers can also add custom line-item fees for additional revenue.
2. Premium Extensions: Additional paid features including Engage CRM ($0.01 per email, $0.02 per SMS), Sizzle real-time analytics ($99.99/month), Event Discovery Platform (adds $0.05 to service fee), Visitor Recovery ($0.05 per visitor resolution), and white label app deployment.
3. White Label Reseller Model: Partners and resellers can build their own ticketing companies using the platform, with custom pricing, profit share arrangements, and enterprise-level account hierarchy for managing sub-organizers.
4. Custom Enterprise Pricing: Volume-based custom pricing for high-volume customers. Discovery call, strategy session, and custom quotes tailored to maximize ROI.
5. Additional Services: Fee-based services including seating chart creation, on-site staffing for training and operations support, device rentals for ticket scanning, and white label On Site app deployment to app stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

TicketSauce provides a white-label event ticketing and marketing software platform that enables event organizers, venues, festivals, and attractions to sell tickets online under their own brand with no TicketSauce branding visible to end customers. The platform combines core ticketing, marketing automation, on-site operations, timed-entry management, fraud prevention, and CRM tools into a unified SaaS offering. It also offers a white-label reseller program that allows brands and entrepreneurs to build their own ticketing companies powered by the underlying technology.

Product overview

TicketSauce is a white label event ticketing and marketing software platform operating as a unified platform-plus-modules architecture. The core platform provides ticketing and registration functionality, which is enhanced by integrated modules including Marketing (promotion and SEO tools), On Site (mobile scanning and POS app), Timed Entry Ticketing (time-slot management), EasyExchange (self-serve ticket exchanges), White Label Ticketing (full branding control), Engage (AI-powered email/SMS CRM in Beta), Sizzle (real-time analytics dashboard), Revenue Recovery (cart and visitor abandonment tools), Fraud Prevention (machine learning-based detection), and NIGHTOUT (event discovery marketplace). The platform is designed to be fully white labeled under the customer's brand, with all data owned by the organizer.

Differentiator

Problem solved

Functional benefit

Brands

• NIGHTOUT: Event discovery marketplace - an industry leader providing a curated discovery platform for in-demand events
• EasyExchange
• Engage
• Sizzle
• Revenue Recovery

Products and services

• TicketSauce Platform Primary white-label event ticketing and marketing software platform enabling organizations to sell tickets online under their own brand, with full data ownership and no TicketSauce branding visible to end users.
• On Site Mobile box office application for iOS and Android providing ticket scanning, check-in, and point-of-sale capabilities for on-site event operations. Supports tap-to-pay, Stripe M2 reader, kiosk mode, and offline functionality.
• Engage AI-powered email and SMS marketing CRM built specifically for event organizers, featuring AI campaign creation, cart recovery, closed-loop revenue attribution, and subscriber data segmentation.
• Sizzle Real-time sales activity and analytics dashboard providing live order feeds, geographic distribution maps, performance analytics, and predictive sales forecasts for events, available as a $99.99/month subscription.
• NIGHTOUT Event discovery marketplace providing curated listings and featured placements for in-demand events. Automatically publishes TicketSauce client events for additional marketing and exposure across the NIGHTOUT app and website.
• White Label Ticketing Full white-label solution enabling organizations to operate ticketing under their own brand, domain, and visual identity with no TicketSauce branding visible to end customers. Includes reseller program with profit share and account hierarchy for sub-organizers.

Quantifiable outcome

• 23% conversion rate increase with single page checkout
• +5 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature12 records

Partnerships

18 partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the primary payment processing partner for Ticketsauce. The platform integrates with Stripe for accepting credit/debit cards, wireless payments via Stripe M2 reader, and instant fund transfers through Stripe Connect. Organizers can connect their own Stripe account for fund splitting and payout control.
• ZapiercoreTechnology or IntegrationZapier integration allows Ticketsauce to sync ticketing and event data with thousands of third-party applications including marketing automation, CRM, productivity tools, and day-to-day efficiency platforms.
• MailchimpcoreTechnology or IntegrationMailchimp integration automatically syncs buyer data from Ticketsauce to Mailchimp for email marketing campaigns, audience segmentation, and customer engagement.
• HivecoreTechnology or IntegrationLeading CRM platform integration enabling event organizers to leverage first-party data and enhance email and SMS campaigns. Create smarter segments and strategic messaging to sell more tickets.
• CymbalcoreTechnology or IntegrationEmail and SMS marketing automation tool that syncs events and ticket buyer data to easily create segmented campaigns and engage audiences.
• DripcoreTechnology or IntegrationEmail marketing automation platform integration for sophisticated email setups with powerful, affordable, easy-to-use marketing automation capabilities.
• Google Analytics (GA4)coreTechnology or IntegrationGA4 integration seamlessly tracks traffic data from Ticketsauce event and profile pages for comprehensive analytics and marketing attribution.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta tracking pixel integration ensures sales are properly attributed to ad campaigns on Facebook and Instagram for accurate marketing ROI tracking.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager integration enables easy addition of code snippets to Ticketsauce pages, simplifying connection of other services and tracking tools.
• BandsintowncoreGTM or Marketing PartnerArtists and performers are automatically sent to Bandsintown and syndicated to their affiliate network including Spotify, Apple Music, and Shazam for additional event discovery and promotion.
• NIGHTOUTcoreGTM or Marketing PartnerCompany's own event discovery marketplace that automatically publishes events and provides featured placements across NIGHTOUT app and website. Includes newsletter exposure.
• CitySparkminorGTM or Marketing PartnerEvent listing and featuring across thousands of local websites and event calendars for expanded event visibility.
• DiscotechminorGTM or Marketing PartnerEvent discovery platform integration for nightlife and entertainment events.
• DoStuffminorGTM or Marketing PartnerEvent discovery and promotion network for local events and experiences.
• FanIQcoreGTM or Marketing PartnerLeading event marketing agency partnership for helping organizers sell more tickets through professional marketing services.
• Bauer Entertainment MarketingcoreGTM or Marketing PartnerEntertainment marketing agency partnership for event promotion and ticket sales acceleration.
• FanIQ OneminorGTM or Marketing PartnerEvent marketing platform providing additional promotional channels for Ticketsauce events.
• Vet TixminorStrategic or Co-development PartnerPartnership to donate event tickets to veterans, military, and first responders. Allows organizers to give back to those who served while managing ticket donations through the platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tixr: Modern ticketing platform for live events, music, and festivals; directly compared on TicketSauce's site. Competes for the same white-label-savvy, mid-market organizer segment.
• eTix: Direct ticketing competitor explicitly compared on TicketSauce's own 'compare' page. Serves similar live event verticals with branded ticketing solutions, including mid-size venues and festivals.
• Eventbrite: The dominant self-serve event ticketing platform for SMBs and mid-market organizers globally. Directly competes with TicketSauce across live events, music festivals, and venue ticketing, and is explicitly named by TicketSauce customers as a comparison point.
• Hometown Ticketing: Ticketing platform focused on K-12 schools, colleges, and universities. Listed as a TicketSauce comparison; competes in the Colleges & Universities segment TicketSauce actively targets.
• FareHarbor: Booking and ticketing platform for tours, activities, and attractions — directly competing with TicketSauce in the Activities & Attractions vertical with timed-entry and capacity-management features.
• Ticketleap: Self-serve ticketing platform targeting SMB and community events. Direct overlap with TicketSauce's food & beverage, beer festival, and small venue segments; compared head-to-head on TicketSauce's website.
• SimpleTix: SMB-focused event ticketing platform featuring timed-entry and reserved seating. Explicitly listed as a TicketSauce comparison and competes in similar venue and attraction verticals.

Broad incumbents

• AXS: Enterprise-focused ticketing and live entertainment platform owned by AEG. Named alongside Eventbrite and Ticketmaster in customer comparisons; competes in mid-to-large venue ticketing but lacks TicketSauce's white-label SMB positioning.
• Ticketmaster: Largest primary ticketing incumbent for major venues, sports, and concerts. Cited by TicketSauce customers (Jeremy L.) as a comparison platform, but Ticketmaster focuses on high-end enterprise contracts rather than SMB white-label.
• Cvent: Large-scale event management and registration platform acquired by Blackstone. Provides overlapping registration and ticketing capabilities, but focused on corporate/B2B events and conferences rather than TicketSauce's live-entertainment core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ticketsauceticketing
• Xx.com/ticketsauce
• LinkedInlinkedin.com/company/ticketsauce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicketSauce