RAY GROUP

What RAY GROUP does

RAY Group is an independent UK-based product practice combining psychology-informed UX with agentic AI development. Founded and led by a senior team of practitioners — most prominently Madalina Raicu (UX Engineering Specialist) and Ana Raicu (Operations & Strategy Director) — the firm serves FinTech, Web3, and regulated-industry product teams that require human-centred design and AI-native tooling. The company operates without disclosed external funding, indicating a self-sustaining, founder-led practice that combines consulting services with productized digital offerings.

The firm's core technology centres on encoding psychology-informed UX frameworks as Model Context Protocol (MCP) servers — structured tools callable by AI agents such as Claude Desktop, Cursor, and Codex CLI. The flagship product, DeFi UX MCP, exposes an 8-area DeFi UX rubric, 52+ named bias-resistant patterns, and a 31+ entry cognitive-bias glossary as callable functions, available free under an MIT licence with a $29/seat/month Pro tier. The portfolio also includes three React + TypeScript + Tailwind component libraries (Trading UI Kit at $199, Risk Disclosure Components at $249, Web3 Onboarding Kit), three self-paced digital kits (Agent Setup Kit at $149, Agentic Development Setup Kit at $349, DeFi UX Course at $299), and bespoke services covering Custom MCP Server builds (2-6 week fixed-scope engagements), one-week DeFi UX Audits, and an AI UX Review Retainer on a waitlist basis. Risk Disclosure components are designed with explicit awareness of MiCA, FCA, and MiFID II regulatory frameworks, though the firm disclaims legal advice.

Revenue mechanics combine one-time product licence purchases, a freemium-to-Pro MCP subscription, and professional services fees for audits and bespoke builds. Distribution is entirely direct via the company website, with no paid advertising, marketplace presence, or third-party resellers. The go-to-market blends product-led growth (self-serve Stripe checkout for digital products) with a sales-led motion for consulting and custom engagements, supported by event-driven thought leadership through international conference speaking at EthCC, ETH Prague, and ETH Milan. Named clients span insurance (Direct Line, Churchill), private equity tooling (Lantern), and Web3 (Ostium, Vega Protocol, ExchangeART, Chainlink Labs), with the firm explicitly describing itself as industry-agnostic in methodology.

Name

RAY GROUP

Legal name

Ray Group

Website

https://raygroup.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

RAY Group is an independent UK-based product practice combining psychology-informed UX with agentic AI development. It encodes UX frameworks as MCP servers for AI agents and ships React component libraries, digital kits, and consulting services to FinTech, Web3, and regulated-industry product teams.

Ownership category

akta.pro rank

Product category

UX Software & Developer Tools

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), UX, Design Thinking & Customer Research for PMs (EDABAHAK), Licensing, Registration & Fit-and-Proper Compliance (FSAFAOAO)

Keywords

• Psychology-informed UX
• Agentic AI development
• MCP server tools
• DeFi UX components
• UX audit services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DeFi UX MCP Pro Subscription: Monthly or annual subscription for extended corpus (50+ named patterns, 30+ glossary entries), screenshot-based audit endpoint, hosted transport, and commercial licence. $29/seat/month or $290/seat/year.
2. Digital Kits (One-time Purchase): Self-paced digital kits for agent setup and agentic development. One-time payment with instant access. Agent Setup Kit $149, Agentic Development Setup Kit $349.
3. Component Library Licenses: One-time purchase licenses for React + TypeScript component libraries. Trading UI Kit $199, Web3 Onboarding Kit (pricing page referenced but not shown), Risk Disclosure Components $249.
4. DeFi UX Course: Self-paced course with six modules plus capstone audit workbook. One-time purchase $299 including DeFi UX MCP Pro.
5. Freemium MCP Server: Free tier MCP server with full 8-area rubric, 10 patterns, 5 glossary entries. MIT-licensed with no API key required.
6. Custom MCP Server Consulting: Bespoke MCP server development engagement. Fixed-scope 2-6 week consulting with discovery workshop, build, documentation, and handover. Requires conversation to scope and quote.
7. DeFi UX Audit Services: Structured UX audit for DeFi protocols scored against the cognitive-bias rubric. One-week engagement with written report and live walk-through. First 5 protocols free in exchange for case study; paid audits quoted after intro call.
8. UX Consultation Services: 30-minute focused UI/UX consultation appointments booked online directly.
9. AI UX Review Retainer: Monthly retainer for ongoing agent-assisted UX review with human sign-off. Two review cycles per month, practitioner sign-off, MCP corpus updates. Minimum 3-month initial term, then month-to-month. Pricing set when slots open; founding-client rates for waitlist.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RAY Group designs, encodes, engineers, and ships psychology-informed UX frameworks for product teams in FinTech, Web3, and regulated domains. They convert cognitive-psychology and HCI UX expertise into a proprietary DeFi UX MCP server (callable by AI agents), three React + TypeScript + Tailwind component libraries (Trading UI Kit, Web3 Onboarding Kit, Risk Disclosure Components), digital learning kits, and bespoke services (DeFi UX audits, custom MCP server builds, AI UX Review Retainers).

Product overview

RAY GROUP is a UK-based product practice combining psychology-informed UX with agentic AI development. The portfolio consists of: (1) DeFi UX MCP — an MIT-licensed MCP server with free tier and Pro subscription ($29/mo) providing the core UX rubric and pattern corpus; (2) three component libraries (Trading UI Kit, Web3 Onboarding Kit, Risk Disclosure Components) — one-time-purchase React+TypeScript+Tailwind kits for trading, wallet onboarding, and regulatory disclosures; (3) three digital kits (Agent Setup Kit, Agentic Development Setup Kit, DeFi UX Course) — self-paced purchase-once learning and tooling resources; (4) three services (DeFi UX Audit, Custom MCP Server, AI UX Review Retainer) — consulting engagements; and (5) UI/UX Online Appointment — a 30-minute consultation. The DeFi UX MCP Pro key is bundled as an inclusion with most paid products.

Differentiator

Problem solved

Functional benefit

Products and services

• DeFi UX MCP An MCP server that exposes the Ray Group DeFi UX rubric, named patterns, and cognitive-bias glossary as callable tools for AI agents. Free tier (MIT licensed): 8-area rubric, 10 patterns, 5 glossary entries. Pro tier ($29/seat/mo or $290/seat/year): 50+ patterns, 30+ glossary entries, screenshot audit endpoint, hosted transport with API-key auth, and commercial licence.
• Trading UI Kit Drop-in React + TypeScript + Tailwind components for trading screens including slippage control, order form, leverage selector, position table, fee breakdown, confirmation modal, price-impact warning, and error states. Each component implements a named bias-resistant pattern with design notes. Includes DeFi UX MCP Pro.
• Web3 Onboarding Kit React + TypeScript + Tailwind components covering wallet connect through first signed transaction: connect button, wallet choice modal, network switch prompt, address display, first-transaction guide, approval explainer, status tracker, and onboarding checklist. Works alongside wagmi, viem, RainbowKit, ConnectKit, and Privy. Includes DeFi UX MCP Pro.
• Risk Disclosure Components Accessible, themable React components for regulatory risk disclosure including risk warning banners, disclosure modals, comprehension checks, appropriateness quiz, consent acceptance, cooling-off gates, and audit-trail event system. Reasoned through MiCA, FCA, and MiFID II disclosure principles. Includes DeFi UX MCP Pro.
• DeFi UX Audit A scored, written UX audit of live DeFi products measured against the cognitive-bias and risk-disclosure rubric presented at EthCC, ETH Prague, and ETH Milan. One-week engagement with written report, prioritised remediation list, and 60-minute live walk-through. First 5 protocols free in exchange for case study; paid audits quoted after intro call.
• DeFi UX Course A six-module self-paced course on UX for DeFi and Web3 products covering psychology foundations, the 8-area rubric, onboarding, transactions and fees, risk and error states, and culminating in a capstone audit workbook. Includes DeFi UX MCP Pro. Most learners finish in 4-6 weeks.
• Agent Setup Kit Self-paced digital kit for installing MCP servers, configuring Cursor/Claude Desktop/Codex, and running first agent-assisted UX audit. Includes pre-setup checklist, 1-day/2-day agendas, MCP installation guides, project rules, starter skills, prompt templates, and team playbook.
• Agentic Development Setup Kit Self-paced five-day plan for wiring agentic AI into engineering workflow: MCP installs, Cursor rules, skills, GitHub Action for PR audits, and agent loop blueprint. Includes DeFi UX MCP Pro. Delivered as day-by-day guides and copy-paste templates.
• Custom MCP Server Bespoke TypeScript MCP server encoding a client's internal frameworks (compliance rubrics, design systems, API conventions, audit checklists) as structured tools for AI agents. Fixed 2-6 week engagement including discovery workshop, corpus design, MCP server build, client configuration, documentation, and 30-day post-launch support.
• AI UX Review Retainer Monthly retainer for ongoing agent-assisted UX review with human practitioner sign-off. Two review cycles per month where agents score nominated surfaces against the rubric; a Ray Group practitioner reviews, adjusts, and signs off. Includes MCP corpus updates and async Slack/email support. Minimum 3-month initial term, then month-to-month.
• UI/UX Online Appointment Focused 30-minute online consultation to review a product's user experience and surface prioritised next steps. Booked directly via online scheduling.

Quantifiable outcome

• First 5 DeFi protocols get free UX audit in exchange for public case study
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• L-LineminorStrategic or Co-development PartnerPartnership with L-Line (digital.l-line.ro) - appears to be a digital services partner. Ray Group logo and L-Line logo appear together on the website footer suggesting a mutual partnership or collaboration arrangement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Anthropic: Creator of the Model Context Protocol (MCP) standard and developer of Claude Desktop, which hosts RAY Group's MCP server. Comparable as an enabling/ecosystem partner: MCP's adoption trajectory directly drives demand for RAY Group's MCP server products and Custom MCP Server consulting line.

Broad incumbents

• Huge: Large digital agency combining strategy, design, and engineering for FinTech, retail, and regulated industries. Comparable because of similar full-arc product delivery and UX-led differentiation, though at much larger scale and with broader industry coverage.
• Reaktor: Design and engineering consultancy specializing in digital products for finance, energy, and regulated industries. Comparable because both blend design and engineering for FinTech/regulated clients with research-driven UX methodology, though Reaktor is larger and lacks Web3/DeFi specialization.
• IDEO: Pioneering global design and innovation firm with broad capabilities across product, brand, and service design. Comparable as a UX/design incumbent operating in regulated industries (FinTech, insurance), though at vastly larger scale and without RAY Group's Web3/MCP specialization.
• Frog Design (frog): Global design and engineering consultancy with heritage in transforming complex industries. Comparable because they serve FinTech, financial services, and emerging-tech clients with deep research-to-ship capabilities, but operate as a broad incumbent rather than a Web3-niche boutique.

Emerging players

• Thirdweb: Web3 development platform providing SDKs and UI components for building on-chain applications. Comparable because both serve Web3 product teams with developer-facing UI/component tooling, though Thirdweb operates as a developer platform rather than a UX consultancy.
• Use Sign Design (use.sign): Independent Web3-focused UX and brand studio working with protocols on design systems and interface audits. Comparable because they serve the same DeFi/Web3 client base with a comparable blend of UX research, design system work, and protocol-team engagements.

Direct peers

• Method (Method Communications): Design and engineering practice specializing in financial services UX, with a track record of building compliant banking, trading, and payments products. Comparable because both firms blend psychology-informed UX with software engineering for FinTech and regulated product teams.
• Ustwo: Global digital product studio with deep Web3/crypto experience (e.g., building for Coinbase, original CryptoKitties-era wallets). Comparable because they are a design-led practice shipping end-to-end product for regulated FinTech and crypto-native clients, with similar practitioner-led delivery and component/UX expertise.
• Work & Co: Digital product consultancy known for end-to-end delivery of consumer and commerce products, with significant FinTech and payments clients. Comparable because of similar full-arc delivery model (research through deployment) and component/UX-system focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raygroupuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAY GROUP