Advaes
AdVaes is a Paris-based French advisory and data firm founded in 2020 that provides ESG consulting, strategic research, and an ESG x Tech Data Platform for data centers, cloud, software, and AI vendors and their enterprise and public-sector buyers.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount—
- GTM typeB2B
- OfferingServices
What Advaes does
AdVaes SAS is a privately held French advisory and research firm founded in 2020 by Emmanuelle Olivié-Paul and headquartered in Paris. It operates at the intersection of the IT and digital sector (data centers, cloud computing, software, data, and AI) and ESG/sustainability expertise, delivering consulting, strategic studies, and ESG x Tech data services. The firm targets three primary customer segments: IT vendors and digital service providers seeking competitive positioning and ESG benchmarking; enterprises and public organizations (CIO, CXO, CSO, Procurement, Finance functions) needing independent ESG assessment of IT suppliers and CSRD-ready guidance; and investors evaluating ESG-focused IT vendors. Named customers include Sopra Steria, Orange Business, Scaleway, Data4 Group, BMC Software France, BlueKanGo, Infoclip, DENV-R, Cycloid, OVH Cloud, Equinix, Digital Realty, Nutanix, and Banque de France.
AdVaes has productized its expertise into a portfolio of branded analytical assets: AdVaes® Strat (strategic studies and benchmarks, 40-140 pages, from €2,500), AdVaes® Matrix (ESG positioning matrices with tiered reports from €2,900), AdVaes® Ranking (environmental scoring across 7 indicators for 110+ IT vendors), AdVaes® Barometer (annual Eco-responsible Digital Providers assessment), AdVaes® Diag (ESG maturity diagnostic across 50+ criteria), and the ESG x Tech Data Platform (subscription database tracking 100+ ESG indicators across 150+ IT providers with 20,000+ data points, historical since 2017, AI-assisted ingestion and validation since 2021). The AdVaes Observer monthly newsletter and podcast serve as content-led demand generation.
The business model blends professional services (customized advisory engagements, CSR report production, ESG roadmaps, keynote/round table moderation), subscription recurring revenue (data platform with Starter at €39/month or €468/year through Enterprise quote-based tiers), one-time licenses (Matrix tiered reports), and event/Barometer sponsorship (with ~5% donated to Let's Catch Carbon). Go-to-market is sales-led with strong content, community, and event-driven components, including speaking at Cloudscape France, Tech Show Paris, and CIO France events. The firm holds leadership positions in Cap Digital, EuroCloud France (Board re-election December 2025), and Alliance Green IT, and holds a seat on the EU Score monitoring committee (2024), with public funding support from Bpifrance via an INNOV'up grant (2025).
Advaes firmographics
Firmographics- Name
- Advaes
- Legal name
- AdVaes SAS
- Website
- https://advaes.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- AdVaes is a Paris-based French advisory and data firm founded in 2020 that provides ESG consulting, strategic research, and an ESG x Tech Data Platform for data centers, cloud, software, and AI vendors and their enterprise and public-sector buyers.
- Ownership category
- akta.pro rank
Advaes industry classification
Industry- Product category
- ESG and Sustainable IT Advisory
- akta.pro primary industry
- ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)
Keywords
Where Advaes is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Advaes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Customized Advisory Services: Bespoke consulting engagements providing strategic advisory, market research, competitive analysis, CSR report production, ESG roadmap development, and executive coaching. Services tailored to specific client needs across business strategy, marketing strategy, and operational consulting.
- ESG Data Platform Subscriptions: Subscription-based access to the ESG x Tech Data Platform with tiered plans (Starter, Medium, Premium, Enterprise). Provides ongoing access to ESG indicators, monitoring data, and strategic intelligence. Starter plan at €468/year or €39/month.
- Positioning Matrix Reports: One-time purchase of personalized ESG positioning matrix reports with four tiers (Bronze €2,900, Silver, Gold, Platinum). Each report is 18 pages with scorecards, analysis, and exploitation rights. Includes rewards for top performers.
- Strategic Studies and Benchmarks: Publication of strategic studies, benchmarks, and white papers on ESG software, cloud computing, AI governance, and circular economy. Reports of 40-80 pages available from €2,500. Results distributed via social media, press, and targeted email campaigns.
- Barometer Sponsorship: Sponsorship program for the annual Barometer of Eco-responsible Digital Providers. Sponsors receive company profiles, assessment reports, and visibility within the ecosystem. 5% of sponsorship revenue donated to Let's Catch Carbon association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Entry-level subscription with general ESG information and newsletter access |
| Subscription | Annual | Medium: Starter plus access to key ESG indicators for monitored providers |
| Subscription | Annual | Premium: Medium plus in-depth data and support services |
| Subscription | Annual | Enterprise: Full access with data export and additional analyses |
| One time/ perpetual license | Multi-year contract | Bronze: Internal positioning matrix evaluation at €2,900 HT |
| One time/ perpetual license | Multi-year contract | Silver: Bronze plus external exploitation rights |
| One time/ perpetual license | Multi-year contract | Gold: Silver plus full report with scorecard and ratings |
| One time/ perpetual license | Multi-year contract | Platinum: Gold plus positioning of 5+ other providers on matrix |
| Subscription | Multi-year contract | Strategic Studies and Benchmarks starting from €2,500 HT |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Advaes product offering
Product offeringCore offering
AdVaes is an independent analyst and advisory firm delivering ESG and sustainable-IT market intelligence through a suite of branded products — AdVaes® Strat (strategic studies), AdVaes® Matrix (positioning matrix), AdVaes® Ranking (vendor rankings), AdVaes® Barometer (annual market barometer) and AdVaes® Diag (ESG maturity diagnostic) — supported by the ESG x Tech Data Platform, a SaaS subscription platform that aggregates vendor data, scores, and benchmarking analytics for IT vendors, enterprises, and public organizations.
Product overview
Advaes is a market research and advisory firm specializing in ESG and sustainable IT, offering a portfolio of branded analytical products and services. The core offering consists of five main proprietary frameworks: AdVaes® Strat (strategic studies and benchmarks), AdVaes® Matrix (ESG positioning matrices), AdVaes® Ranking (maturity assessments), AdVaes® Barometer (annual environmental barometer), and AdVaes® Diag (ESG maturity diagnostics). These are supplemented by the ESG x Tech Data Platform subscription service providing access to 100+ ESG indicators across 150+ IT vendors, and The AdVaes Observer monthly newsletter. Customized advisory services including CSRD onboarding, roadmaps, and workshops are also offered. The company focuses on data centers, cloud computing, software, data, and AI sectors, with expertise spanning the three ESG pillars.
Differentiator
Problem solved
Functional benefit
Brands
- AdVaes® Matrix: Positioning matrix comparing ESG approaches of IT and cloud providers to their competitive differentiators
- AdVaes® ESG Data Platform
- AdVaes® Barometer
- AdVaes® Strat
- AdVaes® Ranking
- AdVaes® Diag
- The AdVaes Observer
Products and services
- AdVaes® Strat (Strategic Studies) In-depth strategic analyst studies on ESG and sustainable-IT markets and vendors, providing commissioned market and competitive intelligence for IT vendors, enterprises, and public organizations.
- AdVaes® Matrix (Positioning Matrix) Proprietary competitive positioning matrix placing ESG and sustainable-IT vendors on a 2x2 grid to enable buyers and vendors to visualize market positioning and differentiation.
- AdVaes® Ranking (Vendor Rankings) Rankings and scoring of ESG and sustainable-IT vendors, providing independent comparative assessment that customers can use for benchmarking and shortlisting.
- AdVaes® Barometer (Annual Market Barometer) Annual Barometer publication providing a state-of-the-market snapshot of ESG and sustainable-IT dynamics, with sponsor-supported distribution to vendors and buyers.
- AdVaes® Diag (ESG Maturity Diagnostic) Proprietary ESG maturity diagnostic that benchmarks an organization's level of ESG and sustainable-IT maturity and provides structured recommendations for transformation, designed for enterprises and public-sector organizations.
- ESG x Tech Data Platform Subscription-based SaaS analytics platform aggregating ESG and IT vendor data, scores, rankings, and positioning matrices used by IT vendors, enterprises, and public organizations for benchmarking and strategic decision-making.
- Customized Advisory Services Bespoke advisory and consulting mandates delivered by AdVaes' partners and strategic advisors, addressing ESG and sustainable-IT strategy, vendor selection, and transformation for enterprises and public organizations.
Quantifiable outcome
- Noise reduction: focus on key information through targeted monitoring
- +4 more outcomes
Companies that use Advaes
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Advaes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Advaes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cap DigitalcoreAdVaes is an active member of Cap Digital, the European center for digital and ecological transition. Emmanuelle Olivié-Paul serves on the Board of Directors and Executive Board. The partnership provides access to innovation ecosystems and supports the ESG x Tech Data Platform with Cap Digital label and credibility.
- EuroCloud FrancecoreAdVaes maintains close partnership with EuroCloud France. Emmanuelle Olivié-Paul serves on the Board of Directors (re-elected December 2025). Partnership focuses on sustainable cloud and responsible digital initiatives in the French market.
- Alliance Green IT (AGIT France)coreAdVaes is a member of the Alliance Green IT (AGIT France), contributing to industry initiatives on sustainable IT. Emmanuelle Olivié-Paul serves on the Board of Directors. Partnership supports AdVaes's ESG and sustainability expertise in the IT sector.
- Planet Tech'CareminorAdVaes is a signatory of the Planet Tech'Care manifesto, supporting responsible digital practices. Partnership provides visibility and alignment with French sustainable IT initiatives.
- Femmes@NumériqueminorAdVaes supports the actions of Femmes@Numérique, an organization promoting gender diversity in the digital sector. Partnership reflects AdVaes's commitment to social sustainability and inclusion.
- Let's Catch CarbonminorAdVaes supports Let's Catch Carbon association working on agroforestry in coffee-producing regions. AdVaes donates €50 per company sponsoring the Barometer (approximately 5% of sponsorship amount) and €2 per survey questionnaire completed.
- NumeumminorNumeum supports the Barometer of Eco-responsible Digital Providers initiative, positioning AdVaes as a thought leader in sustainable IT ecosystem.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Advaes competitors and assessment
Company assessmentDirect peers
- EcoVadis: Global provider of business sustainability ratings, including for IT/software vendors, headquartered in France. Directly comparable as a third-party ESG assessment platform serving enterprises evaluating their IT supply chain — overlapping domain and buyer base with AdVaes.
- Carbone 4: French consultancy specialising in carbon strategy, climate transition advisory, and ESG/CSR analysis for enterprises and investors. Directly comparable as a France-headquartered ESG advisory firm serving similar enterprise and investor buyer segments as AdVaes.
- PAC (now teknowlogi Group): European IT analyst firm covering software, cloud, IT services, and digital transformation across Europe with enterprise buyers (CIOs, IT leaders). Closely comparable to AdVaes as a European-based, enterprise-facing IT advisory and research firm with overlapping buyer persona.
- KuppingerCole: European IT analyst firm covering identity, security, AI, and digital transformation with comparable analyst-advisory model and European enterprise buyer focus. Adjacent in its research-think-tank structure and Europe-centric coverage area to AdVaes.
- Markess by Exaegis: French digital-sector research and advisory firm covering IT services, software, and digital transformation in France. Directly comparable: AdVaes's founder Emmanuelle Olivié-Paul was previously Associate Director at Markess (now Exaegis), making it the closest operating analogue in the French IT analyst space.
Emerging players
- Verdikt: French ESG/CSRD software platform for enterprises. Emerging player in the same ESG software space AdVaes benchmarks and analyses, representing an ecosystem participant that intersects with AdVaes's coverage universe as both potential competitor and potential client.
- Greenly: French carbon-accounting SaaS platform targeting enterprises and SMEs for footprint measurement and reduction. Emerging player that intersects with AdVaes's IT-sustainability buyer persona and ESG data needs, but delivers technology-led carbon tracking rather than research/advisory.
Broad incumbents
- IDC (International Data Corporation): Global IT market research and advisory firm with established ESG/sustainability practices covering IT vendors. Broad incumbent at materially greater scale, offering overlapping capabilities in IT vendor assessment but as part of a much larger portfolio.
- Forrester Research: Global research and advisory firm covering technology, customer experience, and sustainability/ESG. Broad incumbent with overlapping enterprise buyer persona and growing ESG methodology practice that intersects with AdVaes's positioning.
- Gartner: Global IT research and advisory firm with sustainability and ESG research practices serving CIOs and IT leaders. Broad incumbent at significantly larger scale that overlaps with AdVaes's enterprise IT buyer base and ESG-IT advisory scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advaes social profiles
Digital presenceAdvaes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advaes leadership team
Management profileNumber of profiles
Profiles4 records
Advaes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advaes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advaes
What does Advaes do?
AdVaes is an independent analyst and advisory firm delivering ESG and sustainable-IT market intelligence through a suite of branded products — AdVaes® Strat (strategic studies), AdVaes® Matrix (positioning matrix), AdVaes® Ranking (vendor rankings), AdVaes® Barometer (annual market barometer) and AdVaes® Diag (ESG maturity diagnostic) — supported by the ESG x Tech Data Platform, a SaaS subscription platform that aggregates vendor data, scores, and benchmarking analytics for IT vendors, enterprises, and public organizations.
Is Advaes a public or private company?
Advaes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advaes founded?
Advaes was founded in 2020.
Where is Advaes based?
Advaes is headquartered in Paris, France, in the Europe region.
How does Advaes make money?
Five revenue lines are on record. Customized Advisory Services are the primary driver. The others are ESG Data Platform Subscriptions, positioning Matrix Reports, strategic Studies and Benchmarks and barometer Sponsorship.
Who are Advaes's main competitors?
Direct peers on record are EcoVadis, Carbone 4, PAC (now teknowlogi Group), KuppingerCole and Markess by Exaegis. Emerging players are Verdikt and Greenly. Broad incumbents are IDC (International Data Corporation), Forrester Research and Gartner.
Does Advaes have an API?
No public API is recorded for Advaes.
What industry is Advaes in?
Advaes's product category is ESG and Sustainable IT Advisory. Its primary akta.pro industry code is EUAHAJAN, ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls).