Verdi Club

What Verdi Club does

Verdi Club is a privately held historic San Francisco social club and event venue established in 1916, operating from a single Art Deco building at 2424 Mariposa Street in the Mission District. The business centers on a 2,500 square foot hardwood-floor ballroom, a lounge, and a full vintage bar, which it monetizes through five distinct revenue streams: private venue rentals (weddings, corporate events, celebrations), recurring dance event cover charges ($15-$20 per attendee), ticketed concerts and special events ($15-$44 per ticket), in-house bar sales, and a membership program. Recurring programming includes flagship weekly events such as The Woodchopper's Ball (swing), Milonga Malevaje (Argentine tango), Hello! Bachata, and Scuff Queer Line Dancing, operated in partnership with Bay Area Salsa, iHeartMambo, Scuff, and other community promoters.

The company's go-to-market is event-driven and community-anchored rather than technology-led. Marketing relies on a website (verdiclub.net), Facebook and Instagram accounts, an email newsletter, ticketing platforms (Eventbrite, Partiful, Venmo), and word-of-mouth within the Bay Area dance and arts community. Distribution is exclusively physical, through the single venue, with consultation-based booking for private events. The company uses only commodity third-party tools (PayPal, Google Analytics) and has no proprietary software, mobile app, or AI/ML capabilities; the competitive moat is rooted in 105+ years of institutional heritage, Art Deco architecture, and deep embedding in the local dance ecosystem rather than technology.

Verdi Club is owned and operated by individual proprietors with no disclosed parent company, institutional investors, or external funding rounds. Recent strategic activity has focused on physical-asset investment (ballroom and lounge renovation, an ongoing accessibility ramp capital project), broadening the dance-programming portfolio across multiple community segments (swing, Latin, tango, queer line dancing), and digital refresh of the website and ticketing stack. The company serves three primary segments: event celebrants (weddings, anniversaries, corporate events), the San Francisco dance community, and local performers and arts organizations.

Name

Verdi Club

Legal name

Verdi Club

Website

https://verdiclub.net

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdi Club is a historic 1916 San Francisco Art Deco social club and single-site event venue renting a 2,500 sq ft ballroom for weddings, private celebrations, and recurring dance and concert events, serving the Bay Area dance and arts community.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclubs (Dance Clubs) (MPAGAIAA)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Event venue rental
• Wedding venue
• Social dance events
• Live music performances
• Historic ballroom

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Venue Rentals: The club generates revenue by renting its historic Art Deco ballroom and event space for weddings, private parties, corporate events, and celebrations. The venue features a newly renovated ballroom and lounge.
2. Dance Event Cover Charges: The venue hosts recurring dance events (swing, salsa, bachata, tango, kizomba, queer line dancing) with cover charges ranging from $15-$20 per event. Revenue is shared with event promoters and organizers.
3. Concert and Special Event Tickets: Ticketed concerts and special events at the venue range from $15-$44 per ticket. The club hosts live music performances and art happenings.
4. Bar Sales: Full bar service is available during events, with a vintage bar and lounge. Bar is restricted to patrons 21+ at certain events.
5. Membership: The club has a members section on its website, suggesting a membership program for regular patrons and community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Verdi Club operates a historic Art Deco social club and event venue in San Francisco's Mission District, renting its 2,500 sq ft ballroom, lounge, and bar for weddings, private celebrations, and corporate events. It also hosts a recurring calendar of social dance events (swing, salsa, bachata, tango, kizomba, queer line dancing) with cover charges, plus ticketed live music performances, supplemented by bar and catering services.

Product overview

Verdi Club is a historic San Francisco social club and event venue established in 1916, offering a single unified offering centered around its Art Deco building and event spaces. The core product is venue rental for private events including weddings, celebrations, and corporate gatherings, featuring a newly renovated ballroom, lounge, and full bar. The club also operates a robust program of recurring dance events and classes (The Woodchopper's Ball, Milonga Malevaje, Hello! Bachata, and others) that drive community engagement and serve as a regular revenue stream alongside private event bookings. Dining and bar services are offered as add-ons to venue rentals and event packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Verdi Club Venue Rental

Quantifiable outcome

• Event organizers report raising over $25,000 at single events held at the venue

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bay Area SalsacoreGTM or Marketing PartnerBay Area Salsa is a prominent dance event organizer that hosts regular salsa and Latin dance events at Verdi Club, including the Erth Angels Vortex Prismagica art happening, Angel & His Mambokat Combo concerts, and Peruvian Independence Day celebrations with Julio Bravo y Orquesta. The partnership positions Verdi Club as the premier venue for Latin dance and music events in San Francisco.
• iHeartMambocoreGTM or Marketing PartneriHeartMambo is a 100% not-for-profit social dance organization that hosts regular salsa dance events at Verdi Club, including the iHeartMambo and Mucha Salsa+ social dance nights. They offer complimentary beginner and intermediate salsa classes with social dancing, making dance accessible to the community.
• Scuff (Stud Country Queer Line Dancing)coreGTM or Marketing PartnerScuff hosts regular queer country line dancing and two-stepping events at Verdi Club, building on the legacy of queer dance spaces and LGBTQ cowboy culture. The partnership supports the venue's commitment to inclusive, community-focused dance events.
• The Woodchopper's BallcoreGTM or Marketing PartnerThe Woodchopper's Ball is San Francisco's premier weekly swing dance event, held every Tuesday night at Verdi Club. Named after the classic 1939 Woody Herman Orchestra tune, it features live music, monthly Lindy Hop and Balboa classes, and attracts swing dancers from across the Bay Area. This is the venue's flagship recurring dance event.
• Southern ExposureminorGTM or Marketing PartnerSouthern Exposure is a San Francisco arts organization that has hosted its Annual Monster Drawing Rally at Verdi Club for multiple years. The partnership demonstrates the venue's appeal to the local arts community.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Great American Music Hall: Historic SF concert and event venue in a Victorian-era building. Competes with Verdi Club for live music, private events, and the heritage-venue market positioning.
• The Regency Ballroom: Historic SF event venue and ballroom in the Tenderloin offering concerts, private events, and dance programming. Direct competitor for Verdi Club's wedding, corporate, and dance-event bookings in the same city.
• Pier 27 / The Vault: Large waterfront SF event venue hosting corporate events, galas, and weddings. Competes for the same high-end corporate and private event bookings Verdi Club targets.
• The Midway SF: Large-scale Mission District event venue hosting dance events, concerts, and private rentals. Overlaps with Verdi Club's dance programming and Mission District catchment area.
• Temple Nightclub: Large-scale SF nightclub offering bar service, DJ events, and private rentals. Competes for nightlife-spend, bar revenue, and private-event bookings in the SF market.
• Bimbo's 365 Club: Iconic SF nightclub and live music venue established in 1931 with Art Deco heritage. Direct competitor for live music bookings, private events, and the 'historic SF venue' positioning Verdi Club relies on.
• The Julia Morgan Ballroom: Historic San Francisco downtown event venue for weddings, galas, and corporate functions. Direct competitor for high-end wedding and private event bookings.

Broad incumbents

• The Fillmore: Legendary national historic concert venue run by Live Nation. Overlaps with Verdi Club's concert programming and historic SF positioning, but operates at substantially larger scale as part of a national portfolio.

Regional players

• Foreign Cinema: Iconic Mission District restaurant and outdoor film/event venue. Adjacent competitor for Mission District wedding, dining, and event bookings within the same neighborhood catchment.

Emerging players

• The Battery SF: Members-only private social club in SF with multiple event spaces and dining. Competes for private-event and high-end gathering budgets, but operates a fundamentally different membership-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VerdiClubSF
• Instagraminstagram.com/verdiclubsf
• LinkedInlinkedin.com/company/verdi-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdi Club