The Midway SF
The Midway SF operates a 40,000-square-foot multi-disciplinary entertainment venue in San Francisco's Dogpatch District, combining music events, art exhibitions and residencies, immersive 3D audio, and a full culinary program to serve 21+ nightlife attendees, corporate event clients, and emerging artists.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Midway SF does
The Midway SF, operated by Marin Street Enterprises, Inc., is a privately held, 40,000-square-foot multi-disciplinary entertainment venue in San Francisco's Dogpatch District that has hosted weekly programming since 2015. The venue combines a nightclub (RiDE, equipped with a Funktion-One EVO sound system), an intimate lounge (Gods & Monsters), an outdoor patio (The Terrace), a 1,000-person warehouse (888 Garage), and recurring street block parties at Michigan and Marin Streets. It layers four content verticals onto the venue platform: live music and dance events; art (The Midway Gallery, San Francisco Gallery, and a 6-month Artist Studio Residency founded in 2019); immersive technology (the permanent Envelop SF 32-speaker 3D audio installation, operated by a nonprofit partner); and culinary (on-site cafe Madam Zola's Fortune, full-service Fifth House Catering, and pop-ups Sister, Mother, Crone and Adjective Animal).
The company monetizes through five parallel streams: ticketed event ticket sales processed exclusively via Tixr; quote-based venue rentals for corporate conferences, product launches, and private celebrations (past enterprise clients include Bash Creative, Fast Forward, Dow Jones, Bloomreach, and Daybreaker/Plato); off- and on-premise catering; on-site food and beverage, including DoorDash delivery; and gallery commissions on emerging-to-mid-career artist sales. GTM is event-driven, with customer acquisition through owned digital channels (website, newsletter, SMS via Laylo/Lyne), organic social (Instagram, Facebook), and brand co-marketing partnerships with W Hotel San Francisco, White Claw, Red Bull, Remy Martin, Coors, Fever Tree, DoorDash, and EZ Cater.
The Midway serves three primary customer segments: 21+ adult event attendees seeking nightlife and immersive entertainment; corporate clients (notably tech, media, and event-organizer buyers) seeking non-hotel event spaces of 500+ person capacity; and emerging-to-mid-career artists seeking below-market studio space and exhibition opportunities in San Francisco. Pricing is overwhelmingly quote-based for venue rentals and catering, while consumer ticketing follows tiered General Admission priced per event through Tixr.
The Midway SF firmographics
Firmographics- Name
- The Midway SF
- Legal name
- Marin Street Enterprises, Inc.
- Website
- https://themidwaysf.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Midway SF operates a 40,000-square-foot multi-disciplinary entertainment venue in San Francisco's Dogpatch District, combining music events, art exhibitions and residencies, immersive 3D audio, and a full culinary program to serve 21+ nightlife attendees, corporate event clients, and emerging artists.
- Ownership category
- akta.pro rank
The Midway SF industry classification
Industry- Product category
- Live Event Venue and Entertainment Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where The Midway SF is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Midway SF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Event Ticket Sales: The Midway sells tickets to music performances, DJ nights, dance parties, and other live events through its Tixr-integrated ticketing platform. General Admission tiers are based on availability.
- Venue Rental and Private Event Bookings: Corporate and private event bookings for spaces including RiDE (main room), Gods & Monsters (lounge), The Terrace (outdoor patio), 888 Garage (warehouse), and full venue takeovers. Separate corporate bookings page at corporate.themidwaysf.com.
- Catering and Culinary Services: Fifth House Catering provides full-service catering for corporate events and special gatherings. Also includes pop-up restaurant Sister, Mother, Crone and artisanal taco pop-up Adjective Animal. Cafe Madam Zola's Fortune serves food during events and weekday lunches.
- Food and Beverage Sales: On-site food and beverage sales during events through Madam Zola's Fortune cafe, with DoorDash delivery available. Bottle service offered during block parties.
- Gallery and Art Exhibition Revenue: The Midway Gallery (free to public) and San Francisco Gallery feature emerging to mid-career artists. Some exhibitions include artwork sales with the gallery taking a commission. Art sales inquiries directed to [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission ticket tiers vary by event and availability |
| Other | Multi-year contract | Fifth House Catering - custom quote-based catering |
| Other | Multi-year contract | Venue rental - custom quote-based |
| Unit Pricing | Pay-as-you-go | Madam Zola's Fortune cafe menu - price-based food items |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
The Midway SF product offering
Product offeringCore offering
The Midway SF is a 40,000-square-foot multi-disciplinary entertainment venue in San Francisco's Dogpatch District that hosts music events, dance parties, art exhibitions, corporate conferences, and culinary experiences across multiple sub-spaces (RiDE nightclub, Gods & Monsters lounge, The Terrace, 888 Garage warehouse, and block party streets). It sells event tickets to adult consumers and rents its spaces to corporate clients with full in-house catering (Fifth House), an on-site cafe (Madam Zola's Fortune), and pop-up restaurants, while operating an artist gallery and a 6-month studio residency program. The venue also hosts Envelop SF, a permanent 32-speaker immersive 3D audio space operated by a nonprofit partner.
Product overview
The Midway SF is a 40,000-square-foot multi-use creative venue in San Francisco's Dogpatch District offering a platform-plus-spaces architecture. The core venue includes multiple distinct spaces: RiDE (flagship nightclub with Funktional-One sound system), Gods & Monsters (intimate lounge), The Terrace (outdoor patio), 888 Garage (warehouse venue), and Block Parties (street festivals). Supporting the main venue are an Art program comprising The Midway Gallery, San Francisco Gallery, and an Artist Studio Residency (offering 6-month studios with exhibition opportunities). The culinary division includes Madam Zola's Fortune café, Fifth House Catering, Sister Mother Crone pop-up, and Adjective Animal taco pop-up. The venue also hosts Envelop SF, a nonprofit-operated immersive 3D audio space with 32 speakers. Spaces can be rented individually or combined for events ranging from intimate gatherings to 1,000-person conferences.
Differentiator
Problem solved
Functional benefit
Products and services
- RiDE (Venue Space)
Quantifiable outcome
- Multiple exhibitions per year from 2018 to 2026 with growing artist roster
- +2 more outcomes
Companies that use The Midway SF
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Midway SF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
The Midway SF partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- TixrcoreTixr is the official ticketing partner for The Midway, handling all online ticket sales for events. The partnership provides the primary revenue channel for event attendance. No traditional box office exists; all tickets sold through Tixr.
- Envelop (San Francisco Nonprofit)coreEnvelop SF is a San Francisco nonprofit that designs and operates the permanent 32-speaker immersive 3D audio installation at The Midway. Envelop hosts its own events including album listenings, sound baths, yoga sessions, and music production workshops at the venue. Wired magazine has covered Envelop's spatial audio technology.
- W Hotel San Francisco (Marriott)minorW Hotel San Francisco is an official hotel partner offering exclusive room discounts for Midway guests. T-Line transit connects the hotel to the venue, facilitating seamless travel for out-of-town attendees.
- 620 Jonesminor620 Jones is a restaurant partner near the W Hotel, offering 10% off for Midway guests. Partnership extends the pre/post-event dining experience for visitors to San Francisco.
- White ClawminorWhite Claw is displayed as a brand partner on The Midway's website, indicating a commercial partnership for beverage service at events.
- Red BullminorRed Bull is listed as a brand partner on The Midway's website, indicating a sponsorship or commercial relationship for events.
- Remy MartinminorRemy Martin is listed as a brand partner on The Midway's website.
- CoorsminorCoors is listed as a brand partner on The Midway's website.
- Fever TreeminorFever Tree is listed as a brand partner on The Midway's website, likely for cocktail mixers.
- Cutwater SpiritsminorCutwater Spirits is listed as a brand partner on The Midway's website.
- Neft VodkaminorNeft Vodka is listed as a brand partner on The Midway's website.
- PeroniminorPeroni is listed as a brand partner on The Midway's website.
- Hornitos TequilaminorHornitos Tequila is listed as a brand partner on The Midway's website.
- NPUminorNPU is listed as a brand partner on The Midway's website.
- GoogleminorGoogle is listed as a past catering partner on the Fifth House Catering page.
- MetaminorMeta is listed as a past catering partner on the Fifth House Catering page.
- UberminorUber is listed as a past catering partner on the Fifth House Catering page.
- SlackminorSlack is listed as a past catering partner on the Fifth House Catering page.
- RedditminorReddit is listed as a past catering partner on the Fifth House Catering page.
- Samsung NextminorSamsung Next is listed as a past catering partner on the Fifth House Catering page.
- SVB (Silicon Valley Bank)minorSVB is listed as a past catering partner on the Fifth House Catering page.
- EcoCenter at Heron's Head PointminorThe Midway Artist Residency collaborated with the EcoCenter at Heron's Head Point for the 'Stamps & Lamps' workshop, combining nature walks with printmaking as part of the aer artist's residency program.
- GreenactionminorThe Midway Artist Residency collaborated with Greenaction for the 'Stamps & Lamps' workshop, providing educational discussions on ecology and the history of Bayview Hunters Point as part of the aer artist's residency program.
- Fousion Gallery BarcelonaminorThe Strokes & Flows exhibition was a collaboration between Fousion Gallery Barcelona and the Midway Gallery San Francisco, bringing Mediterranean urban art and Pop Surrealism to San Francisco.
- DoorDashminorDoorDash is listed as a food delivery partner for Madam Zola's Fortune, allowing local delivery of the cafe's menu items.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Midway SF competitors and assessment
Company assessmentDirect peers
- The Great Northern: San Francisco nightclub and live music venue in the North Beach area, operating a Funktion-One sound system with comparable ticketed DJ/electronic events and corporate/private hire overlap. Closest direct peer in terms of venue model and target audience.
- Public Works: SF Mission-district multi-room nightclub and event venue hosting DJs, live music, and private events with similar Funktion-One-grade audio. Directly competes for the same 21+ nightlife and electronic music audience.
- Audio Discotech: High-end SF nightclub with a Funktion-One sound system targeting premium nightlife, bottle service, and private events. Directly comparable for both ticketed nightlife and corporate/private venue rental use cases.
- The Independent: SF standalone live music venue hosting concerts across genres with strong ticketing and bar revenue. Comparable as a Bay Area live event venue with overlapping 21+ audience and ticketed event model.
- 1015 Folsom: Long-running SF nightclub and event space hosting major electronic music events and private bookings. Directly comparable in scale, venue rental business, and nightlife audience targeting.
- Mezzanine SF: SF nightclub and live event venue hosting electronic music, live acts, and private/corporate events. Comparable in capacity, sound system investment, and ticketed + private event mix.
- Temple SF: Multi-level SF nightclub and event venue (formerly known as Temple Nightclub) combining nightlife with private event bookings. Comparable for ticketed nightlife and corporate/private venue rental overlap.
Broad incumbents
- Bill Graham Civic Auditorium: Large SF concert venue operated by Another Planet Entertainment hosting major touring acts and corporate events. A broader, established incumbent competing for mid-to-large concerts and corporate event spend.
- The Warfield: Historic SF concert venue owned and operated by Another Planet Entertainment, hosting mid-large touring acts. Established incumbent in SF live entertainment competing for ticketed event demand.
Regional players
- Fox Theater Oakland: Restored historic live music and event venue in Oakland operated by Another Planet Entertainment, hosting concerts, private events, and corporate functions. Comparable multi-format live event venue model in the broader Bay Area market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Midway SF social profiles
Digital presenceThe Midway SF compliance and trust
Trust signalCompliance1 record
The Midway SF financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Midway SF leadership team
Management profileNumber of profiles
Profiles2 records
The Midway SF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Midway SF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Midway SF
What does The Midway SF do?
The Midway SF is a 40,000-square-foot multi-disciplinary entertainment venue in San Francisco's Dogpatch District that hosts music events, dance parties, art exhibitions, corporate conferences, and culinary experiences across multiple sub-spaces (RiDE nightclub, Gods & Monsters lounge, The Terrace, 888 Garage warehouse, and block party streets). It sells event tickets to adult consumers and rents its spaces to corporate clients with full in-house catering (Fifth House), an on-site cafe (Madam Zola's Fortune), and pop-up restaurants, while operating an artist gallery and a 6-month studio residency program. The venue also hosts Envelop SF, a permanent 32-speaker immersive 3D audio space operated by a nonprofit partner.
Is The Midway SF a public or private company?
The Midway SF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Midway SF founded?
The Midway SF was founded in 2015. It employs 51 to 100 people.
Where is The Midway SF based?
The Midway SF is headquartered in San Francisco, United States, in the North America region.
How does The Midway SF make money?
Five revenue lines are on record. Event Ticket Sales are the primary driver. The others are venue Rental and Private Event Bookings, catering and Culinary Services, food and Beverage Sales and gallery and Art Exhibition Revenue.
Who are The Midway SF's main competitors?
Direct peers on record are The Great Northern, Public Works, Audio Discotech, The Independent, 1015 Folsom, Mezzanine SF and Temple SF. Broad incumbents are Bill Graham Civic Auditorium and The Warfield. Fox Theater Oakland is listed as a regional player.
Does The Midway SF have an API?
No public API is recorded for The Midway SF.
What industry is The Midway SF in?
The Midway SF's product category is Live Event Venue and Entertainment Services. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 71131 and its SIC code is 7900.