1 Minute Media
1 Minute Media is an Australian, founder-led video production company (founded 2012) producing live-action, animation and motion-graphics campaigns for healthcare, government, SaaS, finance, retail and enterprise clients across Sydney, Melbourne and Brisbane.
- Company typePrivate
- Founded2012
- HeadquartersCity Of Sydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 1 Minute Media does
1 Minute Media (legal entity MG Online Publications Pty Ltd) is an Australian private, founder-led video production company established in 2012, headquartered at Level 17, 123 Pitt Street, Sydney, with additional offices in Melbourne and Brisbane. The company produces live-action video, 2D animation, motion graphics, explainer videos, training and eLearning content, TVC/broadcast advertising, case studies, product videos, event coverage, mini-documentaries and social-media content. Underlying production work is delivered using standard creative tooling (Final Cut Pro and Motion editing suites) augmented by selective AI assistance for planning, transcription, captioning, versioning and workflow speed, with senior creative oversight retained throughout. The customer base spans healthcare (NSW Health), government and NGOs (OzHarvest, The Kids' Cancer Project, Local Government NSW), SaaS and technology (triSearch, Ai-Media), finance and legal (Australian Financial Review), recruitment, retail (Heinemann), hospitality (The Langham, P&O Cruises) and education (UNSW, Edith Cowan University), totalling more than 950 organisations and 12,000+ videos over the company's history.
1 Minute Media firmographics
Firmographics- Name
- 1 Minute Media
- Legal name
- MG Online Publications Pty Ltd
- Website
- https://1minutemedia.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1 Minute Media is an Australian, founder-led video production company (founded 2012) producing live-action, animation and motion-graphics campaigns for healthcare, government, SaaS, finance, retail and enterprise clients across Sydney, Melbourne and Brisbane.
- Ownership category
- akta.pro rank
1 Minute Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
- akta.pro secondary industries
- Dailies, Ingest & Media Prep (On-Set/Near-Set) (MPAHAAAE), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)
Keywords
Where 1 Minute Media is headquartered
LocationHeadquarters
- HQ city
- City Of Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
1 Minute Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based professional services for video production including live action filming, animation, motion graphics, editing and full campaign assets. Revenue generated through one-time project fees ranging from $3,000 to $10,000+ for standard projects, with larger campaigns quoted based on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple to mid-level video production projects |
| Other | Multi-year contract | Complex campaigns and multi-video packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
1 Minute Media product offering
Product offeringCore offering
1 Minute Media is an Australian video production company that produces live action videos, 2D animation, motion graphics, explainer videos, training and eLearning videos, brand videos, testimonials, case studies, TVC/broadcast ads, product videos, event videos, social media videos, and mini-documentaries for organisations. The company delivers full-service production from strategy and scripting through filming or animation, editing, motion graphics, music, captions and final delivery for clients across healthcare, government, finance, SaaS, retail, and other sectors.
Product overview
1 Minute Media is an award-winning Australian video production company offering a comprehensive portfolio of video production services. The core offering includes live action video production, 2D animation, motion graphics, and explainer videos. Services span brand videos, corporate videos, training and eLearning videos, testimonial and case study interviews, product videos, social media content, event videos, TVC and broadcast advertising, and mini-documentaries. The company serves industries including healthcare, government, finance, legal, SaaS, recruitment, retail, food and beverage, design and fashion. The production process encompasses pre-production (strategy, scripting, storyboarding), production (filming or animation), and post-production (editing, motion graphics, music, captions, final delivery).
Differentiator
Problem solved
Functional benefit
Products and services
- Animated Videos
Quantifiable outcome
- 20-35% sales increases on promoted products
- +1 more outcomes
Companies that use 1 Minute Media
Customer profileNamed customers22 records
Segments8 records
Ideal customer profiles6 records
1 Minute Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
1 Minute Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
1 Minute Media competitors and assessment
Company assessmentDirect peers
- Switch Video: Canada-based explainer video production company producing animated and live-action content for enterprises and associations. Comparable in service portfolio and project-based corporate video model.
- Demo Duck: US-based explainer video production company producing animated and live-action videos for technology, healthcare, and B2B brands. Comparable in service offering, target verticals, and small studio business model.
- Heckler: Australian creative production company producing video, film, and content for brands, agencies, and broadcasters. Overlapping service portfolio with similar enterprise and agency client base.
- Mango Street: Australian video production company specialising in brand, corporate, and animated content for businesses and government agencies. Comparable in size, scope, and target verticals.
- Limehouse Creative: Australian creative and video production studio producing brand videos, explainers, and broadcast content for enterprise and government clients. Similar services, customer verticals, and Sydney-based footprint.
- Lemonlight: US-based video production company delivering brand, explainer, product, and testimonial videos for businesses. Most direct comparable in service mix and project-based business model, though operating in a different geography.
- Epipheo: US-based explainer video production studio producing animated and live-action brand and educational content for businesses. Comparable in service mix (animated explainers, brand videos) and B2B project-based delivery.
- Visual Domain: Australian video production company offering end-to-end corporate video, brand, and digital content services to enterprise clients. Closely comparable business model, customer base, and geography to 1 Minute Media.
Emerging players
- Content Runners: Australian video content production agency with focus on corporate, social, and digital video content. Comparable in service mix and target market, somewhat smaller and more digital-focused than 1 Minute Media.
Broad incumbents
- Animal Logic: Australian award-winning animation and VFX studio, now part of Netflix. Operates in the same broader media production space but at significantly larger scale with blockbuster film and streaming focus, providing a broader incumbent benchmark for the Australian production ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
1 Minute Media social profiles
Digital presence1 Minute Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
1 Minute Media leadership team
Management profileNumber of profiles
Profiles4 records
1 Minute Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1 Minute Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1 Minute Media
What does 1 Minute Media do?
1 Minute Media is an Australian video production company that produces live action videos, 2D animation, motion graphics, explainer videos, training and eLearning videos, brand videos, testimonials, case studies, TVC/broadcast ads, product videos, event videos, social media videos, and mini-documentaries for organisations. The company delivers full-service production from strategy and scripting through filming or animation, editing, motion graphics, music, captions and final delivery for clients across healthcare, government, finance, SaaS, retail, and other sectors.
Is 1 Minute Media a public or private company?
1 Minute Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1 Minute Media founded?
1 Minute Media was founded in 2012. It employs 1 to 10 people.
Where is 1 Minute Media based?
1 Minute Media is headquartered in City Of Sydney, Australia, in the Oceania region.
How does 1 Minute Media make money?
One revenue line is on record: video Production Services.
Who are 1 Minute Media's main competitors?
Direct peers on record are Switch Video, Demo Duck, Heckler, Mango Street, Limehouse Creative, Lemonlight, Epipheo and Visual Domain. Content Runners is listed as an emerging player. Animal Logic is listed as a broad incumbent.
Does 1 Minute Media have an API?
No public API is recorded for 1 Minute Media.
What industry is 1 Minute Media in?
1 Minute Media's product category is Video Production Services. Its primary akta.pro industry code is MPADABAE, Live-Action Short-Form Production (Short Films, Web Series), with a secondary code of MPAHAAAE, Dailies, Ingest & Media Prep (On-Set/Near-Set). Its NAICS code is 51211 and its SIC code is 7812.