What studioutte does

studioutte is a Milan-based interior architecture and design studio founded in 2020 by co-founders Guglielmo Giagnotti and Patrizio Gola. The studio operates from Via Volturno 45 in Milan and delivers interior architecture, decoration, furniture, and object design across four primary verticals: high-end residential, retail, hospitality, and exhibition projects. Its portfolio spans complete apartment renovations in Milan, villas in the Italian Alps, Antwerp, and Luxembourg, boutique hotels in Liguria and Milan, and a substantial exhibition design practice centred on Milan Design Week and Salone del Mobile.

The studio's commercial model combines professional interior design services (spatial reconfiguration, bespoke furnishings, decoration) with proprietary furniture products sold direct-to-consumer via its e-commerce storefront and distributed globally through partner networks (Poliform, Nilufar, Monde Singulier, District Eight, CC-Tapis). Distinctive design language ('warm minimalism with vernacular influences, animistic devotion to objects and materiality') is the studio's core creative platform, applied across both commissioned interiors and branded products.

Revenue is generated through three channels: project-based interior design fees, custom furniture sales (with bespoke finishes and dimensions on request), and brand partnership collaborations where studioutte designs products, booths, and exhibitions for major luxury and design houses (Poliform, Jil Sander, RIMOWA, Loro Piana, Zucchetti, De Troupe, District Eight, CC-Tapis, Nilufar, Monde Singulier, Rootine, Noël & Marquet, &Tradition, Lehni, Luce & Light). Its go-to-market relies on earned media through design publications (Wallpaper, AD Italia/Germany/France, Vogue Living Australia, Elle Decor, Monocle, Kinfolk, Sight Unseen, ARK Journal), repeat invitations to Milan Design Week, and luxury brand referrals rather than paid marketing. The studio has been consecutively listed in AD 100 (AD Germany 2025 and 2026, AD Italia 2026).

Name

studioutte

Legal name

studioutte

Website

https://studioutte.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

studioutte is a Milan-based interior architecture and design studio founded in 2020 by Guglielmo Giagnotti and Patrizio Gola, delivering residential, retail, hospitality, and exhibition projects plus proprietary furniture collections for luxury brand partners including Poliform, Jil Sander, RIMOWA, and Loro Piana.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Industrial Design Services (541420), Architectural Services (54131)

SIC

Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Custom Cabinet Design & Build (HSAPAIAA), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Interior architecture services
• Bespoke furniture design
• Residential interior design
• Exhibition installation design
• Furniture collections

Headquarters

HQ city

Milano Marittima

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Architecture Services: Complete architectural and interior design projects including spatial reconfiguration, bespoke furnishings, and decoration for residential, commercial, hospitality, and exhibition spaces
2. Furniture Products: Sale of proprietary furniture collections under the studioutte brand, including seating (chairs, armchairs, sofas), tables, lighting, shelving, and objects. Custom finishes and dimensions available upon request

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

studioutte designs interior architecture, decoration, furniture and objects for residential, retail, hospitality and exhibition projects. The studio provides complete interior design services spanning spatial reconfiguration, bespoke furnishings, and decoration, alongside proprietary furniture collections (seating, tables, lighting, shelving, objects) sold directly through its e-commerce website and co-developed with brand partners such as Poliform, Jil Sander, RIMOWA, De Troupe, and CC-Tapis. Its work is regularly showcased through exhibition installations at Milan Design Week and Salone del Mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture and Design Services

Quantifiable outcome

• Featured in AD 100 list (AD Germany 2025, 2026)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• PoliformcoreStrategic or Co-development PartnerOngoing collaboration for furniture collections and exhibitions. Projects include Harp Kitchen collection, Multitude installation at Palazzo Clerici for Milan Design Week, and curation of Poliform Architectural Project Stylebook 2025. The partnership involves both exhibition design and product development.
• Jil SandercoreStrategic or Co-development PartnerExhibition design partnership for Reference Library collaboration with Apartamento at Milan Design Week 2026, held at Jil Sander showroom in Milan and Store in Via Pietro Verri.
• ApartamentomajorStrategic or Co-development PartnerCollaborative exhibition Reference Library concept, bringing together 60 books from around the world chosen by influential figures in design, art, and culture.
• De TroupecoreStrategic or Co-development PartnerFurniture design collaboration including Camera Fissa exhibition at MDW26 and Intermezzo exhibition at MDW25. Studioutte designs seating including Odeon Sofa System, Palco Armchair, Quadro Stool, and Piano Stool for the brand.
• RIMOWAmajorStrategic or Co-development PartnerWindow design and instore installation for new RIMOWA flagship store. Collaboration celebrating shared passion for aluminum craftsmanship with Lehni, presenting limited-edition furniture collection.
• LehnimajorStrategic or Co-development PartnerLimited-edition furniture collection collaboration with RIMOWA celebrating craftsmanship of aluminum. Studioutte designed window display and instore installation.
• ZucchetticoreStrategic or Co-development PartnerEnsemble exhibition installation at Milan Design Week 2026, featuring 'A teaser by' installation tribute to the archetype of the faucet.
• Monde SinguliercoreStrategic or Co-development PartnerLighting and furniture collection collaboration including Stele lamp collection (ceiling, wall, table lamps in brushed steel) and Torre Side Tables. SOFT SOLID series featuring Ert Chair, Malta Stool, and Osaka Bench variants.
• NilufarcoreStrategic or Co-development PartnerFurniture collection for Nilufar including Ant lounge chair, Armadillo Low Table, Cro Low Table, Urg Console, and Tabu Square/Round tables. Nilufar Collection 2024 and 2025.
• District EightcoreStrategic or Co-development PartnerBooth design for Salone 2024 and 2025, featuring Vietnamese design roots reinterpretation. Furniture collection including Limen Console, Limen Coffee Table, Limen Night Table, T Lamp, Lorica Lamp, and Babele Tray.
• CC-TapismajorStrategic or Co-development PartnerDedalo rug collection featuring three weave constructions (Hydra, Cardo, Cnosso) inspired by historical architectural motifs. Handloom techniques and hand-embroidered details.
• DedarsupportingOthersFabric supplier for exhibitions including Camera Fissa (liver-hued satin fabric) and Atollo installation (satin partition).
• Luce & LightsupportingStrategic or Co-development PartnerCollaboration for Salone del Mobile Milano 2025, Living Dimensions exhibition exploring how light gives life to architectural space.
• Noël & MarquetsupportingStrategic or Co-development PartnerCuration of spaces and product application for Belgian brand's catalogue 2022-2026, specialized in high-end architectural mouldings and wall solutions. Also designed Galerie Rouge exhibition space at MDW25.
• &TraditionsupportingStrategic or Co-development PartnerCuration of pieces for Copenhagen headquarters during 3 Days of Design 2022, creating an expressive home-like environment showcasing the &Tradition collection.
• RootinemajorStrategic or Co-development PartnerRootine Wellness Club design, first Munich-based shop for the lifestyle brand. Domestic space outlined by calm yet strict details with numbered limited collection furniture.
• Loro PianamajorStrategic or Co-development PartnerMilan Fashion Week exhibition design at Via dei Giardini, featuring a post office-inspired kiosk exploring communal luxury dimension.
• NumeroventisupportingStrategic or Co-development PartnerSALA D'ATTESA off-site exhibition reinterpretation for Numeroventi OUTPUT. Exclusive limited-edition Tangi Chair colorway designed specifically for Numeroventi.
• BDK ParfumssupportingOthersScents provided for Camera Fissa exhibition at studioutte headquarters.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Piero Lissoni: Italian architect and designer operating a multidisciplinary practice spanning interior architecture, furniture and brand collaborations — a direct comparator in scale, category, and clientele.
• Cristina Celestino: Italian designer producing interior architecture, exhibition installations, and branded product collections for premium European furniture houses — directly comparable in category and partner profile.
• Dimore Studio: Milan-based interior design studio with parallel luxury brand collaborations and exhibition-led practice; closest direct analogue to studioutte's brand-driven Milan design model.
• Patricia Urquiola Studio: Renowned Italian industrial and interior designer with the same hybrid services-plus-product model, serving the same furniture, hospitality, and luxury brand clients across Europe.
• Vincenzo De Cotiis: Milan-based architect and designer working across residential interiors, exhibition design, and collectible furniture for luxury clients — same Milan-centered, aesthetics-led practice.
• Studio Marco Piva: Italian architecture and interior design firm delivering high-end residential, hospitality, and showroom projects for luxury clients — comparable in service breadth and luxury-segment positioning.
• Martin Brudnizki Design Studio: London-based luxury interior design studio specializing in hospitality, residential, and brand environments for high-end European and international clients.
• ASSE Studio: Italian interior architecture studio working across residential, retail, and exhibition projects for luxury and design brands; similar boutique scale and brand-collaboration GTM.

Broad incumbents

• Boffi: Established Italian premium kitchen, bathroom and interior systems manufacturer with in-house design capability; serves as both an overlapping capability and a potential partner/customer for boutique studios like studioutte.
• Yabu Pushelberg: Global hospitality and residential interior design firm operating at much greater scale; comparable in luxury-segment focus and brand-exhibition practice but with broader geographic and project footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studioutte
• LinkedInlinkedin.com/company/studioutte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studioutte