Big Mike's Bottom Line

What Big Mike's Bottom Line does

Big Mike's Bottom Line (BMBL) is a 501(c)(3) nonprofit organization founded in 2022 and headquartered in California, dedicated to reducing colorectal cancer (CRC) mortality through education, advocacy, and community awareness. The organization was established by the Kropp family following the December 2021 death of Michael Kropp from a surgical complication after a multi-year battle with Stage IV CRC that began in 2012. BMBL focuses on the underserved 20-49 age demographic where early-onset CRC rates are rising, and addresses the cultural stigma around discussing bowel health through its A.C.E. framework (Alleviate, Communicate, Educate). Its primary programs include 'Peek at Your Poop' (an advocacy initiative encouraging people to monitor bowel habit changes), 'Join the Ripple' (a word-of-mouth awareness amplification program), and 'Project B.L.U.E.' (a national CRC awareness campaign running activities such as Paint Your Nails Save Lives, Blue Light Nights, and Dress in Blue Day). The organization also hosts the annual BMBL Invitational golf tournament and maintains a curated CRC resource hub linking to partner organizations including Fight Colorectal Cancer, the GH Foundation, the California Colorectal Cancer Coalition, the Colon Cancer Coalition, the National Cancer Institute, and the American Cancer Society.

Name

Big Mike's Bottom Line

Legal name

Big Mike's Bottom Line

Website

https://bigmikesbottomline.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Big Mike's Bottom Line is a 501(c)(3) nonprofit founded in 2022 that educates communities, especially adults aged 20-49, about colorectal cancer prevention, screening, symptoms, and advocacy through awareness campaigns and an annual golf tournament.

Ownership category

akta.pro rank

Product category

Cancer Awareness Nonprofit Services

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

Keywords

• Colorectal cancer awareness
• Cancer education programs
• Health advocacy nonprofit
• Cancer screening education
• Community health outreach

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Distribution channels2 records

Marketing channels6 records

Core offering

Big Mike's Bottom Line (BMBL) is a 501(c)(3) nonprofit organization dedicated to colorectal cancer (CRC) awareness, education, and advocacy, with a particular focus on adults ages 20–49. Founded in 2022 in memory of Michael Kropp, who passed from CRC in December 2021, the organization delivers community programs under the A.C.E. framework (Alleviate, Communicate, Educate), including the Peek at Your Poop initiative, Join the Ripple campaign, Project B.L.U.E., and an annual golf tournament fundraiser.

Product overview

Big Mike's Bottom Line is a nonprofit colorectal cancer advocacy organization offering educational and awareness programs. The core programs include 'Peek at Your Poop' (bowel health education), 'Join the Ripple' (word-of-mouth awareness initiative), and 'Project B.L.U.E.' (national awareness campaign). The organization also hosts an annual golf tournament for fundraising. All programs operate under the A.C.E. framework: Alleviate barriers and stigma, Communicate CRC preventability, and Educate about warning signs—particularly for adults ages 20-49 where early-onset CRC is rising.

Differentiator

Problem solved

Functional benefit

Brands

• Project B.L.U.E. National Colorectal Cancer Awareness Campaign where B.L.U.E. stands for Be Brave, Learn, Unite, and Educate
• Peek at Your Poop
• Join the Ripple

Products and services

• Peek at Your Poop A stigma-reduction program that encourages open, direct conversation about colorectal cancer symptoms, bowel changes, and the importance of early screening, targeting the general public and especially adults under 50.
• Join the Ripple A community-driven awareness campaign that encourages supporters to spread colorectal cancer education and advocacy within their own networks, creating a ripple effect of awareness.
• Project B.L.U.E. A national colorectal cancer awareness campaign focused on educating the public about early-onset CRC and the importance of screening for younger adults.
• BMBL Annual Golf Tournament An annual golf tournament serving as the organization's primary fundraising event, drawing community participants and sponsors to support BMBL's CRC education programs.
• CRC Resources Hub A centralized online repository of colorectal cancer information, screening guidelines, symptoms, and support resources for patients, families, and the general public.

Quantifiable outcome

• 1 million people reached with just 20 rounds of sharing if each person tells 2+ people about CRC signs & symptoms
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Guardant HealthcoreGTM or Marketing PartnerGuardant Health, a pioneering biotechnology company headquartered in Palo Alto, California specializing in liquid biopsy tests (Guardant360, Reveal, Shield), served as Title Sponsor for Big Mike's 2025 Annual Golf Invitational. They transform cancer care through innovative tests that detect cancer early, guide treatment decisions, and monitor recurrence via blood draws.
• San Jose SharkssecondaryGTM or Marketing PartnerSan Jose Sharks professional hockey team served as Gold Sponsor for the 2025 BMBL Invitational golf tournament.
• BD (Becton, Dickinson & Company) – Northern Tundra DivisionsecondaryGTM or Marketing PartnerBD's Northern Tundra Division team has been an incredible supporter of BMBL and are personally connected to spreading the word to disrupt CRC.
• GH FoundationcoreStrategic or Co-development PartnerGH Foundation works to shed light on gastro health and break the silence around digestive issues. They are a key partner in the Project B.L.U.E. campaign with activities like Paint Your Nails Save Lives (blue nail polish campaign), Blue Light Nights, and Dress in Blue Day.
• Fight Colorectal CancercoreStrategic or Co-development PartnerFight Colorectal Cancer is a national leader for CRC advocacy. They fight to cure colorectal cancer and serve as relentless champions of hope through informed patient support, impactful policy change, and breakthrough research. BMBL learned extensively from their resources during Michael's journey.
• California Colorectal Cancer CoalitionsecondaryStrategic or Co-development PartnerC4 is a statewide 501-c(3) all-volunteer nonprofit consisting of academic clinicians, physicians, public health practitioners, CRC survivors, advocates, and American Cancer Society representatives united to save lives and reduce suffering from colorectal cancer in all Californians.
• Colon Cancer CoalitionsecondaryStrategic or Co-development PartnerWhat started as one woman's vision has grown into a national coalition of people determined to end colorectal cancer deaths by increasing screening and educating others about the signs and symptoms of this treatable disease.
• National Cancer InstitutesecondaryOthersListed as a CRC resource partner for those seeking additional information about cancer research and treatment.
• American Cancer SocietysecondaryOthersListed as a CRC resource partner providing detailed information for those worried about, diagnosed with, or surviving colorectal cancer.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prevent Cancer Foundation: National nonprofit focused on cancer prevention and early detection across multiple cancer types. Operates a similar advocacy, education, and screening-awareness model that overlaps with BMBL's approach.
• Colon Cancer Coalition: National coalition focused on increasing CRC screening and education. Mirrors BMBL's mission of grassroots education and screening awareness, and is explicitly a BMBL strategic partner.
• Fight Colorectal Cancer: National advocacy organization championing CRC through patient support, policy, and research. Listed by BMBL as a core partner and a leader in the same mission space with overlapping audiences.
• GH Foundation: Foundation focused on breaking silence around gastro health and digestive issues. Listed by BMBL as a core partner and shares the same awkward-conversation normalization dynamic.
• Colorectal Cancer Alliance: One of the largest US nonprofits dedicated to CRC, running national awareness, screening, and patient support programs. Directly comparable to BMBL in mission scope and audience.

Broad incumbents

• American Cancer Society: Largest US cancer nonprofit with national reach across all cancer types including CRC. Sets the competitive benchmark for donor dollars and awareness real estate that BMBL competes for.
• National Cancer Institute: Federal cancer research and information authority that produces authoritative CRC content. Functions as both a resource partner and a competitor for trusted patient information.

Regional players

• California Colorectal Cancer Coalition (C4): All-volunteer California-focused CRC nonprofit of clinicians, survivors, and advocates. Same advocacy model but restricted to California, and listed as a BMBL strategic partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/big-mike-s-bottom-line
• Instagraminstagram.com/bigmikesbottomline

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Mike's Bottom Line