GH Foundation

What GH Foundation does

GH Foundation is a 501(c)(3) tax-exempt nonprofit organization (EIN 88-4122947) headquartered in Chicago, Illinois, focused on destigmatizing gastrointestinal (GI) health conversations and promoting early detection of colorectal cancer. It was founded by Kristin Lynn Grube (diagnosed with Serrated Polyposis Syndrome at age 27) and Dacia Heck (whose sister Danielle died of colorectal cancer at age 43), giving the organization an authentic founder narrative that anchors its awareness campaigns.

The foundation's core offerings are awareness campaigns and educational resources rather than technology products. Programmatic assets include the "Say Poop!" humor-forward campaign, the "Many Stories" patient storytelling video series, the "Waves of Change" conversation initiative, and "Project B.L.U.E." — a national colorectal cancer awareness coalition aggregating roughly nine partner nonprofits. It distributes free Bristol Stool Chart stickers as a clinical communication aid. The "GH Foundation on Campus" program operates student-led chapters at Northwestern University, University of Illinois Urbana-Champaign, University of California Davis, University of Washington, and Emory University. Distribution extends through partnerships with community health centers (e.g., AllCare Health Center in Council Bluffs, Iowa, formalized January 2025), fitness studios (Club Pilates, Powerhouse Fitness, Uplift Yoga), and earned media placements (NBC Chicago Today, Lights Camera Crohn's podcast).

GH Foundation operates as a pure donation-funded nonprofit with no commercial product pricing; all educational resources and programs are provided free of charge and contributions are solicited via Donorbox. Revenue figures are not publicly disclosed. The organization has no technology products, no apps, no APIs, no AI/ML capabilities, and no disclosed employees beyond two co-founders, a board of directors, and a volunteer ambassador network spanning medical communications, wellness and nutrition, strategic planning, campus advisory, and patient outreach. Geographic activity is concentrated in the United States, with on-the-ground presence in Illinois, California, Iowa, and Washington, and coalition reach that extends nationally.

Name

GH Foundation

Legal name

GH Foundation

Website

https://gh-foundation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GH Foundation is a Chicago-based 501(c)(3) nonprofit that destigmatizes gastrointestinal health and promotes colorectal cancer early detection through awareness campaigns, free educational resources, and a student-led campus chapter network serving the general public, college students, patients, and community health centers.

Ownership category

akta.pro rank

Product category

Health Advocacy and Awareness

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Gastrointestinal health awareness
• Colorectal cancer advocacy
• Health education campaigns
• Nonprofit health organization
• Community health outreach

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Fundraising: GH Foundation operates as a 501(c)(3) tax-exempt organization (EIN 88-4122947) that relies on charitable donations from individuals and organizations to fund its operations and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

GH Foundation is a 501(c)(3) nonprofit health advocacy organization that delivers free awareness campaigns, educational resources, and community programs focused on gastrointestinal health and colorectal cancer. It operates campus chapters at universities, produces storytelling and awareness content (Many Stories, Say Poop!, Project B.L.U.E.), and provides tools like the Bristol Stool Chart sticker to encourage early detection and destigmatize GI health conversations.

Product overview

GH Foundation is a nonprofit health advocacy organization (501(c)(3)) focused on destigmatizing and raising awareness about gastrointestinal health. The organization operates primarily through educational campaigns and programs rather than a traditional product portfolio. Its main offerings include awareness campaigns (Say Poop!, Many Stories, Project B.L.U.E., Waves of Change), educational resources (Bristol Stool Chart), and campus chapter programs. The organization does not offer technology products, software, or APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Say Poop!: A bold, lighthearted campaign extension of the Many Stories Campaign, designed to raise awareness of gastrointestinal health and break the stigma around talking about poop using humor and approachable visuals.
• Project B.L.U.E.
• Many Stories

Products and services

• Say Poop! Campaign

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• AllCare Health CentercoreStrategic or Co-development Partner · 1 January 2025All Care Health Center in Council Bluffs, Iowa is a trusted community health center offering integrated medical, dental, and behavioral healthcare. Through the partnership, All Care is making colorectal cancer awareness a priority, engaging all departments to ensure the message reaches every corner of their community.
• Because of HenrycoreStrategic or Co-development PartnerMember organization within Project B.L.U.E., a national colorectal cancer awareness campaign coalition. GH Foundation participates as a united force with other nonprofits to break stigma and empower communities.
• Big Mike's Bottom LinecoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition focused on colorectal cancer awareness and advocacy.
• Mike Check Your ColoncoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition working to promote colorectal cancer awareness.
• Yi Min Teo NutritioncoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition providing nutritional expertise to the awareness campaign.
• Colon Cancer StarscoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition supporting colorectal cancer awareness and patient community.
• Colon Cancer Prevention ProjectcoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition focused on colorectal cancer prevention education.
• C4 Unfiltered – Patient Caregiver Advocacy PanelcoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition providing patient and caregiver perspectives.
• California Colorectal Cancer CoalitioncoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition representing California-based colorectal cancer awareness efforts.
• Cheeky CharitycoreStrategic or Co-development PartnerMember organization within Project B.L.U.E. coalition contributing to the national awareness campaign.
• Community Health CenterscoreStrategic or Co-development PartnerGH Foundation is building partnerships with community health centers to address urgent health challenges, raise awareness, and improve access to quality care. These collaborations aim to enhance community outreach, expand access to health services, and develop innovative solutions.
• NBC Chicago TodayminorGTM or Marketing PartnerNBC Chicago Today, co-hosted by Cortney Hall and Matthew Rodrigues, invited GH Foundation to appear on the show to raise awareness about gastro health. This media partnership helps amplify the foundation's mission to destigmatize GI health discussions.
• Lights Camera Crohn'sminorGTM or Marketing PartnerGH Foundation co-founders engaged with Natalie Hayden, author of Lights Camera Crohn's, for an enlightening discussion about the foundation's purpose and mission to destigmatize gastro health conversations.
• Gut Gurus at UC DaviscoreChannel Partner/ Reseller/ DistributorGut Gurus is a student-led initiative at UC Davis focused on gut health awareness. GH Foundation on Campus has partnered with Gut Gurus to expand impact, combining education and community service through initiatives like the Lunch Bag Initiative.
• Club Pilates (Chicago, IL)minorGTM or Marketing PartnerClub Pilates location in Chicago, IL participates in Move in Blue classes during Colorectal Cancer Awareness Month, hosting movement classes to raise awareness about prevention and early detection.
• Powerhouse Fitness (San Luis Obispo, CA)minorGTM or Marketing PartnerPowerhouse Fitness studio in San Luis Obispo, CA participates in Move in Blue classes during Colorectal Cancer Awareness Month.
• Uplift Yoga (Elk Grove, CA)minorGTM or Marketing PartnerUplift Yoga studio in Elk Grove, CA participates in Move in Blue classes during Colorectal Cancer Awareness Month.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Colorectal Cancer Roundtable: Coalition co-founded by the American Cancer Society and CDC focused on reducing CRC incidence through coordinated awareness and screening initiatives. Comparable as a coalition-driven CRC awareness organization operating at a national level.
• American Cancer Society: The largest U.S. cancer-focused nonprofit, running extensive CRC screening and awareness programs. Comparable as a broad incumbent in the same disease space with significantly greater resources, against which GH Foundation competes for donor attention.

Direct peers

• The Blue Hat Foundation: Colorectal cancer awareness nonprofit focused on early-onset CRC in Black communities. Directly comparable as a CRC-specific nonprofit with an awareness/early-detection mission overlapping GH Foundation's.
• Cheeky Charity: Nonprofit working to break the stigma around colon cancer and bowel health through awareness campaigns. Directly comparable as a small CRC-stigma-focused nonprofit and a Project B.L.U.E. coalition partner.
• Because of Henry: CRC advocacy nonprofit and an existing Project B.L.U.E. coalition partner of GH Foundation. Directly comparable as a peer nonprofit in the same coalition addressing the same awareness mission.
• Colon Cancer Coalition: Nonprofit organizing community-based Get Your Rear in Gear events for colorectal cancer awareness and screening. Comparable because of its community-event-driven model and overlapping CRC awareness mission.
• Fight Colorectal Cancer: Patient-advocacy nonprofit focused on colorectal cancer policy, research funding, and awareness. Directly comparable as a CRC-focused advocacy organization operating in the same awareness and grassroots-activism space as GH Foundation.
• Colorectal Cancer Alliance: Largest U.S. nonprofit dedicated to colorectal cancer, providing patient support, screening access programs, and awareness campaigns. Directly comparable to GH Foundation as a CRC-focused advocacy nonprofit with overlapping mission to promote early detection and break stigma.
• Crohn's & Colitis Foundation: Major U.S. nonprofit focused on inflammatory bowel disease (Crohn's and ulcerative colitis), funding research and providing patient support. Directly comparable because several GH Foundation ambassadors (e.g., Tara Dietz) explicitly come from this community and serve overlapping GI-health populations.

Emerging players

• Check Your Colon: CRC awareness initiative associated with the Project B.L.U.E. coalition. Comparable as an emerging awareness-focused nonprofit with overlapping mission to promote early detection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theGHFoundation
• LinkedInlinkedin.com/company/theghf
• Instagraminstagram.com/_theghf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GH Foundation