Uppr Gmbh - Performance Partnerships

What Uppr Gmbh - Performance Partnerships does

Uppr GmbH is a German affiliate and partnership marketing agency founded in 2015 in Möhnesee, Germany, by Marcel Schöne and Jan Haarhoff. The company positions itself as the largest owner-managed (inhabergeführte) affiliate agency in the DACH region, operating without disclosed external funding or a parent company. It serves e-commerce advertisers and brand customers — including enterprise names such as Eprimo, Amer Sports, Braun, Lotto24, Bank of Scotland, bike24, and Ankerkraut — by building long-term "Performance Partnerships" between advertisers and a hand-curated network of more than 1,100 publishers spanning cashback portals, price comparison sites, content creators, and influencers. The company's go-to-market is consultative enterprise sales, beginning with a free 30-minute strategy consultation and progressing to full-service account management led by a Director Sales and dedicated sales consultants.

Uppr's core products are organized around three components: a proprietary Performance Partnership Platform, the curated Publisher-Netzwerk, and full-service Agency Services. The platform provides full data sovereignty, real-time analytics, first-party and server-side tracking, and GDPR-compliant EU-hosted infrastructure audited for DAX-listed corporations; it is bundled at no separate platform fee. Differentiated technical components include the nPCI (normalized Publisher Concentration Index) and the EfQu-Score (Efficiency and Quality Score), proprietary hybrid metrics designed to measure publisher concentration risk and sustainable partner value beyond surface-level ROI. Uppr has also introduced AI-supported Publisher Scouting & Onboarding to identify and segment publishers by brand fit, reach, and conversion potential.

The revenue model is a success-based commission tied directly to generated affiliate revenue, augmented by strategic consulting and full-service campaign management. Platform access is included at no additional cost and no network fees are charged, with compensation structured on jointly achieved revenue rather than on publisher commission heights, which the company claims removes conflicts of interest. Pricing is individually negotiated by publisher type, reach, and strategic value. Customer concentration appears distributed across 35+ advertisers across verticals including energy, wine/lifestyle, sports, retail, banking, and mobility, with a horizontally segmented target market focused on e-commerce players from approximately €10M in revenue upwards, plus established online businesses and scaling startups in the DACH region.

Name

Uppr Gmbh - Performance Partnerships

Legal name

uppr GmbH

Website

https://uppr.rocks

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppr GmbH is an owner-managed German affiliate and partnership marketing agency serving DACH-region e-commerce advertisers by connecting them with a hand-curated network of 1,100+ publishers through its proprietary GDPR-compliant performance platform and success-based commission model.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Affiliate marketing services
• Performance marketing agency
• Partnership marketing
• Publisher network management
• Ecommerce affiliate platform

Headquarters

HQ city

Möhnesee

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency Commission on Generated Sales: Success-based commission model where majority of compensation is tied directly to generated affiliate revenue. The company states: 'Der Großteil unserer Vergütung hängt direkt an Deinem generierten Affiliate-Umsatz.' Vergütung is based on actual revenue shared rather than agency fees on publisher payouts, avoiding conflicts of interest.
2. Platform Services: Platform is included at no additional cost ('Die Plattform ist bei uppr inklusive'). No network fees. Revenue is generated through the commission on sales rather than separate platform or technology fees.
3. Strategic Consulting and Management: Full-service affiliate/partnership marketing management including strategy development, campaign optimization, publisher relationship management, and ongoing performance analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

uppr GmbH is an owner-managed affiliate marketing agency operating a Performance Partnership model for e-commerce advertisers. The company combines a proprietary tracking platform, a hand-curated publisher network of 1,100+ partners, and full-service agency consulting. Revenue is generated primarily through success-based commissions tied to affiliate sales generated for advertisers in the DACH region.

Product overview

Uppr operates a three-component Performance Partnership model: (1) Performance-Partnership-Plattform — a proprietary technology platform with full data sovereignty, real-time tracking, and GDPR compliance; (2) Publisher-Netzwerk — a hand-picked network of over 1,100 publishers including brand partners, content creators, influencers, and comparison portals; and (3) Agentur Services — full-service strategic consulting including partnership development, publisher recruitment, and campaign optimization. The company also offers proprietary analytics tools (nPCI metric, EfQu-Score), a free Selfaudit Tool, and AI-powered publisher scouting. Services are structured as Performance Partnerships — long-term strategic collaborations rather than transactional affiliate arrangements, with compensation based on actual revenue sharing rather than commission percentages.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentur Services (Agency Services) Full-service strategic affiliate marketing consulting including market and audience analysis, partner strategy development, publisher recruitment, tracking setup, performance reporting, and campaign optimization. Designed for growing e-commerce players and established online businesses seeking to scale through partnership marketing.
• Performance-Partnership-Plattform Proprietary platform providing full data sovereignty, real-time campaign tracking, server-side tracking, and GDPR-compliant reporting. Included with uppr's agency services at no additional cost, with no network fees. All tracking data belongs to the advertiser.
• Publisher-Netzwerk (uppr Netzwerk) Hand-picked network of more than 1,100 publishers including brand partners, content creators, influencers, cashback portals, price comparators, and bloggers. Publishers are segmented into Experts, Rising Stars, and Newcomers and actively matched to advertiser campaigns.
• uppr Publisher Portal Portal for publishers to access performance data, manage campaigns, view tracking, access advertising materials, and collaborate with the uppr team.

Quantifiable outcome

• Up to 50% more revenue potential for customer businesses
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AwincoreGTM or Marketing PartnerAwin Certified Agency Partner relationship. uppr is recognized as a certified agency partner for the Awin affiliate network, enabling access to Awin's advertiser and publisher ecosystem.
• adcellminorGTM or Marketing PartnerPartner badge holder for adcell affiliate network, indicating active collaboration and access to adcell publisher network.
• BVDW (Bundesverband Digitale Wirtschaft)coreStrategic or Co-development PartnerActive member of Germany's Digital Business Association. Adheres to BVDW Code of Conduct. Holder of Performance Marketing Siegel quality certification.
• IAB EuropecoreTechnology or IntegrationIAB TCF (Transparency and Consent Framework) certified member, enabling GDPR-compliant data processing and consent management.
• GDD (Gesellschaft für Datenschutz)minorStrategic or Co-development PartnerActive member of German Data Protection Society, demonstrating commitment to data privacy compliance and best practices.
• OMRminorGTM or Marketing PartnerActive presence at OMR (Online Marketing Rockstars) festival. Booth at OMR 2026 (B6 K13), masterclass hosting, and industry thought leadership.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• impact.com: Global partnership management platform offering affiliate, influencer, and B2B partnership SaaS. Comparable to uppr at the platform and partnership-program-management layer, but at much larger global scale.
• xpose360: German performance marketing agency offering affiliate, SEA, and SEO services. Direct DACH agency competitor with similar mid-market focus and full-service performance-marketing positioning.
• Awin: Global affiliate network that uppr is a certified agency partner of. Awin operates the largest open affiliate marketplace in Europe; uppr layers agency services and a curated publisher approach on top of networks like Awin for its advertisers.
• adresult: German affiliate and performance marketing agency. Closely comparable DACH-focused, mid-market agency model to uppr, with overlapping publisher-network and advertiser-services offerings.
• Partnerize: Partnership management SaaS platform for affiliate, influencer, and content partnerships. Directly comparable technology stack and go-to-market to uppr's Performance-Partnership-Plattform approach.

Broad incumbents

• Rakuten Advertising: Global affiliate network under the Rakuten umbrella. Overlaps with uppr in affiliate campaign execution and advertiser services, but at much larger multinational scale.
• CJ Affiliate: One of the largest global affiliate networks (now part of Publicis). Overlaps with uppr on the advertiser side of affiliate marketing but operates at much larger enterprise scale with broader media offerings.

Regional players

• TradeTracker: European affiliate network with strong DACH presence. Operates an affiliate marketplace plus agency services, directly competing with uppr for DACH advertiser budgets.
• financeAds: German affiliate network focused on finance and lifestyle verticals. Comparable DACH regional scope and affiliate-network-plus-agency model to uppr.

Emerging players

• Refersion: Affiliate and influencer marketing platform with SaaS-led positioning. Comparable to uppr at the platform layer for affiliate program management, but more SMB/creator-economy focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/upprDE
• Facebookfacebook.com/uppr.rocks
• LinkedInlinkedin.com/company/uppr-gmbh—ihr-partner-f%C3%BCr-digitalen-vertrieb
• Instagraminstagram.com/_uppr_

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppr Gmbh - Performance Partnerships